ドイツにおける持続可能性Sustainability in Germany 半数以上の消費者が食品廃棄物やプラスチック廃棄物を削減している一方で、国民の多くは無関心であり、自分の行動が変化をもたらすと信じている人は半数以下である。この発見は、消費者をさらに教育し、Can Be Re... もっと見る
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サマリー半数以上の消費者が食品廃棄物やプラスチック廃棄物を削減している一方で、国民の多くは無関心であり、自分の行動が変化をもたらすと信じている人は半数以下である。この発見は、消費者をさらに教育し、Can Be Recycledのような実行可能な主張を実施する機会を生み出す。ナチュラルの主張は幅広い訴求力を持ち、一人当たりの消費額が最も高く、超加工食品や人工的な原材料をめぐる懸念の高まりと一致している。ユーロモニター・インターナショナルのサステナビリティ・レポートでは、5地域の業界リーダーから、特定の業界関連動向、ビジネスキャンペーン、サステナビリティに対する態度や期待を調査することで、業界の声を聞くことができます。レポートでは、国や製品カテゴリーにおける持続可能性の導入レベルをモニターしています。また、持続可能な製品ポートフォリオにおいて、どの企業やブランドがリードしているのか、また、どの企業が遅れをとっているのかを知ることができます。主要なグローバル市場における消費者の持続可能性に対する態度、期待、採用の進化について詳しく知ることができます。 データ範囲:市場規模(過去および予測)、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * サステナビリティ市場の詳細な把握; * 成長分野を特定し、変化を促す要因を特定する; * 競争環境、市場の主要プレーヤー、主要ブランドを理解する; * 5年間の予測を用いて、市場がどのように発展すると予測されるかを評価する。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。 目次Sustainability in GermanyEuromonitor International October 2024 List Of Contents And Tables SUSTAINABILITY IN GERMANY SCOPE CHART 1 Sustainability Country Report Scope 2024 KEY FINDINGS CHART 2 Sustainability Country Report Main Findings 2024 INTRODUCTION CHART 3 Sustainability Market in Germany: Key Metrics by Industry 2023 CONSUMER BEHAVIOUR Environmental awareness CHART 4 Consumers' Sustainability Awareness and Actions in Germany 2020-2024 Green actions CHART 5 Consumers' Environmental Action in Germany 2024 Trust in green labels CHART 6 Consumer Trust in Product Claims in Germany 2024 Shopping preferences CHART 7 Consumer Circular Shopping Preferences in Germany 2024 Sustainable consumer types CHART 8 Sustainable Consumer’s Types in Germany 2024 CHART 9 Zero Wasters: Largest Consumer Type in Germany 2024 MARKET SIZE AND PRODUCT PREVALENCE CHART 10 Sustainability Market Size By Industry in Germany 2020-2023 CHART 11 Sustainability Product Prevalence by Industry in Germany 2020-2023 SUSTAINABLE PRODUCTS CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 13 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 14 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 16 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 17 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 18 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 20 Tissue & Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 21 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 22 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 COMPETITOR ANALYSIS CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Germany, 2020-2023 CHART 24 Top 10 Companies: Sustainability Product Prevalence in Germany, 2020-2023 SEIZING THE OPPORTUNITY – BY INDUSTRY CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 26 Staple Foods: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 27 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 28 Snacks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 29 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 30 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 31 Home Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 34 Consumer Health: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 35 Pet Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 SEIZING THE OPPORTUNITY – BY KEY ATTRIBUTE GROUP CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023 CHART 37 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023 CHART 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023
SummaryWhile over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement actionable claims such as Can Be Recycled, which would also appeal to almost 30% of zero waste consumers. The Natural claim has broad appeal and the highest spend per capita, aligning with rising concerns surrounding ultra-processed foods, artificial ingredi... Table of ContentsSustainability in GermanyEuromonitor International October 2024 List Of Contents And Tables SUSTAINABILITY IN GERMANY SCOPE CHART 1 Sustainability Country Report Scope 2024 KEY FINDINGS CHART 2 Sustainability Country Report Main Findings 2024 INTRODUCTION CHART 3 Sustainability Market in Germany: Key Metrics by Industry 2023 CONSUMER BEHAVIOUR Environmental awareness CHART 4 Consumers' Sustainability Awareness and Actions in Germany 2020-2024 Green actions CHART 5 Consumers' Environmental Action in Germany 2024 Trust in green labels CHART 6 Consumer Trust in Product Claims in Germany 2024 Shopping preferences CHART 7 Consumer Circular Shopping Preferences in Germany 2024 Sustainable consumer types CHART 8 Sustainable Consumer’s Types in Germany 2024 CHART 9 Zero Wasters: Largest Consumer Type in Germany 2024 MARKET SIZE AND PRODUCT PREVALENCE CHART 10 Sustainability Market Size By Industry in Germany 2020-2023 CHART 11 Sustainability Product Prevalence by Industry in Germany 2020-2023 SUSTAINABLE PRODUCTS CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 13 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 14 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 16 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 17 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 18 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 20 Tissue & Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 21 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 CHART 22 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023 COMPETITOR ANALYSIS CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Germany, 2020-2023 CHART 24 Top 10 Companies: Sustainability Product Prevalence in Germany, 2020-2023 SEIZING THE OPPORTUNITY – BY INDUSTRY CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 26 Staple Foods: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 27 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 28 Snacks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 29 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 30 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 31 Home Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 34 Consumer Health: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 CHART 35 Pet Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023 SEIZING THE OPPORTUNITY – BY KEY ATTRIBUTE GROUP CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023 CHART 37 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023 CHART 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023
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