Summary

According to PayNXT360, BNPL payments in the region are expected to grow by 17.3% on an annual basis to reach US$232.5 billion in 2024.

The medium to long-term growth story of the BNPL industry in the region remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 12.3% during 2024-2029. The BNPL gross merchandise value in the region will increase from US$198.2 billion in 2023 to reach US$414.5 billion by 2029.The rising consumption and demand for credit are expected to drive the growth of the buy now pay later industry across Asia Pacific over the medium term. Firms are entering into strategic partnerships to launch new products to cater to the growing demand for BNPL products in Asia Pacific. In 2024, PayNXT360 expects startups to raise funding from venture capital and private equity firms to scale their product offerings.

The thriving e-commerce sector, in markets like India and Southeast Asia, will also support the growth trajectory of the buy now pay later industry over the medium term. In Asia Pacific, India is expected to lead the regional market growth amid rising adoption of the payment solution. Overall, PayNXT360 maintains a positive growth outlook for the market over the next three to four years.

Visa and Standard Chartered Bank entered into a partnership to bring BNPL to markets across Asia Pacific

Amid the growth demand for credit products like buy now pay later, firms are entering into strategic collaborations to enter new markets, targeting higher gross merchandise value over the next three to four years.
• Visa, in December 2023, entered into a partnership with Standard Chartered Bank to accelerate the delivery of BNPL solutions to the bank's Visa credit cardholders across the Asia Pacific region. The partnership will enable targeted consumers to make use of Visa's installment payment solution at participating stores and e-commerce merchants. Initially, the collaboration will enable credit cardholders in Malaysia and Singapore to make use of the payment service. Going forward, the firms are planning to launch in other markets across the Asia Pacific.The partnership comes at a time when awareness about BNPL solutions is growing rapidly in Asia Pacific.

BNPL startups are raising funding rounds to ramp up technology and drive adoption in India

The credit demand is growing at a rapid rate among consumers in India. The higher inflation and decline in disposable income are driving the credit demand. Consequently, to reach more consumers, BNPL firms are raising funding rounds from venture capital and private equity firms.
• SalarySe, the BNPL-focused financial services app, announced that the firm had raised US$5.25 million in a funding round in January 2024. The capital round was led by Surge Ventures and included participation from other investors like Pravega Ventures. The firm is planning to use the capital for ramping up its technology, while also targeting higher adoption of its product in the Indian market.
• Going forward, SalarySe is also aiming to launch a credit-on-UPI system for salaried employees. Consequently, the firm is entering into strategic collaborations with banking institutions, HR SaaS platforms, and employers. Notably, the National Payments Corporation of India (NPCI), launched the credit line on UPI facility in 2023 in India.

In 2024, PayNXT360 expects more venture capital and private equity funding to enter the BNPL sector in India. This will support innovation and a competitive landscape in the BNPL market over the next three to four years.

Rising consumption and credit demand supporting BNPL industry growth across Southeast Asia

The soaring smartphone and internet usage, coupled with the thriving e-commerce market and a higher percentage of the unbanked population, are offering a fertile ground for the growth of the buy now pay later market in Southeast Asia. While Indonesia is leading the growth of the market, other countries such as Malaysia and the Philippines are also experiencing strong adoption of buy now pay later schemes. This has resulted in new product launches and strategic partnerships in the sector.
• Atome Financial, for instance, revealed that it is renewing a US$100 million debt facility in partnership with HSBC Singapore. This move is aimed at growing its presence in the Philippine market. The collaboration not only supports Atome's expansion efforts but also takes advantage of HSBC Singapore's worldwide network, regional presence, and banking knowledge to enhance Atome's influence and outreach in the Philippine market.
• Fundiin, in November 2023, entered into a strategic partnership with Pharmacity in Vietnam. Fundiin’s presence at Pharmacity, one of the leading retail pharmacy chains having approximately 1000 stores across the country, will enable the BNPL firm to tap into more customers. This will also drive the firm’s gross merchandise value and volume for the BNPL provider. In Vietnam, Fundiin is offering BNPL services across different industry verticals including cinema, fashion, cosmetics, and travel among many others.
These strategic collaborations in the sector are expected to drive the competitive landscape while supporting the growth of the buy now pay later market across Southeast Asia over the medium term.

The BNPL payment industry in Asia Pacific has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This title from PayNXT360 is a bundled offering, combining the following 11 reports (660 tables and 840 charts):

1. Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Australia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. China Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. India Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Indonesia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. Japan Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. Malaysia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. Philippines Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
9. Singapore Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
10. South Korea Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
11. Thailand Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook


• Get a comprehensive understanding of market dynamics for Buy Now Pay Later: Identify market opportunities, major trends, and forecasting (2020-2029). Understand market trends through crucial KPIs like Gross Merchandise Value, Volume, and Average Value per Transaction, to stay ahead of the curve.

• Insights by end-use sectors: Evaluate new opportunities across multiple end-use sectors, and obtain market dynamics by end-use sectors in order to swiftly catch up with the latest and upcoming developments in BNPL markets.

• Market-specific strategies: Identify growth segments focused on specific opportunities, and analysing market-specific risks and important trends in the BNPL sector with our exclusive blend of quantitative forecasting and innovative insights.

• Gain knowledge of consumer attitudes and actions: This report identifies and interprets important Buy Now Pay Later KPIs, such as spend by age, gender, and income level, using data from a proprietary survey.

• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of BNPL market spend and major opportunities in Asia Pacific.

ページTOPに戻る

Table of Contents

This title from PayNXT360 is a bundled offering, combining the following 11 reports, covering 638 tables and 825 figures:

1. Asia Pacific Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Australia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. China Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. India Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Indonesia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. Japan Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. Malaysia Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. Philippines Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
9. Singapore Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
10. South Korea Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
11. Thailand Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

All global, regional, and country reports mentioned above will have the following tables of contents:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Buy Now Pay Later Industry Attractiveness
2.1 Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Buy Now Pay Later—Transaction Volume Trend Analysis, 2020-2029

3 Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2020-2029
3.2 Buy Now Pay Later Share by Revenue Segments, 2020-2029
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2020-2029
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2020-2029
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2020-2029
3.3 Buy Now Pay Later Active Consumer Base, 2020-2029
3.4 Buy Now Pay Later Bad Debt, 2020 – 2024 – 2029

4 Buy Now Pay Later Spend Analysis by Business Model, 2020-2029
4.1 Buy Now Pay Later Two-Party Business Model, 2020-2029
4.2 Buy Now Pay Later Three-Party Business Model, 2020-2029

5 Buy Now Pay Later Spend Analysis by Purpose, 2020-2029
5.1 Buy Now Pay Later Convenience, 2020-2029
5.2 Buy Now Pay Later Credit, 2020-2029

6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2020-2029
6.1 Buy Now Pay Later by Open Loop System, 2020-2029
6.2 Buy Now Pay Later by Closed Loop System, 2020-2029

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2020-2029
7.1 Buy Now Pay Later by Standalone, 2020-2029
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2020-2029
7.3 Buy Now Pay Later by Marketplaces, 2020-2029

8 Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2020-2029
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2020-2029
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2020-2029

9 Buy Now Pay Later Snapshot by End-Use Sector, 2020-2029
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2023
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2023

10 Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029
10.1 Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2020-2029
10.3 Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2020-2029

11 Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2023
11.2 Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
11.5 Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis, 2020-2029
11.6 Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis, 2020-2029
11.7 Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis, 2020-2029
11.8 Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029
11.9 Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis, 2020-2029

12 Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029
12.1 Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
12.2 Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2020-2029
12.3 Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2020-2029

13 Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029
13.1 Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis, 2020-2029
13.2 Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis, 2020-2029
13.3 Buy Now Pay Later Travel – Transaction Volume Trend Analysis, 2020-2029

14 Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029
14.1 Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029
14.2 Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis, 2020-2029
14.3 Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis, 2020-2029

15 Buy Now Pay Later in Service: Market Size and Forecast, 2020-2029
15.1 Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis, 2020-2029
15.2 Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis, 2020-2029
15.3 Buy Now Pay Later Service – Transaction Volume Trend Analysis, 2020-2029

16 Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029
16.1 Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis, 2020-2029
16.2 Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis, 2020-2029
16.3 Buy Now Pay Later Automotive – Transaction Volume Trend Analysis, 2020-2029

17 Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029
17.1 Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029
17.2 Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2020-2029
17.3 Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2020-2029

18 Buy Now Pay Later in Others: Market Size and Forecast, 2020-2029
18.1 Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis, 2020-2029
18.2 Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis, 2020-2029
18.3 Buy Now Pay Later Others – Transaction Volume Trend Analysis, 2020-2029

19 Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2020-2029
19.1 Buy Now Pay Later Spend Share by Age Group, 2023
19.1.1 Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.2 Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.3 Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.4 Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2023
19.3 Buy Now Pay Later Share by Income, 2023
19.3.1 Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.2 Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.3 Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2023
19.5 Buy Now Pay Later Adoption Rationale, 2023
19.6 Buy Now Pay Later Market – Spend by Average Monthly Expense Segments, 2023

20 Further Reading
20.1 About PayNXT360
20.2 Related Research

ページTOPに戻る

List of Tables/Graphs

This bundled offering has 58 tables across 11 regional and country reports. All regional and country reports will have the following tables:

Table 1: Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 2: Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 4: Buy Now Pay Later – Revenues (US$ Million), 2020-2029
Table 5: Buy Now Pay Later – Merchant Commission (US$ Million), 2020-2029
Table 6: Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2020-2029
Table 7: Buy Now Pay Later Pay Now – Other Income (US$ Million), 2020-2029
Table 8: Buy Now Pay Later – Active Consumer Base (Thousand), 2020-2029
Table 9: Buy Now Pay Later – Bad Debt (US$ Million), 2022-2024-2029
Table 10: Buy Now Pay Later – Two-Party Business Model (US$ Million), 2020-2029
Table 11: Buy Now Pay Later – Three-Party Business Model (US$ Million), 2020-2029
Table 12: Buy Now Pay Later – Convenience (US$ Million), 2020-2029
Table 13: Buy Now Pay Later – Credit (US$ Million), 2020-2029
Table 14: Buy Now Pay Later – Open Loop System (US$ Million), 2020-2029
Table 15: Buy Now Pay Later – Closed Loop System (US$ Million), 2020-2029
Table 16: Buy Now Pay Later – Standalone (US$ Million), 2020-2029
Table 17: Buy Now Pay Later – Banks & Payment Service Providers (US$ Million), 2020-2029
Table 18: Buy Now Pay Later – Marketplaces (US$ Million), 2020-2029
Table 19: Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2020-2029
Table 20: Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2020-2029
Table 21: Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 22: Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 23: Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 24: Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 25: Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 26: Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 27: Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 28: Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 29: Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 30: Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 31: Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 32: Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 33: Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 34: Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 35: Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 36: Buy Now Pay Later Travel – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 37: Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 38: Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 39: Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 40: Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 41: Buy Now Pay Later Service– Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 42: Buy Now Pay Later Service – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 43: Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 45: Buy Now Pay Later Automotive – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 46: Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 47: Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 48: Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 49: Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 51: Buy Now Pay Later Others – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 52: Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 56: Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 57: Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 58: Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029