Summary

MARKET OUTLOOK
Triton’s research report on the Asia-Pacific tequila infers that the market is likely to grow at a compound annual growth rate of 4.98% through the years 2021-2028. Australia & New Zealand, India, ASEAN countries, China, South Korea, Japan, and Rest of APAC shape the overall region’s market.
In India, Brown-Forman introduced a wide range of premium tequila from various brands. Moreover, the domestic consumption of tequila has grown significantly among young adults. Additionally, tequila is perceived as a refreshing drink that can be consumed with juice and tonic water. Along with this, rising disposable income and access to imported brands have influenced the demand for tequila. Furthermore, there is an increase in sing malt clubs. Hence, all these factors are likely to support the growth of the tequila market across the country.
In South Korea, millennials are inclined towards tequila and other drinks. Moreover, various brands are opting to expand their footings in the country. For instance, Patrón Tequila signed an agreement with SBK to introduce tequila and rum in the country. Additionally, the number of themed cocktails and host bars are rising, influencing the demand for tequila. This has opened new avenues for international distillers to expand operations in various cities. Therefore, the aforementioned factors hold the potential to contribute effectively to the South Korean tequila market.
COMPETITIVE OUTLOOK
The leading companies in the tequila market consist of Luxco Inc, Asahi Group Holdings Ltd, Tequila Centinela, Bacardi and Co Ltd, La Martiniquaise, Pernod Ricard SA, and Brown Forman Corporation.

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Table of Contents

TABLE OF CONTENTS
1. ASIA-PACIFIC TEQUILA MARKET - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON TEQUILA MARKET
2.2. KEY INSIGHTS
2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S EVOLUTION AS A DRINK
2.3. PORTER’S FIVE FORCES ANALYSIS
2.3.1. THREAT OF NEW ENTRANTS
2.3.2. THREAT OF SUBSTITUTES
2.3.3. BARGAINING POWER OF BUYERS
2.3.4. BARGAINING POWER OF SUPPLIERS
2.3.5. THREAT OF COMPETITIVE RIVALRY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. VENDOR SCORECARD
2.6. KEY MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT LAUNCHES
2.6.3. CONTRACTS & AGREEMENTS
2.6.4. INVESTMENTS & EXPANSIONS
2.7. MARKET DRIVERS
2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET CHALLENGES
2.8.1. RISING RAW MATERIAL COSTS
2.8.2. ANTI-ALCOHOL CAMPAIGNS
2.9. MARKET OPPORTUNITIES
2.9.1. RISING NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE OF CRISTALINO TEQUILA
3. ASIA-PACIFIC TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER PREMIUM
3.4. HIGH-END PREMIUM
4. ASIA-PACIFIC TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS & HYPERMARKETS
4.2. LIQUOR SPECIALIST STORES
4.3. ONLINE RETAILING
4.4. OTHER DISTRIBUTORS
5. ASIA-PACIFIC TEQUILA MARKET – REGIONAL OUTLOOK
5.1. CHINA
5.2. JAPAN
5.3. INDIA
5.4. SOUTH KOREA
5.5. ASEAN COUNTRIES
5.6. AUSTRALIA & NEW ZEALAND
5.7. REST OF ASIA-PACIFIC
6. COMPETITIVE LANDSCAPE
6.1. ANHEUSER BUSCH INBEV
6.2. ASAHI GROUP HOLDINGS LTD
6.3. BACARDI AND CO LTD
6.4. BEAM SUNTORY INC
6.5. BROWN FORMAN CORPORATION
6.6. CONSTELLATION BRANDS
6.7. DIAGEO PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE CUERVO
6.10. LA MARTINIQUAISE
6.11. LUXCO INC
6.12. PERNOD RICARD SA
6.13. SAZERAC COMPANY INC
6.14. TEQUILA CENTINELA
7. RESEARCH METHODOLOGY & SCOPE
7.1. RESEARCH SCOPE & DELIVERABLES
7.2. SOURCES OF DATA
7.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: ASIA-PACIFIC TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: ASIA-PACIFIC TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: ASIA-PACIFIC TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: ASIA-PACIFIC TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: ASIA-PACIFIC TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: ASIA-PACIFIC TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: ASIA-PACIFIC TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: ASIA-PACIFIC TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: ASIA-PACIFIC TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: ASIA-PACIFIC TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: ASIA-PACIFIC TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: ASIA-PACIFIC TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: CHINA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: JAPAN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: INDIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH KOREA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ASEAN COUNTRIES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: AUSTRALIA & NEW ZEALAND TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF ASIA-PACIFIC TEQUILA MARKET 2021-2028 (IN $ MILLION)