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オランダの健康・福祉Health and Wellness in the Netherlands 2021年のオランダでは、HW飲料、HWパッケージ食品ともに売上がプラス成長しました。しかし、パンデミックは依然として彼らの発展に大きな影響を及ぼしていた。一方では、パンデミックにより消費者の健康的なライ... もっと見る
サマリー2021年のオランダでは、HW飲料、HWパッケージ食品ともに売上がプラス成長しました。しかし、パンデミックは依然として彼らの発展に大きな影響を及ぼしていた。一方では、パンデミックにより消費者の健康的なライフスタイルの重要性に対する意識が高まり、そのため、消費者は健康的なライフスタイルへの取り組みを続け、それに役立つ飲料やパッケージ食品、例えば、減糖飲料やプロトピックにお金を使う傾向が強かった。Euromonitor Internationalの調査レポートでは、オランダの健康とウェルネスについて、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in the NetherlandsEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THE NETHERLANDS EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS More consumers taking steps towards healthier living to better resist the impacts of COVID-19 prompts further growth in BFY reduced sugar beverages Major carbonates players promote their reduced sugar brands aggressively using “in and out” flavour strategy Other types of soft drinks also have stronger prospects in reduced sugar variants encouraging new launches from players PROSPECTS AND OPPORTUNITIES Positive but slightly decelerating growth rates forecast for better for you beverages in retail as the on-trade recovers and at-home consumption occasions reduce Maturity of reduced sugar beverages will require strategies to drive further growth of zero and light products Manufacturers likely to focus on the strong growth potential of reduced sugar energy drinks CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS NH other tea performs best in 2021 as consumers seek novelty as well as ingredients that are beneficial to health NH flavoured bottled water benefits from consumers’ search for a healthier soft drink and a beverage to take with them as their mobility increases post-lockdown Pandemic lockdown and restrictions limit on-the-go consumption and therefore the growth of naturally healthy beverages in smaller formats PROSPECTS AND OPPORTUNITIES Health awareness will keep naturally healthy beverages at the forefront of consumers’ minds despite competition from other types of HW beverages Competition from organic beverages, notably in tea, will limit the forecast period performance of naturally healthy beverages Maturity expected to continue limiting the performance of NH bottled water CATEGORY DATA Table 24 Sales of NH Beverages by Category: Value 2016-2021 Table 25 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 27 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 28 Distribution of NH Beverages by Format: % Value 2016-2021 Table 29 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Healthier lifestyles and purchasing habits developed in 2020 support ongoing strong growth of organic beverages in 2021 Consumer demand for higher-quality tea keeps organic tea as the best performer Consumers view organic claims in coffee and juice as a sign of quality PROSPECTS AND OPPORTUNITIES Demand for organic beverages expected to be supported by increased health awareness New launches by major players likely to lead to further product development in organic beverages Greater demand from Dutch consumers will widen the off-trade distribution of organic beverages CATEGORY DATA Table 31 Sales of Organic Beverages by Category: Value 2016-2021 Table 32 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 34 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 35 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 36 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Growing demand for reduced sugar products sees new launches in untapped categories like breakfast cereals Consumers’ efforts to reduce their salt intake see key grocery retailers allocating greater shelf space to BFY reduced salt food While reducing fat remains important for Dutch consumers, a shift to healthy fats is also becoming more apparent and encouraging new launches PROSPECTS AND OPPORTUNITIES The ongoing drive to reduce sugar in consumers’ diets will see new releases of reduced sugar packaged food products Continued consumer demand for reduced salt food will stimulate new product development and promotion from key grocery retailers New product development in reduced fat foods is likely to be informed by the shift to healthier eating, the plant-based movement and demand for healthier fats CATEGORY DATA Table 38 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 42 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS The free from lactose trend continues to grow and witnesses new product development Health and environmental concerns continue to widen the consumer base for free from dairy products Free from meat other ready meals performs best driven by growing consumer interest in meat substitutes and demand for convenience PROSPECTS AND OPPORTUNITIES Free from lactose trend projected to grow due to increased incidence of intolerance as well as consumer preference Free from dairy has room for growth, especially in free from dairy ice cream where there is currently little competition Free from meat will perform best in the forecast period due to the increasing meat-free diet trend in the country and manufacturers’ efforts to improve offerings CATEGORY DATA Table 45 Sales of Free From by Category: Value 2016-2021 Table 46 Sales of Free From by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Free From: % Value 2017-2021 Table 48 LBN Brand Shares of Free From: % Value 2018-2021 Table 49 Distribution of Free From by Format: % Value 2016-2021 Table 50 Forecast Sales of Free From by Category: Value 2021-2026 Table 51 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for protein-enriched packaged food products continues as consumers perceive a link with immunity Specific functionality inspires new product innovation including products rich in calcium Consumers also seek packaged food products that are rich in vitamins, with products segmentation increasingly available PROSPECTS AND OPPORTUNITIES Reduction of meat in diets will lead to further demand for protein-enriched packaged food products Dairy alternatives rich with calcium have potential in the forecast period With the rich in vitamins trend likely to persist, producers will benefit from detailing the precise benefits of the added vitamins CATEGORY DATA Table 52 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 53 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 59 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 60 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 61 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 62 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 63 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Consumption versatility of nuts sees NH nuts, seeds and trail mixes grow fastest Rich in fibre products continue to gain popularity especially among breakfast cereals and sweet biscuits NH sour milk products sees ongoing strong growth supported by the increasing popularity of kefir as a product beneficial to digestive health PROSPECTS AND OPPORTUNITIES Milk alternatives set for further growth in the forecast period with consumers drinking less cow’s milk and retailers expanding their plant-based milks Popularity of wholegrain pasta expected to support sales of NH high fibre pasta Healthy energy bars expected to see increasing demand as on-the-go consumption occasions rise CATEGORY DATA Table 66 Sales of NH Packaged Food by Category: Value 2016-2021 Table 67 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 68 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 70 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Organic packaged food continues to grow in 2021 although limited to a relatively higher-income consumer base Positive growth trajectory for organic packaged food is due to the health and environment consciousness of many Dutch consumers, especially millennials Fair chocolate production is important to Dutch consumers PROSPECTS AND OPPORTUNITIES Continued growth forecast for organic packaged food provided the prices are kept under control Manufacturers anticipate the growing demand for organic dairy and organic chocolate confectionery Rising purchasing power in the forecast period will enable consumers to include a wider range of organic products in their shopping basket CATEGORY DATA Table 73 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 76 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Due to COVID-19, consumers continue to seek products with specific immunity-boosting benefits FF tea witnesses the strongest growth rates with FF fruit/herbal tea gaining further popularity for its flavours and ingredients that can aid the immune system FF energy drinks and sports drinks achieve positive sales growth as players make marketing efforts to appeal to a wider base PROSPECTS AND OPPORTUNITIES FF energy drinks set to be an important driver of fortified/functional beverages’ growth but with its contribution limited by Dutch consumers’ slow return to work Growing awareness of the products’ health benefits expected to slow the decline in demand for FF fruit/vegetable juice FF sports drinks manufacturers likely to look to reformulations to widen the consumer base beyond gym-goers and sportspeople CATEGORY DATA Table 79 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 80 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 81 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 82 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 83 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 84 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 85 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 86 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 87 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 88 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 89 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 90 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
SummaryBoth HW beverages and HW packaged food enjoyed positive sales growth in the Netherlands in 2021. However, the pandemic still had major impacts on their development. On the one hand, consumers were becoming more aware of the importance of a healthy lifestyle because of the pandemic, and this meant that they continued to take steps towards a healthier lifestyle and tended to be more willing to spend money on beverages and packaged food that helped with this, such as reduced sugar beverages or prot... Table of ContentsHealth and Wellness in the NetherlandsEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THE NETHERLANDS EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS More consumers taking steps towards healthier living to better resist the impacts of COVID-19 prompts further growth in BFY reduced sugar beverages Major carbonates players promote their reduced sugar brands aggressively using “in and out” flavour strategy Other types of soft drinks also have stronger prospects in reduced sugar variants encouraging new launches from players PROSPECTS AND OPPORTUNITIES Positive but slightly decelerating growth rates forecast for better for you beverages in retail as the on-trade recovers and at-home consumption occasions reduce Maturity of reduced sugar beverages will require strategies to drive further growth of zero and light products Manufacturers likely to focus on the strong growth potential of reduced sugar energy drinks CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS NH other tea performs best in 2021 as consumers seek novelty as well as ingredients that are beneficial to health NH flavoured bottled water benefits from consumers’ search for a healthier soft drink and a beverage to take with them as their mobility increases post-lockdown Pandemic lockdown and restrictions limit on-the-go consumption and therefore the growth of naturally healthy beverages in smaller formats PROSPECTS AND OPPORTUNITIES Health awareness will keep naturally healthy beverages at the forefront of consumers’ minds despite competition from other types of HW beverages Competition from organic beverages, notably in tea, will limit the forecast period performance of naturally healthy beverages Maturity expected to continue limiting the performance of NH bottled water CATEGORY DATA Table 24 Sales of NH Beverages by Category: Value 2016-2021 Table 25 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 26 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 27 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 28 Distribution of NH Beverages by Format: % Value 2016-2021 Table 29 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 30 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Healthier lifestyles and purchasing habits developed in 2020 support ongoing strong growth of organic beverages in 2021 Consumer demand for higher-quality tea keeps organic tea as the best performer Consumers view organic claims in coffee and juice as a sign of quality PROSPECTS AND OPPORTUNITIES Demand for organic beverages expected to be supported by increased health awareness New launches by major players likely to lead to further product development in organic beverages Greater demand from Dutch consumers will widen the off-trade distribution of organic beverages CATEGORY DATA Table 31 Sales of Organic Beverages by Category: Value 2016-2021 Table 32 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 34 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 35 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 36 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 37 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Growing demand for reduced sugar products sees new launches in untapped categories like breakfast cereals Consumers’ efforts to reduce their salt intake see key grocery retailers allocating greater shelf space to BFY reduced salt food While reducing fat remains important for Dutch consumers, a shift to healthy fats is also becoming more apparent and encouraging new launches PROSPECTS AND OPPORTUNITIES The ongoing drive to reduce sugar in consumers’ diets will see new releases of reduced sugar packaged food products Continued consumer demand for reduced salt food will stimulate new product development and promotion from key grocery retailers New product development in reduced fat foods is likely to be informed by the shift to healthier eating, the plant-based movement and demand for healthier fats CATEGORY DATA Table 38 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 39 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 40 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 41 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 42 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 43 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 44 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS The free from lactose trend continues to grow and witnesses new product development Health and environmental concerns continue to widen the consumer base for free from dairy products Free from meat other ready meals performs best driven by growing consumer interest in meat substitutes and demand for convenience PROSPECTS AND OPPORTUNITIES Free from lactose trend projected to grow due to increased incidence of intolerance as well as consumer preference Free from dairy has room for growth, especially in free from dairy ice cream where there is currently little competition Free from meat will perform best in the forecast period due to the increasing meat-free diet trend in the country and manufacturers’ efforts to improve offerings CATEGORY DATA Table 45 Sales of Free From by Category: Value 2016-2021 Table 46 Sales of Free From by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Free From: % Value 2017-2021 Table 48 LBN Brand Shares of Free From: % Value 2018-2021 Table 49 Distribution of Free From by Format: % Value 2016-2021 Table 50 Forecast Sales of Free From by Category: Value 2021-2026 Table 51 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for protein-enriched packaged food products continues as consumers perceive a link with immunity Specific functionality inspires new product innovation including products rich in calcium Consumers also seek packaged food products that are rich in vitamins, with products segmentation increasingly available PROSPECTS AND OPPORTUNITIES Reduction of meat in diets will lead to further demand for protein-enriched packaged food products Dairy alternatives rich with calcium have potential in the forecast period With the rich in vitamins trend likely to persist, producers will benefit from detailing the precise benefits of the added vitamins CATEGORY DATA Table 52 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 53 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 54 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 55 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 56 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 59 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 60 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 61 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 62 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 63 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 64 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 65 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Consumption versatility of nuts sees NH nuts, seeds and trail mixes grow fastest Rich in fibre products continue to gain popularity especially among breakfast cereals and sweet biscuits NH sour milk products sees ongoing strong growth supported by the increasing popularity of kefir as a product beneficial to digestive health PROSPECTS AND OPPORTUNITIES Milk alternatives set for further growth in the forecast period with consumers drinking less cow’s milk and retailers expanding their plant-based milks Popularity of wholegrain pasta expected to support sales of NH high fibre pasta Healthy energy bars expected to see increasing demand as on-the-go consumption occasions rise CATEGORY DATA Table 66 Sales of NH Packaged Food by Category: Value 2016-2021 Table 67 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 68 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 69 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 70 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 71 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 72 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Organic packaged food continues to grow in 2021 although limited to a relatively higher-income consumer base Positive growth trajectory for organic packaged food is due to the health and environment consciousness of many Dutch consumers, especially millennials Fair chocolate production is important to Dutch consumers PROSPECTS AND OPPORTUNITIES Continued growth forecast for organic packaged food provided the prices are kept under control Manufacturers anticipate the growing demand for organic dairy and organic chocolate confectionery Rising purchasing power in the forecast period will enable consumers to include a wider range of organic products in their shopping basket CATEGORY DATA Table 73 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 74 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 75 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 76 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 77 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 78 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THE NETHERLANDS KEY DATA FINDINGS 2021 DEVELOPMENTS Due to COVID-19, consumers continue to seek products with specific immunity-boosting benefits FF tea witnesses the strongest growth rates with FF fruit/herbal tea gaining further popularity for its flavours and ingredients that can aid the immune system FF energy drinks and sports drinks achieve positive sales growth as players make marketing efforts to appeal to a wider base PROSPECTS AND OPPORTUNITIES FF energy drinks set to be an important driver of fortified/functional beverages’ growth but with its contribution limited by Dutch consumers’ slow return to work Growing awareness of the products’ health benefits expected to slow the decline in demand for FF fruit/vegetable juice FF sports drinks manufacturers likely to look to reformulations to widen the consumer base beyond gym-goers and sportspeople CATEGORY DATA Table 79 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 80 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 81 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 82 Key Functional Ingredients in Fortified/Functional Non-Cola Carbonates: % Value 2016-2021 Table 83 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 84 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 85 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 86 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 87 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 88 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 89 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 90 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026
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