世界各国のリアルタイムなデータ・インテリジェンスで皆様をお手伝い
イタリアの健康と福祉Health and Wellness in Italy イタリアでは、COVID-19以前から健康とウェルネスのトレンドが盛り上がり、パッケージ食品、飲料、そしてライフスタイル全般の消費パターンを形成していました。COVID-19は、消費者が食生活全体と免疫力を向上さ... もっと見る
サマリーイタリアでは、COVID-19以前から健康とウェルネスのトレンドが盛り上がり、パッケージ食品、飲料、そしてライフスタイル全般の消費パターンを形成していました。COVID-19は、消費者が食生活全体と免疫力を向上させるために、食べ物や飲み物に含まれる成分にますます注目するようになり、この傾向をさらに加速させています。特にミレニアル世代とZ世代は、前の世代よりもウェルビーイングに関心と情報を持つ傾向があります。このような背景のもと、日本国内では、食品・飲料メーカー各社が「健康」をキーワードにした商品開発に取り組んでいます。Euromonitor Internationalの調査レポートでは、イタリアの健康とウェルネスについて、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in ItalyEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN ITALY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Despite postponement of sugar tax, innovation remains focused on BFY reduced sugar beverages BFY nectars and other non-cola carbonates see boost thanks to investment from companies seeking to avoid price hikes with the sugar tax Rising demand for caffeinated drinks as consumers seek to boost energy levels PROSPECTS AND OPPORTUNITIES Positive sales expected for BFY beverages as health and wellness trend persists New launches set to focus on ingredients and avoiding sugar content Despite health claims, BFY juice and BFY reduced caffeine beverages are expected to face competition from fresh fruit and fruit/herbal tea CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales Manufacturers continue to innovate in FF bottled water to meet health trends Very positive sales for FF tea as players continue to invest in this growing category PROSPECTS AND OPPORTUNITIES Focus on wellbeing and meeting specific consumer needs set to drive positive sales Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Maturity hinders growth for natural mineral bottled water Competition from other categories and price-sensitivity are both hampering NH soft drinks sales NH fruit/herbal tea continues to perform well thanks to rising awareness PROSPECTS AND OPPORTUNITIES On-trade recovery to partially hamper off-trade sales; discounters and e-commerce set to continue gaining share NH tea will continue to record positive sales whilst preventative health trend persists Rising interest in not from concentrate juices expected to stimulate innovation in NH superfruit 100% juice CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Overall category growth hampered by static sales in organic hot drinks Organic juice continues to rise in popularity despite ascending costs Increasing availability of organic beverages in discounters and e-commerce PROSPECTS AND OPPORTUNITIES Organic hot drinks to gain sales despite some constraint from economic damage Growth opportunities for niche brands and private label Further dynamism expected in non-cola carbonates through more innovations CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers continue to seek reduced sugar jams and preserves Wellness trends lead to range of new launches in packaged meat and seafood categories Rising importance of reduced fat and sugar snacks leads to new product launches PROSPECTS AND OPPORTUNITIES Healthy eating trends set to benefit category sales and encourage portfolio expansions Mondelez is well-placed to expand its healthy product selection thanks to strong reputation of Philadelphia brand E-commerce expected to continue benefitting from convenience trend and major infrastructure developments CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose continues to grow and stimulate new launches and innovation Celebrity messaging and widening distribution supports sales of free from gluten pasta Prevalence of meat alternatives continues to rise with a growing number of consumers opting for plant-based food more regularly PROSPECTS AND OPPORTUNITIES Free from meat category to continue dynamic performance, particularly if taste, texture, protein-content, and price can match animal-derived products Continued growth anticipated within free from dairy as even those without lactose intolerances show greater demand More pasta players to move into gluten-free category, supporting future growth CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Greater demand for functional foods with enhanced yoghurt drinks becoming particularly popular through immunity-boosting properties FF gum reverses negative decline thanks to greater opportunity for on-the-go consumption Consumers continue to seek healthier options even within staple breakfast foods PROSPECTS AND OPPORTUNITIES COVID-19 will lead to greater demand for immunity FF pasta to see strong demand as innovations in production enhance the nutritional benefits of such products FF snack bars to see increasing demand as out-of-home consumption rises CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Potential of kefir leads to new launches from brands and private label Honey players promote the healthy attributes of their products Polarisation of purchasing in NH olive oil thanks to a wide assortment of offers PROSPECTS AND OPPORTUNITIES NH rice anticipated to continue growing thanks to slimming, healthy properties NH high fibre pasta set to resume strong growth thanks to strong pasta consumption habit in Italy combined with health trends Sour milk products set for strong growth as gut health remains a vital trend CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in organic dairy is largely driven by demand for healthier, more premium organic hay milk Organic baby food continues to see strong growth as parents eschew treats for themselves to give their children the healthiest food Growing demand for organic oil, though organic olive oil will remain a niche due to low awareness and its expensive unit prices PROSPECTS AND OPPORTUNITIES Strong potential for development if local agriculture can be expanded Organic pasta set to perform well as it becomes more mainstream Strong innovation expected in organic soup CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryThe health and wellness trend was already booming in Italy pre-COVID-19, shaping consumption patterns in packaged food, beverages, and overall lifestyles. COVID-19 has only accelerated the trend with consumers increasingly paying attention to the ingredients in their food and drink to improve their overall diet and immunity. This is especially true for millennials and generation Z, who tend to be more interested and informed about wellbeing than the previous generations. This is benefitting cate... Table of ContentsHealth and Wellness in ItalyEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN ITALY EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Despite postponement of sugar tax, innovation remains focused on BFY reduced sugar beverages BFY nectars and other non-cola carbonates see boost thanks to investment from companies seeking to avoid price hikes with the sugar tax Rising demand for caffeinated drinks as consumers seek to boost energy levels PROSPECTS AND OPPORTUNITIES Positive sales expected for BFY beverages as health and wellness trend persists New launches set to focus on ingredients and avoiding sugar content Despite health claims, BFY juice and BFY reduced caffeine beverages are expected to face competition from fresh fruit and fruit/herbal tea CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Lifting of restrictions and Coca-Cola advertising support FF sport drinks sales Manufacturers continue to innovate in FF bottled water to meet health trends Very positive sales for FF tea as players continue to invest in this growing category PROSPECTS AND OPPORTUNITIES Focus on wellbeing and meeting specific consumer needs set to drive positive sales Consumers set to opt for premium, healthy categories within FF fruit/vegetable juice Continued growth expected for FF fruit/herbal tea thanks to newfound popularity and lingering health trends CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Maturity hinders growth for natural mineral bottled water Competition from other categories and price-sensitivity are both hampering NH soft drinks sales NH fruit/herbal tea continues to perform well thanks to rising awareness PROSPECTS AND OPPORTUNITIES On-trade recovery to partially hamper off-trade sales; discounters and e-commerce set to continue gaining share NH tea will continue to record positive sales whilst preventative health trend persists Rising interest in not from concentrate juices expected to stimulate innovation in NH superfruit 100% juice CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Overall category growth hampered by static sales in organic hot drinks Organic juice continues to rise in popularity despite ascending costs Increasing availability of organic beverages in discounters and e-commerce PROSPECTS AND OPPORTUNITIES Organic hot drinks to gain sales despite some constraint from economic damage Growth opportunities for niche brands and private label Further dynamism expected in non-cola carbonates through more innovations CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers continue to seek reduced sugar jams and preserves Wellness trends lead to range of new launches in packaged meat and seafood categories Rising importance of reduced fat and sugar snacks leads to new product launches PROSPECTS AND OPPORTUNITIES Healthy eating trends set to benefit category sales and encourage portfolio expansions Mondelez is well-placed to expand its healthy product selection thanks to strong reputation of Philadelphia brand E-commerce expected to continue benefitting from convenience trend and major infrastructure developments CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Free from lactose continues to grow and stimulate new launches and innovation Celebrity messaging and widening distribution supports sales of free from gluten pasta Prevalence of meat alternatives continues to rise with a growing number of consumers opting for plant-based food more regularly PROSPECTS AND OPPORTUNITIES Free from meat category to continue dynamic performance, particularly if taste, texture, protein-content, and price can match animal-derived products Continued growth anticipated within free from dairy as even those without lactose intolerances show greater demand More pasta players to move into gluten-free category, supporting future growth CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Greater demand for functional foods with enhanced yoghurt drinks becoming particularly popular through immunity-boosting properties FF gum reverses negative decline thanks to greater opportunity for on-the-go consumption Consumers continue to seek healthier options even within staple breakfast foods PROSPECTS AND OPPORTUNITIES COVID-19 will lead to greater demand for immunity FF pasta to see strong demand as innovations in production enhance the nutritional benefits of such products FF snack bars to see increasing demand as out-of-home consumption rises CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 69 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 70 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 71 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 72 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 73 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 74 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 75 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 76 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 77 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Potential of kefir leads to new launches from brands and private label Honey players promote the healthy attributes of their products Polarisation of purchasing in NH olive oil thanks to a wide assortment of offers PROSPECTS AND OPPORTUNITIES NH rice anticipated to continue growing thanks to slimming, healthy properties NH high fibre pasta set to resume strong growth thanks to strong pasta consumption habit in Italy combined with health trends Sour milk products set for strong growth as gut health remains a vital trend CATEGORY DATA Table 78 Sales of NH Packaged Food by Category: Value 2016-2021 Table 79 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 80 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 81 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 82 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 83 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 84 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN ITALY KEY DATA FINDINGS 2021 DEVELOPMENTS Growth in organic dairy is largely driven by demand for healthier, more premium organic hay milk Organic baby food continues to see strong growth as parents eschew treats for themselves to give their children the healthiest food Growing demand for organic oil, though organic olive oil will remain a niche due to low awareness and its expensive unit prices PROSPECTS AND OPPORTUNITIES Strong potential for development if local agriculture can be expanded Organic pasta set to perform well as it becomes more mainstream Strong innovation expected in organic soup CATEGORY DATA Table 85 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 86 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 87 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 88 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 89 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 90 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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