Summary

The cheerleading equipment market was valued at $1653.1 million in 2022 and is projected to reach $2,539.2 million by 2032, registering a CAGR of 4.4% from 2023 to 2032.
Cheerleading is a sport and performance activity that typically involves a group of individuals, known as cheerleaders, who cheerin synchronized routines and stunts to motivate and support sports teams. It requires specific equipment and apparel to ensure safety and performance. Cheerleaders wear specialized uniforms and shoes, with pom-poms for visual excitement. Moreover, this equipment enhances appearance, presentation and overall quality of the performance.
The cheerleading equipment market is analyzed on the basis of equipment type, end-user, distribution channel and region. On the basis of equipment type, the market is divided into apparel & accessories, protective gear, mat, flags & banners, pom poms and others. On the basis of equipment type, the apparel and accessories segment dominate the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. Apparel and accessories are important for the performance, safety, and overall spirit of cheerleaders.
These accessories are meant to provide cheerleaders style, comfort, and support so they can perform and interact with the audience. Cheerleading outfits, shoes, shorts, socks, tights, warm-up clothes, hair accessories, water bottles, spirit wear, and other items are included in the cheerleading apparel and accessories. Furthermore, the ongoing innovation in clothing and accessories with cutting-edge fabrics that offer performance advantages like flexibility, durability, and moisture-wicking has shown to be a compelling selling feature.

The rise in environmental awareness has led to a desire for eco-friendly and sustainable materials for cheerleading-accessories and gear. Furthermore, cheering apparel has benefited from the rise in popularity of athleisure wear, which places a focus on performance, comfort, and flexibility. In addition, the themed and seasonal collections that correspond with particular occasions, festivals, or competition seasons have generated attention and ultimately increased this segment's sales.
On the basis of end user, the market is segregated into schools & colleges, universities & institutes, gymnastic & acro teams, and sports teams. The schools & colleges segment dominates the cheerleading equipment market in 2022 and is anticipated to maintain its dominance throughout the forecast period. There has been a notable increase in the demand for cheerleading equipment in both schools and colleges, in recent years.
Cheerleading is observed as an important aspect of the school experience. It helps to boost school spirit and increase student engagement. Many schools and colleges have their own cheerleading teams that compete in different sports events such as football and basketball games. Companies that are involved in cheerleading are working to create and promote goods and services, such as uniforms and adapted equipment, that are suitable for a wide range of cheerleaders. Moreover, a majority of students have been encouraged to engage in cheerleading, regardless of the origin, gender, or physical limitations, owing to the increased inclusivity marked upon schools and colleges. Furthermore, cheerleading has become popular marketing tool used by educational institutions to promote their colleges and schools, which helps to build a strong brand identity. This, in turn, fosters the growth of the market.

Key Benefits For Stakeholders
●This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the cheerleading equipment market analysis from 2022 to 2032 to identify the prevailing cheerleading equipment market opportunities.
●The market research is offered along with information related to key drivers, restraints, and opportunities.
●Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
●In-depth analysis of the cheerleading equipment market segmentation assists to determine the prevailing market opportunities.
●Major countries in each region are mapped according to their revenue contribution to the global market.
●Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
●The report includes the analysis of the regional as well as global cheerleading equipment market trends, key players, market segments, application areas, and market growth strategies.

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● Additional company profiles with specific to client's interest
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● Criss-cross segment analysis- market size and forecast
● Historic market data
Key Market Segments
By Distribution Channel
● Retail Stores
● Brand Stores
● Online Stores
● Others
By Equipment Type
● Apparel and Accessories
● Protective Gear
● Mat
● Flags and Banners
● Pom Poms
● Others
By End User
● Sports Teams
● Schools and Colleges
● Universities and Institutes
● Gymnastic and Acro Teams
By Region
● North America
○ U.S.
○ Canada
○ Mexico
● Europe
○ Germany
○ UK
○ France
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ South Korea
○ Japan
○ India
○ Australia
○ Asean
○ Rest of Asia-Pacific
● LAMEA
○ Brazil
○ Argentina
○ Chile
○ United Arab Emirates
○ South Africa
○ Rest of LAMEA
● Key Market Players
○ Mizuno Corporation
○ Fruit of the Loom, Inc.
○ Adidas AG
○ Nfinity
○ Iconix International
○ Puma SE
○ Nike, Inc.
○ DICKS Sporting Goods, Inc
○ ASICS Corporation
○ Wolverine World Wide, Inc.

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Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Low threat of new entrants
3.3.3. Moderate threat of substitutes
3.3.4. Moderate intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Increased participation in cheerleading
3.4.1.2. Rise in investment in cheerleading programs
3.4.1.3. Rise in Technological advancements
3.4.2. Restraints
3.4.2.1. Rapid fashion and style change
3.4.2.2. High safety standards for cheerleading equipment’s
3.4.3. Opportunities
3.4.3.1. Rise in customization and personalization
CHAPTER 4: CHEERLEADING EQUIPMENT MARKET, BY EQUIPMENT TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Apparel and Accessories
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Protective Gear
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Mat
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
4.5. Flags and Banners
4.5.1. Key market trends, growth factors and opportunities
4.5.2. Market size and forecast, by region
4.5.3. Market share analysis by country
4.6. Pom Poms
4.6.1. Key market trends, growth factors and opportunities
4.6.2. Market size and forecast, by region
4.6.3. Market share analysis by country
4.7. Others
4.7.1. Key market trends, growth factors and opportunities
4.7.2. Market size and forecast, by region
4.7.3. Market share analysis by country
CHAPTER 5: CHEERLEADING EQUIPMENT MARKET, BY END USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Schools and Colleges
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Universities and Institutes
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Gymnastic and Acro Teams
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Sports Teams
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
CHAPTER 6: CHEERLEADING EQUIPMENT MARKET, BY DISTRIBUTION CHANNEL
6.1. Overview
6.1.1. Market size and forecast
6.2. Retail Stores
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Brand Stores
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Online Stores
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Others
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
CHAPTER 7: CHEERLEADING EQUIPMENT MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Equipment Type
7.2.3. Market size and forecast, by End User
7.2.4. Market size and forecast, by Distribution Channel
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Equipment Type
7.2.5.1.2. Market size and forecast, by End User
7.2.5.1.3. Market size and forecast, by Distribution Channel
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Equipment Type
7.2.5.2.2. Market size and forecast, by End User
7.2.5.2.3. Market size and forecast, by Distribution Channel
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by Equipment Type
7.2.5.3.2. Market size and forecast, by End User
7.2.5.3.3. Market size and forecast, by Distribution Channel
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Equipment Type
7.3.3. Market size and forecast, by End User
7.3.4. Market size and forecast, by Distribution Channel
7.3.5. Market size and forecast, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by Equipment Type
7.3.5.1.2. Market size and forecast, by End User
7.3.5.1.3. Market size and forecast, by Distribution Channel
7.3.5.2. UK
7.3.5.2.1. Market size and forecast, by Equipment Type
7.3.5.2.2. Market size and forecast, by End User
7.3.5.2.3. Market size and forecast, by Distribution Channel
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Equipment Type
7.3.5.3.2. Market size and forecast, by End User
7.3.5.3.3. Market size and forecast, by Distribution Channel
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Equipment Type
7.3.5.4.2. Market size and forecast, by End User
7.3.5.4.3. Market size and forecast, by Distribution Channel
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Equipment Type
7.3.5.5.2. Market size and forecast, by End User
7.3.5.5.3. Market size and forecast, by Distribution Channel
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Equipment Type
7.3.5.6.2. Market size and forecast, by End User
7.3.5.6.3. Market size and forecast, by Distribution Channel
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Equipment Type
7.4.3. Market size and forecast, by End User
7.4.4. Market size and forecast, by Distribution Channel
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Equipment Type
7.4.5.1.2. Market size and forecast, by End User
7.4.5.1.3. Market size and forecast, by Distribution Channel
7.4.5.2. South Korea
7.4.5.2.1. Market size and forecast, by Equipment Type
7.4.5.2.2. Market size and forecast, by End User
7.4.5.2.3. Market size and forecast, by Distribution Channel
7.4.5.3. Japan
7.4.5.3.1. Market size and forecast, by Equipment Type
7.4.5.3.2. Market size and forecast, by End User
7.4.5.3.3. Market size and forecast, by Distribution Channel
7.4.5.4. India
7.4.5.4.1. Market size and forecast, by Equipment Type
7.4.5.4.2. Market size and forecast, by End User
7.4.5.4.3. Market size and forecast, by Distribution Channel
7.4.5.5. Australia
7.4.5.5.1. Market size and forecast, by Equipment Type
7.4.5.5.2. Market size and forecast, by End User
7.4.5.5.3. Market size and forecast, by Distribution Channel
7.4.5.6. Asean
7.4.5.6.1. Market size and forecast, by Equipment Type
7.4.5.6.2. Market size and forecast, by End User
7.4.5.6.3. Market size and forecast, by Distribution Channel
7.4.5.7. Rest of Asia-Pacific
7.4.5.7.1. Market size and forecast, by Equipment Type
7.4.5.7.2. Market size and forecast, by End User
7.4.5.7.3. Market size and forecast, by Distribution Channel
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Equipment Type
7.5.3. Market size and forecast, by End User
7.5.4. Market size and forecast, by Distribution Channel
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Market size and forecast, by Equipment Type
7.5.5.1.2. Market size and forecast, by End User
7.5.5.1.3. Market size and forecast, by Distribution Channel
7.5.5.2. Argentina
7.5.5.2.1. Market size and forecast, by Equipment Type
7.5.5.2.2. Market size and forecast, by End User
7.5.5.2.3. Market size and forecast, by Distribution Channel
7.5.5.3. Chile
7.5.5.3.1. Market size and forecast, by Equipment Type
7.5.5.3.2. Market size and forecast, by End User
7.5.5.3.3. Market size and forecast, by Distribution Channel
7.5.5.4. United Arab Emirates
7.5.5.4.1. Market size and forecast, by Equipment Type
7.5.5.4.2. Market size and forecast, by End User
7.5.5.4.3. Market size and forecast, by Distribution Channel
7.5.5.5. South Africa
7.5.5.5.1. Market size and forecast, by Equipment Type
7.5.5.5.2. Market size and forecast, by End User
7.5.5.5.3. Market size and forecast, by Distribution Channel
7.5.5.6. Rest of LAMEA
7.5.5.6.1. Market size and forecast, by Equipment Type
7.5.5.6.2. Market size and forecast, by End User
7.5.5.6.3. Market size and forecast, by Distribution Channel
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. Fruit of the Loom, Inc.
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.2. Nfinity
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Key strategic moves and developments
9.3. Adidas AG
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. ASICS Corporation
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Mizuno Corporation
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.6. Wolverine World Wide, Inc.
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Nike, Inc.
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. Puma SE
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. DICKS Sporting Goods, Inc
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. Iconix International
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments