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インドネシアにおける健康と福祉Health and Wellness in Indonesia 健康・ウェルネスパッケージ食品は、2020年に記録した数量のマイナス成長を完全に逆転させ、1年の間にかなりの数量と価値が追加されたため、2021年の売上高はプラス成長を記録しました。この年の市場の好調を支え... もっと見る
サマリー健康・ウェルネスパッケージ食品は、2020年に記録した数量のマイナス成長を完全に逆転させ、1年の間にかなりの数量と価値が追加されたため、2021年の売上高はプラス成長を記録しました。この年の市場の好調を支えた主な要因は、広範囲に及ぶ社会的距離の規制が緩和され、消費者が再び小売店で自由に買い物をする機会を得たことであった。特に、食品スーパーは、「餃子の王将」のような...Euromonitor Internationalの調査レポート「インドネシアの健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in IndonesiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN INDONESIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail sales of BFY beverages demonstrate a partial recovery in 2021 Limited awareness results in low per capita sales and further room for sales growth Lack of promotional activities exacerbate low consumer awareness PROSPECTS AND OPPORTUNITIES Moderate sales growth slated for BFY beverages over the forecast period E-commerce an increasingly important distribution channel for BFY beverages Proposed excise tax on sugary beverages a possible boon for BFY beverages CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fortified/functional beverages returns to positive sales growth during 2021 The strong performance of FF powder concentrates drives overall category growth FF energy drinks and FF sports drinks the strongest performers in 2021 PROSPECTS AND OPPORTUNITIES Positive sales growth ahead as consumers demand products with added vitamin C Traditional retailers set to remain vital for sales despite the rise of modern retailing FF energy drinks slated to demonstrate its resilience with further sales growth ahead CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH tea benefits from its healthy profile and wider availability as retail restrictions end Robust growth for NH superfruit juice as consumers look for the healthiest soft drinks Modern grocery retailers gains further ground in the distribution of NH beverages PROSPECTS AND OPPORTUNITIES Highlighting the healthy characteristics of NH juice set to be integral to sales growth E-commerce set to emerge as a dynamic and increasingly important sales channel Opportunities to emerge to present NH beverages as a key part of a healthy lifestyle CATEGORY DATA Table 33 Sales of NH Beverages by Category: Value 2016-2021 Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 37 Distribution of NH Beverages by Format: % Value 2016-2021 Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Moderate growth for organic beverages as overall sales remain low Limited consumer awareness and high prices present barriers to sales growth Modern grocery retailers dominates, with e-commerce poised to emerge strongly PROSPECTS AND OPPORTUNITIES Moderate sales growth slated for an underdeveloped product category A wider range of products poised to emerge, with organic soft drinks set to shine Impending rise of e-commerce to present opportunities to organic beverages players CATEGORY DATA Table 40 Sales of Organic Beverages by Category: Value 2016-2021 Table 41 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 42 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 43 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 44 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 45 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion boosts demand for reduced fat sauces, dressings and condiments More brands expand their product portfolios by entering the better for you segment Sales of reduced sugar confectionery recover as the category continues to struggle PROSPECTS AND OPPORTUNITIES E-commerce to present sales opportunities for BFY sauces, dressings and condiments Prospects for reduced sugar confectionery set to remain reliant on physical stores Pricing set to remain a key aspect of efforts to encourage loyalty among consumers CATEGORY DATA Table 47 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 51 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose special baby milk formula gains opportunities from pandemic concerns E-commerce offers opportunities for brands looking to target consumers at home Free from meat is booming due to rising consumer interest in plant-based options PROSPECTS AND OPPORTUNITIES Free from meat to continue recording positive growth from a low sales base Competition and challenges remain for free from lactose special baby milk formula E-commerce sales continue to boom even as the impact of COVID-19 wanes CATEGORY DATA Table 54 Sales of Free From by Category: Value 2016-2021 Table 55 Sales of Free From by Category: % Value Growth 2016-2021 Table 56 NBO Company Shares of Free From: % Value 2017-2021 Table 57 LBN Brand Shares of Free From: % Value 2018-2021 Table 58 Distribution of Free From by Format: % Value 2016-2021 Table 59 Forecast Sales of Free From by Category: Value 2021-2026 Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in FF vegetable and seed oil pushed by official regulations on food fortification Shift towards packaged edible oils supports growth in FF vegetable and seed oil FF yoghurt emerges strongly as the key new fortified/functional packaged food category PROSPECTS AND OPPORTUNITIES FF yoghurt set to benefit from innovations, including notably flavour innovation FF breakfast cereals slated for strong growth as consumers demand balanced nutrition Social media, e-commerce to come to the fore as direct selling emerges in FF yoghurt CATEGORY DATA Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH high fibre breakfast cereals gains ground as consumers prioritise healthy options NH fruit snacks gains momentum due to the rising popularity of healthy snacking Demand for NH honey rises despite consumers looking for more affordable products PROSPECTS AND OPPORTUNITIES NH honey slated for strong growth, although high unit prices could present challenges Naturally healthy snacks to benefit from the emergence of a wider range of products Digital marketing to remain crucial as direct selling emerges as a viable sales channel CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 boosts sales of organic packaged food as consumers seek healthier options High prices continue to present challenges as consumers seek more affordable options PROSPECTS AND OPPORTUNITIES Digital marketing to emerge as key promotional channel over the forecast period E-commerce and grocery delivery apps to improve access to organic packaged food CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryHealth and wellness packaged food recorded positive sales growth in 2021 as the negative volume growth recorded in 2020 was completely reversed and considerable additional volume and value was added to the category over the course of the year. The main factor supporting the market’s strong performance during the year was the relaxation of widespread social distancing regulations, which gave consumers the opportunity to shop in retail stores freely once again. In particular, grocery stores were a... Table of ContentsHealth and Wellness in IndonesiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN INDONESIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Retail sales of BFY beverages demonstrate a partial recovery in 2021 Limited awareness results in low per capita sales and further room for sales growth Lack of promotional activities exacerbate low consumer awareness PROSPECTS AND OPPORTUNITIES Moderate sales growth slated for BFY beverages over the forecast period E-commerce an increasingly important distribution channel for BFY beverages Proposed excise tax on sugary beverages a possible boon for BFY beverages CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Fortified/functional beverages returns to positive sales growth during 2021 The strong performance of FF powder concentrates drives overall category growth FF energy drinks and FF sports drinks the strongest performers in 2021 PROSPECTS AND OPPORTUNITIES Positive sales growth ahead as consumers demand products with added vitamin C Traditional retailers set to remain vital for sales despite the rise of modern retailing FF energy drinks slated to demonstrate its resilience with further sales growth ahead CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH tea benefits from its healthy profile and wider availability as retail restrictions end Robust growth for NH superfruit juice as consumers look for the healthiest soft drinks Modern grocery retailers gains further ground in the distribution of NH beverages PROSPECTS AND OPPORTUNITIES Highlighting the healthy characteristics of NH juice set to be integral to sales growth E-commerce set to emerge as a dynamic and increasingly important sales channel Opportunities to emerge to present NH beverages as a key part of a healthy lifestyle CATEGORY DATA Table 33 Sales of NH Beverages by Category: Value 2016-2021 Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 37 Distribution of NH Beverages by Format: % Value 2016-2021 Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Moderate growth for organic beverages as overall sales remain low Limited consumer awareness and high prices present barriers to sales growth Modern grocery retailers dominates, with e-commerce poised to emerge strongly PROSPECTS AND OPPORTUNITIES Moderate sales growth slated for an underdeveloped product category A wider range of products poised to emerge, with organic soft drinks set to shine Impending rise of e-commerce to present opportunities to organic beverages players CATEGORY DATA Table 40 Sales of Organic Beverages by Category: Value 2016-2021 Table 41 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 42 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 43 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 44 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 45 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Home seclusion boosts demand for reduced fat sauces, dressings and condiments More brands expand their product portfolios by entering the better for you segment Sales of reduced sugar confectionery recover as the category continues to struggle PROSPECTS AND OPPORTUNITIES E-commerce to present sales opportunities for BFY sauces, dressings and condiments Prospects for reduced sugar confectionery set to remain reliant on physical stores Pricing set to remain a key aspect of efforts to encourage loyalty among consumers CATEGORY DATA Table 47 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 49 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 51 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose special baby milk formula gains opportunities from pandemic concerns E-commerce offers opportunities for brands looking to target consumers at home Free from meat is booming due to rising consumer interest in plant-based options PROSPECTS AND OPPORTUNITIES Free from meat to continue recording positive growth from a low sales base Competition and challenges remain for free from lactose special baby milk formula E-commerce sales continue to boom even as the impact of COVID-19 wanes CATEGORY DATA Table 54 Sales of Free From by Category: Value 2016-2021 Table 55 Sales of Free From by Category: % Value Growth 2016-2021 Table 56 NBO Company Shares of Free From: % Value 2017-2021 Table 57 LBN Brand Shares of Free From: % Value 2018-2021 Table 58 Distribution of Free From by Format: % Value 2016-2021 Table 59 Forecast Sales of Free From by Category: Value 2021-2026 Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in FF vegetable and seed oil pushed by official regulations on food fortification Shift towards packaged edible oils supports growth in FF vegetable and seed oil FF yoghurt emerges strongly as the key new fortified/functional packaged food category PROSPECTS AND OPPORTUNITIES FF yoghurt set to benefit from innovations, including notably flavour innovation FF breakfast cereals slated for strong growth as consumers demand balanced nutrition Social media, e-commerce to come to the fore as direct selling emerges in FF yoghurt CATEGORY DATA Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH high fibre breakfast cereals gains ground as consumers prioritise healthy options NH fruit snacks gains momentum due to the rising popularity of healthy snacking Demand for NH honey rises despite consumers looking for more affordable products PROSPECTS AND OPPORTUNITIES NH honey slated for strong growth, although high unit prices could present challenges Naturally healthy snacks to benefit from the emergence of a wider range of products Digital marketing to remain crucial as direct selling emerges as a viable sales channel CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN INDONESIA KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 boosts sales of organic packaged food as consumers seek healthier options High prices continue to present challenges as consumers seek more affordable options PROSPECTS AND OPPORTUNITIES Digital marketing to emerge as key promotional channel over the forecast period E-commerce and grocery delivery apps to improve access to organic packaged food CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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