Summary

In the United Kingdom, the popularity of vegetarian and vegan lifestyles has been on the rise. This has resulted in an increased consumption of fruits and vegetables as essential components of plant-based diets, including their juices as a convenient and healthy option. Furthermore, there is a growing awareness among consumers about the nutritional benefits of fruits and vegetables. Health professionals, nutritionists, and educational campaigns have emphasised the importance of consuming a variety of fruits and vegetables to maintain a balanced diet, which has led to increased consumption of fruit and vegetable juices. Moreover, celebrity endorsements and social media influencers play a role in driving consumer interest in fruit and vegetable juices. Celebrities and influencers promoting the health benefits and lifestyle associated with juicing can influence consumer behaviour and contribute to market growth. In addition, the fruit and vegetable juice market in the UK has seen innovations in packaging and portability. Brands are introducing convenient and on-the-go formats such as pouches, single-serve bottles, and resalable containers, catering to the needs of busy consumers looking for convenient options. Furthermore, juice cleanses and detox programmes have become popular in the UK, driving the demand for specially formulated juice blends. These programmes are often marketed as a way to reset the body, promote weight loss, and improve overall well-being.

According to the research report "United Kingdom Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the United Kingdom fruit & vegetable market was valued at USD 845.74 Million in 2022. Many fitness centres and gyms in the UK now include juice bars within their facilities. This allows gym-goers to refuel with healthy and refreshing juices after their workouts, promoting a holistic approach to fitness and well-being. Furthermore, juice subscription services have gained popularity, offering convenient and regular deliveries of fresh fruit and vegetable juices directly to customers' homes. These subscription boxes often provide a variety of flavours and combinations, allowing individuals to explore different juice options. Moreover, fruit and vegetable juice brands are partnering with health influencers, nutritionists, and wellness experts to promote their products. These collaborations help create brand awareness, provide expert endorsements, and educate consumers about the health benefits of consuming juices. In addition, consumers in the UK are increasingly seeking fruit and vegetable juices with clean and minimal ingredient labels. They look for products with no artificial flavours, colours, or additives and prefer juices made with a small number of recognisable and natural ingredients.

In the United Kingdom, the fruit and vegetable juice market is distributed through various channels to reach consumers. Supermarkets and hypermarkets are the primary distribution channels for fruit and vegetable juices in the UK. For instance, leading supermarket chains such as Tesco, Sainsbury's, Asda, Morrisons, and Waitrose stock a wide variety of fruit and vegetable juice brands. In addition, online shopping has become increasingly popular in the UK, and fruit and vegetable juices are available through various e-commerce platforms. For instance, websites such as Amazon, Tesco Online, Ocado, and specialty health food retailers like Holland & Barrett provide consumers with the convenience of purchasing fruit and vegetable juices online. However, popular convenience store chains like Co-op, Nisa, Spar, and McColl's offer a selection of fruit and vegetable juice brands to cater to their customers' needs.

Consumers are gravitating towards fruit juices that offer functional benefits beyond basic nutrition. Juices infused with superfruits like acai, goji berries, pomegranate, and maqui berries are sought after for their antioxidant properties and perceived health benefits. For instance, there are several popular fruit juice brands in the United Kingdom, including Innocent, Tropicana, Copella, Appy Kids Co., Sunmagic, Cawston Press, Berrywhite, and many more. In addition, vegetable juices are now being combined with other ingredients to create unique and enticing flavour profiles. For example, adding fruits, herbs, spices, or even superfoods to vegetable juices can enhance the taste and provide additional health benefits. For instance, some popular vegetable juice brands in the United Kingdom include James White Drinks, Plenish, B.fresh, Savse, Vegesentials, Love Taste Co., and more.

In the United Kingdom, there are several fruit and vegetable juice festivals and events that take place, like Vegfest UK is one of the largest vegan festivals in the UK, featuring a wide range of plant-based food and drink options, including fruit and vegetable juices. The festival showcases various juice brands, offering visitors the chance to sample and purchase different juice blends. It also includes cooking demos, talks, workshops, and live entertainment. Furthermore, The Big Juice Experiment is an annual event that takes place in London, inviting participants to create and taste unique juice blends. The event encourages creativity by providing a wide selection of fruits and vegetables, juicing equipment, and expert guidance. Attendees can experiment with different combinations and flavours while also learning about the health benefits of juicing. Moreover, The Great Fruit and Veg Adventure is an interactive educational event that travels across schools in the UK. The event aims to promote healthy eating and increase children's knowledge of fruits and vegetables. It includes juice tasting sessions, where students can try different fruit and vegetable juices, learn about their nutritional value, and understand the importance of a balanced diet. In addition, some farms in the UK organise open days or events where visitors can explore the farm, participate in activities, and learn about the farm-to-bottle journey of fruit and vegetable juices. These events often include tours of the orchards or fields, juicing demonstrations, and opportunities to taste freshly pressed juices.

Considered in this report
• Geography: United Kingdom
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Kingdom Fruit & Vegetable Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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