Summary

While over half of consumers reduce food and plastic waste, much of the population is apathetic, with less than half believing their actions can make a difference. This finding creates opportunities to educate consumers further and implement actionable claims such as Can Be Recycled, which would also appeal to almost 30% of zero waste consumers. The Natural claim has broad appeal and the highest spend per capita, aligning with rising concerns surrounding ultra-processed foods, artificial ingredi...

Euromonitor International’s Sustainability reports allows to hear the voice of the industry by exploring specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions. Reports monitor the levels of sustainability adoption across countries and product categories. Reports also allows to discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind. Use it to learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Table of Contents

Sustainability in Germany
Euromonitor International
October 2024

List Of Contents And Tables

SUSTAINABILITY IN GERMANY
SCOPE
CHART 1 Sustainability Country Report Scope 2024
KEY FINDINGS
CHART 2 Sustainability Country Report Main Findings 2024
INTRODUCTION
CHART 3 Sustainability Market in Germany: Key Metrics by Industry 2023
CONSUMER BEHAVIOUR
Environmental awareness
CHART 4 Consumers' Sustainability Awareness and Actions in Germany 2020-2024
Green actions
CHART 5 Consumers' Environmental Action in Germany 2024
Trust in green labels
CHART 6 Consumer Trust in Product Claims in Germany 2024
Shopping preferences
CHART 7 Consumer Circular Shopping Preferences in Germany 2024
Sustainable consumer types
CHART 8 Sustainable Consumer’s Types in Germany 2024
CHART 9 Zero Wasters: Largest Consumer Type in Germany 2024
MARKET SIZE AND PRODUCT PREVALENCE
CHART 10 Sustainability Market Size By Industry in Germany 2020-2023
CHART 11 Sustainability Product Prevalence by Industry in Germany 2020-2023
SUSTAINABLE PRODUCTS
CHART 12 Beauty and Personal Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 13 Staple Foods: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 14 Dairy Products and Alternatives: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 15 Snacks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 16 Cooking Ingredients and Meals: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 17 Soft Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 18 Home Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 19 Hot Drinks: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 20 Tissue & Hygiene: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 21 Consumer Health: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
CHART 22 Pet Care: Price Positioning vs Spend Per Capita and Product Prevalence of SKUs with the top 10 Sustainability Attributes in Germany, 2020-2023
COMPETITOR ANALYSIS
CHART 23 Top 10 Companies: Company Sales of SKUs with Sustainability Attributes in Germany, 2020-2023
CHART 24 Top 10 Companies: Sustainability Product Prevalence in Germany, 2020-2023
SEIZING THE OPPORTUNITY – BY INDUSTRY
CHART 25 Beauty and Personal Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 26 Staple Foods: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 27 Dairy Products and Alternatives: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 28 Snacks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 29 Cooking Ingredients and Meals: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 30 Soft Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 31 Home Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 32 Hot Drinks: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 33 Tissue & Hygiene: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 34 Consumer Health: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
CHART 35 Pet Care: Market Size of Top 10 Sustainability Attributes in Germany 2020-2023
SEIZING THE OPPORTUNITY – BY KEY ATTRIBUTE GROUP
CHART 36 No Artificial Ingredients Claims: Market Size of Sustainable Products across selected countries 2020-2023
CHART 37 Diets Claims: Market Size of Sustainable Products across selected countries 2020-2023
CHART 38 Sustainable Sourcing Claims: Market Size of Sustainable Products across selected countries 2020-2023