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ブルガリアの健康・福祉Health and Wellness in Bulgaria COVID-19の大流行により、ブルガリアでは、食品や飲料の健康効果に対する消費者の意識が高まり、健康とウェルネスのトレンドが加速しました。その結果、免疫サポート、エネルギー補給、デトックス、精神的健康増... もっと見る
サマリーCOVID-19の大流行により、ブルガリアでは、食品や飲料の健康効果に対する消費者の意識が高まり、健康とウェルネスのトレンドが加速しました。その結果、免疫サポート、エネルギー補給、デトックス、精神的健康増進などの健康効果を持つ、特に強化・機能性加工食品・飲料への需要が高まり、ボトルウォーター、フルーツ・野菜ジュース、プロテイン・エネルギーバー、プロバイオティクス入りスナックバーといったカテゴリーへの消費者の関心が高まったのです。Euromonitor Internationalのブルガリアの健康とウェルネスに関する調査レポートは、健康に関連する製品タイプの開発と、異なる食品セクターにおける競合ブランドの健康志向のポジショニングを追跡しています。2017-2021年の最新小売販売データを提供しており、健康・ウェルネスカテゴリーの相互比較や、セクターの総市場との関連で比較することが可能です。主要企業、主要ブランドを特定し、新製品開発、法的背景、ライフスタイルの影響など、市場に影響を与える主要要因の戦略的分析を提供しています。2026年までの予測は、市場がどのように変化していくかを示しています。 製品範囲主要機能性成分別フォーカスカテゴリー、カテゴリー別ヘルス＆ウェルネス、タイプ別ヘルス＆ウェルネス、プライムポジショニング別ヘルスウェルネス。 データカバレッジ：市場規模（過去および予測）、企業シェア、ブランドシェア、流通データ。 本レポートを購入する理由 * ヘルス＆ウェルネス市場の詳細なイメージを得ることができる。 * 成長分野を特定し、変化を促す要因を特定する。 * 競争環境、市場の主要プレーヤー、主要ブランドの理解。 * 5年間の予測により、市場の発展予測を評価することができます。 ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版で40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ビリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人を超えるアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼できる情報資源を開発する独自の能力を有しています。 目次Health and Wellness in BulgariaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN BULGARIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar beverages registers dynamic sales growth in 2021 due to new launches and repositioning Reduced caffein coffee sees moderate sales growth in 2021 as Bulgarians have a strong coffee culture Tourist season of 2021 boosts demand for BFY reduced sugar soft drinks PROSPECTS AND OPPORTUNITIES BFY beverages set to continue benefiting from health and wellness trend during the forecast period Consumers likely to be more interested in larger pack sizes during the forecast period, thanks to convenience and price sensitivity Demand for reduced caffeine tea likely to rise and pandemic set to continue boosting e-commerce sales as consumers’ habits evolve CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS New product launches benefit from consumers’ focus on supplementation and rise in domestic travel in 2021 Demand for FF juice drinks stimulated by parents being more mindfulness of health in 2021 Extended lockdowns and closures of foodservice and schools lead to consumers shifting consumption to other distribution channels in 2021 PROSPECTS AND OPPORTUNITIES Demand for fortified/functional beverages likely to grow during the forecast period thanks to lasting preventive health trends FF bottled water set to become key growth driver of fortified/functional beverages over the forecast period FF energy drinks and FF RTD tea likely to become more popular during the forecast period thanks to younger consumers’ interest in their health CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers’ increasing health awareness boosts demand for NH RTD green tea during 2021 Rising interest in NH superfruit nectars boosts demand in 2021 Increasing focus on ingredients drives interest in NH beverages in 2021 PROSPECTS AND OPPORTUNITIES Naturally healthy beverages less expensive than other health and wellness beverages but brands likely to focus on affluent consumers E-commerce set to boost sales of pricey naturally healthy beverages during the forecast period Promotions becomes more important in the forecast period due to rising unit prices CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for organic beverages slows in 2021 due to rising price sensitivity Demand for organic fresh coffee slows thanks to foodservices reopening in 2021 E-commerce sees dynamic growth in 2021 thanks to distribution channel shifts PROSPECTS AND OPPORTUNITIES Growing tea culture likely to stimulate demand for organic tea during the forecast period E-commerce set to remain key growth driver of organic beverages during the forecast period Organic juice likely to remain niche due to strong competition from home-made juice and smoothies CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY packaged food categories are differently affected in 2021, but overall sales rise Demand for BFY reduced sugar products increasing thanks to consumers becoming more health aware in 2021 E-commerce thrives thanks to wide variety and availability of products in 2021 PROSPECTS AND OPPORTUNITIES Bulgarians prefer full fat dairy which is likely to lead to reduced sales in the forecast period Sales of reduced sugar food set to rise during the forecast period due to consumers indulging BFY packaged food likely to become more widely available during the forecast period CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from sees healthy sales growth thanks to rise in food prices in 2021 Free from dairy registers negative demand in 2021 despite growing number of vegans More retail chains launching free from meat private label products in 2021 PROSPECTS AND OPPORTUNITIES Free from meat likely to see most dynamic demand during the forecast period Sales of free from gluten set to rise during the forecast period, supported by greater availability Greater variety of free from meat products likely to be launched during the forecast period CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of FF probiotic slow in 2021 and demand for FF milk formula declines Children’s FF breakfast cereals boosts demand in 2021 Relaxation of restrictions leads to rise in demand for on-the-go FF snacks in 2021 PROSPECTS AND OPPORTUNITIES Health and wellness to remain a priority, encouraging sales of FF yoghurt during the forecast period Innovation expected in FF confectionery during the forecast period Demand for FF snack bars set to rise during the forecast period, thanks to consumers returning to sports CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for naturally healthy packaged food remains robust in 2021 Sales of NH fruit and nut bars rise thanks to on-the-go consumption restarting in 2021 Launch of new NH high fibre food ranges drive sales in 2021 PROSPECTS AND OPPORTUNITIES Value sales of high fibre foods set to rise during the forecast period due to increasing input prices More widely distributed NH honey brands set to boost demand during the forecast period Indulgent yet health promoting NH snacks likely to remain popular during the forecast period CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced overhead costs and e-commerce drive sales of organic packaged food in 2021 Organic milk and yoghurt registers negative sales growth, while organic chilled processed meat and seafood see a double-digit sales increase in 2021 Organic chocolate confectionery and organic cereal bars see exceptional growth in 2021, due to indulgence trend PROSPECTS AND OPPORTUNITIES More affordable organic packaged food set to drive demand during the forecast period More affordable and premium organic dairy brands likely to benefit consumers during the forecast period Provenance becoming more important and likely to drive demand for organic chilled processed meat and seafood during the forecast period CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
SummaryThe COVID-19 pandemic accelerated health and wellness trends in Bulgaria as consumers became increasingly aware of food and drinks’ health benefits. As a result, demand for especially fortified/functional packaged food and beverages with health benefits such as immune support, an energy boost, detox, or better mental health stimulated consumer interest in categories such as, FF bottled water, FF fruit/vegetable juice, FF protein/energy bars and FF snack bars with probiotics. Table of ContentsHealth and Wellness in BulgariaEuromonitor International February 2022 List Of Contents And Tables HEALTH AND WELLNESS IN BULGARIA EXECUTIVE SUMMARY Health and wellness in 2021: The big picture 2021 key trends Competitive landscape Retailing developments What next for health and wellness? MARKET DATA Table 1 Sales of Health and Wellness by Type: Value 2016-2021 Table 2 Sales of Health and Wellness by Type: % Value Growth 2016-2021 Table 3 Sales of Health and Wellness by Category: Value 2016-2021 Table 4 Sales of Health and Wellness by Category: % Value Growth 2016-2021 Table 5 Sales of Health and Wellness by Prime Positioning: Value 2016-2021 Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021 Table 7 NBO Company Shares of Health and Wellness: % Value 2017-2021 Table 8 LBN Brand Shares of Health and Wellness: % Value 2018-2021 Table 9 Distribution of Health and Wellness by Format: % Value 2016-2021 Table 10 Distribution of Health and Wellness by Format and Category: % Value 2021 Table 11 Forecast Sales of Health and Wellness by Type: Value 2021-2026 Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2021-2026 Table 13 Forecast Sales of Health and Wellness by Category: Value 2021-2026 Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2021-2026 Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2021-2026 Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2021-2026 DISCLAIMER SOURCES Summary 1 Research Sources BETTER FOR YOU BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY reduced sugar beverages registers dynamic sales growth in 2021 due to new launches and repositioning Reduced caffein coffee sees moderate sales growth in 2021 as Bulgarians have a strong coffee culture Tourist season of 2021 boosts demand for BFY reduced sugar soft drinks PROSPECTS AND OPPORTUNITIES BFY beverages set to continue benefiting from health and wellness trend during the forecast period Consumers likely to be more interested in larger pack sizes during the forecast period, thanks to convenience and price sensitivity Demand for reduced caffeine tea likely to rise and pandemic set to continue boosting e-commerce sales as consumers’ habits evolve CATEGORY DATA Table 17 Sales of BFY Beverages by Category: Value 2016-2021 Table 18 Sales of BFY Beverages by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of BFY Beverages: % Value 2017-2021 Table 20 LBN Brand Shares of BFY Beverages: % Value 2018-2021 Table 21 Distribution of BFY Beverages by Format: % Value 2016-2021 Table 22 Forecast Sales of BFY Beverages by Category: Value 2021-2026 Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS New product launches benefit from consumers’ focus on supplementation and rise in domestic travel in 2021 Demand for FF juice drinks stimulated by parents being more mindfulness of health in 2021 Extended lockdowns and closures of foodservice and schools lead to consumers shifting consumption to other distribution channels in 2021 PROSPECTS AND OPPORTUNITIES Demand for fortified/functional beverages likely to grow during the forecast period thanks to lasting preventive health trends FF bottled water set to become key growth driver of fortified/functional beverages over the forecast period FF energy drinks and FF RTD tea likely to become more popular during the forecast period thanks to younger consumers’ interest in their health CATEGORY DATA Table 24 Sales of Fortified/Functional Beverages by Category: Value 2016-2021 Table 25 Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021 Table 26 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2016-2021 Table 27 Key Functional Ingredients in Fortified/Functional Juice Drinks (up to 24% juice): % Value 2016-2021 Table 28 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2016-2021 Table 29 NBO Company Shares of Fortified/Functional Beverages: % Value 2017-2021 Table 30 LBN Brand Shares of Fortified/Functional Beverages: % Value 2018-2021 Table 31 Distribution of Fortified/Functional Beverages by Format: % Value 2016-2021 Table 32 Forecast Sales of Fortified/Functional Beverages by Category: Value 2021-2026 Table 33 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2021-2026 NATURALLY HEALTHY BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Consumers’ increasing health awareness boosts demand for NH RTD green tea during 2021 Rising interest in NH superfruit nectars boosts demand in 2021 Increasing focus on ingredients drives interest in NH beverages in 2021 PROSPECTS AND OPPORTUNITIES Naturally healthy beverages less expensive than other health and wellness beverages but brands likely to focus on affluent consumers E-commerce set to boost sales of pricey naturally healthy beverages during the forecast period Promotions becomes more important in the forecast period due to rising unit prices CATEGORY DATA Table 34 Sales of NH Beverages by Category: Value 2016-2021 Table 35 Sales of NH Beverages by Category: % Value Growth 2016-2021 Table 36 NBO Company Shares of NH Beverages: % Value 2017-2021 Table 37 LBN Brand Shares of NH Beverages: % Value 2018-2021 Table 38 Distribution of NH Beverages by Format: % Value 2016-2021 Table 39 Forecast Sales of NH Beverages by Category: Value 2021-2026 Table 40 Forecast Sales of NH Beverages by Category: % Value Growth 2021-2026 ORGANIC BEVERAGES IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for organic beverages slows in 2021 due to rising price sensitivity Demand for organic fresh coffee slows thanks to foodservices reopening in 2021 E-commerce sees dynamic growth in 2021 thanks to distribution channel shifts PROSPECTS AND OPPORTUNITIES Growing tea culture likely to stimulate demand for organic tea during the forecast period E-commerce set to remain key growth driver of organic beverages during the forecast period Organic juice likely to remain niche due to strong competition from home-made juice and smoothies CATEGORY DATA Table 41 Sales of Organic Beverages by Category: Value 2016-2021 Table 42 Sales of Organic Beverages by Category: % Value Growth 2016-2021 Table 43 NBO Company Shares of Organic Beverages: % Value 2017-2021 Table 44 LBN Brand Shares of Organic Beverages: % Value 2018-2021 Table 45 Distribution of Organic Beverages by Format: % Value 2016-2021 Table 46 Forecast Sales of Organic Beverages by Category: Value 2021-2026 Table 47 Forecast Sales of Organic Beverages by Category: % Value Growth 2021-2026 BETTER FOR YOU PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS BFY packaged food categories are differently affected in 2021, but overall sales rise Demand for BFY reduced sugar products increasing thanks to consumers becoming more health aware in 2021 E-commerce thrives thanks to wide variety and availability of products in 2021 PROSPECTS AND OPPORTUNITIES Bulgarians prefer full fat dairy which is likely to lead to reduced sales in the forecast period Sales of reduced sugar food set to rise during the forecast period due to consumers indulging BFY packaged food likely to become more widely available during the forecast period CATEGORY DATA Table 48 Sales of BFY Packaged Food by Category: Value 2016-2021 Table 49 Sales of BFY Packaged Food by Category: % Value Growth 2016-2021 Table 50 NBO Company Shares of BFY Packaged Food: % Value 2017-2021 Table 51 LBN Brand Shares of BFY Packaged Food: % Value 2018-2021 Table 52 Distribution of BFY Packaged Food by Format: % Value 2016-2021 Table 53 Forecast Sales of BFY Packaged Food by Category: Value 2021-2026 Table 54 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2021-2026 FREE FROM IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Free from sees healthy sales growth thanks to rise in food prices in 2021 Free from dairy registers negative demand in 2021 despite growing number of vegans More retail chains launching free from meat private label products in 2021 PROSPECTS AND OPPORTUNITIES Free from meat likely to see most dynamic demand during the forecast period Sales of free from gluten set to rise during the forecast period, supported by greater availability Greater variety of free from meat products likely to be launched during the forecast period CATEGORY DATA Table 55 Sales of Free From by Category: Value 2016-2021 Table 56 Sales of Free From by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Free From: % Value 2017-2021 Table 58 LBN Brand Shares of Free From: % Value 2018-2021 Table 59 Distribution of Free From by Format: % Value 2016-2021 Table 60 Forecast Sales of Free From by Category: Value 2021-2026 Table 61 Forecast Sales of Free From by Category: % Value Growth 2021-2026 FORTIFIED/FUNCTIONAL PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Sales of FF probiotic slow in 2021 and demand for FF milk formula declines Children’s FF breakfast cereals boosts demand in 2021 Relaxation of restrictions leads to rise in demand for on-the-go FF snacks in 2021 PROSPECTS AND OPPORTUNITIES Health and wellness to remain a priority, encouraging sales of FF yoghurt during the forecast period Innovation expected in FF confectionery during the forecast period Demand for FF snack bars set to rise during the forecast period, thanks to consumers returning to sports CATEGORY DATA Table 62 Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021 Table 63 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021 Table 64 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2016-2021 Table 65 Key Functional Ingredients in Fortified/Functional Chocolate Confectionery: % Value 2016-2021 Table 66 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2016-2021 Table 67 Key Functional Ingredients in Fortified/Functional Milk: % Value 2016-2021 Table 68 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2016-2021 Table 69 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2016-2021 Table 70 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2017-2021 Table 71 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2018-2021 Table 72 Distribution of Fortified/Functional Packaged Food by Format: % Value 2016-2021 Table 73 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2021-2026 Table 74 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2021-2026 NATURALLY HEALTHY PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Demand for naturally healthy packaged food remains robust in 2021 Sales of NH fruit and nut bars rise thanks to on-the-go consumption restarting in 2021 Launch of new NH high fibre food ranges drive sales in 2021 PROSPECTS AND OPPORTUNITIES Value sales of high fibre foods set to rise during the forecast period due to increasing input prices More widely distributed NH honey brands set to boost demand during the forecast period Indulgent yet health promoting NH snacks likely to remain popular during the forecast period CATEGORY DATA Table 75 Sales of NH Packaged Food by Category: Value 2016-2021 Table 76 Sales of NH Packaged Food by Category: % Value Growth 2016-2021 Table 77 NBO Company Shares of NH Packaged Food: % Value 2017-2021 Table 78 LBN Brand Shares of NH Packaged Food: % Value 2018-2021 Table 79 Distribution of NH Packaged Food by Format: % Value 2016-2021 Table 80 Forecast Sales of NH Packaged Food by Category: Value 2021-2026 Table 81 Forecast Sales of NH Packaged Food by Category: % Value Growth 2021-2026 ORGANIC PACKAGED FOOD IN BULGARIA KEY DATA FINDINGS 2021 DEVELOPMENTS Reduced overhead costs and e-commerce drive sales of organic packaged food in 2021 Organic milk and yoghurt registers negative sales growth, while organic chilled processed meat and seafood see a double-digit sales increase in 2021 Organic chocolate confectionery and organic cereal bars see exceptional growth in 2021, due to indulgence trend PROSPECTS AND OPPORTUNITIES More affordable organic packaged food set to drive demand during the forecast period More affordable and premium organic dairy brands likely to benefit consumers during the forecast period Provenance becoming more important and likely to drive demand for organic chilled processed meat and seafood during the forecast period CATEGORY DATA Table 82 Sales of Organic Packaged Food by Category: Value 2016-2021 Table 83 NBO Company Shares of Organic Packaged Food: % Value 2017-2021 Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2018-2021 Table 85 Distribution of Organic Packaged Food by Format: % Value 2016-2021 Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2021-2026 Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2021-2026
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Euromonitor International 社の最新刊レポート本レポートと同じKEY WORD（wellness）の最新刊レポートよくあるご質問Euromonitor International社はどのような調査会社ですか?Euromonitor International（ユーロモニターインターナショナル）は年17,000以上の市場調査レポートを発行しています。あらゆる国や産業のトレンド、消費者動向を分析し、詳細カテゴ... もっと見る 調査レポートの納品までの日数はどの程度ですか?在庫のあるものは速納となりますが、平均的には 3-４日と見て下さい。
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