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イスラエルにおける健康と福祉Health and Wellness in Israel COVID-19では、パンデミックにより健康意識が高まり、免疫力強化に役立つ健康素材の需要が高まったことから、健康・ウェルネスカテゴリーが力強い成長を記録しました。多くの消費者にとって健康的なライフスタイ... もっと見る
サマリーCOVID-19では、パンデミックにより健康意識が高まり、免疫力強化に役立つ健康素材の需要が高まったことから、健康・ウェルネスカテゴリーが力強い成長を記録しました。多くの消費者にとって健康的なライフスタイルの重要性が増していることから、2021年も成長が続きました。また、2020年1月に施行された製品表示規制により、生産者に糖分、脂肪分、ナトリウムの含有量が多い製品の表示が義務付けられたことも、健康・ウェルネス製品の売上を押し上げました...Euromonitor Internationalの調査レポート「イスラエルの健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in IsraelEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN ISRAEL EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Healthy lifestyles are increasingly important to consumers, boosting sales of BFY beverages Consumption shift due to product labelling regulation Central Beverage maintains its lead with strong, widely available brands PROSPECTS AND OPPORTUNITIES Shift to healthier beverages and lack of innovation set to impact future sales BFY reduced caffeine tea likely to perform well Strong customer loyalty to continue to benefit Central Beverage CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers are seeking more products with added health benefits FF sport drinks continues to drive growth Tempo Beverages remains the leading player in 2021 PROSPECTS AND OPPORTUNITIES Future growth with the penetration of more FF products Health awareness trend to drive sales Leading players adapt their products to market trends CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Time at home, a focus on health and premiumisation trends benefit sales in 2021 Shift to naturally healthy beverages with consumer desire to buy less processed products Wissotzky Tea continues to lead in 2021, benefiting from extensive distribution, strong consumer loyalty and innovation PROSPECTS AND OPPORTUNITIES NH teas to perform well as part of the healthier lifestyle trend Rising consumer awareness and product variety to benefit 100% superfruit juice Innovation and catering to health trends key to success CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Organic trend gaining momentum Distribution shift as a result of COVID-19 Alternative Pharma leads with its popular Pukka brand PROSPECTS AND OPPORTUNITIES Health and premiumisation trends drive organic consumption Increasing awareness and availability to support future sales of organic tea Growth of Keshet brand with wider distribution following its acquisition by Priniv CATEGORY DATA Table 39 Sales of Organic Beverages by Category: Value 2016-2021 Table 40 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 42 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 43 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 44 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Rising health awareness continues to drive growth in 2021 but at a slower rate as consumers return to their regular lives Labelling regulation influences consumers’ choices Strauss Group maintains its lead in 2021 PROSPECTS AND OPPORTUNITIES Healthy eating trend to ensure further category growth New product launches in response to labelling regulation Treasury also wants to impose a tax on sugary drinks CATEGORY DATA Table 46 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 50 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose benefits from increasing product availability Rising health and allergy awareness, and increasing product availability drive gluten free sales Meat free growth thanks to health and environmental reasons PROSPECTS AND OPPORTUNITIES Tnuva to expand target audience and sales of meet free with the launch of Meatless Farm Remilk producing milk proteins identical to animal proteins Tnuva set to maintain its lead over the forecast period CATEGORY DATA Table 53 Sales of Free From by Category: Value 2016-2021 Table 54 Sales of Free From by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Free From: % Value 2017-2021 Table 56 LBN Brand Shares of Free From: % Value 2018-2021 Table 57 Distribution of Free From by Format: % Value 2016-2021 Table 58 Forecast Sales of Free From by Category: Value 2021-2026 Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Products with health benefits in demand in the wake of COVID-19 Protein trend continues in 2021 Strauss Group leads with its strong distribution and marketing PROSPECTS AND OPPORTUNITIES Increasingly health-conscious consumers are looking for added vitamins, minerals and functionality Tara Dairy adds vitamin D to its products to address vitamin deficiency Protein-enriched food to enjoy further growth as a wider variety of products are available CATEGORY DATA Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 63 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 65 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 66 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 67 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 68 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 70 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Further growth with rising health consciousness and premiumisation trends NH high-fibre bread continues to grow in 2021 and drive expansion Angel Bakery and J & E Berman lead with their strong market presence and trusted brands PROSPECTS AND OPPORTUNITIES Consumers keen to ditch excessively processed products NH high fibre bread to benefit as many companies put a strong focus on these products Ongoing shift to olive oil CATEGORY DATA Table 71 Sales of NH Packaged Food by Category: Value 2016-2021 Table 72 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 73 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 74 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 75 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Rising health awareness and clean label trends benefit sales in 2021 Shifts in distribution due to COVID-19 High prices and low consumer awareness continue to limit growth PROSPECTS AND OPPORTUNITIES Leading Harduf brand expected to lose share with the development of private label over the forecast period E-commerce growth to support future category growth Expansion of Shufersal’s private label brand Green CATEGORY DATA Table 78 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 79 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 81 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryHealth and wellness categories recorded strong growth during COVID-19 as the pandemic increased health awareness and demand for healthier ingredients that help to strengthen the immune system. Growth continued in 2021 as healthy lifestyles are increasingly important to many consumers. The product labelling regulation, which was implemented in January 2020, obliging producers to label products with a high content sugar, fat or sodium content, has also driven sales of health and wellness products... Table of ContentsHealth and Wellness in IsraelEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN ISRAEL EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Healthy lifestyles are increasingly important to consumers, boosting sales of BFY beverages Consumption shift due to product labelling regulation Central Beverage maintains its lead with strong, widely available brands PROSPECTS AND OPPORTUNITIES Shift to healthier beverages and lack of innovation set to impact future sales BFY reduced caffeine tea likely to perform well Strong customer loyalty to continue to benefit Central Beverage CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers are seeking more products with added health benefits FF sport drinks continues to drive growth Tempo Beverages remains the leading player in 2021 PROSPECTS AND OPPORTUNITIES Future growth with the penetration of more FF products Health awareness trend to drive sales Leading players adapt their products to market trends CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Time at home, a focus on health and premiumisation trends benefit sales in 2021 Shift to naturally healthy beverages with consumer desire to buy less processed products Wissotzky Tea continues to lead in 2021, benefiting from extensive distribution, strong consumer loyalty and innovation PROSPECTS AND OPPORTUNITIES NH teas to perform well as part of the healthier lifestyle trend Rising consumer awareness and product variety to benefit 100% superfruit juice Innovation and catering to health trends key to success CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Organic trend gaining momentum Distribution shift as a result of COVID-19 Alternative Pharma leads with its popular Pukka brand PROSPECTS AND OPPORTUNITIES Health and premiumisation trends drive organic consumption Increasing awareness and availability to support future sales of organic tea Growth of Keshet brand with wider distribution following its acquisition by Priniv CATEGORY DATA Table 39 Sales of Organic Beverages by Category: Value 2016-2021 Table 40 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 42 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 43 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 44 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 45 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Rising health awareness continues to drive growth in 2021 but at a slower rate as consumers return to their regular lives Labelling regulation influences consumers’ choices Strauss Group maintains its lead in 2021 PROSPECTS AND OPPORTUNITIES Healthy eating trend to ensure further category growth New product launches in response to labelling regulation Treasury also wants to impose a tax on sugary drinks CATEGORY DATA Table 46 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 47 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 49 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 50 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 51 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 52 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose benefits from increasing product availability Rising health and allergy awareness, and increasing product availability drive gluten free sales Meat free growth thanks to health and environmental reasons PROSPECTS AND OPPORTUNITIES Tnuva to expand target audience and sales of meet free with the launch of Meatless Farm Remilk producing milk proteins identical to animal proteins Tnuva set to maintain its lead over the forecast period CATEGORY DATA Table 53 Sales of Free From by Category: Value 2016-2021 Table 54 Sales of Free From by Category: % Value Growth 2016-2021 Table 55 NBO Company Shares of Free From: % Value 2017-2021 Table 56 LBN Brand Shares of Free From: % Value 2018-2021 Table 57 Distribution of Free From by Format: % Value 2016-2021 Table 58 Forecast Sales of Free From by Category: Value 2021-2026 Table 59 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Products with health benefits in demand in the wake of COVID-19 Protein trend continues in 2021 Strauss Group leads with its strong distribution and marketing PROSPECTS AND OPPORTUNITIES Increasingly health-conscious consumers are looking for added vitamins, minerals and functionality Tara Dairy adds vitamin D to its products to address vitamin deficiency Protein-enriched food to enjoy further growth as a wider variety of products are available CATEGORY DATA Table 60 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 61 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 62 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 63 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 65 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 66 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 67 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 68 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 69 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 70 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Further growth with rising health consciousness and premiumisation trends NH high-fibre bread continues to grow in 2021 and drive expansion Angel Bakery and J & E Berman lead with their strong market presence and trusted brands PROSPECTS AND OPPORTUNITIES Consumers keen to ditch excessively processed products NH high fibre bread to benefit as many companies put a strong focus on these products Ongoing shift to olive oil CATEGORY DATA Table 71 Sales of NH Packaged Food by Category: Value 2016-2021 Table 72 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 73 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 74 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 75 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN ISRAEL KEY DATA FINDINGS 2021 DEVELOPMENTS Rising health awareness and clean label trends benefit sales in 2021 Shifts in distribution due to COVID-19 High prices and low consumer awareness continue to limit growth PROSPECTS AND OPPORTUNITIES Leading Harduf brand expected to lose share with the development of private label over the forecast period E-commerce growth to support future category growth Expansion of Shufersal’s private label brand Green CATEGORY DATA Table 78 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 79 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 80 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 81 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 82 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 83 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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