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ペルーの健康・福祉Health and Wellness in Peru COVID-19による健康危機の結果、ペルーの消費者の視点はやや逆説的に変化し、一般的な健康状態に関心を持ち、身体の健康だけでなく、嗜好品や満足感にも重点を置くようになりました。消費者の健康志向が高まる一... もっと見る
サマリーCOVID-19による健康危機の結果、ペルーの消費者の視点はやや逆説的に変化し、一般的な健康状態に関心を持ち、身体の健康だけでなく、嗜好品や満足感にも重点を置くようになりました。消費者の健康志向が高まる一方で、自分へのご褒美も重視するようになり、その結果、低糖質飲料の販売数は増加しているにもかかわらず、2021年にはさらに減少を記録しています。Euromonitor Internationalの調査レポート「ペルーの健康とウェルネス」は、様々な食品セクターにおける健康関連製品タイプの発展や競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in PeruEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN PERU EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Caffeine is not for everyone BFY reduced sugar beverages see further decline in 2021 Bottled water hit hard by consumers switching to boiled water PROSPECTS AND OPPORTUNITIES Wider range of reduced caffeine products as consumers seek healthy and stress-relieving beverages Indulgence is not just about sugar Less harmful energy beverages: a development opportunity CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS FF hot drinks benefits from pandemic and home schooling Rising interest in hot drinks with specific benefits and local ingredients Ajeper SA retains its lead in fortified/functional beverages in 2021 PROSPECTS AND OPPORTUNITIES Innovation and portfolio expansion in teas Functional soft drinks’ growth with correct communication Natural and nutritious substitutes CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS “Back to basics” in a time of economic crisis and price-sensitivity NH teas benefit from their immune system support and price Nestlé maintains its lead in 2021 PROSPECTS AND OPPORTUNITIES Future growth with consumers focusing on their health and wellbeing Challenge in generating value and differentiation Possible development of NH tea with more accessible prices CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN PERU 2021 DEVELOPMENTS No market for organic beverages in Peru in 2021 and none likely over the forecast period BETTER FOR YOU PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in 2021 with the regularisation of production and distribution Gloria SA maintains its lead due to its wide distribution network Lack of innovation limits category development PROSPECTS AND OPPORTUNITIES Unit price is the main threat to future growth Private label not relevant in ‘premium’ BFY Confectionery consumption is expected to rise CATEGORY DATA Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose dominates the category in 2021 Decline in volume size with growth of alternative milk Distribution is mainly through modern channels, impacting increased product penetration PROSPECTS AND OPPORTUNITIES New brands and products expected to enter the market Growing awareness will fuel future demand Free from gluten pasta and rice are expected to have good performance CATEGORY DATA Table 46 Sales of Free From by Category: Value 2016-2021 Table 47 Sales of Free From by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Free From: % Value 2017-2021 Table 49 LBN Brand Shares of Free From: % Value 2018-2021 Table 50 Distribution of Free From by Format: % Value 2016-2021 Table 51 Forecast Sales of Free From by Category: Value 2021-2026 Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers are already familiar with FF products Alicorp SAA leads thanks to its wide product portfolio FF products are mainly positioned for children PROSPECTS AND OPPORTUNITIES New product launches are expected over the forecast period Competitive environment not expected to change Purchasing power recovery will drive growth CATEGORY DATA Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS New NH products entering the market in 2021 Strong competition from fresh food Competitive landscape remains highly fragmented PROSPECTS AND OPPORTUNITIES Increasing awareness set to drive growth Innovation is expected, expanding the consumer base Peruvian government has tightened control measures CATEGORY DATA Table 64 Sales of NH Packaged Food by Category: Value 2016-2021 Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Lack of knowledge limits organic food penetration Local manufacturers focus on exports Organic food remains a niche PROSPECTS AND OPPORTUNITIES Greater demand is expected, but market will remain small Supply of organic products set to increase New HW retailers will help organic products’ development CATEGORY DATA Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 72 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 74 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 75 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 76 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryAs a result of the health crisis caused by COVID-19, Peruvian consumers’ perspectives have changed in a somewhat paradoxical way as they are concerned with their general wellbeing, focusing on both physical health, but also indulgence and gratification. Whilst consumers are increasingly health conscious, they are also treating themselves; reduced sugar beverages consequently recorded further decline in 2021 despite the increase in the number of reduced sugar beverages available in the market due... Table of ContentsHealth and Wellness in PeruEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN PERU EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Caffeine is not for everyone BFY reduced sugar beverages see further decline in 2021 Bottled water hit hard by consumers switching to boiled water PROSPECTS AND OPPORTUNITIES Wider range of reduced caffeine products as consumers seek healthy and stress-relieving beverages Indulgence is not just about sugar Less harmful energy beverages: a development opportunity CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS FF hot drinks benefits from pandemic and home schooling Rising interest in hot drinks with specific benefits and local ingredients Ajeper SA retains its lead in fortified/functional beverages in 2021 PROSPECTS AND OPPORTUNITIES Innovation and portfolio expansion in teas Functional soft drinks’ growth with correct communication Natural and nutritious substitutes CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 28 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 29 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 30 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 31 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS “Back to basics” in a time of economic crisis and price-sensitivity NH teas benefit from their immune system support and price Nestlé maintains its lead in 2021 PROSPECTS AND OPPORTUNITIES Future growth with consumers focusing on their health and wellbeing Challenge in generating value and differentiation Possible development of NH tea with more accessible prices CATEGORY DATA Table 32 Sales of NH Beverages by Category: Value 2016-2021 Table 33 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 34 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 35 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 36 Distribution of NH Beverages by Format: % Value 2016-2021 Table 37 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 38 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN PERU 2021 DEVELOPMENTS No market for organic beverages in Peru in 2021 and none likely over the forecast period BETTER FOR YOU PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Recovery in 2021 with the regularisation of production and distribution Gloria SA maintains its lead due to its wide distribution network Lack of innovation limits category development PROSPECTS AND OPPORTUNITIES Unit price is the main threat to future growth Private label not relevant in ‘premium’ BFY Confectionery consumption is expected to rise CATEGORY DATA Table 39 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 40 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 41 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 42 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 43 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 44 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 45 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose dominates the category in 2021 Decline in volume size with growth of alternative milk Distribution is mainly through modern channels, impacting increased product penetration PROSPECTS AND OPPORTUNITIES New brands and products expected to enter the market Growing awareness will fuel future demand Free from gluten pasta and rice are expected to have good performance CATEGORY DATA Table 46 Sales of Free From by Category: Value 2016-2021 Table 47 Sales of Free From by Category: % Value Growth 2016-2021 Table 48 NBO Company Shares of Free From: % Value 2017-2021 Table 49 LBN Brand Shares of Free From: % Value 2018-2021 Table 50 Distribution of Free From by Format: % Value 2016-2021 Table 51 Forecast Sales of Free From by Category: Value 2021-2026 Table 52 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers are already familiar with FF products Alicorp SAA leads thanks to its wide product portfolio FF products are mainly positioned for children PROSPECTS AND OPPORTUNITIES New product launches are expected over the forecast period Competitive environment not expected to change Purchasing power recovery will drive growth CATEGORY DATA Table 53 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 54 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 58 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 59 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 60 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 61 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 62 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 63 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS New NH products entering the market in 2021 Strong competition from fresh food Competitive landscape remains highly fragmented PROSPECTS AND OPPORTUNITIES Increasing awareness set to drive growth Innovation is expected, expanding the consumer base Peruvian government has tightened control measures CATEGORY DATA Table 64 Sales of NH Packaged Food by Category: Value 2016-2021 Table 65 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 66 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 67 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 68 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 69 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 70 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN PERU KEY DATA FINDINGS 2021 DEVELOPMENTS Lack of knowledge limits organic food penetration Local manufacturers focus on exports Organic food remains a niche PROSPECTS AND OPPORTUNITIES Greater demand is expected, but market will remain small Supply of organic products set to increase New HW retailers will help organic products’ development CATEGORY DATA Table 71 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 72 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 74 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 75 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 76 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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