サマリー

香港の美容・パーソナルケアは2022年、観光客の流れの回復が遅れ、世界的な景気後退の中で地元消費が圧迫され、厳しい年に直面した。金利上昇やマクロ経済要因などの不確実性が、地元の購買力や美容・パーソナルケア製品に対する消費者心理全体に影響を与えた。

ユーロモニター・インターナショナルの調査レポート「香港（中国）の美容とパーソナルケア」は、国レベルの市場規模と形状に関する包括的なガイドを提供しています。2018年から2022年までの最新の小売販売データを提供しており、成長を促進する分野を特定することができます。2027年までの予測では、市場がどのように変化するかを示しています。

対象製品ベビー＆子供専用製品, バス＆シャワー, カラー化粧品, デオドラント, 脱毛剤, 皮膚化粧品 ビューティ＆パーソナルケア, フレグランス, ヘアケア, マスビューティ＆パーソナルケア, メンズグルーミング, オーラルケア, 電動歯ブラシを除くオーラルケア, プレミアムビューティ＆パーソナルケア, プレステージビューティ＆パーソナルケア, スキンケア, サンケア.

データ範囲：市場規模（過去と予測）、企業シェア、ブランドシェア、流通データ。

このレポートを購入する理由
* ビューティ＆パーソナルケア市場の詳細な把握；
* 成長分野を特定し、変化を促す要因を特定する；
* 競争環境、市場の主要プレーヤー、主要ブランドを理解する；
* 5年間の予測を用いて、市場がどのように発展するかを評価する。

ユーロモニター・インターナショナルは、市場調査レポート、ビジネス参考書、オンライン情報システムの出版において40年以上の経験を有しています。ロンドン、シカゴ、シンガポール、上海、ヴィリニュス、ドバイ、ケープタウン、サンティアゴ、シドニー、東京、バンガロールにオフィスを構え、世界中に800人以上のアナリストのネットワークを持つユーロモニター・インターナショナルは、情報に基づいた戦略立案を支援する信頼性の高い情報資源を開発する独自の能力を有しています。

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目次

Beauty and Personal Care in Hong Kong, China
Euromonitor International
June 2023

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further investment by retailers in private label driven by uncertain climate
New entrants add to the already fragmented landscape
Rise of local beauty brands
PROSPECTS AND OPPORTUNITIES
Competitiveness likely to intensify over the forecast period
Recovery hinges on the return of tourists from Mainland China
Demand for mass fragrances expected to remain sluggish
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2018-2022
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2019-2022
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2022-2027
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2022-2027
PREMIUM BEAUTY AND PERSONAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers prioritise science-backed skin care solutions and become increasingly knowledgeable about ingredients
Expanding product portfolios to widen potential consumer reach
Brands embrace digital tools to engage with younger generations
PROSPECTS AND OPPORTUNITIES
Local consumers seek multifunctional products
Beauty tech and experiential retail are driving the seamless omnichannel experience
Travel spending is a major threat to local retailers
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2018-2022
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2019-2022
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2022-2027
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2022-2027
BABY AND CHILD-SPECIFIC PRODUCTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rising penetration of Japanese brands within baby and child-specific products
Local pharmacies emerge as new distribution channel
Social selling emerges as a powerful growth driver
PROSPECTS AND OPPORTUNITIES
Eczema remains leading concern for baby and child-specific skin care
Growth to be boosted by availability of international products
Exhibitions provide opportunities for brand growth and customer acquisition
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
Table 29 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2019-2022
Table 30 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
Table 31 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
Table 32 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BATH AND SHOWER IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Skin care-inspired ingredients drive growth in bath and shower
Demand for hand sanitisers shifts to smaller sizes and scented options as pandemic eases
Premiumisation in bath and shower driven by aromatherapy offerings
PROSPECTS AND OPPORTUNITIES
Foaming format of liquid soap is on the rise
Natural and clean bath and shower products expected to attract consumers’ attention
CATEGORY DATA
Table 33 Sales of Bath and Shower by Category: Value 2017-2022
Table 34 Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 35 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Table 36 NBO Company Shares of Bath and Shower: % Value 2018-2022
Table 37 LBN Brand Shares of Bath and Shower: % Value 2019-2022
Table 38 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
Table 39 Forecast Sales of Bath and Shower by Category: Value 2022-2027
Table 40 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
Table 41 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
COLOUR COSMETICS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Navigating a challenging year amid the pandemic
“Skinimalism” within colour cosmetics is gaining momentum
Social media has a major influence on colour cosmetics in Hong Kong
PROSPECTS AND OPPORTUNITIES
Colour cosmetics poised for a significant resurgence with border reopening
The return of liquid lipstick
Colour cosmetics with skin care benefits continue to gain traction
CATEGORY DATA
Table 42 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 43 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 45 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 46 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 47 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 48 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 49 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 50 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 51 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 52 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027
DEODORANTS IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Deodorant sprays continues to drive value sales
Exercise habits help drive growth of deodorants in 2022
Fragrance emerges as one of the most significant need states in deodorants
PROSPECTS AND OPPORTUNITIES
Natural ingredient formulations expand into deodorants
Deodorant roll-ons gain attention due to convenience and portability, driven by increasing popularity of exercise and active lifestyles
CATEGORY DATA
Table 53 Sales of Deodorants by Category: Value 2017-2022
Table 54 Sales of Deodorants by Category: % Value Growth 2017-2022
Table 55 Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Table 56 NBO Company Shares of Deodorants: % Value 2018-2022
Table 57 LBN Brand Shares of Deodorants: % Value 2019-2022
Table 58 LBN Brand Shares of Premium Deodorants: % Value 2019-2022
Table 59 Forecast Sales of Deodorants by Category: Value 2022-2027
Table 60 Forecast Sales of Deodorants by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2022-2027
DEPILATORIES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Modest value sales growth for depilatories in 2022
Demand for women’s pre-shave remains sluggish
PROSPECTS AND OPPORTUNITIES
Depilatories expected to decline as salon services gain in popularity
Influx of Japanese products likely to gain share from existing players
CATEGORY DATA
Table 62 Sales of Depilatories by Category: Value 2017-2022
Table 63 Sales of Depilatories by Category: % Value Growth 2017-2022
Table 64 Sales of Women's Razors and Blades by Type: % Value Breakdown 2018-2022
Table 65 NBO Company Shares of Depilatories: % Value 2018-2022
Table 66 LBN Brand Shares of Depilatories: % Value 2019-2022
Table 67 Forecast Sales of Depilatories by Category: Value 2022-2027
Table 68 Forecast Sales of Depilatories by Category: % Value Growth 2022-2027
FRAGRANCES IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Fragrances records robust performance, driven by premium segment
Brands ramp up marketing efforts to strengthen consumer awareness
Demand for fragrances with a wellness positioning continues to grow
PROSPECTS AND OPPORTUNITIES
Rising demand for natural and sustainable fragrances
Consumers seek fragrances that resonate with their values and lifestyles
Fragrance brands launch travel sets to meet the needs of consumers on the go
CATEGORY DATA
Table 69 Sales of Fragrances by Category: Value 2017-2022
Table 70 Sales of Fragrances by Category: % Value Growth 2017-2022
Table 71 NBO Company Shares of Fragrances: % Value 2018-2022
Table 72 LBN Brand Shares of Fragrances: % Value 2019-2022
Table 73 LBN Brand Shares of Premium Men's Fragrances: % Value 2019-2022
Table 74 LBN Brand Shares of Premium Women's Fragrances: % Value 2019-2022
Table 75 Forecast Sales of Fragrances by Category: Value 2022-2027
Table 76 Forecast Sales of Fragrances by Category: % Value Growth 2022-2027
HAIR CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The skinification trend in local hair care
Players identify huge potential in hair loss treatments, as wider availability of products evident in local market
The rising interest in aromatherapy as pandemic boosts self-care rituals
PROSPECTS AND OPPORTUNITIES
Premiumisation will further drive hair care sales over the forecast period
Clean hair care using natural ingredients expected to gain further momentum
Colourants with treatment formulations help brands to differentiate in fragmented landscape
CATEGORY DATA
Table 77 Sales of Hair Care by Category: Value 2017-2022
Table 78 Sales of Hair Care by Category: % Value Growth 2017-2022
Table 79 Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Table 80 NBO Company Shares of Hair Care: % Value 2018-2022
Table 81 NBO Company Shares of Salon Professional Hair Care: % Value 2018-2022
Table 82 LBN Brand Shares of Hair Care: % Value 2019-2022
Table 83 LBN Brand Shares of Colourants: % Value 2019-2022
Table 84 LBN Brand Shares of Salon Professional Hair Care: % Value 2019-2022
Table 85 LBN Brand Shares of Styling Agents: % Value 2019-2022
Table 86 LBN Brand Shares of Premium Hair Care: % Value 2019-2022
Table 87 Forecast Sales of Hair Care by Category: Value 2022-2027
Table 88 Forecast Sales of Hair Care by Category: % Value Growth 2022-2027
Table 89 Forecast Sales of Hair Care by Premium vs Mass: % Value 2022-2027
MEN'S GROOMING IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Men’s grooming driven by greater focus on health and wellness, and mobility outside of the home
Brands are expanding product offerings that target the male demographic
Men’s hair loss treatments experience surge in demand
PROSPECTS AND OPPORTUNITIES
Continuous growth driven by increasing demand for men's hair care, shaving, and deodorants
Barbershops expected to facilitate product discovery and drive sales growth
Education is the key to capturing local consumers
CATEGORY DATA
Table 90 Sales of Men’s Grooming by Category: Value 2017-2022
Table 91 Sales of Men’s Grooming by Category: % Value Growth 2017-2022
Table 92 Sales of Men's Razors and Blades by Type: % Value Breakdown 2019-2022
Table 93 Sales of Men's Skin Care by Type: % Value Breakdown 2019-2022
Table 94 NBO Company Shares of Men’s Grooming: % Value 2018-2022
Table 95 LBN Brand Shares of Men’s Grooming: % Value 2019-2022
Table 96 LBN Brand Shares of Men's Razors and Blades: % Value 2019-2022
Table 97 Forecast Sales of Men’s Grooming by Category: Value 2022-2027
Table 98 Forecast Sales of Men’s Grooming by Category: % Value Growth 2022-2027
ORAL CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Enhanced oral care routines continue to drive value growth in 2022
Localisation through celebrity endorsements
The rise of the “lipstick effect” in oral care
PROSPECTS AND OPPORTUNITIES
Mouthwashes and whitening products offer growth potential, boosted by the lifting of mask mandates
Electric toothbrushes to further rise in popularity
CATEGORY DATA
Table 99 Sales of Oral Care by Category: Value 2017-2022
Table 100 Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Sales of Toothbrushes by Category: % Value Growth 2017-2022
Table 103 Sales of Toothpaste by Type: % Value Breakdown 2018-2022
Table 104 NBO Company Shares of Oral Care: % Value 2018-2022
Table 105 LBN Brand Shares of Oral Care: % Value 2019-2022
Table 106 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2019-2022
Table 107 LBN Brand Shares of Toothpaste: % Value 2019-2022
Table 108 Forecast Sales of Oral Care by Category: Value 2022-2027
Table 109 Forecast Sales of Oral Care by Category: % Value Growth 2022-2027
Table 110 Forecast Sales of Toothbrushes by Category: Value 2022-2027
Table 111 Forecast Sales of Toothbrushes by Category: % Value Growth 2022-2027
SKIN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers increasingly informed and aware of skin care ingredients
Pore control experiences surge in demand due to mask mandates in 2022
Beauty brands use celebrity endorsement to tap into different target audiences
PROSPECTS AND OPPORTUNITIES
The rise of clean beauty in skin care
Younger consumers with growing awareness of anti-agers as prevention
Sustainability will continue to strongly influence skin care in Hong Kong
CATEGORY DATA
Table 112 Sales of Skin Care by Category: Value 2017-2022
Table 113 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 114 NBO Company Shares of Skin Care: % Value 2018-2022
Table 115 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 116 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 117 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 118 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 119 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 120 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 121 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 122 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
SUN CARE IN HONG KONG, CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Sun care experiences further decline in 2022
Increasing availability of multifunctional sun care products
Continuous consumer education needed to drive demand for sun care
PROSPECTS AND OPPORTUNITIES
Demand for convenient on-the-go formats expected to grow
Specialised sun care for targeted protection expected to gain in popularity
CATEGORY DATA
Table 123 Sales of Sun Care by Category: Value 2017-2022
Table 124 Sales of Sun Care by Category: % Value Growth 2017-2022
Table 125 NBO Company Shares of Sun Care: % Value 2018-2022
Table 126 LBN Brand Shares of Sun Care: % Value 2019-2022
Table 127 LBN Brand Shares of Premium Adult Sun Care: % Value 2019-2022
Table 128 Forecast Sales of Sun Care by Category: Value 2022-2027
Table 129 Forecast Sales of Sun Care by Category: % Value Growth 2022-2027