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モロッコの健康と福祉Health and Wellness in Morocco 2021年は、HW飲料とHWパッケージ食品が伸びた。HWパッケージ食品は、引き続きパンデミックの恩恵を受け、ほとんどのカテゴリーで需要が増加した。一方、HW飲料は成長し、前年からの反動もあったが、消費者が飲料... もっと見る
サマリー2021年は、HW飲料とHWパッケージ食品が伸びた。HWパッケージ食品は、引き続きパンデミックの恩恵を受け、ほとんどのカテゴリーで需要が増加した。一方、HW飲料は成長し、前年からの反動もあったが、消費者が飲料よりも食品を優先し、食品はより豊富な栄養素、ミネラル、ビタミンを含むと考えられているため、ある程度は苦戦を強いられている。2021年の反動減の恩恵を最も受けたカテゴリーは、NH...ユーロモニター・インターナショナルのモロッコの健康とウェルネスに関する調査レポートは、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in MoroccoEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN MOROCCO EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Contraction for BFY beverages as consumers avoid products with artificial ingredients BFY reduced caffeine beverages remains a small category due to lack of consumer interest Coco-Cola Morocco continues to lead BFY beverages in 2021 PROSPECTS AND OPPORTUNITIES BFY beverages recovers while BFY reduced sugar beverages maintains downward trend Ongoing contraction for BFY reduced sugar beverages due to health concerns over artificial ingredients BFY reduced caffeine beverages continues to perform well, however the coffee landscape is unpredictable CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages remains a small and underdeveloped category in Morocco Small category characterised by two players and high prices FF chocolate-based flavoured powder drinks grows in demand in response to the closure of schools PROSPECTS AND OPPORTUNITIES A slow return to normality benefits FF beverages though FF soft drinks sales dampened by the health trend Ongoing scepticism over FF beverages and preference for naturally healthy foods and beverages dampen category sales over the forecast period Steady performance of FF hot drinks over the forecast period CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Slowdown for naturally healthy beverages in 2021 after peak sales in the previous year Despite NH claims on product labels, Moroccans remain sceptical about packaged products, including NH beverages Ongoing growing demand for NH hot drinks as these products are reputed to soothe symptoms of colds and the COVID-19 virus PROSPECTS AND OPPORTUNITIES Some slowdown for NH beverages over the forecast period though growth remains positive The health and wellness trend continues to have a positive impact on NH beverages, while high prices act as a drag Social media continues to play an important role in marketing CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN MOROCCO 2021 DEVELOPMENTS BETTER FOR YOU PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar products face competition from substitute products due to the economic constraints COVID-19 has placed on household budgets Industry players in butter and spreads launch reduced fat variants as consumers turn to BFY packaged foods Fromageries Bel continues to lead in 2021 but private label sees strong development PROSPECTS AND OPPORTUNITIES Demand for better for you packaged food registers strong growth over the forecast period Dairy products achieve strong growth in BFY packaged food over the forecast period E-commerce gathers pace in line with consumer trust in this channel CATEGORY DATA Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for free from dairy products grows via modern grocery retailers Free from dairy performs registers best performance in 2021 though Cooperative Copag considers discontinuing its free from lactose milk Little demand for free from gluten dairy despite growing awareness of gluten intolerance PROSPECTS AND OPPORTUNITIES Strong forecast period growth for the category from 2022 onwards encourages industry players to launch new products Free from gluten achieves strong growth over the forecast period High prices have the potential to dampen demand for free from gluten over the forecast period CATEGORY DATA Table 46 Sales of Free From by Category: Value 2016-2021 Table 47 Sales of Free From by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Free From: % Value 2017-2021 Table 49 LBN Brand Shares of Free From: % Value 2018-2021 Table 50 Distribution of Free From by Format: % Value 2016-2021 Table 51 Forecast Sales of Free From by Category: Value 2021-2026 Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS FF packaged food proves resilient to the COVID-19 pandemic, especially among urban dwellers Households are more heavily influenced by the product label and players’ efforts to maintain or reduce unit prices Nestlé maintains its lead but significantly reduces its investment in fortified/functional packaged food in Morocco PROSPECTS AND OPPORTUNITIES Fortified/functional packaged food continues to register a good sales performance Demand for specific vitamins and minerals drives key players to incorporate them in their new product developments which themselves are informed by online communications Naturally healthy packaged and unpackaged food pose a threat over the forecast period CATEGORY DATA Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 59 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 60 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 61 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 62 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 63 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS The Agricultural Development Agency (ADA) implements a new concept store for the promotion of local products, perceived as naturally healthy Confusion between naturally healthy and organic products E-commerce platforms help local producers to sell their brands and record rapid growth PROSPECTS AND OPPORTUNITIES NH packaged food performs remarkably over the forecast period as consumers continually become more health-conscious Local brands and production gather momentum boosting players such as Centrale Commerciale les Domaines Home-made food poses a threat to the category as some consumers question the healthfulness of NH packaged food CATEGORY DATA Table 66 Sales of NH Packaged Food by Category: Value 2016-2021 Table 67 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 68 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 70 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS The pandemic stimulates changes in consumer behaviour, boosting demand for organic packaged food Rise of e-commerce following the pandemic propels the growth of organic packaged food in Morocco Sopalim remains the leading player in 2021 PROSPECTS AND OPPORTUNITIES Organic packaged food benefits from increasing awareness and demand post pandemic Establishment of organic associations promote organic farming in the country The Green Generation plan increases the retail volume sales of organic edible oils in Morocco CATEGORY DATA Table 73 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 76 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryIn 2021, HW beverages and HW packaged food experienced growth. HW packaged food largely continued to benefit from the pandemic, with most categories seeing increased demand. In contrast, HW beverages while growing and experiencing some rebound from the previous year continued to suffer to some extent from consumers prioritising food over drinks, with food products being seen as a richer source of nutrients, minerals and vitamins. The category which most benefited from the rebound in 2021 was NH... Table of ContentsHealth and Wellness in MoroccoEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN MOROCCO EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Contraction for BFY beverages as consumers avoid products with artificial ingredients BFY reduced caffeine beverages remains a small category due to lack of consumer interest Coco-Cola Morocco continues to lead BFY beverages in 2021 PROSPECTS AND OPPORTUNITIES BFY beverages recovers while BFY reduced sugar beverages maintains downward trend Ongoing contraction for BFY reduced sugar beverages due to health concerns over artificial ingredients BFY reduced caffeine beverages continues to perform well, however the coffee landscape is unpredictable CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS FF beverages remains a small and underdeveloped category in Morocco Small category characterised by two players and high prices FF chocolate-based flavoured powder drinks grows in demand in response to the closure of schools PROSPECTS AND OPPORTUNITIES A slow return to normality benefits FF beverages though FF soft drinks sales dampened by the health trend Ongoing scepticism over FF beverages and preference for naturally healthy foods and beverages dampen category sales over the forecast period Steady performance of FF hot drinks over the forecast period CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Slowdown for naturally healthy beverages in 2021 after peak sales in the previous year Despite NH claims on product labels, Moroccans remain sceptical about packaged products, including NH beverages Ongoing growing demand for NH hot drinks as these products are reputed to soothe symptoms of colds and the COVID-19 virus PROSPECTS AND OPPORTUNITIES Some slowdown for NH beverages over the forecast period though growth remains positive The health and wellness trend continues to have a positive impact on NH beverages, while high prices act as a drag Social media continues to play an important role in marketing CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN MOROCCO 2021 DEVELOPMENTS BETTER FOR YOU PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar products face competition from substitute products due to the economic constraints COVID-19 has placed on household budgets Industry players in butter and spreads launch reduced fat variants as consumers turn to BFY packaged foods Fromageries Bel continues to lead in 2021 but private label sees strong development PROSPECTS AND OPPORTUNITIES Demand for better for you packaged food registers strong growth over the forecast period Dairy products achieve strong growth in BFY packaged food over the forecast period E-commerce gathers pace in line with consumer trust in this channel CATEGORY DATA Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for free from dairy products grows via modern grocery retailers Free from dairy performs registers best performance in 2021 though Cooperative Copag considers discontinuing its free from lactose milk Little demand for free from gluten dairy despite growing awareness of gluten intolerance PROSPECTS AND OPPORTUNITIES Strong forecast period growth for the category from 2022 onwards encourages industry players to launch new products Free from gluten achieves strong growth over the forecast period High prices have the potential to dampen demand for free from gluten over the forecast period CATEGORY DATA Table 46 Sales of Free From by Category: Value 2016-2021 Table 47 Sales of Free From by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Free From: % Value 2017-2021 Table 49 LBN Brand Shares of Free From: % Value 2018-2021 Table 50 Distribution of Free From by Format: % Value 2016-2021 Table 51 Forecast Sales of Free From by Category: Value 2021-2026 Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS FF packaged food proves resilient to the COVID-19 pandemic, especially among urban dwellers Households are more heavily influenced by the product label and players’ efforts to maintain or reduce unit prices Nestlé maintains its lead but significantly reduces its investment in fortified/functional packaged food in Morocco PROSPECTS AND OPPORTUNITIES Fortified/functional packaged food continues to register a good sales performance Demand for specific vitamins and minerals drives key players to incorporate them in their new product developments which themselves are informed by online communications Naturally healthy packaged and unpackaged food pose a threat over the forecast period CATEGORY DATA Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 59 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 60 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 61 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 62 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 63 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS The Agricultural Development Agency (ADA) implements a new concept store for the promotion of local products, perceived as naturally healthy Confusion between naturally healthy and organic products E-commerce platforms help local producers to sell their brands and record rapid growth PROSPECTS AND OPPORTUNITIES NH packaged food performs remarkably over the forecast period as consumers continually become more health-conscious Local brands and production gather momentum boosting players such as Centrale Commerciale les Domaines Home-made food poses a threat to the category as some consumers question the healthfulness of NH packaged food CATEGORY DATA Table 66 Sales of NH Packaged Food by Category: Value 2016-2021 Table 67 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 68 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 70 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN MOROCCO KEY DATA FINDINGS 2021 DEVELOPMENTS The pandemic stimulates changes in consumer behaviour, boosting demand for organic packaged food Rise of e-commerce following the pandemic propels the growth of organic packaged food in Morocco Sopalim remains the leading player in 2021 PROSPECTS AND OPPORTUNITIES Organic packaged food benefits from increasing awareness and demand post pandemic Establishment of organic associations promote organic farming in the country The Green Generation plan increases the retail volume sales of organic edible oils in Morocco CATEGORY DATA Table 73 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 76 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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