ノルウェーの健康・福祉

Health and Wellness in Norway

健康・ウェルネスのパッケージ食品・飲料は、前年より大幅に減速したものの、2021年もオフトレードの金額ベースで成長を記録しました。HWパッケージ食品・飲料は、上半期を通じて国境が閉鎖され、スウェーデンと... もっと見る

wellness

出版社	出版年月	電子版価格	ページ数	言語
Euromonitor International ユーロモニターインターナショナル	2022年1月31日	US$1,375 シングルユーザライセンスライセンス・価格情報注文方法はこちら	92	英語

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健康・ウェルネスのパッケージ食品・飲料は、前年より大幅に減速したものの、2021年もオフトレードの金額ベースで成長を記録しました。HWパッケージ食品・飲料は、上半期を通じて国境が閉鎖され、スウェーデンとの越境貿易が制限されたため、売上が国内市場にシフトし、引き続き恩恵を受けた。また、多くの人が自宅で仕事をするようになり、自宅待機の傾向が2年を通じて続きました。

Euromonitor Internationalの調査レポートでは、ノルウェーの健康とウェルネスについて、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。

製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。

データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。

本レポートを購入する理由
* ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。
* 成長分野を特定し、変化を促す要因を特定する。
* 競争環境、市場の主要プレーヤー、主要ブランドの理解。
* 5年間の予測により、市場の発展予測を評価することができます。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。

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Health and Wellness in Norway
Euromonitor International
January 2022

List Of Contents And Tables

HEALTH AND WELLNESS IN NORWAY
EXECUTIVE SUMMARY
Health and wellness in 2021: The big picture
Importance of healthy living remains key trend
Ringnes, Tine and Coca-Cola remain the leaders in HW packaged food and beverages
Retailing developments
What next for health and wellness?
MARKET DATA
Table 1 Sales of Health and Wellness by Type: Value 2016-2021
Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021
Table 3 Sales of Health and Wellness by Category: Value 2016-2021
Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021
Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021
Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021
Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021
Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021
Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021
Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021
Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026
Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026
Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026
Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026
Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026
Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
BETTER FOR YOU BEVERAGES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY beverages continues to see stable growth
Push towards reduced sugar carbonates drives growth
Share of BFY beverages through e-commerce and convenience stores increase in 2021
PROSPECTS AND OPPORTUNITIES
Category maturity could limit the growth of BFY reduced sugar beverages
Focus set to remain on new flavour variants and reduced sugar versions of popular brands
Reduced fat and reduced caffeine beverages set to see a lacklustre performance due to limited interest or demand
CATEGORY DATA
Table 17 Sales of BFY Beverages by Category: Value 2016-2021
Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021
Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021
Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021
Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026
Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL BEVERAGES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Off-trade volume sales of FF beverages remain elevated in 2021
Push towards reduced sugar energy drinks
FF powder concentrates remains a small category with little competition
PROSPECTS AND OPPORTUNITIES
Slowdown in growth ahead for FF beverages but positives remain
Key forecast trends: New flavours and continued shift towards reduced sugar products
E-commerce on the rise spurred on by the pandemic
CATEGORY DATA
Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021
Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021
Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021
Table 27 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021
Table 28 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021
Table 29 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021
Table 30 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021
Table 31 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026
Table 32 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
NATURALLY HEALTHY BEVERAGES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
NH beverages sees slower growth but positives remain
Natural ingredients and convenience key trends in NH bottled water
Cranberries gain widespread appeal as immunity-boosting superfruit
PROSPECTS AND OPPORTUNITIES
Resumption of cross-border trade likely to negatively impact sales of NH beverages
NH flavoured bottled water faces challenges and opportunities
E-commerce set for further gains
CATEGORY DATA
Table 33 Sales of NH Beverages by Category: Value 2016-2021
Table 34 Sales of NH Beverages by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of NH Beverages: % Value 2017-2021
Table 36 LBN Brand Shares of NH Beverages: % Value 2018-2021
Table 37 Distribution of NH Beverages by Format: % Value 2016-2021
Table 38 Forecast Sales of NH Beverages by Category: Value 2021-2026
Table 39 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026
ORGANIC BEVERAGES IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Continued growth for organic beverages in 2021 as consumers focus on natural and sustainable products
Sustainability and natural food trends driving growth of organic beverages
Coop Norge Kaffe AS and Unilever Norge AS lead sales
PROSPECTS AND OPPORTUNITIES
Organic beverages faces a generally bright future but challenges will remain
Premiumisation, sustainability and functional ingredients set to drive growth
E-commerce set to flourish driven by online demand for organic coffee
CATEGORY DATA
Table 40 Sales of Organic Beverages by Category: Value 2016-2021
Table 41 Sales of Organic Beverages by Category: % Value Growth 2016-2021
Table 42 NBO Company Shares of Organic Beverages: % Value 2017-2021
Table 43 LBN Brand Shares of Organic Beverages: % Value 2018-2021
Table 44 Distribution of Organic Beverages by Format: % Value 2016-2021
Table 45 Forecast Sales of Organic Beverages by Category: Value 2021-2026
Table 46 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026
BETTER FOR YOU PACKAGED FOOD IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
BFY packaged food sees slower growth as COVID-19 restrictions eased
Reduced fat flavoured milk drinks the most dynamic category in 2021
Health trend driving force behind BFY packaged food
PROSPECTS AND OPPORTUNITIES
BFY packaged food could face mounting pressure from trend for natural ingredients
Mixed results predicted across BFY packaged food
E-commerce set for larger role in BFY packaged food
CATEGORY DATA
Table 47 Sales of BFY Packaged Food by Category: Value 2016-2021
Table 48 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of BFY Packaged Food: % Value 2017-2021
Table 50 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021
Table 51 Distribution of BFY Packaged Food by Format: % Value 2016-2021
Table 52 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026
Table 53 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026
FREE FROM IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Solid performance for free from packaged food in Norway in 2021
Shift to plant-based eating drives dynamic growth in free from meat
Category leader Tine facing mounting competition
PROSPECTS AND OPPORTUNITIES
Health growth prospects for free from
Free from meat set to continue recording dynamic growth
E-commerce set for further expansion while discounters look set to build on strong position
CATEGORY DATA
Table 54 Sales of Free From by Category: Value 2016-2021
Table 55 Sales of Free From by Category: % Value Growth 2016-2021
Table 56 NBO Company Shares of Free From: % Value 2017-2021
Table 57 LBN Brand Shares of Free From: % Value 2018-2021
Table 58 Distribution of Free From by Format: % Value 2016-2021
Table 59 Forecast Sales of Free From by Category: Value 2021-2026
Table 60 Forecast Sales of Free From by Category: % Value Growth 2021-2026
FORTIFIED/FUNCTIONAL PACKAGED FOOD IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Steady growth seen in FF packaged food with COVID-19 continuing to inform the market movements
New product development helps drive demand for FF milk and FF flavoured milk drinks
Contrasting fortunes within FF confectionery in 2021
PROSPECTS AND OPPORTUNITIES
Easing of COVID-19 restrictions set to impact FF packaged food in different ways
Increased health focus set to remain the key driver of sales
E-commerce looking to gain a stronger foothold in FF packaged food as consumers embrace online shopping
CATEGORY DATA
Table 61 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
Table 62 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021
Table 63 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021
Table 64 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021
Table 65 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021
Table 66 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021
Table 67 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021
Table 68 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021
Table 69 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021
Table 70 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021
Table 71 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021
Table 72 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026
Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026
NATURALLY HEALTHY PACKAGED FOOD IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Stagnation for NH packaged food in 2021
Competition from other HW products continues to limit growth
Well-established, staple brands continue to characterise the competitive landscape
PROSPECTS AND OPPORTUNITIES
Modest growth ahead for NH packaged food as Norway enters a period of normalisation
Reopening of borders and lifting of COVID-19 measures set to have mixed results
E-commerce on the rise as consumers go in search of convenience
CATEGORY DATA
Table 74 Sales of NH Packaged Food by Category: Value 2016-2021
Table 75 Sales of NH Packaged Food by Category: % Value Growth 2016-2021
Table 76 NBO Company Shares of NH Packaged Food: % Value 2017-2021
Table 77 LBN Brand Shares of NH Packaged Food: % Value 2018-2021
Table 78 Distribution of NH Packaged Food by Format: % Value 2016-2021
Table 79 Forecast Sales of NH Packaged Food by Category: Value 2021-2026
Table 80 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026
ORGANIC PACKAGED FOOD IN NORWAY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Organic packaged food continues to grow in popularity despite challenges
Leading players remained focused on organic dairy, baby food and bread
Private label continues to play an important role in organic packaged food
PROSPECTS AND OPPORTUNITIES
Key categories of organic packaged food expected to perform well
Private label looks set for further gains with value proposition
E-commerce set to accelerate the fastest
CATEGORY DATA
Table 81 Sales of Organic Packaged Food by Category: Value 2016-2021
Table 82 NBO Company Shares of Organic Packaged Food: % Value 2017-2021
Table 83 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021
Table 84 Distribution of Organic Packaged Food by Format: % Value 2016-2021
Table 85 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026
Table 86 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026

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Table of Contents

Summary

Health and wellness packaged food and beverages continued to record growth in off-trade value terms in 2021, albeit at a significantly slower rate than in the previous year. HW packaged food and beverages continued to benefit from the closure of the country’s borders through the first half of the year, which limited cross-border trade with Sweden and thus shifted sales to the domestic market. Many people also continued to work from home with home seclusion a continuing trend throughout most of 2...

Euromonitor International's Health and Wellness in Norway report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2017-2021, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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ノルウェーの健康・福祉

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目次

Summary

Table of Contents

ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

本レポートと同分野の最新刊レポート

Euromonitor International社のその他分野での最新刊レポート

本レポートと同じKEY WORD（wellness）の最新刊レポート

よくあるご質問

Euromonitor International社はどのような調査会社ですか?

調査レポートの納品までの日数はどの程度ですか?

注文の手続きはどのようになっていますか?

お支払方法の方法はどのようになっていますか?

データリソース社はどのような会社ですか?