Summary

MARKET OUTLOOK
Triton’s research report infers that the tequila market in Latin America is anticipated to display a growth trend at a CAGR of 4.70% during the evaluated phase 2021-2028. Mexico, Brazil, and Rest of Latin America shape the market in this region.
In Rest of Latin America, Chile has witnessed the highest alcohol consumption over the past few years. This high growth is mainly owing to various marketing and advertising strategies undertaken by prominent alcohol companies. Bacardi & Co Ltd, Pernod Ricard, and Diageo Plc are the major companies competing in the tequila market. Furthermore, there is a growing demand for major tequila brands like Jose Cuervo and El Jimador in Peru. Along with this, the country has witnessed high sales of tequila products through e-commerce platforms. Hence, all these factors are supplementing the growth of the tequila market across the region.
In Mexico, tequila is a traditional drink named after the Mexican city Tequila. The country’s export sales of tequila have increased over the years. Additionally, the rise in restaurants has amplified the demand for spirits like tequila. Besides, brands like El Jimador are popular in the country, owing to their cheaper costs. This drink also garnered a higher revenue in the recent past. These factors indicate the strong demand for tequila among the majority of consumers. Thus, the increase in tequila consumption will propel the tequila market over the next few years in Mexico.
COMPETITIVE OUTLOOK
The key companies in the tequila market consist of Brown Forman Corporation, Constellation Brands, Pernod Ricard SA, Jose Cuervo, Tequila Centinela, Sazerac Company Inc, and La Martiniquaise.

ページTOPに戻る

Table of Contents

TABLE OF CONTENTS
1. LATIN AMERICA TEQUILA MARKET - SUMMARY
2. INDUSTRY OUTLOOK
2.1. IMPACT OF COVID-19 ON TEQUILA MARKET
2.2. KEY INSIGHTS
2.2.1. TEQUILA BRANDS SUPPORTING WOMEN EMPOWERMENT
2.2.2. TEQUILA’S EVOLUTION AS A DRINK
2.3. PORTER’S FIVE FORCES ANALYSIS
2.3.1. THREAT OF NEW ENTRANTS
2.3.2. THREAT OF SUBSTITUTES
2.3.3. BARGAINING POWER OF BUYERS
2.3.4. BARGAINING POWER OF SUPPLIERS
2.3.5. THREAT OF COMPETITIVE RIVALRY
2.4. MARKET ATTRACTIVENESS INDEX
2.5. VENDOR SCORECARD
2.6. KEY MARKET STRATEGIES
2.6.1. ACQUISITIONS
2.6.2. PRODUCT LAUNCHES
2.6.3. CONTRACTS & AGREEMENTS
2.6.4. INVESTMENTS & EXPANSIONS
2.7. MARKET DRIVERS
2.7.1. GROWING PREFERENCE FOR PREMIUM TEQUILA
2.7.2. INTRODUCTION OF NEW EXPERIMENTAL FLAVORS
2.7.3. CHANGING PERCEPTION OF TEQUILA DUE TO HEALTH BENEFITS
2.8. MARKET CHALLENGES
2.8.1. OVER-RELIANCE ON MEXICO DUE TO CONCENTRATED PRODUCTION
2.8.2. RISING RAW MATERIAL COSTS
2.8.3. ANTI-ALCOHOL CAMPAIGNS
2.9. MARKET OPPORTUNITIES
2.9.1. RISING NUMBER OF TEQUILA STARTUPS
2.9.2. INFLUENCE OF CRISTALINO TEQUILA
3. LATIN AMERICA TEQUILA MARKET OUTLOOK - BY PRODUCT
3.1. VALUE
3.2. PREMIUM
3.3. SUPER PREMIUM
3.4. HIGH-END PREMIUM
4. LATIN AMERICA TEQUILA MARKET OUTLOOK - BY DISTRIBUTORS
4.1. SUPERMARKETS & HYPERMARKETS
4.2. LIQUOR SPECIALIST STORES
4.3. ONLINE RETAILING
4.4. OTHER DISTRIBUTORS
5. LATIN AMERICA TEQUILA MARKET – REGIONAL OUTLOOK
5.1. BRAZIL
5.2. MEXICO
5.3. REST OF LATIN AMERICA
6. COMPETITIVE LANDSCAPE
6.1. ANHEUSER BUSCH INBEV
6.2. ASAHI GROUP HOLDINGS LTD
6.3. BACARDI AND CO LTD (PATRÓN TEQUILA)
6.4. BEAM SUNTORY INC
6.5. BROWN FORMAN CORPORATION
6.6. CONSTELLATION BRANDS
6.7. DIAGEO PLC
6.8. E AND J GALLO WINERY INC
6.9. JOSE CUERVO
6.10. LA MARTINIQUAISE
6.11. LUXCO INC
6.12. PERNOD RICARD SA
6.13. SAZERAC COMPANY INC
6.14. TEQUILA CENTINELA
7. RESEARCH METHODOLOGY & SCOPE
7.1. RESEARCH SCOPE & DELIVERABLES
7.2. SOURCES OF DATA
7.3. RESEARCH METHODOLOGY

TABLE LIST
TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)

FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)


TABLE LIST
TABLE 1: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)
TABLE 2: VENDOR SCORECARD
TABLE 3: TEQUILA EXPORT COUNTRIES IN 2020 (LITERS IN MILLIONS)
TABLE 4: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2021-2028 (IN $ MILLION)
TABLE 5: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2021-2028 (IN $ MILLION)
TABLE 6: MEXICO'S EXPORTS OF TEQUILA FROM 2016-2020 (IN MILLION LITERS)
TABLE 7: LATIN AMERICA TEQUILA MARKET, BY COUNTRY, 2021-2028 (IN $ MILLION)


FIGURE LIST
FIGURE 1: MARKET ATTRACTIVENESS INDEX
FIGURE 2: LATIN AMERICA TEQUILA MARKET, BY PRODUCT, 2020 & 2028 (IN %)
FIGURE 3: LATIN AMERICA TEQUILA MARKET, BY VALUE, 2021-2028 (IN $ MILLION)
FIGURE 4: LATIN AMERICA TEQUILA MARKET, BY PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 5: LATIN AMERICA TEQUILA MARKET, BY SUPER PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 6: LATIN AMERICA TEQUILA MARKET, BY HIGH-END PREMIUM, 2021-2028 (IN $ MILLION)
FIGURE 7: LATIN AMERICA TEQUILA MARKET, BY DISTRIBUTORS, 2020 & 2028 (IN %)
FIGURE 8: LATIN AMERICA TEQUILA MARKET, BY SUPERMARKETS & HYPERMARKETS, 2021-2028 (IN $ MILLION)
FIGURE 9: LATIN AMERICA TEQUILA MARKET, BY LIQUOR SPECIALIST STORES, 2021-2028 (IN $ MILLION)
FIGURE 10: LATIN AMERICA TEQUILA MARKET, BY ONLINE RETAILING, 2021-2028 (IN $ MILLION)
FIGURE 11: LATIN AMERICA TEQUILA MARKET, BY OTHER DISTRIBUTORS, 2021-2028 (IN $ MILLION)
FIGURE 12: LATIN AMERICA TEQUILA MARKET, REGIONAL OUTLOOK, 2020 & 2028 (IN %)
FIGURE 13: BRAZIL TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 14: MEXICO TEQUILA MARKET 2021-2028 (IN $ MILLION)
FIGURE 15: REST OF LATIN AMERICA TEQUILA MARKET 2021-2028 (IN $ MILLION)