Summary

Overview
Global Air Bubble Bags Market reached US$ 1.2 billion in 2023 and is expected to reach US$ 1.7 billion by 2031, growing with a CAGR of 5.1% during the forecast period 2024-2031.
The demand for insulated packaging has grown significantly as a result of the e-commerce industry's explosive expansion. There is an increasing demand for packaging solutions that can safeguard perishable Materials during transportation as more people purchase online for groceries, meal packages, prescription drugs and other necessities. The industry is growing because insulated packaging makes sure that temperature-sensitive items stay secure and fresh until they reach the customer's door.
Rising demand for perishable commodities including fresh vegetables, dairy Materials, meats and ready-to-eat meals can be attributed to shifting customer tastes and lifestyles. The quality and freshness of these goods are crucially preserved during storage and transit when they are packaged with insulation. The need for insulated packaging is rising as consumers seek quality and convenience and consequently need more efficient temperature-controlled packaging solutions.
Asia-Pacific is among the growing regions in the global air bubble bags market covering more than 1/3rd of the market. The air bubble bags market is being driven primarily by the fast-growing industrial sector in the Asia-Pacific. China, India, Japan and South Korea are significant centers of manufacturing, producing a broad range of commodities from consumer goods and medicines to electronics and automotive components. The industries' strong expansion calls for efficient packaging options to safeguard manufactured goods in storage and transportation.
Dynamics
Rising Demand in Electronics Protection
The growing demand for protective packaging in the electronics industry is driving the market for air bubble bags. Electronic devices such as mobile phones, laptops and TVs are susceptible to damage from impacts, electrostatic discharge, dirt and theft during transit. As a result, the need for high-quality protective packaging solutions has become paramount. Consumers and businesses alike are recognizing the importance of safeguarding their valuable electronic items, driving the demand for protective packaging like air bubble bags.
In November 2022, Cortec Advanced Films introduced the world's first EcoSonic ESD Self-Seal Bubble Bags powered by Nano-VpCI, a breakthrough packaging invention for the electronic and electric vehicle industries. The bags combine Vapor phase Corrosion Inhibitors with self-seal cushioning bubble bags and ESD protection to safeguard sensitive electronics from triboelectric charge generation, corrosion and physical damage.
Growing Air Bubble Bags Demand in E-Commerce Industry
The air bubble bags market is expected to be driven by the growing e-commerce industry. The growing e-commerce sector, particularly in retail consumer goods, is a significant driver of increased demand for air bubble bags. As per the International Trade Administration report, retail e-commerce accounted for 18% of global retail sales in 2020 and it's projected to grow at an annual rate of over 1%, expected to reach a substantial 22% share of total global retail sales by 2024.
Furthermore, there is a rise in need for protective packaging such as air bubble bags with the growing trends of online electronics shopping. Air bubble bags offer a lightweight, durable and cost-effective solution for safeguarding a wide range of items, from electronics to furniture. The surge in e-commerce increasing the demand for such protective packaging, making air bubble bags an essential resource for e-commerce businesses.
Environmental Concerns Cast a Shadow
The air bubble market is significantly impacted by environmental concerns due to the inherent environmental issues associated with plastic packaging. Improper disposal of plastic, such as air bubble wrap, poses substantial environmental risks. Plastics take centuries to decompose in landfills, releasing toxic chemicals that harm ecosystems and wildlife.
Furthermore, inadequately discarded plastics often find their way into water bodies, posing a direct threat to aquatic life. Marine animals can ingest or become entangled in plastic, leading to injury or death. Plastic pollution disrupts natural habitats, affecting the reproductive success and overall well-being of various species. The production of materials like polyethylene, commonly used in air bubble bags, involves the extraction and processing of natural gas, which has detrimental environmental consequences.
Volatility in Raw Material Prices
The variable cost of raw materials, especially polyethylene, significantly restricts the globally market for air bubble bags. Significant price swings for polyethylene, which is produced from natural gas and crude oil, can be caused by some variables, including shifting supply and demand for oil, unstable economies and geopolitical unrest. Manufacturers of air bubble bags may experience uncertain manufacturing costs as a result of these swings.
Manufacturers have higher production costs during spikes in raw material prices, which might reduce their profit margins if they don't pass these costs through to customers. Passing on these expenses, however, may reduce the end product's competitiveness in the market, particularly when compared to substitute packaging options that might not see as much price fluctuation.
Segment Analysis
The global air bubble bags market is segmented based on material, closure, end-user and region.
Plastic Dominates Air Bubble Bags Market with Cost-Effective Benefits
The Plastic segment is among the growing regions in the global air bubble bags market covering more than 1/3rd of the market. The key reason for plastic's dominance is its cost-effectiveness. Plastic materials used in air bubble bags, such as polyethylene, are relatively inexpensive to produce which makes them a better choice for manufacturers. Also, plastic air bubble bags offer excellent cushioning and protection for fragile items.
Plastic air bubble bags are commonly used in various industries, including e-commerce, electronics and manufacturing, to safeguard products during shipping and handling. Furthermore, plastic air bubble bags are lightweight, which can contribute to cost savings in terms of shipping expenses. It is also easy to handle and can be customized to fit specific product sizes and shapes.
However, it's important to note that the dominance of plastic in the air bubble bags market also poses environmental concerns. As per the European Environment Agency, nearly 40 percent of plastic demand is driven by plastic packaging and plastic waste, including packaging materials, poses significant environmental challenges. To address these concerns, there is a growing focus on developing more sustainable alternatives and recycling plastic materials to reduce their environmental impact.
Geographical Penetration
Asia-Pacific Leads Air Bubble Bags Market Due to Thriving E-commerce and Electronics Manufacturing
Asia-Pacific has been a dominant force in the global air bubble bags market. with its significant e-commerce market and presence in the electronics manufacturing sector. The countries in Asia-Pacific, particularly in North Asia like China, Japan and South Korea, have become major hubs for electronic manufacturing in the last decade. Many popular consumer electronic products, including smartphones and laptops, are produced in this region.
Furthermore, as per Tech Asia article, in 2022, the e-commerce industry in Asia-Pacific experienced significant growth, with total sales reaching US$ 3,468.6 billion, marking a 12.53% increase. Despite challenges posed by the easing of COVID-19 restrictions and rising inflation rates, the region's e-commerce sector remained robust. The continued growth in online retail is a key driver for the demand for air bubble bags, as they are widely used for packaging and protecting products during shipping in the e-commerce supply chain.
E-commerce is booming in the Asia-Pacific, which is primarily fueling the market's expansion for air bubble bags. More people are shopping online for convenience and a greater assortment of goods as smartphones and the internet become more widely used. Online retail activity has surged in major areas including Southeast Asian nations, China and India.
The growing air bubble bags demand in the E-commerce industry in Asia-Pacific, As per the Indian Brand Equity Foundation, India's e-commerce market is expected to reach US$ 200 billion by 2026, with a rapidly expanding online shopper base, driving the need for protective packaging solutions like air bubble bags.
COVID-19 Impact Analysis
The COVID-19 pandemic had a significant impact on the air bubble bags market and the packaging industry as a whole. While challenges like rising costs, limited demand from certain sectors, labor issues and operational hurdles were prevalent, several positive trends emerged. Increased concerns about health and safety led to a surge in demand for packaged items, benefiting the packaging industry.
E-commerce experienced significant growth, necessitating robust packaging solutions. Sustainability concerns led to a renewed appreciation for the recyclability and lower carbon footprint of plastics. Small packaging businesses found new opportunities and innovative responses helped overcome production challenges. Overall, the pandemic underscored the vital role of packaging in ensuring product integrity and hygiene, driving resilience and adaptation in the industry.
Russia-Ukraine War Impact Analysis
The Russia-Ukraine war has profoundly impacted the air bubble bags market and the broader packaging industry. Supply chain disruptions, business exits and operational challenges have led to shortages and interruptions in packaging material supplies, including air bubble bags. Price volatility in commodities like aluminum and paper, driven by the conflict, has further complicated production.
The conflict's long-term effects, combined with global sanctions, create uncertainty, potentially leading to sustained higher energy prices and supply chain complications. To mitigate these challenges, the packaging industry may pivot toward increased recycling, reducing dependency on affected regions. Overall, the war has reshaped the industry landscape, emphasizing the need for resilience and adaptability in packaging material sourcing and production.
By Material
- Plastic
- Aluminum
- Paper
- Others
By Closure
- Zipper
- Slider
By End-User
- Food
- Pharmaceutical
- E-commerce & Logistics
- Industrial Goods
- Automotive Components
- Electronics
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
- South America
- Brazil
- Argentina
- Rest of South America
- Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- On November 14, 2022, the introduction of SUMO marked a significant innovation in the air bubble bags market. SUMO is the industry's first air bubble bag made entirely without plastic. Instead, it is crafted from 100% recycled paper, making it not only an eco-friendly choice but also fully recyclable. The pioneering product aligns with the growing demand for sustainable packaging solutions and provides a greener alternative for protecting various products during shipping.
- On July 25, 2023, Papair initiated production of PapairWrap, a groundbreaking bubble wrap solution crafted entirely from 100% paper, free from synthetic materials and adhesives. Located in Rethem a der Aller, the production site had experienced delays in technology and component deliveries due to global political events and the COVID-19 pandemic. Nevertheless, the company is now progressing with its mission to meet the rising demand for sustainable packaging alternatives.
Competitive Landscape
The major global players in the market include Sealed Air, Pregis LLC, Storopack, Intertape Polymer Group (IPG), Smurfit Kappa, Barton Jones Packaging, Abco Kovex, Ivex, Desco Europe and Amcor Plc.
Why Purchase the Report?
- To visualize the global air bubble bags market segmentation based on material, closure, end-user and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of air bubble bags market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as Excel consisting of key products of all the major players.
The global air bubble bags market report would provide approximately 70 tables, 64 figures and 199 Pages.
Target Audience 2024
- Manufacturers/ Buyers
- Industry Investors/Investment Bankers
- Research Professionals
- Emerging Companies

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Table of Contents

1. Methodology and Scope
1.1. Research Methodology
1.2. Research Objective and Scope of the Report
2. Definition and Overview
3. Executive Summary
3.1. Snippet by Material
3.2. Snippet by Closure
3.3. Snippet by End-User
3.4. Snippet by Region
4. Dynamics
4.1. Impacting Factors
4.1.1. Drivers
4.1.1.1. Rising Demand in Electronics Protection
4.1.1.2. Growing Air Bubble Bags Demand in E-Commerce Industry
4.1.2. Restraints
4.1.2.1. Environmental Concerns Cast a Shadow
4.1.2.2. Volatility in Raw Material Prices
4.1.3. Opportunity
4.1.4. Impact Analysis
5. Industry Analysis
5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion
6. COVID-19 Analysis
6.1. Analysis of COVID-19
6.1.1. Scenario Before COVID-19
6.1.2. Scenario During COVID-19
6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion
7. By Material
7.1. Introduction
7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
7.1.2. Market Attractiveness Index, By Material
7.2. Plastic *
7.2.1. Introduction
7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Aluminum
7.4. Paper
7.5. Others
8. By Closure
8.1. Introduction
8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
8.1.2. Market Attractiveness Index, By Closure
8.2. Zipper*
8.2.1. Introduction
8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Slider
9. By End-User
9.1. Introduction
9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
9.1.2. Market Attractiveness Index, By End-User
9.2. Food*
9.2.1. Introduction
9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Pharmaceutical
9.4. E-commerce & Logistics
9.5. Industrial Goods
9.6. Automotive Components
9.7. Electronics
9.8. Others
10. By Region
10.1. Introduction
10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
10.1.2. Market Attractiveness Index, By Region
10.2. North America
10.2.1. Introduction
10.2.2. Key Region-Specific Dynamics
10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.2.6.1. U.S.
10.2.6.2. Canada
10.2.6.3. Mexico
10.3. Europe
10.3.1. Introduction
10.3.2. Key Region-Specific Dynamics
10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.3.6.1. Germany
10.3.6.2. UK
10.3.6.3. France
10.3.6.4. Russia
10.3.6.5. Spain
10.3.6.6. Rest of Europe
10.4. South America
10.4.1. Introduction
10.4.2. Key Region-Specific Dynamics
10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.4.6.1. Brazil
10.4.6.2. Argentina
10.4.6.3. Rest of South America
10.5. Asia-Pacific
10.5.1. Introduction
10.5.2. Key Region-Specific Dynamics
10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
10.5.6.1. China
10.5.6.2. India
10.5.6.3. Japan
10.5.6.4. Australia
10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
10.6.1. Introduction
10.6.2. Key Region-Specific Dynamics
10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Closure
10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
11. Competitive Landscape
11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis
12. Company Profiles
12.1. Sealed Air*
12.1.1. Company Overview
12.1.2. Product Portfolio and Description
12.1.3. Financial Overview
12.1.4. Key Developments
12.2. Pregis LLC
12.3. Storopack
12.4. Intertape Polymer Group (IPG)
12.5. Smurfit Kappa
12.6. Barton Jones Packaging
12.7. Abco Kovex
12.8. Ivex
12.9. Desco Europe
12.10. Amcor Plc
LIST NOT EXHAUSTIVE
13. Appendix
13.1. About Us and Services
13.2. Contact Us