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トルコのヘルス＆ウェルネスHealth and Wellness in Turkey 2021年、トルコの健康・ウェルネスパッケージ食品・飲料は、数量・金額ともにプラスの成長率を達成しました。COVID-19健康危機の後、消費者はより健康になるために食生活を適応させ、さらなる健康効果を持つ食品... もっと見る
サマリー2021年、トルコの健康・ウェルネスパッケージ食品・飲料は、数量・金額ともにプラスの成長率を達成しました。COVID-19健康危機の後、消費者はより健康になるために食生活を適応させ、さらなる健康効果を持つ食品や飲料を好みました。さらに、同国ではロックダウンの長期化により、人々は家に閉じこもり、体重増加の懸念を抱いたため、減糖製品の需要が高まりました。Euromonitor Internationalの調査レポート「トルコの健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in TurkeyEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN TURKEY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for BFY beverages increases due to growing health concerns On-trade sales of BFY beverages recovers as consumers spend more time outdoors in 2021 Average unit prices rise due to depreciation PROSPECTS AND OPPORTUNITIES Supported by the health and wellness trend, BFY beverages is anticipated to demonstrate positive growth in the forecast period Companies to invest in promotional and marketing activities Discounters and e-commerce set to increase their value share CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Consumer demand for fortified and functional beverages increased during the COVID-19 pandemic Perceived as a healthier alternative to soft drinks, FF bottled water benefits from the health and wellness trend The average unit prices of FF beverages sees double digit growth in 2021 PROSPECTS AND OPPORTUNITIES FF beverages has a good potential for growth over the forecast period FF beverage offering expected to increase over the forecast period E-commerce and discounters increase their value shares CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Home-centred lifestyle leads to increased demand for NH bottled water Increased health consciousness benefits the sales of NH beverages On-trade sales of NH beverages recover as foodservice establishments reopen PROSPECTS AND OPPORTUNITIES The health and wellness trend will continue to benefit sales of NH beverages Companies are likely to innovate by reducing the sugar content in their beverages or by opting for natural sweeteners The discounters and e-commerce channels are forecasted to see an increase in value share CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic tea dominates organic beverages sales Organic beverages remain a niche product due to lack of exposure E-commerce continues to register strong growth as consumers appreciate the convenience it offers PROSPECTS AND OPPORTUNITIES Organic beverages to benefit from higher disposable incomes and greater health consciousness Companies are expected to intensify marketing campaigns for organic beverages Private label increases its value share over the forecast period CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for sugar-free gum recovers as consumers spend more time outdoors in 2021 Consumer concern about fat in dairy products supports sales of reduced fat milk The COVID-19 pandemic sparks increased interest in the health and wellness trend PROSPECTS AND OPPORTUNITIES Manufacturers adapt advertising campaigns to be more health and wellness friendly Independent small grocers increases its value share as it caters to the health and wellness trend E-commerce continues to grow in popularity, especially within reduced-fat cheese and milk CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Health and wellness trend benefits free from packaged food sales Growing awareness surrounding gluten intolerance leads to free from gluten to see the most dynamic growth Growing presence of local manufacturers supports free from dairy products sales PROSPECTS AND OPPORTUNITIES Producers extend their range of free from dairy and gluten to independent small grocers and e-commerce Free from dairy milk, yoghurt and cheese are anticipated to become more widely available Free from gluten likely to remain a small product area as consumers opt for grains that are gluten-free by nature CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Increasingly health-conscious consumers seek FF milk as its high in protein FF gum fortified with xylitol remains popular FF mil formula benefits from parents increasingly shopping via e-commerce PROSPECTS AND OPPORTUNITIES Consumers favour products fortified with vitamins and minerals as to boost immunity health Working out form home boosts demand for FF cereals and FF milk amongst affluent consumers Consumers presented with more options as restrictions ease CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS NH high protein bread appeals to growing number of health-conscious consumers Health-conscious consumers prefer NH olive oil to the more traditional butter, margarine and sunflower oil Consumers snack more on NH nuts, seeds and trail mixed while at home PROSPECTS AND OPPORTUNITIES Continual health awareness alongside busy lifestyles leads to dynamic performance from NH cereal bars Lingering anxieties surrounding the virus lead to increased demand for NH honey Consumers continue mindful eating and healthy snacking CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Parents increasingly demand organic food for their babies, especially amidst the pandemic Organic milk and yoghurt becomes increasingly available via e-commerce Locally produced organic olive oil sales grow thanks to e-commerce PROSPECTS AND OPPORTUNITIES More organic offerings expected to be introduced over the forecast period Supermarkets increase its value share both on- and offline Consumers become increasingly mindful of the food they eat CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryIn 2021, health and wellness packaged food and beverages in Turkey achieved positive volume and value growth rates. In the wake of the COVID-19 health crisis, consumers adapted their diets to become healthier and preferred food and beverages with additional health benefits. Additionally, due to the extended lockdowns in the country, people were confined to the home and had concerns over gaining weight, which led to greater demand for reduced sugar products. Table of ContentsHealth and Wellness in TurkeyEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN TURKEY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for BFY beverages increases due to growing health concerns On-trade sales of BFY beverages recovers as consumers spend more time outdoors in 2021 Average unit prices rise due to depreciation PROSPECTS AND OPPORTUNITIES Supported by the health and wellness trend, BFY beverages is anticipated to demonstrate positive growth in the forecast period Companies to invest in promotional and marketing activities Discounters and e-commerce set to increase their value share CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Consumer demand for fortified and functional beverages increased during the COVID-19 pandemic Perceived as a healthier alternative to soft drinks, FF bottled water benefits from the health and wellness trend The average unit prices of FF beverages sees double digit growth in 2021 PROSPECTS AND OPPORTUNITIES FF beverages has a good potential for growth over the forecast period FF beverage offering expected to increase over the forecast period E-commerce and discounters increase their value shares CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Home-centred lifestyle leads to increased demand for NH bottled water Increased health consciousness benefits the sales of NH beverages On-trade sales of NH beverages recover as foodservice establishments reopen PROSPECTS AND OPPORTUNITIES The health and wellness trend will continue to benefit sales of NH beverages Companies are likely to innovate by reducing the sugar content in their beverages or by opting for natural sweeteners The discounters and e-commerce channels are forecasted to see an increase in value share CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Organic tea dominates organic beverages sales Organic beverages remain a niche product due to lack of exposure E-commerce continues to register strong growth as consumers appreciate the convenience it offers PROSPECTS AND OPPORTUNITIES Organic beverages to benefit from higher disposable incomes and greater health consciousness Companies are expected to intensify marketing campaigns for organic beverages Private label increases its value share over the forecast period CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for sugar-free gum recovers as consumers spend more time outdoors in 2021 Consumer concern about fat in dairy products supports sales of reduced fat milk The COVID-19 pandemic sparks increased interest in the health and wellness trend PROSPECTS AND OPPORTUNITIES Manufacturers adapt advertising campaigns to be more health and wellness friendly Independent small grocers increases its value share as it caters to the health and wellness trend E-commerce continues to grow in popularity, especially within reduced-fat cheese and milk CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Health and wellness trend benefits free from packaged food sales Growing awareness surrounding gluten intolerance leads to free from gluten to see the most dynamic growth Growing presence of local manufacturers supports free from dairy products sales PROSPECTS AND OPPORTUNITIES Producers extend their range of free from dairy and gluten to independent small grocers and e-commerce Free from dairy milk, yoghurt and cheese are anticipated to become more widely available Free from gluten likely to remain a small product area as consumers opt for grains that are gluten-free by nature CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Increasingly health-conscious consumers seek FF milk as its high in protein FF gum fortified with xylitol remains popular FF mil formula benefits from parents increasingly shopping via e-commerce PROSPECTS AND OPPORTUNITIES Consumers favour products fortified with vitamins and minerals as to boost immunity health Working out form home boosts demand for FF cereals and FF milk amongst affluent consumers Consumers presented with more options as restrictions ease CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 69 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 70 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 71 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS NH high protein bread appeals to growing number of health-conscious consumers Health-conscious consumers prefer NH olive oil to the more traditional butter, margarine and sunflower oil Consumers snack more on NH nuts, seeds and trail mixed while at home PROSPECTS AND OPPORTUNITIES Continual health awareness alongside busy lifestyles leads to dynamic performance from NH cereal bars Lingering anxieties surrounding the virus lead to increased demand for NH honey Consumers continue mindful eating and healthy snacking CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN TURKEY KEY DATA FINDINGS 2021 DEVELOPMENTS Parents increasingly demand organic food for their babies, especially amidst the pandemic Organic milk and yoghurt becomes increasingly available via e-commerce Locally produced organic olive oil sales grow thanks to e-commerce PROSPECTS AND OPPORTUNITIES More organic offerings expected to be introduced over the forecast period Supermarkets increase its value share both on- and offline Consumers become increasingly mindful of the food they eat CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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