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台湾のヘルス＆ウェルネスHealth and Wellness in Taiwan 台湾の健康・ウェルネス市場は、2021年に複雑な結果を示しました。総量販売の伸びはわずかで、2020年を大きく下回る一方、総現金販売額は前年を上回る堅調な伸びを記録した。数量ベースの成長鈍化の主因は、売上... もっと見る
サマリー台湾の健康・ウェルネス市場は、2021年に複雑な結果を示しました。総量販売の伸びはわずかで、2020年を大きく下回る一方、総現金販売額は前年を上回る堅調な伸びを記録した。数量ベースの成長鈍化の主因は、売上高全体の大半を占める健康飲料の需要減と、台湾で発生した史上最悪のCOVID-19の大流行による打撃を受けたことである。Euromonitor Internationalの調査レポート「台湾の健康とウェルネス」は、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in TaiwanEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN TAIWAN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Coca-Cola reformulates its Zero Sugar version Immunity concerns strengthen interest in BFY beverages with probiotic ingredients Popularity of freshly made alternatives tempers demand for BFY beverages PROSPECTS AND OPPORTUNITIES Launch of more reduced sugar soft drinks that blur category boundaries expected Demand for reduced sugar sports drinks set to rise Increasing consumer sophistication will shape innovation in reduced sugar RTD tea CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show growing interest in FF bottled water with alkaline properties COVID-19 and competition from coconut water weaken demand for FF sports drinks FF RTD green tea products benefit from pandemic-related health concerns PROSPECTS AND OPPORTUNITIES Probiotic FF beverages with digestive health benefits set to gain popularity FF fruit/herbal tea brands will continue working to win over local consumers Population ageing bodes well for FF plant-based and malt-based hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Declining trend in NH superfruit 100% juice deepens due to COVID-19 concerns NH coconut water continues to gain popularity as a sports drink substitute NH RTD green tea is the best performing category in volume growth terms PROSPECTS AND OPPORTUNITIES Increased health-consciousness likely to fuel premiumisation in NH beverages NH 100% juice expected to cannibalise demand for other NH juice product types Competition from on-trade alternatives will temper expansion of some categories CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN TAIWAN 2021 DEVELOPMENTS CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion and rising health-consciousness boost consumption of BFY snacks Regulatory change strengthens interest in BFY reduced sugar packaged food Reduced salt and additive-free soy sauce products gain popularity PROSPECTS AND OPPORTUNITIES Obesity concerns expected to buoy sales of reduced fat ice cream Consumption of plain reduced sugar drinking yoghurt set to continue rising Competition from alternatives likely to limit demand for some BFY product types CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Clean label products continue to gain mainstream appeal in free from categories Demand for HA milk formula remains strong despite falling birth rates Innovation strengthens interest in free from meat ready meals PROSPECTS AND OPPORTUNITIES Oat-based products poised to gain ground in free from dairy milk Newer brands likely to adopt more inclusive marketing terms to broaden their appeal Assortment of free from product types expected to become more diversified CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic-induced behavioural changes continue to depress FF gum consumption Declining trend in FF milk formula compounded by COVID-19 fallout Home seclusion and population ageing boost demand in FF powder milk PROSPECTS AND OPPORTUNITIES Demand for high protein FF sweet biscuits and ice cream set to remain strong FF chocolate confectionery products expected to gain popularity FF protein/energy bars projected to be the fastest developing category CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Freeze dried products gain ground in NH fruit snacks Economic impact of COVID-19 exacerbates declining trend in NH honey Increase in home cooking boosts demand for NH olive oil PROSPECTS AND OPPORTUNITIES NH chilled and frozen chicken products set to benefit from high-protein diet trend NH cereal bars expected to continue gaining popularity as a healthier snack option Outlook for NH nuts and NH nut and seed based spreads remains bright CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion and increased health-consciousness boost demand International baby food brands substitute term “organic” with “vitality” in Taiwan Expansion of portfolio and distribution network pays dividends for local brand Vilson PROSPECTS AND OPPORTUNITIES Organic packaged food consumption set to continue rising Further improvements in private label penetration expected Expansion plans of specialist retail chains bode well for organic packaged food CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryTaiwan’s health and wellness market showed mixed results in 2021. Growth in total volume sales was marginal and well down on 2020, while total current value sales increased at a robust rate that surpassed the figure recorded the previous year. The slowdown in volume terms was mainly attributable to weaker demand for health and wellness soft drinks, which account for the lion’s share of overall sales and were hardest hit by the fallout of the country’s worst outbreak of COVID-19 since the beginni... Table of ContentsHealth and Wellness in TaiwanEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN TAIWAN EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Coca-Cola reformulates its Zero Sugar version Immunity concerns strengthen interest in BFY beverages with probiotic ingredients Popularity of freshly made alternatives tempers demand for BFY beverages PROSPECTS AND OPPORTUNITIES Launch of more reduced sugar soft drinks that blur category boundaries expected Demand for reduced sugar sports drinks set to rise Increasing consumer sophistication will shape innovation in reduced sugar RTD tea CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers show growing interest in FF bottled water with alkaline properties COVID-19 and competition from coconut water weaken demand for FF sports drinks FF RTD green tea products benefit from pandemic-related health concerns PROSPECTS AND OPPORTUNITIES Probiotic FF beverages with digestive health benefits set to gain popularity FF fruit/herbal tea brands will continue working to win over local consumers Population ageing bodes well for FF plant-based and malt-based hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Declining trend in NH superfruit 100% juice deepens due to COVID-19 concerns NH coconut water continues to gain popularity as a sports drink substitute NH RTD green tea is the best performing category in volume growth terms PROSPECTS AND OPPORTUNITIES Increased health-consciousness likely to fuel premiumisation in NH beverages NH 100% juice expected to cannibalise demand for other NH juice product types Competition from on-trade alternatives will temper expansion of some categories CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN TAIWAN 2021 DEVELOPMENTS CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion and rising health-consciousness boost consumption of BFY snacks Regulatory change strengthens interest in BFY reduced sugar packaged food Reduced salt and additive-free soy sauce products gain popularity PROSPECTS AND OPPORTUNITIES Obesity concerns expected to buoy sales of reduced fat ice cream Consumption of plain reduced sugar drinking yoghurt set to continue rising Competition from alternatives likely to limit demand for some BFY product types CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Clean label products continue to gain mainstream appeal in free from categories Demand for HA milk formula remains strong despite falling birth rates Innovation strengthens interest in free from meat ready meals PROSPECTS AND OPPORTUNITIES Oat-based products poised to gain ground in free from dairy milk Newer brands likely to adopt more inclusive marketing terms to broaden their appeal Assortment of free from product types expected to become more diversified CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic-induced behavioural changes continue to depress FF gum consumption Declining trend in FF milk formula compounded by COVID-19 fallout Home seclusion and population ageing boost demand in FF powder milk PROSPECTS AND OPPORTUNITIES Demand for high protein FF sweet biscuits and ice cream set to remain strong FF chocolate confectionery products expected to gain popularity FF protein/energy bars projected to be the fastest developing category CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Freeze dried products gain ground in NH fruit snacks Economic impact of COVID-19 exacerbates declining trend in NH honey Increase in home cooking boosts demand for NH olive oil PROSPECTS AND OPPORTUNITIES NH chilled and frozen chicken products set to benefit from high-protein diet trend NH cereal bars expected to continue gaining popularity as a healthier snack option Outlook for NH nuts and NH nut and seed based spreads remains bright CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN TAIWAN KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion and increased health-consciousness boost demand International baby food brands substitute term “organic” with “vitality” in Taiwan Expansion of portfolio and distribution network pays dividends for local brand Vilson PROSPECTS AND OPPORTUNITIES Organic packaged food consumption set to continue rising Further improvements in private label penetration expected Expansion plans of specialist retail chains bode well for organic packaged food CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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