Summary

MARKET OUTLOOK
Triton’s research report denotes that the Middle East and Africa’s tequila market is calculated to garner a compound annual growth rate of 3.95% through the years 2021-2028. South Africa, Saudi Arabia, Turkey, the United Arab Emirates, and Rest of Middle East & Africa shape the overall market in the given region.
On account of the rich drinking culture, Turkey offers a wide range of alcoholic beverages, such as tequila. Here, alcohol consumption is modest compared to European countries. As per a health study by the Organization for Economic Cooperation and Development (OECD), Turkey observed substantial growth in the consumption of tequila. Moreover, the presence of prominent companies such as Pernod Ricard opens multiple avenues for tequila manufacturers. Hence, such developments are expected to supplement the progression of the tequila market in the next few years.
In South Africa, the consumption rate of alcoholic beverages has remained steady over the years. However, the introduction of various taverns, liquor stores, and restaurants have widened the scope of tequila in the country. Besides, numerous local companies have commenced operations in the alcohol beverage industry, influencing the demand for spirits like tequila. Therefore, as stated above, these factors are driving the growth of the tequila market over the forecast period throughout South Africa.
COMPETITIVE OUTLOOK
The major companies in the tequila market consist of Diageo Plc, Bacardi and Co Ltd, Beam Suntory Inc, Luxco Inc, E and J Gallo Winery Inc, Pernod Ricard SA, and Asahi Group Holdings Ltd.

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Table of Contents

TABLE OF CONTENTS
1. MIDDLE EAST AND AFRICA TEQUILA MARKET - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON TEQUILA MARKET
2.2. KEY INSIGHTS
2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S EVOLUTION AS A DRINK
2.3. PORTER’S FIVE FORCES ANALYSIS
2.3.1. THREAT OF NEW ENTRANTS
2.3.2. THREAT OF SUBSTITUTES
2.3.3. BARGAINING POWER OF BUYERS
2.3.4. BARGAINING POWER OF SUPPLIERS
2.3.5. THREAT OF COMPETITIVE RIVALRY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. VENDOR SCORECARD
2.6. KEY MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT LAUNCHES
2.6.3. CONTRACTS & AGREEMENTS
2.6.4. INVESTMENTS & EXPANSIONS
2.7. MARKET DRIVERS
2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET CHALLENGES
2.8.1. RISING RAW MATERIAL COSTS
2.8.2. ANTI-ALCOHOL CAMPAIGNS
2.9. MARKET OPPORTUNITIES
2.9.1. RISING NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE OF CRISTALINO TEQUILA
3. MIDDLE EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER PREMIUM
3.4. HIGH-END PREMIUM
4. MIDDLE EAST AND AFRICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS & HYPERMARKETS
4.2. LIQUOR SPECIALIST STORES
4.3. ONLINE RETAILING
4.4. OTHER DISTRIBUTORS
5. MIDDLE EAST AND AFRICA TEQUILA MARKET – REGIONAL OUTLOOK
5.1. UNITED ARAB EMIRATES
5.2. SAUDI ARABIA
5.3. TURKEY
5.4. SOUTH AFRICA
5.5. REST OF MIDDLE EAST & AFRICA
6. COMPETITIVE LANDSCAPE
6.1. ANHEUSER BUSCH INBEV
6.2. ASAHI GROUP HOLDINGS LTD
6.3. BACARDI AND CO LTD
6.4. BEAM SUNTORY INC
6.5. BROWN FORMAN CORPORATION
6.6. CONSTELLATION BRANDS
6.7. DIAGEO PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE CUERVO
6.10. LA MARTINIQUAISE
6.11. LUXCO INC
6.12. PERNOD RICARD SA
6.13. SAZERAC COMPANY INC
6.14. TEQUILA CENTINELA
7. RESEARCH METHODOLOGY & SCOPE
7.1. RESEARCH SCOPE & DELIVERABLES
7.2. SOURCES OF DATA
7.3. RESEARCH METHODOLOGY




TABLE LIST
TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: MIDDLE EAST AND AFRICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: MIDDLE EAST AND AFRICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED ARAB EMIRATES TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: SAUDI ARABIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: TURKEY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SOUTH AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: REST OF MIDDLE EAST & AFRICA TEQUILA MARKET 2021-2028 (IN $ MILLION)