Summary

Market Overview:

The North America potato chips market size reached 1.2 Billion kg in 2022. Looking forward, IMARC Group expects the market to reach 1.3 Billion kg by 2028, exhibiting a growth rate (CAGR) of 1.56% during 2023-2028. The rising demand for innovative flavored potato chips, increasing demand for ready-to-eat (RTE) products, and wide availability through online and offline stores represent some of the key factors driving the market.

Potato chips refer to the thin, dry, crunchy, and crispy slices of potatoes that are deep-fried in oil or baked. They are widely available in different sizes, shapes, textures, and plain and flavored potato chips in packets, containers, plastic bags, jars, and tins. They are a rich source of potassium, pantothenic acid, dietary fiber, protein, manganese, and vitamins E, C, B3, and B6. They are convenient, cheap, easy-to-go, have increased shelf life, and may benefit in reducing inflammation and constipation. They also contain antioxidants that may prevent cell damage and cancer while encouraging cardiovascular functions among individuals. Besides this, they aid in enhancing the metabolism of an individual as potato consumption breaks down carbohydrates and proteins into glucose and amino acids. As they can be consumed as a snack, side dish, and appetizer, the demand for potato chips is increasing in the North American region.



North America Potato Chips Market Trends:

At present, the rising demand for potato chips due to the busy working schedules and hectic lifestyles of individuals represents one of the key factors supporting the growth of the market in the North American region. Besides this, the growing demand for crunchy and crispy food product, such as potato chips, is offering a positive market outlook across the region. Additionally, there is a rise in the need for high-quality, vegan, and gluten-free potato chips among the masses. This, coupled with the increasing consumption of flavored potato chips, such as grilled cheese, tomato, masalas, herbs, cream and onion, lemon, chilly, and barbeque, is propelling the growth of the market. Apart from this, the rising demand for convenient packaged food products to prevent exposure to moisture and contamination is offering lucrative growth opportunities to industry investors in the North American region. Moreover, the wide availability of potato chips through various distribution channels, such as supermarkets, hypermarkets, convenience, and online stores, is positively influencing the market across the region. In addition, the rising demand for potato chips due to its increasing promotional activities on social media is contributing to the growth of the market in the region. Furthermore, key players are introducing healthy and lower cholesterol potato chips with reduced fat and calorie content, which is strengthening the market growth.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America potato chips market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on product type and distribution channel.

Product Type Insights:

Plain
Flavored

The report has provided a detailed breakup and analysis of the North America potato chips market based on the product type. This includes plain and flavored. According to the report, plain represented the largest segment.

Distribution Channel Insights:

Supermarkets and Hypermarkets
Convenience Stores
Specialty Food Stores
Online Stores
Others

A detailed breakup and analysis of the North America potato chips market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty food stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Regional Insights:

United States
Canada

The report has also provided a comprehensive analysis of all the major regional markets, which include United States and Canada. According to the report, the United States was the largest market for potato chips in North America. Some of the factors driving the United States potato chips market included the wide availability of various flavors in potato chips, increasing consumption of snacks, rising demand for cost-effective ready-to-eat (RTE) products, etc.

Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the North America potato chips market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:
How has the North America potato chips market performed so far, and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the North America potato chips market?
What is the impact of each driver, restraint, and opportunity on the North America potato chips market?
What are the key regional markets?
Which countries represent the most attractive North America potato chips market?
What is the breakup of the market based on the product type?
Which is the most attractive product type in the North America potato chips market?
What is the breakup of the market based on the distribution channel?
Which is the most attractive distribution channel in the North America potato chips market?
What is the competitive structure of the North America potato chips market?
Who are the key players/companies in the North America potato chips market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Potato Chips Market
5.1 Market Performance
5.2 Market Breakup by Product Type
5.3 Market Breakup by Distribution Channel
5.4 Market Breakup by Region
5.5 Market Forecast
6 North America Potato Chips Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Potato Chips Market: Breakup by Product Type
7.1 Plain
7.2 Flavoured
8 North America Potato Chips Market: Breakup by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.2 Convenience Stores
8.3 Specialty Food Stores
8.4 Online Stores
8.5 Others
9 North America Potato Chips Market: Breakup by Country
9.1 United States
9.1.1 Historical Market Trends
9.1.2 Market Breakup by Product Type
9.1.3 Market Breakup by Distribution Channel
9.1.4 Market Forecast
9.2 Canada
9.2.1 Historical Market Trends
9.2.2 Market Breakup by Product Type
9.2.3 Market Breakup by Distribution Channel
9.2.4 Market Forecast
10 SWOT Analysis
10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats
11 Value Chain Analysis
12 Porter’s Five Forces Analysis
12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Rivalry
12.5 Threat of New Entrants
12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players

List of Figures

Figure 1: North America: Potato Chips Market: Major Drivers and Challenges
Figure 2: Global: Potato Chips Market: Volume Trends (in Billion Kg), 2017-2022
Figure 3: Global: Potato Chips Market: Breakup by Product Type (in %), 2022
Figure 4: Global: Potato Chips Market: Breakup by Distribution Channel (in %), 2022
Figure 5: Global: Potato Chips Market: Breakup by Region (in %), 2022
Figure 6: Global: Potato Chips Market Forecast: Volume Trends (in Billion Kg), 2023-2028
Figure 7: North America: Potato Chips Market: Volume Trends (in Billion Kg), 2017-2022
Figure 8: North America: Potato Chips Market Forecast: Volume Trends (in Billion Kg), 2023-2028
Figure 9: North America: Potato Chips Market: Breakup by Product Type (in %), 2022
Figure 10: North America: Potato Chips (Plain) Market: Volume Trends (in Million Kg), 2017 & 2022
Figure 11: North America: Potato Chips (Plain) Market Forecast: Volume Trends (in Million Kg), 2023-2028
Figure 12: North America: Potato Chips (Flavoured) Market: Volume Trends (in Million Kg), 2017 & 2022
Figure 13: North America: Potato Chips (Flavoured) Market Forecast: Volume Trends (in Million Kg), 2023-2028
Figure 14: North America: Potato Chips Market: Breakup by Distribution Channel (in %), 2022
Figure 15: North America: Potato Chips Market: Sales through Supermarkets/Hypermarkets (in Million Kg), 2017 & 2022
Figure 16: North America: Potato Chips Market Forecast: Sales through Supermarkets/Hypermarkets (in Million Kg), 2023-2028
Figure 17: North America: Potato Chips Market: Sales through Convenience Stores (in Million Kg), 2017 & 2022
Figure 18: North America: Potato Chips Market Forecast: Sales through Convenience Stores (in Million Kg), 2023-2028
Figure 19: North America: Potato Chips Market: Sales through Specialty Food Stores (in Million Kg), 2017 & 2022
Figure 20: North America: Potato Chips Market Forecast: Sales through Specialty Food Stores (in Million Kg), 2023-2028
Figure 21: North America: Potato Chips Market: Sales through Online Stores (in Million Kg), 2017 & 2022
Figure 22: North America: Potato Chips Market Forecast: Sales through Online Stores (in Million Kg), 2023-2028
Figure 23: North America: Potato Chips Market: Sales through Other Distribution Channels (in Million Kg), 2017 & 2022
Figure 24: North America: Potato Chips Market Forecast: Sales through Other Distribution Channels (in Million Kg), 2023-2028
Figure 25: North America: Potato Chips Market: Breakup by Country (in %), 2022
Figure 26: United States: Potato Chips Market: Volume Trends (in Million Kg), 2017-2022
Figure 27: United States: Potato Chips Market: Breakup by Product Type (in %), 2022
Figure 28: United States: Potato Chips Market: Breakup by Distribution Channel (in %), 2022
Figure 29: United States: Potato Chips Market Forecast: Volume Trends (in Million Kg), 2023-2028
Figure 30: Canada: Potato Chips Market: Volume Trends (in Million Kg), 2017-2022
Figure 31: Canada: Potato Chips Market: Breakup by Product Type (in %), 2022
Figure 32: Canada: Potato Chips Market: Breakup by Distribution Channel (in %), 2022
Figure 33: Canada: Potato Chips Market Forecast: Volume Trends (in Million Kg), 2023-2028
Figure 34: North America: Potato Chips Industry: SWOT Analysis
Figure 35: North America: Potato Chips Industry: Value Chain Analysis
Figure 36: North America: Potato Chips Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Potato Chips Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Potato Chips Market Forecast: Breakup by Product Type (in Million Kg), 2023-2028
Table 3: North America: Potato Chips Market Forecast: Breakup by Distribution Channel (in Million Kg), 2023-2028
Table 4: North America: Potato Chips Market Forecast: Breakup by Country (in Million Kg), 2023-2028
Table 5: North America: Potato Chips Market: Competitive Structure
Table 6: North America: Potato Chips Market: Key Players