Summary

In Saudi Arabia, rapid urbanisation and changing lifestyles have led to a shift in dietary preferences. As people adopt busier routines, there is a greater demand for convenient and ready-to-consume beverages like fruit and vegetable juices. Furthermore, Saudi Arabia has a rich tradition of fruit-based beverages that have been enjoyed for centuries. Drinks like "Jallab" (made from dates, grape molasses, and rose water), "Tamarind Sharbat," and "Qamar al-Din" (apricot juice) are popular choices and often consumed during special occasions and cultural celebrations. Moreover, in Saudi Arabia, it is common to find fresh juice stalls and stands in local markets, shopping malls, and street corners. These stalls offer a variety of freshly squeezed fruit and vegetable juices, allowing people to enjoy a healthy and refreshing drink on the go. In addition, juice bars and cafes dedicated to serving fresh and healthy juices have gained popularity in Saudi Arabia. These establishments offer a wide range of fruit and vegetable juice options, including customised blends, detox juices, and wellness shots. Furthermore, during Ramadan, Saudi families often prepare a variety of fruit and vegetable juices at home to break their fast. It is common to find homemade juices like watermelon, cucumber, and mint juice, as well as blends of citrus fruits and other seasonal produce.

According to the research report "Saudi Arabia Fruit & Vegetable Market Overview, 2028," published by Bonafide Research, the Saudi Arabia fruit & vegetable juice market is projected to reach market size USD 665.90 Billion by 2028. Saudi Arabia is witnessing a shift towards plant-based diets, including an increased consumption of fruits and vegetables. This trend is driven by health concerns, environmental consciousness, and ethical considerations, leading to a higher demand for fruit and vegetable juices as part of plant-based lifestyles. Furthermore, juice subscription services are growing in popularity in Saudi Arabia. These services deliver fresh fruit and vegetable juices directly to consumers' homes on a regular basis, providing convenience and ensuring a continuous supply of healthy beverages. Moreover, there is a growing interest in do-it-yourself (DIY) juicing in Saudi Arabia. Consumers are investing in juicers and blenders to create their own custom juice blends at home, allowing them to control the ingredients and tailor the flavours to their liking. In addition, Saudi Arabian farmers are increasingly adopting smart farming technologies to optimise crop yields and resource efficiency. This includes the use of precision agriculture techniques, sensor-based irrigation systems, and data analytics to monitor and manage crop health and water usage.

In Saudi Arabia, the fruit and vegetable juice market is divided into several distribution channels, including supermarkets and hypermarkets, convenience stores, online platforms, and other outlets such as cafes, clubs, and restaurants. Supermarkets and hypermarkets play a significant role in the distribution of fruit and vegetable juices in Saudi Arabia. They offer a wide range of juice brands, flavours, and packaging options to cater to consumer preferences. For instance, supermarket and hypermarket chains in Saudi Arabia include Tamimi Markets, Carrefour Saudi Arabia, Danube, and more. However, convenience stores also contribute to the distribution of fruit and vegetable juices in Saudi Arabia. These smaller, neighbourhood-based stores offer a convenient option for consumers to purchase juices on the go. While they may have a more limited selection compared to supermarkets, convenience stores play a crucial role in fulfilling immediate juice needs. For instance, convenience store chains in Saudi Arabia include Al Sadhan, Noura Market, BEMCO, and more.

The Ministry of Environment, Water, and Agriculture in Saudi Arabia is responsible for overseeing agricultural policies, regulations, and initiatives related to fruit and vegetable production. They provide support to farmers, promote sustainable farming practises, and ensure compliance with quality and safety standards. Furthermore, the Saudi Food and Drug Authority (SFDA) is the regulatory authority responsible for food safety and quality control in Saudi Arabia. They set regulations and standards for the production, processing, labelling, and packaging of food products, including fruit and vegetable juices. The SFDA conducts inspections and monitors compliance with these regulations to ensure consumer safety. Moreover, the Saudi Arabian Standards Organisation (SASO) is responsible for setting and enforcing standards for various products, including fruit and vegetable juices, in Saudi Arabia. They establish guidelines and technical regulations for product quality, safety, and labelling, ensuring that juices meet the required specifications. In addition, distributors and wholesalers are involved in the distribution and supply chain of fruit and vegetable juices. They purchase juices from manufacturers and sell them to retailers, supermarkets, restaurants, cafes, and other outlets across Saudi Arabia. These entities ensure the efficient distribution of juices to reach consumers.

Considered in this report
• Geography: Saudi Arabia
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report
• Saudi Arabia Juice market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type
• Fruit Juice
• Vegetable Juice
• Fruit and Vegetable Blend
• Nectar

By Distribution Channel
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Others (Cafes, Clubs, Restaurants, etc.)

The approach of the report:
This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience
This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Fruit & Vegetable Juice industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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