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ポーランドのヘルス＆ウェルネスHealth and Wellness in Poland COVID-19は、ポーランドにおける2020年のHWパッケージ食品・飲料の売上に大きな影響を与え、それは2021年も続くと思われます。COVID-19の感染に対する懸念が高まったため、消費者は、ビタミンC、D、E、高麗人参、... もっと見る
サマリーCOVID-19は、ポーランドにおける2020年のHWパッケージ食品・飲料の売上に大きな影響を与え、それは2021年も続くと思われます。COVID-19の感染に対する懸念が高まったため、消費者は、ビタミンC、D、E、高麗人参、エキナセア、生姜などの免疫力を高める成分に着目し、免疫力を高めることができる製品を購入するようになった。さらに、危機の初期段階において、多くの消費者は、震災の影響により、必要な製品や主食を備蓄することを急ぎました。Euromonitor Internationalの調査レポート「ポーランドの健康とウェルネス」は、様々な食品セクターにおける健康関連製品タイプの展開と競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in PolandEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN POLAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Company response Retailing What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Products coming under closer scrutiny due to the outbreak COVID-19 Sugar free grows in both demand and availability in 2021 More consumers become aware of their digestive issues PROSPECTS AND OPPORTUNITIES Sugar replacements continue growing, especially within carbonates Local companies increasingly enter the competitive landscape Immunity boosting products and concerns over high sugar intake set to drive demand for reduced sugar fruit/vegetable juice CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS FF juice becomes increasingly popular due to raised health awareness FF cereal smoothies double as a healthy meal FF bottled water continues to flourish PROSPECTS AND OPPORTUNITIES New product development expected to be informed by COVID-19 crisis, but economic pressure likely to curtail growth Fortified concentrates grow in a bid to avoid the sugar tax FF bottled water becomes increasingly in demand CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The COVID-19 pandemic encourages the demand for NH beverages Growing offering of fruit and vegetable juice Work-from-home arrangements benefit NH hot drinks PROSPECTS AND OPPORTUNITIES Post pandemic sees increased demand for NH pickled juice NH beverages with CBD set to grow in 2022 and beyond Increasing demand for NH hot drinks in the forecast period CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Organic beverages on the rise, but high prices and limited distribution remain a challenge Organic vegetable teas grow in demand since the outbreak of COVID-19 Organic coffee becomes increasingly popular among more affluent consumers PROSPECTS AND OPPORTUNITIES High cost of organic beverages expected to remain a significant obstacle to growth Organic e-commerce shops continue to boom post pandemic Demand for organic beverages other than tea and coffee CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend boosts the demand for reduced sugar and reduced fat in 2021 Pricing does not stand in the way of BFY packaged food Retailers extend their shelf spaces of BFY packaged food products PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to have a huge impact post pandemic Sales should benefit from increased focus on reducing sugar consumption among children Intensified promotional activity over the forecast period CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat substitutes continue to grow as consumers become more aware of plant-based diets Free from packaged food benefits from raised awareness of intolerances and allergies Some brands now only offer gluten-free products, highlighting its relevance PROSPECTS AND OPPORTUNITIES More consumers show interest in free from meat products in 2022 and beyond The health and wellness trend continues to grow in 2022 and beyond Private label set to benefit from economic uncertainty CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend continues to benefit FF packaged food in 2021 New product developments in 2021 FF packaged food unaffordable to consumers who need it the most PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to benefit FF packaged food in 2022 and beyond New product developments and plant-based alternatives become more popular FF dairy set for stable growth CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS NH packaged food becomes more popular due to the health and wellness trend Superfoods attract interest but high prices limit growth Sour milk remains a traditional drink in Poland in 2021 PROSPECTS AND OPPORTUNITIES Consumers appreciate the benefits of NH packaged food Ongoing economic concerns provide a growth opportunity for private label New product developments, especially from local producers CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Awareness of organic packaged food grows thanks to the health and wellness trend Discounters increase their shelf space of organic packaged products Eco-friendly trend boosts the demand for unpackaged organic cereal in 2021 PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to stimulate growth High prices remain the main barrier to growth EU regulations implemented regarding organic labelling CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryCOVID-19 had a significant impact on sales of HW packaged food and beverages in Poland in 2020 which will continue in 2021. With heightened concerns about contracting COVID-19 consumers looked to purchase products that could boost their immune system, with a focus on immunity-boosting ingredients such as vitamins C, D, and E, ginseng, echinacea and ginger. Furthermore, during the initial stages of the crisis many consumers rushed to stockpile essential products and staple foods due to concerns o... Table of ContentsHealth and Wellness in PolandEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN POLAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Company response Retailing What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Products coming under closer scrutiny due to the outbreak COVID-19 Sugar free grows in both demand and availability in 2021 More consumers become aware of their digestive issues PROSPECTS AND OPPORTUNITIES Sugar replacements continue growing, especially within carbonates Local companies increasingly enter the competitive landscape Immunity boosting products and concerns over high sugar intake set to drive demand for reduced sugar fruit/vegetable juice CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS FF juice becomes increasingly popular due to raised health awareness FF cereal smoothies double as a healthy meal FF bottled water continues to flourish PROSPECTS AND OPPORTUNITIES New product development expected to be informed by COVID-19 crisis, but economic pressure likely to curtail growth Fortified concentrates grow in a bid to avoid the sugar tax FF bottled water becomes increasingly in demand CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The COVID-19 pandemic encourages the demand for NH beverages Growing offering of fruit and vegetable juice Work-from-home arrangements benefit NH hot drinks PROSPECTS AND OPPORTUNITIES Post pandemic sees increased demand for NH pickled juice NH beverages with CBD set to grow in 2022 and beyond Increasing demand for NH hot drinks in the forecast period CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Organic beverages on the rise, but high prices and limited distribution remain a challenge Organic vegetable teas grow in demand since the outbreak of COVID-19 Organic coffee becomes increasingly popular among more affluent consumers PROSPECTS AND OPPORTUNITIES High cost of organic beverages expected to remain a significant obstacle to growth Organic e-commerce shops continue to boom post pandemic Demand for organic beverages other than tea and coffee CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend boosts the demand for reduced sugar and reduced fat in 2021 Pricing does not stand in the way of BFY packaged food Retailers extend their shelf spaces of BFY packaged food products PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to have a huge impact post pandemic Sales should benefit from increased focus on reducing sugar consumption among children Intensified promotional activity over the forecast period CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat substitutes continue to grow as consumers become more aware of plant-based diets Free from packaged food benefits from raised awareness of intolerances and allergies Some brands now only offer gluten-free products, highlighting its relevance PROSPECTS AND OPPORTUNITIES More consumers show interest in free from meat products in 2022 and beyond The health and wellness trend continues to grow in 2022 and beyond Private label set to benefit from economic uncertainty CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS The health and wellness trend continues to benefit FF packaged food in 2021 New product developments in 2021 FF packaged food unaffordable to consumers who need it the most PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to benefit FF packaged food in 2022 and beyond New product developments and plant-based alternatives become more popular FF dairy set for stable growth CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS NH packaged food becomes more popular due to the health and wellness trend Superfoods attract interest but high prices limit growth Sour milk remains a traditional drink in Poland in 2021 PROSPECTS AND OPPORTUNITIES Consumers appreciate the benefits of NH packaged food Ongoing economic concerns provide a growth opportunity for private label New product developments, especially from local producers CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN POLAND KEY DATA FINDINGS 2021 DEVELOPMENTS Awareness of organic packaged food grows thanks to the health and wellness trend Discounters increase their shelf space of organic packaged products Eco-friendly trend boosts the demand for unpackaged organic cereal in 2021 PROSPECTS AND OPPORTUNITIES The health and wellness trend continues to stimulate growth High prices remain the main barrier to growth EU regulations implemented regarding organic labelling CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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