Summary

The global decorated apparel market is experiencing remarkable growth, driven by increasing demand for personalized and customized clothing. Advancements in digital printing, rising consumer preference for unique apparel, and expanding e-commerce accessibility are key factors fueling market expansion. By 2025, the market is projected to reach USD 33.53 billion, further escalating to USD 72.97 billion by 2032 at a CAGR of 11.75%.

Market Insights

Decorated apparel encompasses clothing items enhanced with logos, graphics, and designs using techniques like screen printing, embroidery, and digital printing. The growing preference for personalized fashion, corporate branding, and team merchandising has bolstered the market’s growth. Digitalization and evolving consumer trends are shaping the decorated apparel industry into a dynamic and competitive market segment.

Market Growth Drivers

1. Digital Printing and Customization: Technological advancements in direct-to-garment (DTG) printing and dye sublimation allow for high-quality, intricate designs, enhancing the customization experience for consumers.

2. E-Commerce Boom: Online platforms enable customers to create and purchase customized clothing with ease, driving accessibility and market penetration.

3. Corporate and Promotional Apparel Demand: Companies increasingly invest in branded apparel for employee engagement, promotions, and corporate identity.

4. Athleisure and Casual Wear Trend: The rising popularity of stylish, customized activewear further propels market expansion.

5. Sustainability Initiatives: The shift towards eco-friendly printing techniques and materials is encouraging manufacturers to innovate and align with sustainability goals.

Business Opportunities

• Experiential Retailing: Brands incorporating interactive design tools, virtual try-on features, and in-store customization stations enhance customer engagement and brand loyalty.

• Augmented Reality (AR) and Virtual Reality (VR): The adoption of AR/VR for virtual customization is improving the online shopping experience and reducing return rates.

• D2C (Direct-to-Consumer) Growth: The surge in personalized fashion has led to the rise of small businesses and niche brands that cater to specific customization needs.

• Sustainable Innovation: The demand for eco-friendly apparel decoration methods presents an opportunity for companies to develop greener alternatives in printing and dyeing processes.

Regional Analysis

North America: Market Leader

• Home to a well-established fashion and textile industry, North America dominates the decorated apparel market.

• A robust e-commerce infrastructure and high consumer awareness contribute to the region’s strong market presence.

South Asia & Oceania: Fastest Growing Region

• Increasing disposable income and growing e-commerce adoption in countries like India and Australia support rapid market expansion.

• Demand for personalized apparel reflecting cultural and individual identity is rising significantly.

Key Players in the Market

Leading companies in the decorated apparel market include:

• Gildan

• Fruit of the Loom, Inc.

• Downtown Custom Printwear

• Hanes Brands Inc.

• Master Printwear

• Delta Apparel

• Target Decorated Apparel

• Advance Printwear Limited

Recent Industry Developments

New Store Launch

H&M, a global fashion leader, launched its fourth store in Pune’s Phoenix Mall of The Millennium in November 2023. This expansion also introduced H&M Home, a new concept revolutionizing home décor for fashion-conscious consumers in Pune.

New Product Launch

At ITMA 2023 in Milan, Italy, Kornit Digital Ltd. introduced its Apollo platform, providing high-throughput digital production capabilities for the fashion and decorated apparel industries. The company also unveiled the Atlas MAX PLUS system, designed to enhance digital textile printing sustainability.



By Product:

• Embroidery

• Screen Printing

• Dye Sublimation

• Digital Printing

• Others

By End User:

• Men

• Women

• Children

By Distribution Channel:

• Online

• Offline

By Region:

• North America

• Europe

• Asia Pacific

• Latin America

• Middle East & Africa

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Table of Contents

1. Executive Summary
1.1. Global Decorated Apparel Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Regional Snapshot, by Value and Volume, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Market Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. COVID-19 Impact Analysis
2.5.1. Supply
2.5.2. Demand
2.6. Economic Overview
2.6.1. World Economic Projections
2.7. PESTLE Analysis
3. Price Analysis, 2025
3.1. Global Average Price Analysis, by Product, US$ Per Unit, 2025
3.2. Prominent Factor Affecting Decorated Apparel Prices
3.3. Global Average Price Analysis, by Region, US$ Per Unit
4. Global Decorated Apparel Market Outlook, 2019 - 2032
4.1. Global Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.1.1. Key Highlights
4.1.1.1. Embroidery
4.1.1.2. Screen Printing
4.1.1.3. Dye Sublimation
4.1.1.4. Digital Printing
4.1.1.5. Others
4.2. Global Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.2.1. Key Highlights
4.2.1.1. Men
4.2.1.2. Women
4.2.1.3. Children
4.3. Global Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.3.1. Key Highlights
4.3.1.1. Online
4.3.1.2. Offline
4.4. Global Decorated Apparel Market Outlook, by Region, Value (US$ Bn) and Volume (Units), 2019 - 2032
4.4.1. Key Highlights
4.4.1.1. North America
4.4.1.2. Europe
4.4.1.3. Asia Pacific
4.4.1.4. Latin America
4.4.1.5. Middle East & Africa
5. North America Decorated Apparel Market Outlook, 2019 - 2032
5.1. North America Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.1.1. Key Highlights
5.1.1.1. Embroidery
5.1.1.2. Screen Printing
5.1.1.3. Dye Sublimation
5.1.1.4. Digital Printing
5.1.1.5. Others
5.2. North America Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.2.1. Key Highlights
5.2.1.1. Men
5.2.1.2. Women
5.2.1.3. Children
5.3. North America Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.3.1. Key Highlights
5.3.1.1. Online
5.3.1.2. Offline
5.3.2. BPS Analysis/Market Attractiveness Analysis
5.4. North America Decorated Apparel Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1. Key Highlights
5.4.1.1. U.S. Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1.2. U.S. Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1.3. U.S. Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1.4. Canada Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1.5. Canada Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.1.6. Canada Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
5.4.2. BPS Analysis/Market Attractiveness Analysis
6. Europe Decorated Apparel Market Outlook, 2019 - 2032
6.1. Europe Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.1.1. Key Highlights
6.1.1.1. Embroidery
6.1.1.2. Screen Printing
6.1.1.3. Dye Sublimation
6.1.1.4. Digital Printing
6.1.1.5. Others
6.2. Europe Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.2.1. Key Highlights
6.2.1.1. Men
6.2.1.2. Women
6.2.1.3. Children
6.3. Europe Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.3.1. Key Highlights
6.3.1.1. Online
6.3.1.2. Offline
6.3.2. Attractiveness Analysis
6.4. Europe Decorated Apparel Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1. Key Highlights
6.4.1.1. Germany Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.2. Germany Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.3. Germany Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.4. U.K. Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.5. U.K. Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.6. U.K. Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.7. France Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.8. France Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.9. France Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.10. Italy Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.11. Italy Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.12. Italy Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.13. Turkey Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.14. Turkey Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.15. Turkey Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.16. Russia Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.17. Russia Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.18. Russia Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.19. Rest of Europe Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.20. Rest of Europe Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.1.21. Rest of Europe Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
6.4.2. BPS Analysis/Market Attractiveness Analysis
7. Asia Pacific Decorated Apparel Market Outlook, 2019 - 2032
7.1. Asia Pacific Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.1.1. Key Highlights
7.1.1.1. Embroidery
7.1.1.2. Screen Printing
7.1.1.3. Dye Sublimation
7.1.1.4. Digital Printing
7.1.1.5. Others
7.2. Asia Pacific Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.2.1. Key Highlights
7.2.1.1. Men
7.2.1.2. Women
7.2.1.3. Children
7.3. Asia Pacific Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.3.1. Key Highlights
7.3.1.1. Online
7.3.1.2. Offline
7.3.2. BPS Analysis/Market Attractiveness Analysis
7.4. Asia Pacific Decorated Apparel Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1. Key Highlights
7.4.1.1. China Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.2. China Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.3. China Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.4. Japan Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.5. Japan Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.6. Japan Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.7. South Korea Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.8. South Korea Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.9. South Korea Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.10. India Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.11. India Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.12. India Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.13. Southeast Asia Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.14. Southeast Asia Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.15. Southeast Asia Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.16. Rest of Asia Pacific Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.17. Rest of Asia Pacific Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.1.18. Rest of Asia Pacific Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
7.4.2. BPS Analysis/Market Attractiveness Analysis
8. Latin America Decorated Apparel Market Outlook, 2019 - 2032
8.1. Latin America Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.1.1. Key Highlights
8.1.1.1. Embroidery
8.1.1.2. Screen Printing
8.1.1.3. Dye Sublimation
8.1.1.4. Digital Printing
8.1.1.5. Others
8.2. Latin America Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.2.1.1. Men
8.2.1.2. Women
8.2.1.3. Children
8.3. Latin America Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.3.1. Key Highlights
8.3.1.1. Online
8.3.1.2. Offline
8.3.2. BPS Analysis/Market Attractiveness Analysis
8.4. Latin America Decorated Apparel Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1. Key Highlights
8.4.1.1. Brazil Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.2. Brazil Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.3. Brazil Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.4. Mexico Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.5. Mexico Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.6. Mexico Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.7. Argentina Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.8. Argentina Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.9. Argentina Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.10. Rest of Latin America Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.11. Rest of Latin America Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.1.12. Rest of Latin America Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
8.4.2. BPS Analysis/Market Attractiveness Analysis
9. Middle East & Africa Decorated Apparel Market Outlook, 2019 - 2032
9.1. Middle East & Africa Decorated Apparel Market Outlook, by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.1.1. Key Highlights
9.1.1.1. Embroidery
9.1.1.2. Screen Printing
9.1.1.3. Dye Sublimation
9.1.1.4. Digital Printing
9.1.1.5. Others
9.2. Middle East & Africa Decorated Apparel Market Outlook, by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.2.1. Key Highlights
9.2.1.1. Men
9.2.1.2. Women
9.2.1.3. Children
9.3. Middle East & Africa Decorated Apparel Market Outlook, by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.3.1. Key Highlights
9.3.1.1. Online
9.3.1.2. Offline
9.3.2. BPS Analysis/Market Attractiveness Analysis
9.4. Middle East & Africa Decorated Apparel Market Outlook, by Country, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1. Key Highlights
9.4.1.1. GCC Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.2. GCC Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.3. GCC Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.4. South Africa Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.5. South Africa Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.6. South Africa Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.7. Egypt Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.8. Egypt Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.9. Egypt Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.10. Nigeria Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.11. Nigeria Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.12. Nigeria Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.13. Rest of Middle East & Africa Decorated Apparel Market by Product, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.14. Rest of Middle East & Africa Decorated Apparel Market by End User, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.1.15. Rest of Middle East & Africa Decorated Apparel Market by Distribution Channel, Value (US$ Bn) and Volume (Units), 2019 - 2032
9.4.2. BPS Analysis/Market Attractiveness Analysis
10. Competitive Landscape
10.1. Company Market Share Analysis, 2025
10.2. Competitive Dashboard
10.3. Company Profiles
10.3.1. Gildan
10.3.1.1. Company Overview
10.3.1.2. Product Portfolio
10.3.1.3. Financial Overview
10.3.1.4. Business Strategies and Development
10.3.2. Fruit of Loom, Inc
10.3.2.1. Company Overview
10.3.2.2. Product Portfolio
10.3.2.3. Financial Overview
10.3.2.4. Business Strategies and Development
10.3.3. Downtown Custom Print wear
10.3.3.1. Company Overview
10.3.3.2. Product Portfolio
10.3.3.3. Financial Overview
10.3.3.4. Business Strategies and Development
10.3.4. Hanes Brands Inc
10.3.4.1. Company Overview
10.3.4.2. Product Portfolio
10.3.4.3. Financial Overview
10.3.4.4. Business Strategies and Development
10.3.5. Master Print wear
10.3.5.1. Company Overview
10.3.5.2. Product Portfolio
10.3.5.3. Financial Overview
10.3.5.4. Business Strategies and Development
10.3.6. Delta Apparel
10.3.6.1. Company Overview
10.3.6.2. Product Portfolio
10.3.6.3. Financial Overview
10.3.6.4. Business Strategies and Development
10.3.7. Target Decorated Apparel
10.3.7.1. Company Overview
10.3.7.2. Product Portfolio
10.3.7.3. Financial Overview
10.3.7.4. Business Strategies and Development
10.3.8. Advance Print wear Limited
10.3.8.1. Company Overview
10.3.8.2. Product Portfolio
10.3.8.3. Financial Overview
10.3.8.4. Business Strategies and Development
10.3.9. Others
10.3.9.1. Company Overview
10.3.9.2. Product Portfolio
10.3.9.3. Financial Overview
10.3.9.4. Business Strategies and Development
11. Appendix
11.1. Research Methodology
11.2. Report Assumptions
11.3. Acronyms and Abbreviations