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ポルトガルのヘルス＆ウェルネスHealth and Wellness in Portugal ポルトガルの消費者は、パンデミック発生以前から、食生活を含め、より健康的な生活習慣を求めていました。2021年、この傾向はさらに強まりました。COVID-19により、ポルトガルの消費者の間では、一般的な健康の... もっと見る
サマリーポルトガルの消費者は、パンデミック発生以前から、食生活を含め、より健康的な生活習慣を求めていました。2021年、この傾向はさらに強まりました。COVID-19により、ポルトガルの消費者の間では、一般的な健康のために、また免疫システムをサポートする予防的な方法として、バランスのとれた食事の重要性に対する認識が高まっています。このことは、健康・ウェルネス飲料の需要にプラスの影響を与え続け、小売量販店はプラス成長を記録しています...Euromonitor Internationalの調査レポート「ポルトガルの健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in PortugalEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN PORTUGAL EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Portuguese consumers strengthen adoption of healthier diets due to pandemic Most new product development focuses on reduced sugar claims BFY reduced caffeine hot drinks retains considerable share overall PROSPECTS AND OPPORTUNITIES Rising tax pressures on sugar-laden products Low presence of zero sugar and low calorie variants in sport drinks and energy drinks might represent growth opportunity Reduced caffeine hot drinks unlikely to see strong innovation efforts CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 drives interest in fortified/functional with immunity support claims FF soft drinks remains small area of the market Tea dominates FF hot drinks PROSPECTS AND OPPORTUNITIES Further interest in immunity support set to drive demand for fortified/functional beverages Small area of the market with growth prospects FF beverages to continue to represent weak presence in hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS NH bottled water retains its dominance Rising interest in health prevention drives growth of NH fruit/vegetable juice NH tea variants continue to expand penetration PROSPECTS AND OPPORTUNITIES Bottled water still perceived as essential Further interest in immunity-boosting products set to drive demand for NH juice Emergence of new local players is expected CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Portuguese consumers becoming increasingly interested in sustainability Organic beverages becoming increasingly visible niche Kombucha drives growth of organic RTD tea PROSPECTS AND OPPORTUNITIES Expanding consumer base Organic non-cola carbonates could take advantage of foodservice recovery Organic hot drinks likely to expand CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for healthy food increases further in wake of COVID-19 pandemic Consumers demand convenience and indulgence alongside health benefits, fuelling innovation Private label proving adept at surfing the better for you wave PROSPECTS AND OPPORTUNITIES Growth slows as reduced fat dairy shows signs of maturity Naturally healthy packaged food could pose challenge if offering convenience BFY savoury snacks proving more appealing than many sweeter options CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Strong ongoing growth thanks to health and sustainability concerns Free from dairy seeing strong plant-based and lactose-free innovation Private label remains innovative in free from meat PROSPECTS AND OPPORTUNITIES Price competition likely to intensify in response to high price sensitivity Free from meat will move further into mainstream thanks to strong investment Innovation in free from gluten likely to focus on everyday staples with healthy ingredients CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS FF yoghurt appeals thanks to being seen as boosting immune health Demand for protein-rich packaged food continues to drive innovation Nestum Zero Rice offers a host of appealing attributes in FF hot cereals PROSPECTS AND OPPORTUNITIES Continente Food Lab innovates with insects Nestum Super range offers carefully tailored benefits Naturally functional ingredients such as chickpeas could feature more in forecast period CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 70 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Honey benefits from immune-boosting reputation and premiumisation NH olive oil sees stabilise in 2021 but benefits from ongoing premium innovation BelVita strives to offer balanced nutrition in convenient NH cereal bars PROSPECTS AND OPPORTUNITIES NH nut and seed based spreads benefiting from growing awareness and nutritionists’ recommendations NH sour milk will see ongoing innovation as players explore new areas of kefir and fermented milk Nutri-Score likely to increasingly shape consumer purchasing decisions in private label CATEGORY DATA Table 73 Sales of NH Packaged Food by Category: Value 2016-2021 Table 74 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 75 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 76 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 77 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 78 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS With organic production low in Portugal, major launches often come from multinationals While local organic farming grows, most domestic launches have a premium positioning and price Private label players proving adept at organic expansion PROSPECTS AND OPPORTUNITIES Organic production and range set to broaden in forecast period Unpackaged organic food may pose stronger competition Sustainability likely to become more important for organic packaged food in forecast period CATEGORY DATA Table 80 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 81 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 83 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryPortuguese consumers were already seeking healthier habits, including those regarding their diet, prior to the emergence of the pandemic. In 2021, this trend has intensified. COVID-19 has led to heightened awareness amongst Portuguese consumers about the importance of a balanced diet for general good health and as a preventive way to support the immune system. This continues to have a positive impact on demand for health and wellness beverages with retail volume sales registering positive growth... Table of ContentsHealth and Wellness in PortugalEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN PORTUGAL EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Portuguese consumers strengthen adoption of healthier diets due to pandemic Most new product development focuses on reduced sugar claims BFY reduced caffeine hot drinks retains considerable share overall PROSPECTS AND OPPORTUNITIES Rising tax pressures on sugar-laden products Low presence of zero sugar and low calorie variants in sport drinks and energy drinks might represent growth opportunity Reduced caffeine hot drinks unlikely to see strong innovation efforts CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS COVID-19 drives interest in fortified/functional with immunity support claims FF soft drinks remains small area of the market Tea dominates FF hot drinks PROSPECTS AND OPPORTUNITIES Further interest in immunity support set to drive demand for fortified/functional beverages Small area of the market with growth prospects FF beverages to continue to represent weak presence in hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS NH bottled water retains its dominance Rising interest in health prevention drives growth of NH fruit/vegetable juice NH tea variants continue to expand penetration PROSPECTS AND OPPORTUNITIES Bottled water still perceived as essential Further interest in immunity-boosting products set to drive demand for NH juice Emergence of new local players is expected CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Portuguese consumers becoming increasingly interested in sustainability Organic beverages becoming increasingly visible niche Kombucha drives growth of organic RTD tea PROSPECTS AND OPPORTUNITIES Expanding consumer base Organic non-cola carbonates could take advantage of foodservice recovery Organic hot drinks likely to expand CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for healthy food increases further in wake of COVID-19 pandemic Consumers demand convenience and indulgence alongside health benefits, fuelling innovation Private label proving adept at surfing the better for you wave PROSPECTS AND OPPORTUNITIES Growth slows as reduced fat dairy shows signs of maturity Naturally healthy packaged food could pose challenge if offering convenience BFY savoury snacks proving more appealing than many sweeter options CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Strong ongoing growth thanks to health and sustainability concerns Free from dairy seeing strong plant-based and lactose-free innovation Private label remains innovative in free from meat PROSPECTS AND OPPORTUNITIES Price competition likely to intensify in response to high price sensitivity Free from meat will move further into mainstream thanks to strong investment Innovation in free from gluten likely to focus on everyday staples with healthy ingredients CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS FF yoghurt appeals thanks to being seen as boosting immune health Demand for protein-rich packaged food continues to drive innovation Nestum Zero Rice offers a host of appealing attributes in FF hot cereals PROSPECTS AND OPPORTUNITIES Continente Food Lab innovates with insects Nestum Super range offers carefully tailored benefits Naturally functional ingredients such as chickpeas could feature more in forecast period CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 70 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS Honey benefits from immune-boosting reputation and premiumisation NH olive oil sees stabilise in 2021 but benefits from ongoing premium innovation BelVita strives to offer balanced nutrition in convenient NH cereal bars PROSPECTS AND OPPORTUNITIES NH nut and seed based spreads benefiting from growing awareness and nutritionists’ recommendations NH sour milk will see ongoing innovation as players explore new areas of kefir and fermented milk Nutri-Score likely to increasingly shape consumer purchasing decisions in private label CATEGORY DATA Table 73 Sales of NH Packaged Food by Category: Value 2016-2021 Table 74 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 75 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 76 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 77 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 78 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 79 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN PORTUGAL KEY DATA FINDINGS 2021 DEVELOPMENTS With organic production low in Portugal, major launches often come from multinationals While local organic farming grows, most domestic launches have a premium positioning and price Private label players proving adept at organic expansion PROSPECTS AND OPPORTUNITIES Organic production and range set to broaden in forecast period Unpackaged organic food may pose stronger competition Sustainability likely to become more important for organic packaged food in forecast period CATEGORY DATA Table 80 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 81 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 82 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 83 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 84 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 85 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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