Summary

MARKET OUTLOOK
As per Triton Market Research, the market for tequila in North America is set to grow at a CAGR of 4.76% over the forecasted period 2021-2028. The United States and Canada outline the given market in the region.
In the United States, tequila has gained momentum across the country and is likely to grow in the years ahead. This is primarily because several tequila brands are expanding their footings in the country. Additionally, the growing number of nightclubs has increased the demand for various alcoholic drinks, including tequila. Other than this, the country witnessed a massive jump in tequila sales in 2020. For instance, several consumers opted for ecommerce platforms to purchase alcoholic drinks, which supported the growth of spirits like tequila. Hence, such developments are anticipated to propel the tequila market on a growth path across the US.
Likewise, Canada observed a growth in the demand for tequila, with the consumption rate exceeding the average in 2020. Moreover, the country imported the majority of tequila from Mexico. Additionally, the demand for spirit distilled from the Blue Weber agave plant is on the rise across Canada. Along with this, the demand for tequila derived from succulent desert agave has witnessed growth. Finally, several manufacturers are launching new tequila flavors, which is adding to the growing demand. Therefore, all these factors play a major role in widening the scope and development of the Canadian tequila market.
COMPETITIVE OUTLOOK
Some distinguished companies in the tequila market are Brown Forman Corporation, Pernod Ricard SA, La Martiniquaise, Tequila Centinela, Sazerac Company Inc, Constellation Brands, and Jose Cuervo.

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Table of Contents

TABLE OF CONTENTS
1. NORTH AMERICA TEQUILA INDUSTRY - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON TEQUILA MARKET
2.2. KEY INSIGHTS
2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S EVOLUTION AS A DRINK
2.3. PORTER’S FIVE FORCES ANALYSIS
2.3.1. THREAT OF NEW ENTRANTS
2.3.2. THREAT OF SUBSTITUTES
2.3.3. BARGAINING POWER OF BUYERS
2.3.4. BARGAINING POWER OF SUPPLIERS
2.3.5. THREAT OF COMPETITIVE RIVALRY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. VENDOR SCORECARD
2.6. KEY MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT LAUNCHES
2.6.3. CONTRACTS & AGREEMENTS
2.6.4. INVESTMENTS & EXPANSIONS
2.7. MARKET DRIVERS
2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET CHALLENGES
2.8.1. OVER-RELIANCE ON THE US DUE TO CONCENTRATED PRODUCTION
2.8.2. RISING RAW MATERIAL COSTS
2.8.3. ANTI-ALCOHOL CAMPAIGNS
2.9. MARKET OPPORTUNITIES
2.9.1. RISING NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE OF CRISTALINO TEQUILA
3. NORTH AMERICA TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER PREMIUM
3.4. HIGH-END PREMIUM
4. NORTH AMERICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS & HYPERMARKETS
4.2. LIQUOR SPECIALIST STORES
4.3. ONLINE RETAILING
4.4. OTHER DISTRIBUTORS
5. NORTH AMERICA TEQUILA MARKET – REGIONAL OUTLOOK
5.1. UNITED STATES
5.2. CANADA
6. COMPETITIVE LANDSCAPE
6.1. ANHEUSER BUSCH INBEV
6.2. ASAHI GROUP HOLDINGS LTD
6.3. BACARDI AND CO LTD
6.4. BEAM SUNTORY INC
6.5. BROWN FORMAN CORPORATION
6.6. CONSTELLATION BRANDS
6.7. DIAGEO PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE CUERVO
6.10. LA MARTINIQUAISE
6.11. LUXCO INC
6.12. PERNOD RICARD SA
6.13. SAZERAC COMPANY INC
6.14. TEQUILA CENTINELA
7. RESEARCH METHODOLOGY & SCOPE
7.1. RESEARCH SCOPE & DELIVERABLES
7.2. SOURCES OF DATA
7.3. RESEARCH METHODOLOGY
TABLE LIST
TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: NORTH AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: NORTH AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: NORTH AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: NORTH AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: NORTH AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: NORTH AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: NORTH AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: NORTH AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: NORTH AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: NORTH AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: NORTH AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: NORTH AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED STATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: CANADA TEQUILA MARKET 2021-2028 (IN $ MILLION)