Summary

The Vietnam online food delivery market is expected to grow at a CAGR of around 34% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor. Online food delivery refers to the process of ordering food from a food cooperative or restaurant through a mobile app or webpage. These apps and web pages provide filters and different paying methods, such as cash on delivery, debit/credit card, net banking, etc., catering to the need of the consumers. Besides this, various companies allow their consumers to create an account for frequent and convenient ordering. Advantages offered by online food delivery comapnies such as easy and fast ordering, less hassle, fewer misunderstanding and miscommunication, minimum human interaction and cashback offers have made it popular in Vietnam, particularly among the younger population.

Vietnam Online Food Delivery Market Drivers/Constraints:

A major factor catalysing the growth of the online food delivery market in Vietnam is its convenience and easy accessibility. With a growth in digital technology, the food delivery market in the country is being reshaped. Food ordered through online websites and apps provide customers convenience and a greater level of transparency. Through various online food delivery modes, consumers can compare the menus and prices of various restaurants. This enables them to order food according to their taste and preference at a better price than the conventional method of food ordering.
Various food delivery applications and websites in Vietnam are offering numerous food options to their consumers. This include Vietnamese Cuisines, Western Cuisines, and South Asian Cuisines among others. Availability of such a wide range of food options caters to the food preferences of different consumers, thereby driving the overall demand of online food delivery services in the country.
Enhanced efficiency of restaurants is another major driver of the online food delivery market in Vietnam. The online orders make the day to day operations more efficient for a restaurant. The time employees use to receive orders through the telephone is reduced and this increases the time employees have to focus on dine-in customers. Moreover, the chances of human errors due to miscommunication are also reduced when an order is made.
Through online ordering and delivery system, a complete database of the customers can be created which helps in identifying recurring customers, their preferences and repeated orders. The previous ways of ordering food included many problems such as time constraints, different accents of people, disturbance over a phone call, etc. due to which restaurants are compelled to cancel or abandon the order. However, with the online food delivery options available, these challenges can be overcome.
As a restaurant or a franchise of a food product are hesitant to launch their mobile application as it may incur additional cost for development, installation, maintenance, and marketing of the applications, they prefer to collaborate with various food delivery companies.
Retailers have also been drawn to the country’s relatively young consumer population. The 15 to 64 age group accounts for the majority of the overall population of Vietnam and are a key demographic to spur the growth in the online food delivery market.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the Vietnam online food delivery market, along with forecasts at the country and regional from 2021-2026. Our report has categorized the market based on order method and cuisine.

Breakup by Order Method:

Mobile Application
Website

On the basis of order method, the market has been segmented into mobile app and website. Amongst these, mobile app represents the largest segment as it is faster than websites and provides numerous advantages such as easy user interface and saved customer profiles.

Breakup by Cuisine:

Vietnamese Cuisine
Western Cuisine
Italian Cuisine
South Asian Cuisine
Others

Based on the cuisine, the Vietnamese cuisine is the most popular segment. It is followed by Western cuisine, Italian cuisine, and South Asian cuisine.

Regional Insights:

Southern Vietnam
Northern Vietnam
Central Vietnam

On a geographical front, Southern Vietnam represents the biggest market. Other major regions include Northern Vietnam and Central Vietnam.

Competitive Landscape:

The Vietnam online food delivery industry is concentrated in nature with the presence of a handful of players. Some of the leading players operating in the market are:

Vietnammm
Eat.vn
Foody.vn
Now.vn
Grab Food

This report provides a deep insight into the Vietnam online food delivery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the online food delivery packaging market in any manner. Key Questions Answered in This Report:

How has the Vietnam online food delivery market performed so far and how will it perform in the coming years?
What are the key regions in the Vietnam online food delivery market?
What has been the impact of COVID-19 on the Vietnam online food delivery market?
Which are the popular cuisines in the Vietnam online food delivery market?
What are the major order methods in the Vietnam online food delivery market?
What are the various stages in the value chain of the Vietnam online food delivery market?
What are the key driving factors and challenges in the Vietnam online food delivery market?
What is the structure of the Vietnam online food delivery market and who are the key players?
What is the degree of competition in the Vietnam online food delivery market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Vietnam Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Offline and Online Order Mode
5.5 Market Breakup by Order Method
5.6 Market Breakup by Cuisine
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Strengths
5.9.2 Weaknesses
5.9.3 Opportunities
5.9.4 Threats
5.10 Value Chain Analysis
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Key Market Drivers and Success Factors
6 Market by Order Method
6.1 Mobile Application
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Website
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market by Cuisine
7.1 Vietnamese Cuisine
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Western Cuisine
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Italian Cuisine
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 South Asian Cuisine
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market by Region
8.1 Southern Vietnam
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Northern Vietnam
8.2.1 Market Trends
8.3.2 Market Forecast
8.3 Central Vietnam
8.3.1 Market Trends
8.3.2 Market Forecast
9 Competitive Landscape
9.1 Market Structure
9.2 Key Players
10 Key Player Profiles
10.1 Vietnammm
10.1.1 Company Overview
10.1.2 Company Description
10.1.3 Financials
10.1.4 Key Product and Services
10.1.5 Key Business Strategies and Plans
10.2 Foody.vn
10.2.1 Company Overview
10.2.2 Company Description
10.2.3 Key Product and Services
10.2.4 Key Business Strategies and Plans
10.3 Now.vn
10.3.1 Company Overview
10.3.2 Company Description
10.3.3 Product Portfolio
10.3.4 Key Business Strategies and Plans
10.4 Eat.vn
10.4.1 Company Overview
10.4.2 Company Description
10.4.3 Key Product and Services
10.4.4 Key Business Strategies and Plans
10.5 Grab food
10.5.1 Company Description
10.5.2 Key Product and Services
10.5.3 Key Business Strategies and Plans 1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Vietnam Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Offline and Online Order Mode
5.5 Market Breakup by Order Method
5.6 Market Breakup by Cuisine
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Strengths
5.9.2 Weaknesses
5.9.3 Opportunities
5.9.4 Threats
5.10 Value Chain Analysis
5.11 Porter’s Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Rivalry
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 Key Market Drivers and Success Factors
6 Market by Order Method
6.1 Mobile Application
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Website
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market by Cuisine
7.1 Vietnamese Cuisine
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Western Cuisine
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Italian Cuisine
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 South Asian Cuisine
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market by Region
8.1 Southern Vietnam
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Northern Vietnam
8.2.1 Market Trends
8.3.2 Market Forecast
8.3 Central Vietnam
8.3.1 Market Trends
8.3.2 Market Forecast
9 Competitive Landscape
9.1 Market Structure
9.2 Key Players
10 Key Player Profiles
10.1 Vietnammm
10.1.1 Company Overview
10.1.2 Company Description
10.1.3 Financials
10.1.4 Key Product and Services
10.1.5 Key Business Strategies and Plans
10.2 Foody.vn
10.2.1 Company Overview
10.2.2 Company Description
10.2.3 Key Product and Services
10.2.4 Key Business Strategies and Plans
10.3 Now.vn
10.3.1 Company Overview
10.3.2 Company Description
10.3.3 Product Portfolio
10.3.4 Key Business Strategies and Plans
10.4 Eat.vn
10.4.1 Company Overview
10.4.2 Company Description
10.4.3 Key Product and Services
10.4.4 Key Business Strategies and Plans
10.5 Grab food
10.5.1 Company Description
10.5.2 Key Product and Services
10.5.3 Key Business Strategies and Plans

List of Figures

Figure 1: Vietnam: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: Vietnam: Online Food Delivery Market: Value Trends (in Million US$), 2015-2020
Figure 3: Vietnam: Food Delivery Market: Breakup by Offline and Online Order Mode (in %), 2020
Figure 4: Vietnam: Online Food Delivery Market: Breakup by Order Method (in %), 2020
Figure 5: Vietnam: Online Food Delivery Market: Breakup by Cuisine (in %), 2020
Figure 6: Vietnam: Online Food Delivery Market: Breakup by Region (in %), 2020
Figure 7: Vietnam: Online Food Delivery Market Forecast: Value Trends (in Million US$), 2021-2026
Figure 8: Vietnam: Online Food Delivery Industry: SWOT Analysis
Figure 9: Vietnam: Online Food Delivery Industry: Value Chain Analysis
Figure 10: Vietnam: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: Vietnam: Online Food Delivery Market: Ordering through Mobile Application (in Million US$), 2015 & 2020
Figure 12: Vietnam: Online Food Delivery Market Forecast: Ordering through Mobile Application (in Million US$), 2021-2026
Figure 13: Vietnam: Online Food Delivery Market: Ordering through Website (in Million US$), 2015 & 2020
Figure 14: Vietnam: Online Food Delivery Market Forecast: Ordering through Website (in Million US$), 2021-2026
Figure 15: Vietnam: Online Food Delivery Market (Vietnamese Cuisine): Value Trends (in Million US$), 2015 & 2020
Figure 16: Vietnam: Online Food Delivery Market Forecast (Vietnamese Cuisine): Value Trends (in Million US$), 2021-2026
Figure 17: Vietnam: Online Food Delivery Market (Western Cuisine): Value Trends (in Million US$), 2015 & 2020
Figure 18: Vietnam: Online Food Delivery Market Forecast (Western Cuisine): Value Trends (in Million US$), 2021-2026
Figure 19: Vietnam: Online Food Delivery Market (Italian Cuisine): Value Trends (in Million US$), 2015 & 2020
Figure 20: Vietnam: Online Food Delivery Market Forecast (Italian Cuisine): Value Trends (in Million US$), 2021-2026
Figure 21: Vietnam: Online Food Delivery Market (South Asian Cuisine): Value Trends (in Million US$), 2015 & 2020
Figure 22: Vietnam: Online Food Delivery Market Forecast (South Asian Cuisine): Value Trends (in Million US$), 2021-2026
Figure 23: Vietnam: Online Food Delivery Market (Other Cuisines): Value Trends (in Million US$), 2015 & 2020
Figure 24: Vietnam: Online Food Delivery Market Forecast (Other Cuisines): Value Trends (in Million US$), 2021-2026
Figure 25: Southern Vietnam: Online Food Delivery Market (in Million US$), 2015 & 2020
Figure 26: Southern Vietnam: Online Food Delivery Market Forecast (in Million US$), 2021-2026
Figure 27: Northern Vietnam: Online Food Delivery Market (in Million US$), 2015 & 2020
Figure 28: Northern Vietnam: Online Food Delivery Market Forecast (in Million US$), 2021-2026
Figure 29: Central Vietnam: Online Food Delivery Market (in Million US$), 2015 & 2020
Figure 30: Central Vietnam: Online Food Delivery Market Forecast (in Million US$), 2021-2026

List of Tables

Table 1: Vietnam: Online Food Delivery Market: Key Industry Highlights, 2020 and 2026
Table 2: Vietnam: Online Food Delivery Market Forecast: Breakup by Order Method (in Million US$), 2021-2026
Table 3: Vietnam: Online Food Delivery Market Forecast: Breakup by Cuisine (in Million US$), 2021-2026
Table 4: Vietnam: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2021-2026
Table 5: Vietnam: Online Food Services Market Structure
Table 6: Vietnam: Online Food Delivery Market: Key Players
Table 7: Takeaway: Key Financials (in US$ Million), 2014-2018
Table 8: Vietammm: Key Products and Services
Table 9: Foody.vn: Key Products and Services
Table 10: Now.vn: Key Products and Services
Table 11: Eat.vn: Key Products and Services
Table 12: Grab food: Key Products and Services