Summary

Market Overview:

The North America online food delivery market size reached US$ 29.8 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 64.8 Billion by 2028, exhibiting a growth rate (CAGR) of 13.7% during 2023-2028. The growing number of food outlets selling healthy and nutritious meals, rising preferences for quick access to food at affordable prices, and increasing adoption of enhanced delivery services are some of the major factors propelling the market.

Online food delivery comprises the process of ordering food via digital platforms, such as websites or mobile applications, and having it delivered to a location within a short time. It enables individuals to browse through an extensive range of menus and a variety of restaurants, fast food joints, and cafes to purchase their preferred meals. It also helps businesses eliminate the hassle of incorporating dine-in facilities in their business models. Furthermore, as online food delivery assists restaurants and food joints in conducting real-time expense monitoring, its demand is rising in the North American region.

At present, the increasing demand for online food delivery, as it is convenient and offers efficient customer and order management, represents one of the crucial factors impelling the growth of the market in North America. Besides this, the rising preference for quick access to food at affordable prices is contributing to the growth of the market in the region. In addition, the considerable reliance on smartphones, along with the availability of high-speed internet, is offering a favorable market outlook in North America. Apart from this, the increasing availability of heavy discounts, rewards, cashback, and coupon codes on various online food delivery apps and websites is supporting the growth of the market. Additionally, the rising emergence of cloud kitchens and virtual restaurants offering a wide variety of cuisines is strengthening the growth of the market in North America.

North America Online Food Delivery Market Trends/Drivers:
Rising demand for convenient food stimulating market growth

At present, the preferences of consumers are more towards ordering food online rather than preparing meals at home as it is more convenient and saves a lot of time. Besides this, online food delivery enables individuals to go through a wide variety of menus from numerous restaurants and cafes and select what they want. It also helps working individuals eliminate the hassle of cooking or traveling to a restaurant and allows them to order their preferred meals and get them delivered to their homes or workplace. Furthermore, online food delivery provides various discount coupons and lucrative offers, which is catalyzing its demand in North America.

Increasing food outlets that sell healthy and nutritious meals is catalyzing demand for online food delivery

Presently, food outlets and quick service restaurants are diversifying their menu by incorporating various healthy meal options for health-conscious consumers, fitness enthusiasts, and gym goers in North America. They are enabling individuals to curate their own salads by selecting ingredients for monitoring their calorie intake. They are also selling low-calorie dishes which are primarily roasted or grilled instead of deep fried. Besides this, online food delivery businesses in the region are presenting various subscription-based models wherein individuals can select a meal plan comprising healthy dishes, along with the details of calories and other nutrients for the whole week or a month.

Rising adoption of enhanced delivery services augmenting market growth

Online food delivery businesses in North America are adopting enhanced delivery services that claim to deliver orders within a specified period. Enhanced delivery services focus on optimizing delivery times by improving logistics, route planning, and employing efficient delivery networks. They are ideal for individuals who are hungry and want their meals promptly or for those who have time constraints and need their food delivered quickly. They also enable consumers to track their orders from the moment they are placed until they arrive at their doorstep. This transparency instills confidence in customers, as they can monitor the progress and status of their deliveries and estimate the exact time of arrival.

North America Online Food Delivery Industry Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the North America online food delivery market report, along with forecasts at the regional and country levels from 2023-2028. Our report has categorized the market based on platform type, business model, and payment method.

Breakup by Platform Type:

Mobile Applications
Websites

Mobile applications represent the largest market share

The report has provided a detailed breakup and analysis of the North America online food delivery market based on the platform type. This includes mobile applications and websites. According to the report, mobile applications represented the largest segment as they provide limited and isolated functionality and often use location-based features. They also enable individuals to buy food online by browsing through an extensive list of restaurants and food joints offering a wide variety of dishes.

Websites are a collection of files accessed via a web address, covering a particular theme or subject, and managed by a particular café or restaurant. They enable food service companies to take orders from their customers directly without the involvement of any third-party business or platform. Websites also allow them to conduct marketing campaigns to promote their services and products among potential customers.

Breakup by Business Model:

Order Focused Food Delivery System
Logistics Based Food Delivery System
Full-Service Food Delivery System

Order focused food delivery system accounts the majority of the market share

A detailed breakup and analysis of the North America online food delivery market based on the business model have also been provided in the report. This includes order focused food delivery system, logistics based food delivery system, and full-service food delivery system. According to the report, order focused food delivery system accounted for the largest market share as it enables customers to see the menu from various restaurants and food joints and place an order from the one which is appropriate for their choice and budget. It acts as a mediator between customers and various local restaurants.

Logistic based food delivery system employs cab drivers or logistic service providers to pick up food orders from quick service restaurants and deliver them to the doorstep of the buyers.

Full service food delivery system ensures no third party is involved and employs their own in-house chefs to prepare the dishes. They also have in-house couriers or delivery personnel to deliver the ordered food to the doorstep of the customers on time. They enable individuals to pre-order their food and deliver it on the specified date at the specified location.

Breakup by Payment Method:

Online
Cash on Delivery

Online holds the biggest market share

A detailed breakup and analysis of the North America online food delivery market based on the payment method have also been provided in the report. This includes online and cash on delivery. According to the report, online accounted for the largest market share as it is a convenient payment method that enables customers to pre-pay for orders remotely. It can be done via online payment platforms with the help of credit or debit cards, unified payments interface (UPI), and net banking. It is a cashless mode of payment and often provides various cashback offers and lucrative discounts to payers.

Cash on delivery method enables individuals to pay for their orders after they receive them. It allows customers to trust a brand and prevent the risk of losing money. It also enables individuals to provide a tip to the delivery person for their service.

Breakup by Region:

Unites States
Canada

United States exhibits a clear dominance, accounting for the largest North America online food delivery market share

The report has also provided a comprehensive analysis of all the major regional markets, which include United States and Canada.

United States held the biggest market share due to the rising preference of ordering food online instead of making home-cooked meals. Besides this, the growing reliance on smart devices, including smartphones, tablets, and laptops, to browse online menus and place orders, is propelling the growth of the market. In addition, increasing emergence of fast-food joints and quick service restaurants selling flavorful dishes at affordable prices are bolstering the online food delivery market in the region.

Canada is estimated to expand further in this domain due to rising number of restaurants and food joints opting for online delivery systems to connect with a greater number of customers and increase their sales.

Competitive Landscape:
There is currently a rise in online food delivery on account of the increasing consumption of fast food, along with the rising demand for convenient food to eliminate the hassle of cooking. As a result, leading companies are offering regular discounts and offers to their customers for ordering online. They are also focusing on improving various aspects of their apps, such as incorporating customer review sections, real-time tracking of orders, and enabling individuals to book tables through their apps. Besides this, they are planning on developing menus catering to vegan and vegetarian customers consisting of various flavorful dishes made with plant-based ingredients. Top companies are adopting sustainable packaging solutions for their food products and offering super-fast delivery of orders.

The report has provided a comprehensive analysis of the competitive landscape in the North America online food delivery market. Detailed profiles of all major companies have also been provided.

Key Questions Answered in This Report
1. How big is the North America online food delivery market?
2. What is the expected growth rate of the North America online food delivery market during 2023-2028?
3. What are the key factors driving the North America online food delivery market?
4. What has been the impact of COVID-19 on the North America online food delivery market?
5. What is the breakup of the North America online food delivery market based on the platform type?
6. What is the breakup of the North America online food delivery market based on the business model?
7. What is the breakup of the North America online food delivery market based on the payment method?
8. What are the key regions in the North America online food delivery market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Online Food Delivery Market
5.1 Market Performance
5.2 Market Breakup by Platform Type
5.3 Market Breakup by Business Model
5.4 Market Breakup by Payment Method
5.5 Market Breakup by Region
5.6 Market Forecast
6 North America Online Food Delivery Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Online Food Delivery Market: Breakup by Platform Type
7.1 Mobile Applications
7.2 Websites
8 North America Online Food Delivery Market: Breakup by Business Model
8.1 Order Focused Food Delivery System
8.2 Logistics Based Food Delivery System
8.3 Full-Service Food Delivery System
9 North America Online Food Delivery Market: Breakup by Payment Method
9.1 Online
9.2 Cash on Delivery
10 North America Online Food Delivery Market: Breakup by Country
10.1 United States
10.1.1 Historical Market Trends
10.1.2 Market Breakup by Platform Type
10.1.3 Market Breakup by Business Model
10.1.4 Market Breakup by Payment Method
10.1.5 Market Forecast
10.2 Canada
10.2.1 Historical Market Trends
10.2.2 Market Breakup by Platform Type
10.2.3 Market Breakup by Business Model
10.2.4 Market Breakup by Payment Method
10.2.5 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porter’s Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Rivalry
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Price Analysis
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Profiles of Key Players

List of Figures

Figure 1: North America: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: Global: Online Food Delivery Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Online Food Delivery Market: Breakup by Platform Type (in %), 2022
Figure 4: Global: Online Food Delivery Market: Breakup by Business Model (in %), 2022
Figure 5: Global: Online Food Delivery Market: Breakup by Payment Method (in %), 2022
Figure 6: Global: Online Food Delivery Market: Breakup by Region (in %), 2022
Figure 7: Global: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: North America: Online Food Delivery Market: Sales Value (in Billion US$), 2017-2022
Figure 9: North America: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 10: North America: Online Food Delivery Market: Breakup by Platform Type (in %), 2022
Figure 11: North America: Online Food Delivery (Mobile Applications) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: North America: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: North America: Online Food Delivery (Websites) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: North America: Online Food Delivery (Websites) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: North America: Online Food Delivery Market: Breakup by Business Model (in %), 2022
Figure 16: North America: Online Food Delivery (Order Focused Food Delivery System) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 17: North America: Online Food Delivery (Order Focused Food Delivery System) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 18: North America: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 19: North America: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 20: North America: Online Food Delivery (Full-Service Food Delivery System) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 21: North America: Online Food Delivery (Full-Service Food Delivery System) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 22: North America: Online Food Delivery Market: Breakup by Payment Method (in %), 2022
Figure 23: North America: Online Food Delivery (Online) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 24: North America: Online Food Delivery (Online) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 25: North America: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 26: North America: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: North America: Online Food Delivery Market: Breakup by Country (in %), 2022
Figure 28: United States: Online Food Delivery Market: Sales Value (in Billion US$), 2017-2022
Figure 29: United States: Online Food Delivery Market: Breakup by Platform Type (in %), 2022
Figure 30: United States: Online Food Delivery Market: Breakup by Business Model (in %), 2022
Figure 31: United States: Online Food Delivery Market: Breakup by Payment Method (in %), 2022
Figure 32: United States: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 33: Canada: Online Food Delivery Market: Sales Value (in Billion US$), 2017-2022
Figure 34: Canada: Online Food Delivery Market: Breakup by Platform Type (in %), 2022
Figure 35: Canada: Online Food Delivery Market: Breakup by Business Model (in %), 2022
Figure 36: Canada: Online Food Delivery Market: Breakup by Payment Method (in %), 2022
Figure 37: Canada: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 38: North America: Online Food Delivery Industry: SWOT Analysis
Figure 39: North America: Online Food Delivery Industry: Value Chain Analysis
Figure 40: North America: Online Food Delivery Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Online Food Delivery Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Online Food Delivery Market Forecast: Breakup by Platform Type (in Billion US$), 2023-2028
Table 3: North America: Online Food Delivery Market Forecast: Breakup by Business Model (in Billion US$), 2023-2028
Table 4: North America: Online Food Delivery Market Forecast: Breakup by Payment Method (in Billion US$), 2023-2028
Table 5: North America: Online Food Delivery Market Forecast: Breakup by Country (in Billion US$), 2023-2028
Table 6: North America: Online Food Delivery Market: Competitive Structure
Table 7: North America: Online Food Delivery Market: Key Players