Summary

Market Overview
The Global Anti-Counterfeit Packaging Market reached US$ 115.7 billion in 2022 and is expected to reach US$ 299.6 billion by 2030, growing with a CAGR of 12.7% during the forecast period 2023-2030.
Adopting anti-counterfeit packaging solutions is widespread across industries that face significant counterfeiting risks leading to a boost in the market. Initiatives such as pharmaceuticals, food and beverages, cosmetics, electronics, automotive, and luxury goods actively implement anti-counterfeit measures to protect their products, brands, and consumers.
Asia-Pacific is dominating the Global Anti-Counterfeit Packaging Market, accounted nearly 58.2% global share in 2022. The growth is due to rising counterfeit practices in all major end-user sectors. Increased consumer awareness of fake products led to more understanding of product-related information before consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region
Market Dynamics
Growing Incidence of Counterfeiting
The International Chamber of Commerce (ICC) estimates that counterfeiting and piracy will cost the global economy US$4.2 trillion and put 5.4 million legitimate jobs at risk by 2022. Furthermore, the World Health Organization (WHO) estimates that about 10% of medicines in low- and middle-income countries are counterfeit.
Counterfeit luxury products account for a substantial portion of the overall counterfeiting market. Thus, the growing incidence of counterfeiting across industries has created a strong demand for effective anti-counterfeit packaging solutions.
Companies are also investing to boost the anti-counterfeit packaging market. For instance, in January 2021, NeuroTags came up with foolproof anti-counterfeiting solutions and created powerful digital channels of contact between brands and their customers. The company’s Advanced Warranty Solution turns physical warranty cards into a digital platform where consumers can search the QR code on their devices and get their warranty cards. Consumers do not need to keep the actual warranty card/invoice, so brands get customer data.
Technological Advancements
Technological advancements have played a crucial role in boosting the anti-counterfeit packaging market by offering innovative solutions that enhance security and authentication. One significant technological advancement that has revolutionized anti-counterfeit packaging is the implementation of track and trace systems. These systems enable companies to monitor and trace the movement of products throughout the supply chain, from manufacturing to the end consumer.
The benefits of track and trace systems include supply chain visibility and transparency, allowing companies to identify any deviations or discrepancies in the product's journey. It helps detect and prevent counterfeit products from entering the market. Furthermore, these systems allow end consumers to authenticate the products they purchase. By scanning the unique codes using their smartphones or dedicated applications, consumers can access product information, verify its authenticity, and ensure it has not been tampered with.
High Packaging Cost
Implementing anti-counterfeit packaging solutions often involves additional costs, including research and development, equipment, materials, and implementation. For instance, developing effective anti-counterfeit packaging solutions requires significant research and development efforts.
Companies invest resources in designing and testing various technologies, materials, and methods to ensure the security and authenticity of their products. These R&D costs can be substantial and contribute to the overall expense of anti-counterfeit packaging, hampering the market growth.
Furthermore, anti-counterfeit packaging often involves using specialized materials, coatings, or inks with unique properties for authentication and security purposes. These materials may be more expensive than traditional packaging materials. Using such specialized materials contributes to the overall cost of anti-counterfeit packaging.
COVID-19 Impact Analysis
As estimated by the United Nations Conference on Trade and Development (UNCTAD), due to the decline in the manufacturing sector coupled with the factory shutdown, the COVID-19 outbreak could cause global FDI to shrink by 5 percent -15 percent. The adverse effects of COVID-19 on FDI investments in the oil, automotive, and airline industries are expected to be high.
The research on the global manufacturing industry effect of COVID-19 is divided into vehicles, food & beverage, chemicals, machinery, electrical and electronics, pharmaceutical and medical devices, and others. Thus, a decline in manufacturing activities has severely affected the anti-counterfeit packaging market's growth, particularly in 2020, owing to distribution in supply chain management and shut of various manufacturing units across different sectors of the globe.
Segment Analysis
The Global Anti-Counterfeit Packaging Market is segmented based on technology, end-user and region.
Rising Demand For Independent Of Database And User-Friendly Anti-Counterfeiting Solutions
Hologram has shown tremendous growth in the global anti-counterfeit market and is expected to cover nearly 23.4% in the forecast period. Holograms are the most popular, as holographic technology is independent of databases or anything else, ranking high on the list of conventional anti-counterfeiting solutions. Users find this visual protection solution easy to use and identify. The growing segmental growth of the product has encouraged the entry of new players in the market.
For instance, on 19 January 2023, one of the biggest producers of Security Optically Variable Devices (OVDs) or holograms in the world, Holostik India Limited, is prepared to create new products, raise awareness about regulatory compliance, and implement anti-counterfeiting measures to stop the growing problem of fake goods.
Nano Optical Image OVDs (Optically Variable Devices), or ultra-secure holograms, are among the new technologies created and produced by Holostik India to address the global demand for anti-counterfeiting solutions. These OVDs or security holograms are the safest and most cutting-edge technology.
Geographical Analysis
Asia-Pacific’s Rising Counterfeit Practices, Coupled With Increasing Consumer Awareness
Asia-Pacific is dominating the global anti-counterfeit packaging market and accounts for the largest market share due to rising counterfeit practices in all major end-user sectors, coupled with increasing consumer awareness of fake products leading to more understanding of product-related information before actual consumer consumption in this region. The demand for pharmaceutical packaging in China is expected to show significant growth due to several pharmaceutical product manufacturers in the region.
Besides, the increasing investments by both companies and governments in the region reflect the growing recognition of the need for effective anti-counterfeit packaging solutions. The market is witnessing the development and deployment of advanced technologies, such as RFID (Radio Frequency Identification), tamper-evident features, unique identifiers, and track-and-trace systems, to protect products and combat counterfeiting.
Competitive Landscape
The major global players include Avery Dennison Corporation, 3M, DuPont, AlpVision, SICPA HOLDING SA, Cypheme, Savi Technology, CCL Industries, Systech, Authentix Inc, TraceLink, and among others.
Why Purchase the Report?
• To visualize the Global Anti-Counterfeit Packaging Market segmentation based on technology, end-user and region, and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous anti-counterfeit packaging market-level data points with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.
The Global Anti-Counterfeit Packaging Market Report Would Provide Approximately 53 Tables, 50 Figures And 201 Pages.
Target Audience 2023
• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

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