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タイの健康と福祉Health and Wellness in Thailand タイでは2021年4月からコロナウイルス（COVID-19）の第3波が発生し、感染者数、死亡者数が連日大きく増加しました。このウイルスの新波の結果、複数の銀行調査ユニットやその他の金融機関は、同国のGDP成長率の予... もっと見る
サマリータイでは2021年4月からコロナウイルス（COVID-19）の第3波が発生し、感染者数、死亡者数が連日大きく増加しました。このウイルスの新波の結果、複数の銀行調査ユニットやその他の金融機関は、同国のGDP成長率の予想を下方修正しました。それでも、2021年第4四半期に景気は再び回復し始めた。重要なのは、タイの経済活動は、同国がさらなる上乗せを確保することで恩恵を受けるということです...Euromonitor Internationalの調査レポート「タイの健康とウェルネス」は、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向の位置づけを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in ThailandEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THAILAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sugar tax provides development and growth opportunities for BFY reduced sugar beverages Pandemic effects support the demand for reduced sugar beverages Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea PROSPECTS AND OPPORTUNITIES Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages RTD coffee players look to innovate beyond the confines of better for you Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Health-conscious and time-pressed consumers look for FF beverages to improve their general health and immunity The pandemic experience raises demand for products featuring herbs for lung-enhancing benefits Fortified/functional claims inform new product development in carbonates and other hot drinks PROSPECTS AND OPPORTUNITIES Vitamin C becomes a key driver of development in FF soft drinks Domestic players leverage local advantages to remain prominent in herbal beverages Cannabis may be used more for FF beverages as legal restrictions ease CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic continues to challenge NH 100% juice and NH bottled water in 2021 Sugary beverages tax postponement stimulates new product development Domestic players leverage local knowledge to gain a competitive edge over international rivals PROSPECTS AND OPPORTUNITIES Natural flavours and tastes set to appeal to an increasingly health-conscious population The presence of unsweetened soft and hot drinks is set to expand amid premiumisation and health and wellbeing trends NH coconut water hits the market with exotic tastes CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Organic is too premium a concept in a difficult economic climate Middle-to-high-income consumers boost retail demand for organic coffee by transferring their consumption habits to the home E-commerce offers innovation and expansion opportunities for organic hot drinks players PROSPECTS AND OPPORTUNITIES Affordable pricing offers a way to expand the consumer base for organic tea and coffee Promotions set to remain key sales drivers in organic coffee and tea Small local players set to mushroom as organic fruit/vegetable juice offers business or extra income opportunities CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Government regulation and concerns over trans-fats offer opportunities for BFY butter and spreads Consumer focus on reducing sugar consumption boosts healthier versions of sweet spreads BFY yoghurt benefits from innovation and government attempts to remedy the oversupply of raw milk PROSPECTS AND OPPORTUNITIES BFY sugar confectionery is expected to see new product development in line with health and wellness concerns in the forecast period BFY shelf stable meat and seafood set to benefit from consumers’ product safety concerns Growth opportunities in ready-to-drink BFY packaged food include milk and yoghurt offerings by local brands CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Free from dairy milk performs well due to offer of high nutrient and low fat products The offer of free from meat meat and seafood substitutes increases to cater to consumers following healthier diets Free from lactose special baby milk formula is negatively affected by the economic effects of the pandemic PROSPECTS AND OPPORTUNITIES Free from baby food brands and products face challenges due to a declining birth rate New brands offer significant development potential for free from meat products Free from dairy milk set to prosper as the economy recovers and pandemic conditions ease CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Yoghurt players shift to e-commerce and direct selling to reach stay-at-home consumers FF vegetable and seed oil is hurt by the surge in the cost of palm oil, but gains as home seclusion sees consumers focus on home consumption FF confectionery rebounds as impulse demand returns PROSPECTS AND OPPORTUNITIES Growth opportunities in FF yoghurt through new product development and innovation Players set to push vegetable and seed oil with innovations offering healthier, fortified products New products fortified with vitamins and nutrients expected to boost the appeal of FF confectionery CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS NH cereal bars rebound in 2021 as consumers start to resume more on-the-go lifestyles NH honey sales suppressed by limited home use Healthy eating trend boosts the demand for NH high fibre bread during work-from-home and home seclusion periods PROSPECTS AND OPPORTUNITIES Growing appreciation of sustainability set to see more diverse innovation in naturally healthy packaged food Channel shifts are expected to slow or reverse, although a digital shopping habit is set to remain Resumption of pre-pandemic lifestyles offers growth opportunities for impulse purchases of NH snacks CATEGORY DATA Table 77 Sales of NH Packaged Food by Category: Value 2016-2021 Table 78 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 79 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 80 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 81 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 82 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Premium positioning hurts the demand for organic milk formula against the background of economic recession Stay-at-home consumers increase their demand for organic variants of staple foods like rice Modern grocery retailers embrace e-commerce while government subsidies boost traffic through traditional grocery retailers PROSPECTS AND OPPORTUNITIES Leading organic edible oil player seeks growth opportunities through innovation and an expanded portfolio Organic milk formula set to continue to face challenges from declining birth rate and economic pressures Economic recovery and higher supply of vaccinations predicted to heighten growth potential for organic packaged food CATEGORY DATA Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryThailand experienced a third wave of Coronavirus (COVID-19) from April 2021, leading to strong increases in the cases of infection and in the number of deaths each day. As a result of the new wave of the virus, several banking research units and other financial institutions revised downwards their expectations of GDP growth for the country. Nonetheless, the economy started to recover again in Q4 2021. Importantly, economic activity in Thailand is set to benefit as the country secures further sup... Table of ContentsHealth and Wellness in ThailandEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THAILAND EXECUTIVE SUMMARY Health and wellness in 2021: The big picture key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Sugar tax provides development and growth opportunities for BFY reduced sugar beverages Pandemic effects support the demand for reduced sugar beverages Decreasing demand for decaffeinated products weakens the performances of reduced caffeine coffee and tea PROSPECTS AND OPPORTUNITIES Zero sugar and premiumisation trends offer development and growth opportunities for BFY beverages RTD coffee players look to innovate beyond the confines of better for you Hike in sugar tax to drive new development in BFY hot drinks, while BFY reduced sugar beverages is set to see higher usage of sweeteners CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Health-conscious and time-pressed consumers look for FF beverages to improve their general health and immunity The pandemic experience raises demand for products featuring herbs for lung-enhancing benefits Fortified/functional claims inform new product development in carbonates and other hot drinks PROSPECTS AND OPPORTUNITIES Vitamin C becomes a key driver of development in FF soft drinks Domestic players leverage local advantages to remain prominent in herbal beverages Cannabis may be used more for FF beverages as legal restrictions ease CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Pandemic continues to challenge NH 100% juice and NH bottled water in 2021 Sugary beverages tax postponement stimulates new product development Domestic players leverage local knowledge to gain a competitive edge over international rivals PROSPECTS AND OPPORTUNITIES Natural flavours and tastes set to appeal to an increasingly health-conscious population The presence of unsweetened soft and hot drinks is set to expand amid premiumisation and health and wellbeing trends NH coconut water hits the market with exotic tastes CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Organic is too premium a concept in a difficult economic climate Middle-to-high-income consumers boost retail demand for organic coffee by transferring their consumption habits to the home E-commerce offers innovation and expansion opportunities for organic hot drinks players PROSPECTS AND OPPORTUNITIES Affordable pricing offers a way to expand the consumer base for organic tea and coffee Promotions set to remain key sales drivers in organic coffee and tea Small local players set to mushroom as organic fruit/vegetable juice offers business or extra income opportunities CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Government regulation and concerns over trans-fats offer opportunities for BFY butter and spreads Consumer focus on reducing sugar consumption boosts healthier versions of sweet spreads BFY yoghurt benefits from innovation and government attempts to remedy the oversupply of raw milk PROSPECTS AND OPPORTUNITIES BFY sugar confectionery is expected to see new product development in line with health and wellness concerns in the forecast period BFY shelf stable meat and seafood set to benefit from consumers’ product safety concerns Growth opportunities in ready-to-drink BFY packaged food include milk and yoghurt offerings by local brands CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Free from dairy milk performs well due to offer of high nutrient and low fat products The offer of free from meat meat and seafood substitutes increases to cater to consumers following healthier diets Free from lactose special baby milk formula is negatively affected by the economic effects of the pandemic PROSPECTS AND OPPORTUNITIES Free from baby food brands and products face challenges due to a declining birth rate New brands offer significant development potential for free from meat products Free from dairy milk set to prosper as the economy recovers and pandemic conditions ease CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Yoghurt players shift to e-commerce and direct selling to reach stay-at-home consumers FF vegetable and seed oil is hurt by the surge in the cost of palm oil, but gains as home seclusion sees consumers focus on home consumption FF confectionery rebounds as impulse demand returns PROSPECTS AND OPPORTUNITIES Growth opportunities in FF yoghurt through new product development and innovation Players set to push vegetable and seed oil with innovations offering healthier, fortified products New products fortified with vitamins and nutrients expected to boost the appeal of FF confectionery CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 70 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 71 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 73 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 74 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 75 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS NH cereal bars rebound in 2021 as consumers start to resume more on-the-go lifestyles NH honey sales suppressed by limited home use Healthy eating trend boosts the demand for NH high fibre bread during work-from-home and home seclusion periods PROSPECTS AND OPPORTUNITIES Growing appreciation of sustainability set to see more diverse innovation in naturally healthy packaged food Channel shifts are expected to slow or reverse, although a digital shopping habit is set to remain Resumption of pre-pandemic lifestyles offers growth opportunities for impulse purchases of NH snacks CATEGORY DATA Table 77 Sales of NH Packaged Food by Category: Value 2016-2021 Table 78 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 79 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 80 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 81 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 82 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 83 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THAILAND KEY DATA FINDINGS 2021 DEVELOPMENTS Premium positioning hurts the demand for organic milk formula against the background of economic recession Stay-at-home consumers increase their demand for organic variants of staple foods like rice Modern grocery retailers embrace e-commerce while government subsidies boost traffic through traditional grocery retailers PROSPECTS AND OPPORTUNITIES Leading organic edible oil player seeks growth opportunities through innovation and an expanded portfolio Organic milk formula set to continue to face challenges from declining birth rate and economic pressures Economic recovery and higher supply of vaccinations predicted to heighten growth potential for organic packaged food CATEGORY DATA Table 84 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 85 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 87 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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