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マレーシアのヘルス＆ウェルネスHealth and Wellness in Malaysia マレーシアでは、ほとんどの国と同様、COVID-19危機以前から健康とウェルネスが重要なテーマとなっており、パンデミックの影響を受け始めた2020年と2021年には、その重要性が高まりました。それでも、消費者が健... もっと見る
サマリーマレーシアでは、ほとんどの国と同様、COVID-19危機以前から健康とウェルネスが重要なテーマとなっており、パンデミックの影響を受け始めた2020年と2021年には、その重要性が高まりました。それでも、消費者が健康とウェルネスへの関心を高める一方で、パンデミックは地域経済にも大きな影響を与え、多くの企業が苦戦し、雇用と賃金が脅かされるようになりました。2021年、マレーシアは引き続き封鎖措置を取らざるを得なくなり、経済活動は制限されました。Euromonitor Internationalのマレーシアの健康とウェルネスに関するレポートでは、健康に関連する製品タイプの動向と、異なる食品セクターにおける競合ブランドの健康志向の位置づけを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in MalaysiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN MALAYSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Impulse sales hit by COVID-19 measures Nestlé launches new Lively brand of reduced sugar RTD tea Players look to keep prices down as sales are hit by economic pressures PROSPECTS AND OPPORTUNITIES BFY beverages anticipated to recover as players seek to benefit from the developing health and wellness trend E-commerce for bigger role in BFY beverages Increased health consciousness expected to drive demand for functional benefits CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of FF sports drinks suffer due to the closure of gyms and sports clubs, while FF plant-based hot drinks continue to show promise Increase in availability of FF beverages through e-commerce and direct selling Health and cost considerations influence sales PROSPECTS AND OPPORTUNITIES Recovery of FF sports drinks key to growth Innovation across FF other hot drinks expected to be seen E-commerce set to support growth in FF beverages CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premium pricing of NH superfruit 100% juice limits demand in 2021 Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning. Although growth slowed in 2021 this was largely due to economic pressures with many households being forced to cut back on non-essential spending, or to switch to more affordable products Differing fortunes for NH green tea and NH RTD green tea as consumers remain home Small Instagram shops helping smaller players gain a foothold in the market PROSPECTS AND OPPORTUNITIES Economic recovery set to boost growth with bottled water leading the way Increasing demand for NH beverages set to encourage new investment E-commerce set for further gains but hypermarkets will remain key CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN MALAYSIA 2021 DEVELOPMENTS BETTER FOR YOU PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced salt butter and spreads experience the fastest growth in 2021 Reduced sugar spreads excl honey records flat growth in 2021 due to limited distribution Limited distribution and high prices undermine growth PROSPECTS AND OPPORTUNITIES BFY packaged food is predicted to see slow growth over the forecast period due to high prices and limited distribution BFY packaged food set to remain a niche category with growing competition from both regular and other HW packaged food Players are likely to penetrate foodservice and other categories over the forecast period CATEGORY DATA Table 41 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 42 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 44 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 45 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 46 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 47 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat tofu and derivatives the most dynamic category in 2021 Free from dairy other milk alternatives gains traction in 2021 but high prices put the brakes on volume growth Free from lactose baby food negatively impacted by COVID-19 measures and a declining birth rate in 2021 PROSPECTS AND OPPORTUNITIES Free from meat set to grow in popularity but free from lactose baby food faces an uncertain future due to falling birth rates Free from meat set to benefit from investment in new product development from major packaged food players Free from dairy is set for widespread new product development CATEGORY DATA Table 48 Sales of Free From by Category: Value 2016-2021 Table 49 Sales of Free From by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of Free From: % Value 2017-2021 Table 51 LBN Brand Shares of Free From: % Value 2018-2021 Table 52 Distribution of Free From by Format: % Value 2016-2021 Table 53 Forecast Sales of Free From by Category: Value 2021-2026 Table 54 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers turn to FF packaged food to boost their immunity in 2021 FF packaged food continues to benefit from its healthy image and affordable products with FF bread sales on the rise FF packaged food continues to see new product development with focus on health and safety PROSPECTS AND OPPORTUNITIES FF bread and cereal bars expected to prosper over the forecast period FF sweet biscuits and FF breakfast cereals expected to see stable demand over the forecast period Players are likely to organise aggressive marketing campaign over the forecast period CATEGORY DATA Table 55 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 56 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 61 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 62 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 63 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 64 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 65 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 66 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH olive oil and high fibre bread enjoy strong growth in 2021 thanks to healthy image Players expand foothold through new product launches in 2021 Domestic players turn to marketing and e-commerce to drive sales in 2021 PROSPECTS AND OPPORTUNITIES NH olive oil and high fibre bread are anticipated to grow strongly over the forecast period Company strategies expected to focus on new flavours, new packaging and new consumption occasions Subscription services set to evolve within NH packaged food CATEGORY DATA Table 69 Sales of NH Packaged Food by Category: Value 2016-2021 Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic baby food struggles for growth in 2021 Home-cooked food trumps organic baby food thanks to healthier image New products launched in organic pasta in 2021 PROSPECTS AND OPPORTUNITIES Organic baby food is anticipated to further decline over the forecast period Nestlé’s new plant-based food manufacturing plant a threat to growth Organic baby food players are predicted to shift penetration to other categories CATEGORY DATA Table 76 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 77 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 79 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryHealth and wellness was already an important topic in Malaysia, as in most countries, prior to the COVID-19 crisis and it rose to prominence in 2020 and 2021 as the pandemic began to take its toll. Nonetheless, while consumers have increased their focus on health and wellness the pandemic has also had a huge impact on the local economy with many businesses struggling and jobs and wages coming under threat. With Malaysia forced to continue using lockdown measures in 2021 this limited the economic... Table of ContentsHealth and Wellness in MalaysiaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN MALAYSIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Impulse sales hit by COVID-19 measures Nestlé launches new Lively brand of reduced sugar RTD tea Players look to keep prices down as sales are hit by economic pressures PROSPECTS AND OPPORTUNITIES BFY beverages anticipated to recover as players seek to benefit from the developing health and wellness trend E-commerce for bigger role in BFY beverages Increased health consciousness expected to drive demand for functional benefits CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of FF sports drinks suffer due to the closure of gyms and sports clubs, while FF plant-based hot drinks continue to show promise Increase in availability of FF beverages through e-commerce and direct selling Health and cost considerations influence sales PROSPECTS AND OPPORTUNITIES Recovery of FF sports drinks key to growth Innovation across FF other hot drinks expected to be seen E-commerce set to support growth in FF beverages CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Premium pricing of NH superfruit 100% juice limits demand in 2021 Naturally healthy beverages recorded strong growth in retail volume terms over the review period in Malaysia and this continued into 2020 as consumers continued to seek natural and healthy products during the pandemic. More consumers have become conscious of their food and drink intake and are opting for healthier products with a natural positioning. Although growth slowed in 2021 this was largely due to economic pressures with many households being forced to cut back on non-essential spending, or to switch to more affordable products Differing fortunes for NH green tea and NH RTD green tea as consumers remain home Small Instagram shops helping smaller players gain a foothold in the market PROSPECTS AND OPPORTUNITIES Economic recovery set to boost growth with bottled water leading the way Increasing demand for NH beverages set to encourage new investment E-commerce set for further gains but hypermarkets will remain key CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN MALAYSIA 2021 DEVELOPMENTS BETTER FOR YOU PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced salt butter and spreads experience the fastest growth in 2021 Reduced sugar spreads excl honey records flat growth in 2021 due to limited distribution Limited distribution and high prices undermine growth PROSPECTS AND OPPORTUNITIES BFY packaged food is predicted to see slow growth over the forecast period due to high prices and limited distribution BFY packaged food set to remain a niche category with growing competition from both regular and other HW packaged food Players are likely to penetrate foodservice and other categories over the forecast period CATEGORY DATA Table 41 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 42 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 44 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 45 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 46 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 47 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from meat tofu and derivatives the most dynamic category in 2021 Free from dairy other milk alternatives gains traction in 2021 but high prices put the brakes on volume growth Free from lactose baby food negatively impacted by COVID-19 measures and a declining birth rate in 2021 PROSPECTS AND OPPORTUNITIES Free from meat set to grow in popularity but free from lactose baby food faces an uncertain future due to falling birth rates Free from meat set to benefit from investment in new product development from major packaged food players Free from dairy is set for widespread new product development CATEGORY DATA Table 48 Sales of Free From by Category: Value 2016-2021 Table 49 Sales of Free From by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of Free From: % Value 2017-2021 Table 51 LBN Brand Shares of Free From: % Value 2018-2021 Table 52 Distribution of Free From by Format: % Value 2016-2021 Table 53 Forecast Sales of Free From by Category: Value 2021-2026 Table 54 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers turn to FF packaged food to boost their immunity in 2021 FF packaged food continues to benefit from its healthy image and affordable products with FF bread sales on the rise FF packaged food continues to see new product development with focus on health and safety PROSPECTS AND OPPORTUNITIES FF bread and cereal bars expected to prosper over the forecast period FF sweet biscuits and FF breakfast cereals expected to see stable demand over the forecast period Players are likely to organise aggressive marketing campaign over the forecast period CATEGORY DATA Table 55 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 56 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 57 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 58 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 59 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 60 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 61 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 62 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 63 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 64 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 65 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 66 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 67 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 68 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS NH olive oil and high fibre bread enjoy strong growth in 2021 thanks to healthy image Players expand foothold through new product launches in 2021 Domestic players turn to marketing and e-commerce to drive sales in 2021 PROSPECTS AND OPPORTUNITIES NH olive oil and high fibre bread are anticipated to grow strongly over the forecast period Company strategies expected to focus on new flavours, new packaging and new consumption occasions Subscription services set to evolve within NH packaged food CATEGORY DATA Table 69 Sales of NH Packaged Food by Category: Value 2016-2021 Table 70 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 71 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 73 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN MALAYSIA KEY DATA FINDINGS 2021 DEVELOPMENTS Organic baby food struggles for growth in 2021 Home-cooked food trumps organic baby food thanks to healthier image New products launched in organic pasta in 2021 PROSPECTS AND OPPORTUNITIES Organic baby food is anticipated to further decline over the forecast period Nestlé’s new plant-based food manufacturing plant a threat to growth Organic baby food players are predicted to shift penetration to other categories CATEGORY DATA Table 76 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 77 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 79 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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