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チェコのヘルス＆ウェルネスHealth and Wellness in the Czech Republic チェコの消費者の行動は、パンデミック中に大きく変化しました。それでも、チェコの家庭はすぐに新しい買い物習慣に慣れ、多くの人がeコマースに移行しました。さらに、パンデミックによって健康とウェルネスのト... もっと見る
サマリーチェコの消費者の行動は、パンデミック中に大きく変化しました。それでも、チェコの家庭はすぐに新しい買い物習慣に慣れ、多くの人がeコマースに移行しました。さらに、パンデミックによって健康とウェルネスのトレンドがより重要になり、多くの消費者が食生活と健康に気を配り、2021年には健康とウェルネスをターゲットにした製品を好むようになりました。特に、強化・機能性（FF）および自然健康（NH）食品・飲料が注目された。Euromonitor Internationalの調査レポート「チェコ共和国の健康とウェルネス」は、健康に関連する製品タイプの進展と、さまざまな食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。最新の小売販売データ2017-2021を提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in the Czech RepublicEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THE CZECH REPUBLIC EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced sugar beverages best performing category in 2021 thanks to health concerns Other low calorie cola offers growth opportunities in 2021 Demand for reduced sugar RTD tea rises in 2021 as restrictions are lifted PROSPECTS AND OPPORTUNITIES Players will need to innovate energy drinks during the forecast period as consumers prefer naturally derived reduced sugar tastes Reduced sugar non-cola carbonate manufacturers set to succeed during the forecast period if they copy Fanta Zero’s recipe Demand for BFY reduced caffeine hot drinks likely to increase should players invest in marketing and new product development during the forecast period CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers continue to prefer beverages with added health benefits in 2021 FF bottled water sees dynamic sales growth in in 2021 thanks to restrictions being eased Easing of restrictions benefit FF energy drinks in 2021 PROSPECTS AND OPPORTUNITIES Demand for fortified/functional beverages set to grow during the forecast period, thanks to consumers’ interest in their health Concentrates need to relook ingredients to accelerate sales growth during the forecast period Private label likely to increase value share during the forecast period thanks to consumers’ economic uncertainty CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for naturally healthy beverages rise in 2021 thanks to health benefits Demand for NH fruit/herbal tea stabilises as quarantine regulations are eased in 2021 Kombucha sales rise in 2021 thanks to being naturally healthy PROSPECTS AND OPPORTUNITIES Demand for naturally healthy beverages set to grow over the forecast period thanks to consumers prioritising their health Players likely to invest in marketing and innovation during the forecast period Private label expected to increase value share during the forecast period thanks to economic uncertainty CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Private label and local brands of organic fruit/herbal tea remain affordable in 2021 leading to a rise in sales Organic hot drinks remain popular in 2021 resulting in sales growth Kofola launches organic flavoured mineral water in 2021 with on-the-go packaging PROSPECTS AND OPPORTUNITIES Demand for organic beverages set to rise during the forecast period despite economic uncertainty Players in organic beverages need to launch new products and innovate during the forecast period to grow consumer base Demand for organic coconut and other plant waters set to rise during the forecast period thanks to its wellness qualities CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand increases for reduced sugar packaged food in 2021 thanks to rising concern about health Reduced fat dairy does not appeal to consumers, but Skyr is popular in 2021 Full fat milk remains popular in 2021 at the expense of fat free and semi skimmed versions PROSPECTS AND OPPORTUNITIES BFY reduced sugar products expected to remain dynamic during the forecast period, seeing the highest demand Sales of reduced fat savoury snacks set to increase during the forecast period, thanks to new launches More taste variety expected in BFY reduced salt food over the forecast period CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for free from rises as consumers become more health conscious in 2021 Rising number of vegans leads to new product development in 2021 E-commerce retailers focus on free from meat in 2021, by enlarging available offer PROSPECTS AND OPPORTUNITIES Sales of free from meat set to grow during the forecast period thanks to ethical, environmental and health reasons Private label likely to see increase in value share in the forecast period due to consumers’ price sensitivity Convenience of free from frozen products is expected to boost demand during the forecast period CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS New product development supports interest in fortified/functional packaged food in 2021 Consumers prefer NH sweet biscuits to FF sweet biscuits in 2021 Extra weight from lockdowns leads to rise in demand for FF snack bars in 2021 PROSPECTS AND OPPORTUNITIES FF dairy set to see rise in demand during the forecast period thanks to consumers’ interest in health FF medicated confectionery likely to see increase in available products, supporting demand during the forecast period Retailers to focus on private label fortified/functional packaged food during the forecast period CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS NH high fibre food sees strong sales growth in 2021 thanks to consumers’ health awareness Despite stagnating NH cereal bar sales, players innovate in 2021 NH high fibre pasta sees slowing sales in 2021 due to gradual lifting of home seclusion measures PROSPECTS AND OPPORTUNITIES NH high fibre food likely to see rise in demand as more younger consumers follow a healthy lifestyle NH honey set to make a comeback during the forecast period as consumers buy honey from artisans and small beekeepers Demand for NH olive oil set to rise in the medium term as consumers perceive it to be naturally healthy CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of organic baby food remains healthy in 2021 thanks to parents wanting the best for their babies Organic bread remains a fragmented category with artisanal organic bread losing value share in 2021, but private label expands Sales of organic dairy supported by local brands and private label in 2021 PROSPECTS AND OPPORTUNITIES Discounters expected to benefit from economic uncertainty in the forecast period Innovative Biopekárna Zemanka set to see rise in value share during the forecast period Demand for organic sugar confectionery likely to remain negligible over the forecast period CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryCzech consumers’ behaviour changed significantly during the pandemic. Nevertheless, Czech households quickly became accustomed to new shopping habits, with many shifting to e-commerce. Furthermore, the pandemic caused the health and wellness trend to become more important, with many consumers watching their diets and health as well as preferring health and wellness targeted products during 2021. Fortified/functional (FF) and naturally healthy (NH) food and beverages were especially of interest. Table of ContentsHealth and Wellness in the Czech RepublicEuromonitor International January 2022 List Of Contents And Tables HEALTH AND WELLNESS IN THE CZECH REPUBLIC EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced sugar beverages best performing category in 2021 thanks to health concerns Other low calorie cola offers growth opportunities in 2021 Demand for reduced sugar RTD tea rises in 2021 as restrictions are lifted PROSPECTS AND OPPORTUNITIES Players will need to innovate energy drinks during the forecast period as consumers prefer naturally derived reduced sugar tastes Reduced sugar non-cola carbonate manufacturers set to succeed during the forecast period if they copy Fanta Zero’s recipe Demand for BFY reduced caffeine hot drinks likely to increase should players invest in marketing and new product development during the forecast period CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers continue to prefer beverages with added health benefits in 2021 FF bottled water sees dynamic sales growth in in 2021 thanks to restrictions being eased Easing of restrictions benefit FF energy drinks in 2021 PROSPECTS AND OPPORTUNITIES Demand for fortified/functional beverages set to grow during the forecast period, thanks to consumers’ interest in their health Concentrates need to relook ingredients to accelerate sales growth during the forecast period Private label likely to increase value share during the forecast period thanks to consumers’ economic uncertainty CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 29 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2016-2021 Table 30 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 31 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 32 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 34 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for naturally healthy beverages rise in 2021 thanks to health benefits Demand for NH fruit/herbal tea stabilises as quarantine regulations are eased in 2021 Kombucha sales rise in 2021 thanks to being naturally healthy PROSPECTS AND OPPORTUNITIES Demand for naturally healthy beverages set to grow over the forecast period thanks to consumers prioritising their health Players likely to invest in marketing and innovation during the forecast period Private label expected to increase value share during the forecast period thanks to economic uncertainty CATEGORY DATA Table 35 Sales of NH Beverages by Category: Value 2016-2021 Table 36 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 37 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 38 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 39 Distribution of NH Beverages by Format: % Value 2016-2021 Table 40 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 41 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Private label and local brands of organic fruit/herbal tea remain affordable in 2021 leading to a rise in sales Organic hot drinks remain popular in 2021 resulting in sales growth Kofola launches organic flavoured mineral water in 2021 with on-the-go packaging PROSPECTS AND OPPORTUNITIES Demand for organic beverages set to rise during the forecast period despite economic uncertainty Players in organic beverages need to launch new products and innovate during the forecast period to grow consumer base Demand for organic coconut and other plant waters set to rise during the forecast period thanks to its wellness qualities CATEGORY DATA Table 42 Sales of Organic Beverages by Category: Value 2016-2021 Table 43 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 44 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 45 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 46 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 47 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 48 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand increases for reduced sugar packaged food in 2021 thanks to rising concern about health Reduced fat dairy does not appeal to consumers, but Skyr is popular in 2021 Full fat milk remains popular in 2021 at the expense of fat free and semi skimmed versions PROSPECTS AND OPPORTUNITIES BFY reduced sugar products expected to remain dynamic during the forecast period, seeing the highest demand Sales of reduced fat savoury snacks set to increase during the forecast period, thanks to new launches More taste variety expected in BFY reduced salt food over the forecast period CATEGORY DATA Table 49 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 50 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 51 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 52 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 53 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 54 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 55 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for free from rises as consumers become more health conscious in 2021 Rising number of vegans leads to new product development in 2021 E-commerce retailers focus on free from meat in 2021, by enlarging available offer PROSPECTS AND OPPORTUNITIES Sales of free from meat set to grow during the forecast period thanks to ethical, environmental and health reasons Private label likely to see increase in value share in the forecast period due to consumers’ price sensitivity Convenience of free from frozen products is expected to boost demand during the forecast period CATEGORY DATA Table 56 Sales of Free From by Category: Value 2016-2021 Table 57 Sales of Free From by Category: % Value Growth 2016-2021 Table 58 NBO Company Shares of Free From: % Value 2017-2021 Table 59 LBN Brand Shares of Free From: % Value 2018-2021 Table 60 Distribution of Free From by Format: % Value 2016-2021 Table 61 Forecast Sales of Free From by Category: Value 2021-2026 Table 62 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS New product development supports interest in fortified/functional packaged food in 2021 Consumers prefer NH sweet biscuits to FF sweet biscuits in 2021 Extra weight from lockdowns leads to rise in demand for FF snack bars in 2021 PROSPECTS AND OPPORTUNITIES FF dairy set to see rise in demand during the forecast period thanks to consumers’ interest in health FF medicated confectionery likely to see increase in available products, supporting demand during the forecast period Retailers to focus on private label fortified/functional packaged food during the forecast period CATEGORY DATA Table 63 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 64 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS NH high fibre food sees strong sales growth in 2021 thanks to consumers’ health awareness Despite stagnating NH cereal bar sales, players innovate in 2021 NH high fibre pasta sees slowing sales in 2021 due to gradual lifting of home seclusion measures PROSPECTS AND OPPORTUNITIES NH high fibre food likely to see rise in demand as more younger consumers follow a healthy lifestyle NH honey set to make a comeback during the forecast period as consumers buy honey from artisans and small beekeepers Demand for NH olive oil set to rise in the medium term as consumers perceive it to be naturally healthy CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN THE CZECH REPUBLIC KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of organic baby food remains healthy in 2021 thanks to parents wanting the best for their babies Organic bread remains a fragmented category with artisanal organic bread losing value share in 2021, but private label expands Sales of organic dairy supported by local brands and private label in 2021 PROSPECTS AND OPPORTUNITIES Discounters expected to benefit from economic uncertainty in the forecast period Innovative Biopekárna Zemanka set to see rise in value share during the forecast period Demand for organic sugar confectionery likely to remain negligible over the forecast period CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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