Summary

In the United Arab Emirates hot climate, fruit and vegetable juices serve as a popular and refreshing way to stay hydrated and cool throughout the year. Juices are seen as a natural thirst quencher and a healthier alternative to sugary drinks. Furthermore, the United Arab Emirates has a rich heritage of traditional Arabian beverages that incorporate fruit and vegetable juices. Drinks like "Laban Ayran" (a yoghurt-based drink), "Qamar al-Din" (apricot juice), and "Tamarind Sharbat" are enjoyed by locals and visitors alike, often during special occasions and cultural festivals. Moreover, during the holy month of Ramadan, when Muslims fast from dawn to sunset, fruit and vegetable juices play a significant role in breaking the fast. Dates and fruit juices are traditionally consumed at Iftar (the evening meal), providing essential nutrients and hydration after a day of fasting. In addition to standalone juices, fruit and vegetable juices are often used as a base for traditional Middle Eastern drinks in the UAE. For instance, popular beverages like "Jallab" and "Tamarind Sharbat" incorporate fruit and vegetable juices along with other ingredients like rose water, herbs, and spices to create unique and refreshing flavours. Furthermore, several juice brands and establishments in the UAE actively engage in charity initiatives. They contribute a portion of their proceeds or partner with charitable organisations to support initiatives related to nutrition, hunger alleviation, and community welfare.

According to the research report "United Arab Emirates Fruit & Vegetable Juice Market Overview, 2028," published by Bonafide Research, the United Arab Emirates Fruit & Vegetable Juice market was valued at USD 305 Million in 2022. Subscription-based juice services have gained popularity in the UAE. Customers can sign up for regular deliveries of fresh fruit and vegetable juices, allowing them to maintain a consistent supply of healthy beverages at their convenience. Furthermore, with the widespread use of smartphones, several juice delivery apps have emerged in the UAE. These apps allow customers to browse a variety of fruit and vegetable juices, place orders, and have they delivered to their location, offering convenience and a wide selection of options. In addition to regular juice offerings, some juice bars in the UAE also offer juice-based desserts. These desserts incorporate fruit and vegetable juices into sweet treats like popsicles, sorbets, and smoothie bowls, providing a healthy and flavourful dessert option. Furthermore, malls in the UAE often have dedicated juice stations where shoppers can take a break and enjoy freshly made fruit or vegetable juice. These stations provide a convenient option for quick and nutritious refreshment while shopping.

Supermarkets and hypermarkets in the UAE offer a wide variety of fruit and vegetable juice brands, flavours, and packaging options. These large retail stores have ample space to accommodate a diverse range of products, providing consumers with a vast selection. For instance, supermarket and hypermarket chains in the UAE include Carrefour, Lulu Hypermarket, Spinneys, Choithrams, and more. In addition, the UAE has witnessed significant growth in digital adoption and internet penetration. More consumers are embracing online shopping and becoming comfortable making purchases through online platforms. This expanding online user base provides fertile ground for the growth of online fruit and vegetable juice sales. For instance, online platforms for fruit and vegetable juice distribution in the United Arab Emirates include Noon, Carrefour UAE, Lulu Hypermarket Online, Choithrams Online, Amazon.ae, FreshToHome, and more.

The United Arab Emirates (UAE) hosts various fruit and vegetable juice festivals and events throughout the year. For instance, the Dubai Juice Festival is an annual event that brings together juice enthusiasts, vendors, and health-conscious individuals. The festival showcases a wide range of juice flavours, offers juice tastings, and provides opportunities to learn about juicing techniques and healthy living. Furthermore, the Abu Dhabi Organic Juice Festival focuses on organic fruit and vegetable juices and promotes sustainable and healthy lifestyles. It features organic juice brands, workshops on organic farming, and educational sessions on the benefits of organic juicing. Moreover, wellness events and exhibitions in the UAE often feature dedicated juice sections, highlighting the importance of fruit and vegetable juices in maintaining a healthy lifestyle. These events bring together juice companies, health experts, and enthusiasts to promote the benefits of juicing. In addition, Ramadan juice bazaars during the holy month of Ramadan, many juice bazaars and pop-up stalls appear across the UAE. These temporary markets offer a wide selection of fruit and vegetable juices, along with traditional Ramadan drinks, to cater to the increased demand during Iftar (the evening meal). Furthermore, Organic Farm Open Days Some organic farms in the UAE organise open days where visitors can explore the farm, engage in activities, and learn about organic farming practises. These events often include juice stations where attendees can enjoy freshly pressed juices made from the farm's own produce.

Considered in this report
• Geography: United Arab Emirates
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• United Arab Emirates Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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