Summary

Vehicle Wrap Film Market
The vehicle wrap film market was valued at $7.0 billion in 2023 and is projected to reach $40.0 billion by 2033, growing at a CAGR of 19.4% from 2024 to 2033.
A vehicle wrap film is a sheet made from high-quality materials such as polyurethane or vinyl that is adhered to the exterior of automobiles to prevent the fading of paint, protect them from scratches, or change the appearance. Moreover, the film is used to personalize the interior of vehicles, such as seats and dashboards. It is a temporary solution to change the appearance of vehicles that do not damage the original paint on removal.

The growth of the vehicle wrap film market is driven by increase in the trend of customization of automobiles among consumers. In addition, the use of wrap films for branding and promotion is augmenting the development of the market. Promotion of businesses by the adhesion of films inked with promotional graphics has become a popular marketing tactic to reach out to a broad base of audience and establish a lasting impression on them. The usage of sustainable and eco-friendly materials is currently trending in the market. Manufacturers are developing wraps with recyclable materials & water-based adhesives and using inks with low-volatile organic compounds to reduce their harmful emissions.

However, constant exposure to harsh environmental conditions results in the degradation of wrap films over time, which hampers the growth of the market. To overcome such challenges, “self-healing” vehicle wrap films have emerged as a remarkable solution that repair themselves after undergoing any form of damage. The molecules of these films rearrange themselves in exposure to heat, thereby offering the perception of healing. For instance, premium car brands such as Porsche and Mercedes-Benz are utilizing these self-healing films in their high-end models to prevent damage & protect the aesthetic appeal of their vehicles.

Segment Review
The vehicle wrap film market is segmented into film type, vehicle type, application, and region. On the basis of film type, the market is divided into window films, wrap films, and paint protection films. Depending on vehicle type, it is classified into passenger cars, commercial cars, and heavy commercial vehicles. According to application, it is bifurcated into advertisement purpose and safety purpose. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
Key Findings
On the basis of film type, the window films segment is expected to dominate the market during the forecast period.
Depending on vehicle type, the passenger cars segment is projected to be the highest shareholder from 2024 to 2033.
According to application, the safety purpose segment is predicted to account for the highest market share throughout the forecast period.
Region wise, Asia-Pacific is anticipated to be the highest revenue generator by 2033.
Competition Analysis
The major players in the global vehicle wrap film market include 3M, Arlon Graphics LLC, Avery Dennison Corporation, Fedrigoni S.P.A, Guangzhou Carbins Film Co., LTD, Hexis S.A.S., JMR Graphics, KPMF, ORAFOL Europe GmbH, and Vvivid Vinyl. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to strengthen their foothold in the competitive market.

Additional benefits you will get with this purchase are:
● Quarterly Update and* (only available with a corporate license, on listed price)
● 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
● Free Upcoming Version on the Purchase of Five and Enterprise User License.
● 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
● 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
● Free data Pack on the Five and Enterprise User License. (Excel version of the report)
● Free Updated report if the report is 6-12 months old or older.
● 24-hour priority response*
● Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● Market share analysis of players by products/segments
● Regulatory Guidelines
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Market share analysis of players at global/region/country level
● SWOT Analysis
Key Market Segments
By Film Type
● Window Films
● Wrap Films
● Paint Protection Films
By Vehicle Type
● Passenger Cars
● Commercial Cars
● Heavy Commercial Vehicles
By Application
● Advertisement Purpose
● Safety Purpose
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ France
○ Germany
○ Italy
○ Spain
○ UK
○ Russia
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ South Korea
○ Australia
○ Thailand
○ Malaysia
○ Indonesia
○ Rest of Asia-Pacific
● LAMEA
○ Brazil
○ South Africa
○ Saudi Arabia
○ UAE
○ Argentina
○ Rest of LAMEA
● Key Market Players
○ 3M
○ Arlon Graphics LLC.
○ Avery Dennison Corporation
○ Fedrigoni S.P.A
○ Guangzhou Carbins Film Co., LTD,
○ Hexis S.A.S.
○ JMR Graphics
○ KPMF
○ ORAFOL Europe GmbH.
○ Vvivid Vinyl

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools and Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition and Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: VEHICLE WRAP FILM MARKET, BY FILM TYPE
4.1. Market Overview
4.1.1 Market Size and Forecast, By Film Type
4.2. Window Films
4.2.1. Key Market Trends, Growth Factors and Opportunities
4.2.2. Market Size and Forecast, By Region
4.2.3. Market Share Analysis, By Country
4.3. Wrap Films
4.3.1. Key Market Trends, Growth Factors and Opportunities
4.3.2. Market Size and Forecast, By Region
4.3.3. Market Share Analysis, By Country
4.4. Paint Protection Films
4.4.1. Key Market Trends, Growth Factors and Opportunities
4.4.2. Market Size and Forecast, By Region
4.4.3. Market Share Analysis, By Country
CHAPTER 5: VEHICLE WRAP FILM MARKET, BY VEHICLE TYPE
5.1. Market Overview
5.1.1 Market Size and Forecast, By Vehicle Type
5.2. Passenger Cars
5.2.1. Key Market Trends, Growth Factors and Opportunities
5.2.2. Market Size and Forecast, By Region
5.2.3. Market Share Analysis, By Country
5.3. Commercial Cars
5.3.1. Key Market Trends, Growth Factors and Opportunities
5.3.2. Market Size and Forecast, By Region
5.3.3. Market Share Analysis, By Country
5.4. Heavy Commercial Vehicles
5.4.1. Key Market Trends, Growth Factors and Opportunities
5.4.2. Market Size and Forecast, By Region
5.4.3. Market Share Analysis, By Country
CHAPTER 6: VEHICLE WRAP FILM MARKET, BY APPLICATION
6.1. Market Overview
6.1.1 Market Size and Forecast, By Application
6.2. Advertisement Purpose
6.2.1. Key Market Trends, Growth Factors and Opportunities
6.2.2. Market Size and Forecast, By Region
6.2.3. Market Share Analysis, By Country
6.3. Safety Purpose
6.3.1. Key Market Trends, Growth Factors and Opportunities
6.3.2. Market Size and Forecast, By Region
6.3.3. Market Share Analysis, By Country
CHAPTER 7: VEHICLE WRAP FILM MARKET, BY REGION
7.1. Market Overview
7.1.1 Market Size and Forecast, By Region
7.2. North America
7.2.1. Key Market Trends and Opportunities
7.2.2. Market Size and Forecast, By Film Type
7.2.3. Market Size and Forecast, By Vehicle Type
7.2.4. Market Size and Forecast, By Application
7.2.5. Market Size and Forecast, By Country
7.2.6. U.S. Vehicle Wrap Film Market
7.2.6.1. Market Size and Forecast, By Film Type
7.2.6.2. Market Size and Forecast, By Vehicle Type
7.2.6.3. Market Size and Forecast, By Application
7.2.7. Canada Vehicle Wrap Film Market
7.2.7.1. Market Size and Forecast, By Film Type
7.2.7.2. Market Size and Forecast, By Vehicle Type
7.2.7.3. Market Size and Forecast, By Application
7.2.8. Mexico Vehicle Wrap Film Market
7.2.8.1. Market Size and Forecast, By Film Type
7.2.8.2. Market Size and Forecast, By Vehicle Type
7.2.8.3. Market Size and Forecast, By Application
7.3. Europe
7.3.1. Key Market Trends and Opportunities
7.3.2. Market Size and Forecast, By Film Type
7.3.3. Market Size and Forecast, By Vehicle Type
7.3.4. Market Size and Forecast, By Application
7.3.5. Market Size and Forecast, By Country
7.3.6. France Vehicle Wrap Film Market
7.3.6.1. Market Size and Forecast, By Film Type
7.3.6.2. Market Size and Forecast, By Vehicle Type
7.3.6.3. Market Size and Forecast, By Application
7.3.7. Germany Vehicle Wrap Film Market
7.3.7.1. Market Size and Forecast, By Film Type
7.3.7.2. Market Size and Forecast, By Vehicle Type
7.3.7.3. Market Size and Forecast, By Application
7.3.8. Italy Vehicle Wrap Film Market
7.3.8.1. Market Size and Forecast, By Film Type
7.3.8.2. Market Size and Forecast, By Vehicle Type
7.3.8.3. Market Size and Forecast, By Application
7.3.9. Spain Vehicle Wrap Film Market
7.3.9.1. Market Size and Forecast, By Film Type
7.3.9.2. Market Size and Forecast, By Vehicle Type
7.3.9.3. Market Size and Forecast, By Application
7.3.10. UK Vehicle Wrap Film Market
7.3.10.1. Market Size and Forecast, By Film Type
7.3.10.2. Market Size and Forecast, By Vehicle Type
7.3.10.3. Market Size and Forecast, By Application
7.3.11. Russia Vehicle Wrap Film Market
7.3.11.1. Market Size and Forecast, By Film Type
7.3.11.2. Market Size and Forecast, By Vehicle Type
7.3.11.3. Market Size and Forecast, By Application
7.3.12. Rest Of Europe Vehicle Wrap Film Market
7.3.12.1. Market Size and Forecast, By Film Type
7.3.12.2. Market Size and Forecast, By Vehicle Type
7.3.12.3. Market Size and Forecast, By Application
7.4. Asia-Pacific
7.4.1. Key Market Trends and Opportunities
7.4.2. Market Size and Forecast, By Film Type
7.4.3. Market Size and Forecast, By Vehicle Type
7.4.4. Market Size and Forecast, By Application
7.4.5. Market Size and Forecast, By Country
7.4.6. China Vehicle Wrap Film Market
7.4.6.1. Market Size and Forecast, By Film Type
7.4.6.2. Market Size and Forecast, By Vehicle Type
7.4.6.3. Market Size and Forecast, By Application
7.4.7. Japan Vehicle Wrap Film Market
7.4.7.1. Market Size and Forecast, By Film Type
7.4.7.2. Market Size and Forecast, By Vehicle Type
7.4.7.3. Market Size and Forecast, By Application
7.4.8. India Vehicle Wrap Film Market
7.4.8.1. Market Size and Forecast, By Film Type
7.4.8.2. Market Size and Forecast, By Vehicle Type
7.4.8.3. Market Size and Forecast, By Application
7.4.9. South Korea Vehicle Wrap Film Market
7.4.9.1. Market Size and Forecast, By Film Type
7.4.9.2. Market Size and Forecast, By Vehicle Type
7.4.9.3. Market Size and Forecast, By Application
7.4.10. Australia Vehicle Wrap Film Market
7.4.10.1. Market Size and Forecast, By Film Type
7.4.10.2. Market Size and Forecast, By Vehicle Type
7.4.10.3. Market Size and Forecast, By Application
7.4.11. Thailand Vehicle Wrap Film Market
7.4.11.1. Market Size and Forecast, By Film Type
7.4.11.2. Market Size and Forecast, By Vehicle Type
7.4.11.3. Market Size and Forecast, By Application
7.4.12. Malaysia Vehicle Wrap Film Market
7.4.12.1. Market Size and Forecast, By Film Type
7.4.12.2. Market Size and Forecast, By Vehicle Type
7.4.12.3. Market Size and Forecast, By Application
7.4.13. Indonesia Vehicle Wrap Film Market
7.4.13.1. Market Size and Forecast, By Film Type
7.4.13.2. Market Size and Forecast, By Vehicle Type
7.4.13.3. Market Size and Forecast, By Application
7.4.14. Rest of Asia-Pacific Vehicle Wrap Film Market
7.4.14.1. Market Size and Forecast, By Film Type
7.4.14.2. Market Size and Forecast, By Vehicle Type
7.4.14.3. Market Size and Forecast, By Application
7.5. LAMEA
7.5.1. Key Market Trends and Opportunities
7.5.2. Market Size and Forecast, By Film Type
7.5.3. Market Size and Forecast, By Vehicle Type
7.5.4. Market Size and Forecast, By Application
7.5.5. Market Size and Forecast, By Country
7.5.6. Brazil Vehicle Wrap Film Market
7.5.6.1. Market Size and Forecast, By Film Type
7.5.6.2. Market Size and Forecast, By Vehicle Type
7.5.6.3. Market Size and Forecast, By Application
7.5.7. South Africa Vehicle Wrap Film Market
7.5.7.1. Market Size and Forecast, By Film Type
7.5.7.2. Market Size and Forecast, By Vehicle Type
7.5.7.3. Market Size and Forecast, By Application
7.5.8. Saudi Arabia Vehicle Wrap Film Market
7.5.8.1. Market Size and Forecast, By Film Type
7.5.8.2. Market Size and Forecast, By Vehicle Type
7.5.8.3. Market Size and Forecast, By Application
7.5.9. UAE Vehicle Wrap Film Market
7.5.9.1. Market Size and Forecast, By Film Type
7.5.9.2. Market Size and Forecast, By Vehicle Type
7.5.9.3. Market Size and Forecast, By Application
7.5.10. Argentina Vehicle Wrap Film Market
7.5.10.1. Market Size and Forecast, By Film Type
7.5.10.2. Market Size and Forecast, By Vehicle Type
7.5.10.3. Market Size and Forecast, By Application
7.5.11. Rest of LAMEA Vehicle Wrap Film Market
7.5.11.1. Market Size and Forecast, By Film Type
7.5.11.2. Market Size and Forecast, By Vehicle Type
7.5.11.3. Market Size and Forecast, By Application
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping Of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023
CHAPTER 9: COMPANY PROFILES
9.1. 3M
9.1.1. Company Overview
9.1.2. Key Executives
9.1.3. Company Snapshot
9.1.4. Operating Business Segments
9.1.5. Product Portfolio
9.1.6. Business Performance
9.1.7. Key Strategic Moves and Developments
9.2. Arlon Graphics LLC.
9.2.1. Company Overview
9.2.2. Key Executives
9.2.3. Company Snapshot
9.2.4. Operating Business Segments
9.2.5. Product Portfolio
9.2.6. Business Performance
9.2.7. Key Strategic Moves and Developments
9.3. Avery Dennison Corporation
9.3.1. Company Overview
9.3.2. Key Executives
9.3.3. Company Snapshot
9.3.4. Operating Business Segments
9.3.5. Product Portfolio
9.3.6. Business Performance
9.3.7. Key Strategic Moves and Developments
9.4. Fedrigoni S.P.A
9.4.1. Company Overview
9.4.2. Key Executives
9.4.3. Company Snapshot
9.4.4. Operating Business Segments
9.4.5. Product Portfolio
9.4.6. Business Performance
9.4.7. Key Strategic Moves and Developments
9.5. Guangzhou Carbins Film Co., LTD,
9.5.1. Company Overview
9.5.2. Key Executives
9.5.3. Company Snapshot
9.5.4. Operating Business Segments
9.5.5. Product Portfolio
9.5.6. Business Performance
9.5.7. Key Strategic Moves and Developments
9.6. Hexis S.A.S.
9.6.1. Company Overview
9.6.2. Key Executives
9.6.3. Company Snapshot
9.6.4. Operating Business Segments
9.6.5. Product Portfolio
9.6.6. Business Performance
9.6.7. Key Strategic Moves and Developments
9.7. JMR Graphics
9.7.1. Company Overview
9.7.2. Key Executives
9.7.3. Company Snapshot
9.7.4. Operating Business Segments
9.7.5. Product Portfolio
9.7.6. Business Performance
9.7.7. Key Strategic Moves and Developments
9.8. KPMF
9.8.1. Company Overview
9.8.2. Key Executives
9.8.3. Company Snapshot
9.8.4. Operating Business Segments
9.8.5. Product Portfolio
9.8.6. Business Performance
9.8.7. Key Strategic Moves and Developments
9.9. ORAFOL Europe GmbH.
9.9.1. Company Overview
9.9.2. Key Executives
9.9.3. Company Snapshot
9.9.4. Operating Business Segments
9.9.5. Product Portfolio
9.9.6. Business Performance
9.9.7. Key Strategic Moves and Developments
9.10. Vvivid Vinyl
9.10.1. Company Overview
9.10.2. Key Executives
9.10.3. Company Snapshot
9.10.4. Operating Business Segments
9.10.5. Product Portfolio
9.10.6. Business Performance
9.10.7. Key Strategic Moves and Developments