Summary

MARKET OUTLOOK
Triton Market Research’s report anticipates that the European tequila market would witness growth at a compound annual growth rate of 4.43% during 2021-2028. Spain, the United Kingdom, Russia, France, Germany, Italy, and Rest of Europe shape the market in this region.
In Germany, the per capita consumption of alcoholic beverages has observed significant growth in recent years. Furthermore, over the years, there has been a steady growth in the number of nightclubs and bars, which has increased the alcohol consumption rate across the nation. As per estimates, Germany was the second-largest importer of Mexico’s tequila in 2020. All these factors indicate that the surge in alcohol consumption and the growing number of bars have enhanced the demand for spirits like tequila across the nation. Hence, the market for tequila is anticipated to witness growth in Germany over the upcoming years.
On the other hand, France is home to leading tequila-producing brands, such as Pernod Ricard SA that offers a wide range of spirits. Such companies are expanding their tequila range across the countries as well as other regions through acquisitions. Moreover, similar to Germany, there is a rapid growth in the number of bars and nightclubs in the country, influencing the demand for various liquors like tequila. Thus, these developments are likely to fuel the growth of the tequila market over the forecast period across France.
COMPETITIVE OUTLOOK
Some of the major companies in the tequila market are Tequila Centinela, Sazerac Company Inc, Pernod Ricard SA, La Martiniquaise, Jose Cuervo, Brown Forman Corporation, and Constellation Brands.

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Table of Contents

TABLE OF CONTENTS
1. EUROPE TEQUILA MARKET - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON TEQUILA MARKET
2.2. KEY INSIGHTS
2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S EVOLUTION AS A DRINK
2.3. PORTER’S FIVE FORCES ANALYSIS
2.3.1. THREAT OF NEW ENTRANTS
2.3.2. THREAT OF SUBSTITUTES
2.3.3. BARGAINING POWER OF BUYERS
2.3.4. BARGAINING POWER OF SUPPLIERS
2.3.5. THREAT OF COMPETITIVE RIVALRY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. VENDOR SCORECARD
2.6. KEY MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT LAUNCHES
2.6.3. CONTRACTS & AGREEMENTS
2.6.4. INVESTMENTS & EXPANSIONS
2.7. MARKET DRIVERS
2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET CHALLENGES
2.8.1. RISING RAW MATERIAL COSTS
2.8.2. ANTI-ALCOHOL CAMPAIGNS
2.9. MARKET OPPORTUNITIES
2.9.1. RISING NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE OF CRISTALINO TEQUILA
3. EUROPE TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER PREMIUM
3.4. HIGH-END PREMIUM
4. EUROPE TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS & HYPERMARKETS
4.2. LIQUOR SPECIALIST STORES
4.3. ONLINE RETAILING
4.4. OTHER DISTRIBUTORS
5. EUROPE TEQUILA MARKET – REGIONAL OUTLOOK
5.1. UNITED KINGDOM
5.2. GERMANY
5.3. FRANCE
5.4. SPAIN
5.5. ITALY
5.6. RUSSIA
5.7. REST OF EUROPE
6. COMPETITIVE LANDSCAPE
6.1. ANHEUSER BUSCH INBEV
6.2. ASAHI GROUP HOLDINGS LTD
6.3. BACARDI AND CO LTD
6.4. BEAM SUNTORY INC
6.5. BROWN FORMAN CORPORATION
6.6. CONSTELLATION BRANDS
6.7. DIAGEO PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE CUERVO
6.10. LA MARTINIQUAISE
6.11. LUXCO INC
6.12. PERNOD RICARD SA
6.13. SAZERAC COMPANY INC
6.14. TEQUILA CENTINELA
7. RESEARCH METHODOLOGY & SCOPE
7.1. RESEARCH SCOPE & DELIVERABLES
7.2. SOURCES OF DATA
7.3. RESEARCH METHODOLOGY



TABLE LIST
TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: TOP TEQUILA BUYERS IN BELGIUM
TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: TOP TEQUILA BUYERS IN BELGIUM
TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: TOP TEQUILA BUYERS IN BELGIUM
TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: TOP TEQUILA BUYERS IN BELGIUM
TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: EUROPE TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: TOP TEQUILA BUYERS IN BELGIUM
TABLE 7: EUROPE TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: EUROPE TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: EUROPE TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: EUROPE TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: EUROPE TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: EUROPE TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: EUROPE TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: EUROPE TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: EUROPE TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: EUROPE TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: EUROPE TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: EUROPE TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: UNITED KINGDOM TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: GERMANY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: FRANCE TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 16: SPAIN TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 17: ITALY TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 18: RUSSIA TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 19: REST OF EUROPE TEQUILA MARKET 2021-2028 (IN $ MILLION)