Summary

Market Overview:

The North America advertising market size reached US$ 292.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 448.7 Billion by 2028, exhibiting a growth rate (CAGR) of 7.2% during 2023-2028.

Advertising is a means of communication involved in promoting services, products or ideas to potential buyers. It is generally aired or printed on mediums such as television, radio, print, digital and cinema. Advertising helps in launching new products, expanding the market, increasing sales and notifying consumers. As a result, it is widely used by brands from different industries to build an image and attain a higher market share.

At present, North America represents one of the largest markets for advertising owing to the investments in online advertising. This, in turn, is influencing the demand for online advertising services, such as Google Ads, which aid in hosting advertisements on websites and YouTube videos. Apart from this, brands nowadays are also investing in advertisements on social media platforms like Instagram and Facebook owing to the presence of a huge population.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America advertising market report, along with forecasts at the regional and country level from 2023-2028. Our report has categorized the market based on segment.

Key Regions Analysed
United States
Canada

Analysis for Each Country

Market by Segment
Television Advertising
Print Advertising
Radio Advertising
Outdoor Advertising
Internet Advertising
Mobile Advertising
Cinema Advertising

Value Chain Analysis
Key Drivers and Challenges
Porters Five Forces Analysis
Competitive Landscape
Competitive Structure
Key Player Profiles


Key Questions Answered in This Report:

How has the North America advertising market performed so far and how will it perform in the coming years?
What are the key regions in the North America advertising market?
What has been the impact of COVID-19 on the North America advertising market?
What is the breakup of the North America advertising market on the basis of segment?
What are the various stages in the value chain of the North America advertising industry?
What are the key driving factors and challenges in the North America advertising industry?
What is the structure of the North America advertising industry and who are the key players?
What is the degree of competition in the North America advertising industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Advertising Market
5.1 Market Performance
5.2 Market Breakup by Segment
5.3 Market Breakup by Region
5.4 Market Forecast
6 North America Advertising Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America Advertising Market: Breakup by Segment
7.1 Television Advertising
7.2 Print Advertising
7.3 Radio Advertising
7.4 Outdoor Advertising
7.5 Internet Advertising
7.6 Mobile Advertising
7.7 Cinema Advertising
8 North America Advertising Market: Breakup by Country
8.1 United States
8.1.1 Historical Market Trends
8.1.2 Market Breakup by Segment
8.1.3 Market Forecast
8.2 Canada
8.2.1 Historical Market Trends
8.2.2 Market Breakup by Segment
8.2.3 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
10.1 Overview
10.2 Research
10.3 Content Development
10.4 Advertising Agency
10.5 Advertising Media
10.6 Audience
11 Porter’s Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Rivalry
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players

List of Figures

Figure 1: North America: Advertising Market: Major Drivers and Challenges
Figure 2: Global: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Advertising Market: Breakup by Segment (in %), 2022
Figure 4: Global: Advertising Market: Breakup by Region (in %), 2022
Figure 5: Global: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 6: North America: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 7: North America: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 8: North America: Advertising Market: Breakup by Segment (in %), 2022
Figure 9: North America: Advertising (Television) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 10: North America: Advertising (Television) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 11: North America: Advertising (Print) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 12: North America: Advertising (Print) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 13: North America: Advertising (Radio) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 14: North America: Advertising (Radio) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 15: North America: Advertising (Outdoor) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 16: North America: Advertising (Outdoor) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 17: North America: Advertising (Internet) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 18: North America: Advertising (Internet) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 19: North America: Advertising (Mobile) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 20: North America: Advertising (Mobile) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 21: North America: Advertising (Cinema) Market: Sales Value (in Billion US$), 2017 & 2022
Figure 22: North America: Advertising (Cinema) Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 23: North America: Advertising Market: Breakup by Country (in %), 2022
Figure 24: United States: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 25: United States: Advertising Market: Breakup by Segment (in %), 2022
Figure 26: United States: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 27: Canada: Advertising Market: Sales Value (in Billion US$), 2017-2022
Figure 28: Canada: Advertising Market: Breakup by Segment (in %), 2022
Figure 29: Canada: Advertising Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 30: North America: Advertising Industry: SWOT Analysis
Figure 31: North America: Advertising Industry: Value Chain Analysis
Figure 32: North America: Advertising Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: North America: Advertising Market: Key Industry Highlights, 2022 and 2028
Table 2: North America: Advertising Market Forecast: Breakup by Segment (in Billion US$), 2023-2028
Table 3: North America: Advertising Market Forecast: Breakup by Country (in Billion US$), 2023-2028
Table 4: North America: Advertising Market: Competitive Structure
Table 5: North America: Advertising Market: Key Players