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ギリシャの健康と福祉Health and Wellness in Greece ギリシャではパンデミック以前から健康とウェルネスのトレンドが高まっていましたが、COVID-19はこのトレンドを加速させ、消費者をさらに意識させ、皮肉にもパンデミックは健康とウェルネスにとって好都合なもの... もっと見る
サマリーギリシャではパンデミック以前から健康とウェルネスのトレンドが高まっていましたが、COVID-19はこのトレンドを加速させ、消費者をさらに意識させ、皮肉にもパンデミックは健康とウェルネスにとって好都合なものとなっています。特に免疫力を高める効果は、パンデミックの間、消費者の中心的な焦点となり、これは2021年まで続きました。Euromonitor Internationalの調査レポートでは、ギリシャの健康とウェルネスについて、健康に関連する製品タイプの動向と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。最新の小売販売データ2017-2021を提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することができます。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in GreeceEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN GREECE EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Despite maturity, BFY beverages sales continue to grow BFY reduced sugar juice posts strong growth Home seclusion leads to an increase in consumption of reduced caffeine coffee PROSPECTS AND OPPORTUNITIES Developments set to remain favourable to growth Local brands look to win value share Reduced caffeine coffee continues to register growth CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS FF soft drinks drive growth for FF beverages FF hot drinks consumption declines due to decline in sales of FF chocolate-based drinks FF juice sales decline due to school closures and shift away from ambient juice PROSPECTS AND OPPORTUNITIES FF energy drinks continue to drive value sales Limited potential for FF juice due to absence of chilled products FF tea drives value growth with FF hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Decline in tourist flows affects consumption of NH bottled water Changes in consumption patterns of NH Juice due to the pandemic NH flavoured bottled water outperforms other NH bottled water PROSPECTS AND OPPORTUNITIES NH tea consumption set to increase Healthy living trend will contribute to growth for NH flavoured bottled water Premiumisation a growth driver for NH juice CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Healthy value growth in 2021 Consumer base of organic beverages remains small Limited product variety and availability PROSPECTS AND OPPORTUNITIES High retail prices continue to be an obstacle Organic hot drinks will perform best Organic juice sales remain low CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Lower value and volume growth in 2021 Reduced fat accounts for most value sales Companies prioritise new health and wellness claims to the detriment of better for you PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Reduced sugar ice cream increasingly popular Growth potential for e-commerce CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Free from best performing segment in health and wellness packaged food Hellenic Dairies SA launches Greece’s first Greek yoghurt made from almond milk Gluten-free accounts for majority of value sales PROSPECTS AND OPPORTUNITIES Rosey outlook over forecast period Demand for plant-based dairy products to grow over the forecast period Health and wellness stimulates growth in free from CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Declining value and volume sales in 2021 FF breakfast cereals account for most value sales Added protein continues to register high growth PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Naturally healthy growing threat to fortified/functional Local players expand ranges in FF dairy CATEGORY DATA Table 76 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 77 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 78 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 79 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 80 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 81 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 82 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 83 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 85 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 86 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 87 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 88 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy increasingly resonating with Greek consumers Greece benefits from wealth of unique naturally healthy ingredients which are key to product development More niche products registering higher growth PROSPECTS AND OPPORTUNITIES Consumers avoid overly processed foods to the benefit of naturally healthy Edible cannabis gaining traction Naturally healthy benefits from being more affordable than many other health and wellness products CATEGORY DATA Table 63 Sales of NH Packaged Food by Category: Value 2016-2021 Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Organic continues to struggle Organic dairy dominates Chocolate confectionery most dynamic PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period High prices dampen volume growth Potential for growth of organic from local produce CATEGORY DATA Table 70 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 71 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 73 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryWhile there was a growing health and wellness trend in Greece prior to the pandemic, COVID-19 accelerated this trend and made consumers even more mindful of their consumption and ironically the pandemic has been a boon for health and wellness. Immune boosting benefits in particular has been a central focus for consumers during the pandemic and this continued into 2021. Table of ContentsHealth and Wellness in GreeceEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN GREECE EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Despite maturity, BFY beverages sales continue to grow BFY reduced sugar juice posts strong growth Home seclusion leads to an increase in consumption of reduced caffeine coffee PROSPECTS AND OPPORTUNITIES Developments set to remain favourable to growth Local brands look to win value share Reduced caffeine coffee continues to register growth CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS FF soft drinks drive growth for FF beverages FF hot drinks consumption declines due to decline in sales of FF chocolate-based drinks FF juice sales decline due to school closures and shift away from ambient juice PROSPECTS AND OPPORTUNITIES FF energy drinks continue to drive value sales Limited potential for FF juice due to absence of chilled products FF tea drives value growth with FF hot drinks CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional 100% Juice: % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Decline in tourist flows affects consumption of NH bottled water Changes in consumption patterns of NH Juice due to the pandemic NH flavoured bottled water outperforms other NH bottled water PROSPECTS AND OPPORTUNITIES NH tea consumption set to increase Healthy living trend will contribute to growth for NH flavoured bottled water Premiumisation a growth driver for NH juice CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Healthy value growth in 2021 Consumer base of organic beverages remains small Limited product variety and availability PROSPECTS AND OPPORTUNITIES High retail prices continue to be an obstacle Organic hot drinks will perform best Organic juice sales remain low CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Lower value and volume growth in 2021 Reduced fat accounts for most value sales Companies prioritise new health and wellness claims to the detriment of better for you PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Reduced sugar ice cream increasingly popular Growth potential for e-commerce CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Free from best performing segment in health and wellness packaged food Hellenic Dairies SA launches Greece’s first Greek yoghurt made from almond milk Gluten-free accounts for majority of value sales PROSPECTS AND OPPORTUNITIES Rosey outlook over forecast period Demand for plant-based dairy products to grow over the forecast period Health and wellness stimulates growth in free from CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Declining value and volume sales in 2021 FF breakfast cereals account for most value sales Added protein continues to register high growth PROSPECTS AND OPPORTUNITIES Muted growth over forecast period Naturally healthy growing threat to fortified/functional Local players expand ranges in FF dairy CATEGORY DATA Table 76 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 77 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 78 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 79 Key Functional Ingredients in Fortified/Functional Bread: % Value 2016-2021 Table 80 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 81 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 82 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 83 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 85 LBN Brand Shares of Fortified/Functional Bread: % Value 2018-2021 Table 86 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 87 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 88 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Naturally healthy increasingly resonating with Greek consumers Greece benefits from wealth of unique naturally healthy ingredients which are key to product development More niche products registering higher growth PROSPECTS AND OPPORTUNITIES Consumers avoid overly processed foods to the benefit of naturally healthy Edible cannabis gaining traction Naturally healthy benefits from being more affordable than many other health and wellness products CATEGORY DATA Table 63 Sales of NH Packaged Food by Category: Value 2016-2021 Table 64 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 65 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 66 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 67 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 68 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 69 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN GREECE KEY DATA FINDINGS 2021 DEVELOPMENTS Organic continues to struggle Organic dairy dominates Chocolate confectionery most dynamic PROSPECTS AND OPPORTUNITIES Moderate growth over forecast period High prices dampen volume growth Potential for growth of organic from local produce CATEGORY DATA Table 70 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 71 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 72 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 73 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 74 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 75 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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