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ロシアにおける健康・福祉Health and Wellness in Russia 2021年の有機包装食品・飲料の小売現在高売上高の伸び率は、パンデミック発生前のレビュー期間と比較して、比較的控えめなものにとどまりました。しかし、需要の伸びは比較的旺盛で、パンデミックの経済的影響は... もっと見る
サマリー2021年の有機包装食品・飲料の小売現在高売上高の伸び率は、パンデミック発生前のレビュー期間と比較して、比較的控えめなものにとどまりました。しかし、需要の伸びは比較的旺盛で、パンデミックの経済的影響は、太り過ぎが病気の発症確率を高めるという事実により、健康とウェルネスに対する地元消費者の関心を高めることに大きく貢献し、相殺された。ユーロモニター・インターナショナルのこのレポートはロシアの健康とウェルネスを調査し、様々な食品セクターにおける健康関連製品タイプの発展や競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in RussiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN RUSSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Cola remains the main growth driver in BFY reduced sugar soft drinks Reduced sugar energy drinks continue to proliferate Reduced caffeine instant coffee falls out of favour, as more consumers switch to fresh ground coffee PROSPECTS AND OPPORTUNITIES With a steady stream of new product launches, PepsiCo narrows the gap to Coca-Cola Consumer interest in reduced sugar beverages will deepen – perhaps with a nudge from the government Reduced sugar RTD tea has potential for growth CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dominance of FF soft drinks by FF energy drinks deepens FF bottled water benefits from heightened consumer interest in novelty in the wake of the pandemic Pandemic restrictions boost demand for FF hot drinks PROSPECTS AND OPPORTUNITIES Functional positioning will become more specific FF energy drinks will remain the main driver of growth, with cheaper domestic brands proliferating Products like vitamin shots will blur the line between FF beverages and consumer healthcare CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Heightened consumer interest in health and wellness continues to drive growth in demand for NH bottled water With a widening product offer, fruit/herbal tea continues to gain ground on green tea in NH hot drinks Growing wariness of sugar pushes consumers towards NH 100% juice PROSPECTS AND OPPORTUNITIES New regulations will raise costs for manufacturers of NH bottled water Products positioned as supporting immune system wellbeing will perform particularly well NH fruit/herbal tea will appeal to those seeking to reduce their caffeine consumption CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic fruit/vegetable juice loses out as local consumers turn away from sugar Demand for organic hot drinks remains negligible, but the product offer is widening Regulation could give organic products greater credibility PROSPECTS AND OPPORTUNITIES Price sensitivity will remain the main barrier to growth Spread of organic cultivation will help to make organic beverages more affordable Government eager to encourage organic cultivation and consumption CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS With local consumers increasingly health conscious, demand rebounds from the economic shock of the pandemic Product offer in BFY reduced fat cheese widens Leaders Mars and Mondelez hit by reduction in impulse purchasing and on-the-go consumption PROSPECTS AND OPPORTUNITIES Deepening health consciousness will drive vigorous growth More frequent snacking will continue to boost demand With more Russians counting calories, reduced fat cheese will grow in popularity CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Shift towards plant-based diets boosts demand for free from dairy Local manufacturers are launching more gluten-free offerings Local players ranging from start-ups to meat processors launch free from meat products PROSPECTS AND OPPORTUNITIES Regulation will bolster consumer confidence in free from meat and dairy Accelerated unit price growth will weigh on demand growth for free from gluten pasta New product development in chilled meat and seafood substitutes will help to drive growth in free from meat products CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Immunity boosting claims help to support demand for FF yoghurt Amid a low birth rate and an increase in breast feeding, demand for FF baby food continues to decline Products offering novelty and convenience find favour with consumers in FF breakfast cereals PROSPECTS AND OPPORTUNITIES Deepening consumer interest in health and wellness and economic recovery will support robust growth in demand for FF yoghurt Increased mobility will drive rebound in demand for FF gum Protein/energy bars will remain the main driver of growth in FF sweet biscuits, snack bars and fruit snacks CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS With an ageing consumer base, NH sour milk manufacturers struggle to find growth Manufacturers seek to encourage the use of nuts and seeds in cooking Revival in sports and physical activity as pandemic threat eases underpins accelerating demand growth for NH fruit and nut bars PROSPECTS AND OPPORTUNITIES Manufacturers of sour milk products will launch new flavours and packaging formats in an effort to woo younger consumers More frequent snacking will support strong growth in demand for NH fruit and nut bars Government support could help to improve the quality of NH honey CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Regulation helps to raise awareness of organic packaged food among local consumers Relatively high pricing continues to constrain demand Competitive landscape remains very fragmented PROSPECTS AND OPPORTUNITIES The product offer in organic packaged food will continue to widen Declining birth rate will weigh on demand for organic baby food Retailers will allocate more shelf space to organic offerings CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryThe rates of growth in retail current value sales of organic packaged food and beverages remained relatively subdued during 2021 in comparison with the review period prior to the onset of the pandemic. Nonetheless, demand growth remained relatively vigorous, with the economic impact of the pandemic offset to a large degree by the fact that the pandemic served to heighten local consumer interest in health and wellness due to the fact being overweight greatly increased the chances of developing se... Table of ContentsHealth and Wellness in RussiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN RUSSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Cola remains the main growth driver in BFY reduced sugar soft drinks Reduced sugar energy drinks continue to proliferate Reduced caffeine instant coffee falls out of favour, as more consumers switch to fresh ground coffee PROSPECTS AND OPPORTUNITIES With a steady stream of new product launches, PepsiCo narrows the gap to Coca-Cola Consumer interest in reduced sugar beverages will deepen – perhaps with a nudge from the government Reduced sugar RTD tea has potential for growth CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Dominance of FF soft drinks by FF energy drinks deepens FF bottled water benefits from heightened consumer interest in novelty in the wake of the pandemic Pandemic restrictions boost demand for FF hot drinks PROSPECTS AND OPPORTUNITIES Functional positioning will become more specific FF energy drinks will remain the main driver of growth, with cheaper domestic brands proliferating Products like vitamin shots will blur the line between FF beverages and consumer healthcare CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 31 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 32 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 33 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 35 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Heightened consumer interest in health and wellness continues to drive growth in demand for NH bottled water With a widening product offer, fruit/herbal tea continues to gain ground on green tea in NH hot drinks Growing wariness of sugar pushes consumers towards NH 100% juice PROSPECTS AND OPPORTUNITIES New regulations will raise costs for manufacturers of NH bottled water Products positioned as supporting immune system wellbeing will perform particularly well NH fruit/herbal tea will appeal to those seeking to reduce their caffeine consumption CATEGORY DATA Table 36 Sales of NH Beverages by Category: Value 2016-2021 Table 37 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 38 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 39 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 40 Distribution of NH Beverages by Format: % Value 2016-2021 Table 41 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 42 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic fruit/vegetable juice loses out as local consumers turn away from sugar Demand for organic hot drinks remains negligible, but the product offer is widening Regulation could give organic products greater credibility PROSPECTS AND OPPORTUNITIES Price sensitivity will remain the main barrier to growth Spread of organic cultivation will help to make organic beverages more affordable Government eager to encourage organic cultivation and consumption CATEGORY DATA Table 43 Sales of Organic Beverages by Category: Value 2016-2021 Table 44 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 45 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 46 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 47 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 48 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 49 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS With local consumers increasingly health conscious, demand rebounds from the economic shock of the pandemic Product offer in BFY reduced fat cheese widens Leaders Mars and Mondelez hit by reduction in impulse purchasing and on-the-go consumption PROSPECTS AND OPPORTUNITIES Deepening health consciousness will drive vigorous growth More frequent snacking will continue to boost demand With more Russians counting calories, reduced fat cheese will grow in popularity CATEGORY DATA Table 50 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 51 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 52 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 53 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 54 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 55 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 56 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Shift towards plant-based diets boosts demand for free from dairy Local manufacturers are launching more gluten-free offerings Local players ranging from start-ups to meat processors launch free from meat products PROSPECTS AND OPPORTUNITIES Regulation will bolster consumer confidence in free from meat and dairy Accelerated unit price growth will weigh on demand growth for free from gluten pasta New product development in chilled meat and seafood substitutes will help to drive growth in free from meat products CATEGORY DATA Table 57 Sales of Free From by Category: Value 2016-2021 Table 58 Sales of Free From by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Free From: % Value 2017-2021 Table 60 LBN Brand Shares of Free From: % Value 2018-2021 Table 61 Distribution of Free From by Format: % Value 2016-2021 Table 62 Forecast Sales of Free From by Category: Value 2021-2026 Table 63 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Immunity boosting claims help to support demand for FF yoghurt Amid a low birth rate and an increase in breast feeding, demand for FF baby food continues to decline Products offering novelty and convenience find favour with consumers in FF breakfast cereals PROSPECTS AND OPPORTUNITIES Deepening consumer interest in health and wellness and economic recovery will support robust growth in demand for FF yoghurt Increased mobility will drive rebound in demand for FF gum Protein/energy bars will remain the main driver of growth in FF sweet biscuits, snack bars and fruit snacks CATEGORY DATA Table 64 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 65 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS With an ageing consumer base, NH sour milk manufacturers struggle to find growth Manufacturers seek to encourage the use of nuts and seeds in cooking Revival in sports and physical activity as pandemic threat eases underpins accelerating demand growth for NH fruit and nut bars PROSPECTS AND OPPORTUNITIES Manufacturers of sour milk products will launch new flavours and packaging formats in an effort to woo younger consumers More frequent snacking will support strong growth in demand for NH fruit and nut bars Government support could help to improve the quality of NH honey CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN RUSSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Regulation helps to raise awareness of organic packaged food among local consumers Relatively high pricing continues to constrain demand Competitive landscape remains very fragmented PROSPECTS AND OPPORTUNITIES The product offer in organic packaged food will continue to widen Declining birth rate will weigh on demand for organic baby food Retailers will allocate more shelf space to organic offerings CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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