Summary

According to PayNXT360, BNPL payments in the region are expected to grow by 15.2% on an annual basis to reach US$219.2 billion in 2024.

The medium to long-term growth story of the BNPL industry in the region remains strong. BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 10.1% during 2024-2029. The BNPL gross merchandise value in the region will increase from US$190.2 billion in 2023 to reach US$354.3 billion by 2029.The buy now pay later sector is poised for accelerated growth in the European market over the medium term. The rising adoption among consumers, across age groups, will drive the growth of the industry in Europe. Not just young generation shoppers, but even older cohort is turning to the payment solution to fund their everyday purchases, as inflation continues to bite their household income.

The margin pinch, caused by higher interest rates and an inflationary environment, resulted in a few global providers shutting down their operations in Europe. However, this resulted in growth opportunities for other firms, who are expected to expand aggressively across the European market, to accelerate growth rate. Overall, PayNXT360 maintains a positive growth outlook for the BNPL industry in Europe over the next three to four years.

Firms are expanding in the European market to boost usage and drive growth in the region

With the market projected to grow over the next three to four years in Europe, businesses are expanding in the region to tap into untapped markets. The expansion strategy is also driving the trend of strategic collaborations in the sector.
• Marqeta, in October 2023, entered into a strategic partnership with Scalapay to drive the buy now pay later usage in Europe. As part of the collaboration, the two firms will issue virtual cards for online and in-store transactions to Scalapay’s BNPL users. The scalable platform offered by Marqeta will support Scalapay to drive better shopping experiences for its users.
• Klarna, on the other hand, is also planning to expand its presence across the European region. The firm is seeking in-store partnerships to benefit from the growing usage of BNPL products among consumers across age groups. The move to expand aggressively in the European region comes at a time when a few firms have taken measures to cut down costs.
Zip, for instance, abandoned 10 of the 14 markets it operated in, including the United Kingdom in 2023. Clearpay, in 2023, also ceased operations in many European nations, including Italy, France, and Spain. This is offering growth opportunities for firms like Klarna, who are well-positioned to accelerate growth rate in Europe on the back of rising demand.

An increasing number of Brits are turning to buy now pay later schemes in the United Kingdom

The inflationary environment has put a strain on consumer spending power, with a vast majority of the Brits struggling to even pay their bills. As a result, millions of shoppers have turned to payment solutions like buy now pay later schemes to fund their purchases and daily lifestyle.

• According to a report from Citizens Advice, 11% of consumers have used the payment method for grocery shopping. This percentage increases to 35% among frequent BNPL users. In another report, published by the Financial Conduct Authority, nearly 14 million Brits were using the BNPL schemes to make purchases in six months, leading to January 2023.
In 2024, PayNXT360 expects the trend to further continue in the United Kingdom market. The higher uptake of the BNPL schemes is aiding the gross merchandise value and volume growth for providers. However, this is also resulting in higher delinquencies, with many users not able to make timely repayments.

BNPL startups are raising funding rounds to offer innovative payment solutions in Italy

Amid the rising demand for installment payment solutions across the region, several startups have entered into the sector to tap into the growth market. These startups are also raising funding to reach more customers in the region.

• Qomodo, the Italy-based payment aggregator, announced that the firm had raised €34.5 million in its pre-seed funding round in November 2023. The BNPL service offered by the firm is specifically directed towards in-store retailers, which is expected to drive the next growth phase of the BNPL industry across Europe over the medium term.
Going forward, PayNXT360 expects more such startups to raise funding rounds, driving the competitive landscape in the sector. Furthermore, PayNXT360 expects firms to enter into strategic partnerships, as they seek to widen the distribution of their BNPL product in the in-store segment.

The BNPL payment industry in Europe has recorded strong growth over the last four quarters, supported by increased e-commerce penetration.

This report provides a detailed data-centric analysis of the Buy Now Pay Later (BNPL) industry, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at the country level, this report provides a comprehensive understanding of BNPL market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunities by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

This title from PayNXT360 is a bundled offering, combining the following 16 reports (935 tables and 1190 charts):

1. Europe Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Austria Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. Belgium Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. Denmark Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Finland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. France Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. Germany Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. Greece Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
9. Italy Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
10. Netherlands Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
11. Norway Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
12. Poland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
13. Spain Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
14. Sweden Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
15. Switzerland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
16. United Kingdom Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook


• Get a comprehensive understanding of market dynamics for Buy Now Pay Later: Identify market opportunities, major trends, and forecasting (2020-2029). Understand market trends through crucial KPIs like Gross Merchandise Value, Volume, and Average Value per Transaction, to stay ahead of the curve.

• Insights by end-use sectors: Evaluate new opportunities across multiple end-use sectors, and obtain market dynamics by end-use sectors in order to swiftly catch up with the latest and upcoming developments in BNPL markets.

• Market-specific strategies: Identify growth segments focused on specific opportunities, and analysing market-specific risks and important trends in the BNPL sector with our exclusive blend of quantitative forecasting and innovative insights.

• Gain knowledge of consumer attitudes and actions: This report identifies and interprets important Buy Now Pay Later KPIs, such as spend by age, gender, and income level, using data from a proprietary survey.

• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of BNPL market spend and major opportunities in Europe.

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Table of Contents

This title from PayNXT360 is a bundled offering, combining the following 17 reports, covering 928 tables and 1200 figures:

1. Europe Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
2. Austria Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
3. Belgium Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
4. Denmark Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
5. Finland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
6. France Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
7. Germany Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
8. Greece Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
9. Italy Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
10. Netherlands Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
11. Norway Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
12. Poland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
13. Spain Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
14. Sweden Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
15. Switzerland Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook
16. United Kingdom Buy Now Pay Later Business and Investment Opportunities (2020-2029) Databook

All global, regional, and country reports mentioned above will have the following tables of contents:

1 About this Report
1.1 Summary
1.2 Methodology
1.3 BNPL Definitions
1.4 Disclaimer

2 Buy Now Pay Later Industry Attractiveness
2.1 Buy Now Pay Later – Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Buy Now Pay Later – Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Buy Now Pay Later—Transaction Volume Trend Analysis, 2020-2029

3 Buy Now Pay Later Operational KPIs
3.1 Buy Now Pay Later Revenues, 2020-2029
3.2 Buy Now Pay Later Share by Revenue Segments, 2020-2029
3.2.1 Buy Now Pay Later Revenue by Merchant Commission, 2020-2029
3.2.2 Buy Now Pay Later Revenue by Missed Payment Fee Revenue, 2020-2029
3.2.3 Buy Now Pay Later Revenue by Pay Now & Other Income, 2020-2029
3.3 Buy Now Pay Later Active Consumer Base, 2020-2029
3.4 Buy Now Pay Later Bad Debt, 2020 – 2024 – 2029

4 Buy Now Pay Later Spend Analysis by Business Model, 2020-2029
4.1 Buy Now Pay Later Two-Party Business Model, 2020-2029
4.2 Buy Now Pay Later Three-Party Business Model, 2020-2029

5 Buy Now Pay Later Spend Analysis by Purpose, 2020-2029
5.1 Buy Now Pay Later Convenience, 2020-2029
5.2 Buy Now Pay Later Credit, 2020-2029

6 Buy Now Pay Later Spend Analysis by Functional Attribute, 2020-2029
6.1 Buy Now Pay Later by Open Loop System, 2020-2029
6.2 Buy Now Pay Later by Closed Loop System, 2020-2029

7 Buy Now Pay Later Spend Analysis by Distribution Model, 2020-2029
7.1 Buy Now Pay Later by Standalone, 2020-2029
7.2 Buy Now Pay Later by Banks & Payment Service Providers, 2020-2029
7.3 Buy Now Pay Later by Marketplaces, 2020-2029

8 Buy Now Pay Later Spend Analysis by Sales Channel
8.1 Buy Now Pay Later Market Share by Sales Channel, 2020-2029
8.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2020-2029
8.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2020-2029

9 Buy Now Pay Later Snapshot by End-Use Sector, 2020-2029
9.1 Buy Now Pay Later Market Share by End-Use Sector, 2023
9.2 Buy Now Pay Later Sales Uplift by End-Use Segment, 2023

10 Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2020-2029
10.1 Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis, 2020-2029
10.3 Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis, 2020-2029

11 Buy Now Pay Later Market Size and Forecast by Retail Product Categories
11.1 Buy Now Pay Later Share by Retail Product Category, 2023
11.2 Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis, 2020-2029
11.5 Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis, 2020-2029
11.6 Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis, 2020-2029
11.7 Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis, 2020-2029
11.8 Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis, 2020-2029
11.9 Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis, 2020-2029

12 Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2020-2029
12.1 Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis, 2020-2029
12.2 Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis, 2020-2029
12.3 Buy Now Pay Later Home Improvement – Transaction Volume Trend Analysis, 2020-2029

13 Buy Now Pay Later in Travel: Market Size and Forecast, 2020-2029
13.1 Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis, 2020-2029
13.2 Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis, 2020-2029
13.3 Buy Now Pay Later Travel – Transaction Volume Trend Analysis, 2020-2029

14 Buy Now Pay Later in Media and Entertainment: Market Size and Forecast, 2020-2029
14.1 Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis, 2020-2029
14.2 Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis, 2020-2029
14.3 Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis, 2020-2029

15 Buy Now Pay Later in Service: Market Size and Forecast, 2020-2029
15.1 Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis, 2020-2029
15.2 Buy Now Pay Later Service – Average Value Per Transaction Trend Analysis, 2020-2029
15.3 Buy Now Pay Later Service – Transaction Volume Trend Analysis, 2020-2029

16 Buy Now Pay Later in Automotive: Market Size and Forecast, 2020-2029
16.1 Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis, 2020-2029
16.2 Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis, 2020-2029
16.3 Buy Now Pay Later Automotive – Transaction Volume Trend Analysis, 2020-2029

17 Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2020-2029
17.1 Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis, 2020-2029
17.2 Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis, 2020-2029
17.3 Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis, 2020-2029

18 Buy Now Pay Later in Others: Market Size and Forecast, 2020-2029
18.1 Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis, 2020-2029
18.2 Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis, 2020-2029
18.3 Buy Now Pay Later Others – Transaction Volume Trend Analysis, 2020-2029

19 Buy Now Pay Later Analysis by Consumer Attitude and Behaviour, 2020-2029
19.1 Buy Now Pay Later Spend Share by Age Group, 2023
19.1.1 Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.2 Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.3 Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis, 2020-2029
19.1.4 Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis, 2020-2029
19.2 Buy Now Pay Later Spend Share by Default Rate by Age Group, 2023
19.3 Buy Now Pay Later Share by Income, 2023
19.3.1 Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.2 Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis, 2020-2029
19.3.3 Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis, 2020-2029
19.4 Buy Now Pay Later Gross Merchandise Value Share by Gender, 2023
19.5 Buy Now Pay Later Adoption Rationale, 2023
19.6 Buy Now Pay Later Market – Spend by Average Monthly Expense Segments, 2023

20 Further Reading
20.1 About PayNXT360
20.2 Related Research

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List of Tables/Graphs

This bundled offering has 58 tables across 16 regional and country reports. All regional and country reports will have the following tables:

Table 1: Buy Now Pay Later – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 2: Buy Now Pay Later – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 3: Buy Now Pay Later – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 4: Buy Now Pay Later – Revenues (US$ Million), 2020-2029
Table 5: Buy Now Pay Later – Merchant Commission (US$ Million), 2020-2029
Table 6: Buy Now Pay Later – Missed Payment Fee Revenue (US$ Million), 2020-2029
Table 7: Buy Now Pay Later Pay Now – Other Income (US$ Million), 2020-2029
Table 8: Buy Now Pay Later – Active Consumer Base (Thousand), 2020-2029
Table 9: Buy Now Pay Later – Bad Debt (US$ Million), 2022-2024-2029
Table 10: Buy Now Pay Later – Two-Party Business Model (US$ Million), 2020-2029
Table 11: Buy Now Pay Later – Three-Party Business Model (US$ Million), 2020-2029
Table 12: Buy Now Pay Later – Convenience (US$ Million), 2020-2029
Table 13: Buy Now Pay Later – Credit (US$ Million), 2020-2029
Table 14: Buy Now Pay Later – Open Loop System (US$ Million), 2020-2029
Table 15: Buy Now Pay Later – Closed Loop System (US$ Million), 2020-2029
Table 16: Buy Now Pay Later – Standalone (US$ Million), 2020-2029
Table 17: Buy Now Pay Later – Banks & Payment Service Providers (US$ Million), 2020-2029
Table 18: Buy Now Pay Later – Marketplaces (US$ Million), 2020-2029
Table 19: Buy Now Pay Later – Gross Merchandise Value by Online Channel (US$ Million), 2020-2029
Table 20: Buy Now Pay Later – Gross Merchandise Value by POS Channel (US$ Million), 2020-2029
Table 21: Buy Now Pay Later Retail Shopping – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 22: Buy Now Pay Later Retail Shopping – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 23: Buy Now Pay Later Retail Shopping – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 24: Buy Now Pay Later Retail Shopping - Apparel, Footwear & Accessories – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 25: Buy Now Pay Later Retail Shopping - Consumer Electronics – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 26: Buy Now Pay Later Retail Shopping - Toys, Kids, and Babies – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 27: Buy Now Pay Later Retail Shopping - Jewellery – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 28: Buy Now Pay Later Retail Shopping - Sporting Goods – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 29: Buy Now Pay Later Retail Shopping - Entertainment & Gaming – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 30: Buy Now Pay Later Retail Shopping - Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 31: Buy Now Pay Later Home Improvement – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 32: Buy Now Pay Later Home Improvement – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 33: Buy Now Pay Later Retail Shopping Home Improvement – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 34: Buy Now Pay Later Travel – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 35: Buy Now Pay Later Travel – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 36: Buy Now Pay Later Travel – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 37: Buy Now Pay Later Media and Entertainment – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 38: Buy Now Pay Later Media and Entertainment – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 39: Buy Now Pay Later Media and Entertainment – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 40: Buy Now Pay Later Service – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 41: Buy Now Pay Later Service– Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 42: Buy Now Pay Later Service – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 43: Buy Now Pay Later Automotive – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 44: Buy Now Pay Later Automotive – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 45: Buy Now Pay Later Automotive – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 46: Buy Now Pay Later Healthcare and Wellness – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 47: Buy Now Pay Later Healthcare and Wellness – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 48: Buy Now Pay Later Healthcare and Wellness – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 49: Buy Now Pay Later Others – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Buy Now Pay Later Others – Average Value Per Transaction Trend Analysis (US$), 2020-2029
Table 51: Buy Now Pay Later Others – Transaction Volume Trend Analysis (Thousand), 2020-2029
Table 52: Buy Now Pay Later by Age Group – Gen Z (15-27) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Buy Now Pay Later by Age Group – Millennials (28–44) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Buy Now Pay Later by Age Group – Gen X (45 – 60) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Buy Now Pay Later by Age Group – Baby Boomers (60+) – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 56: Buy Now Pay Later by Income Level – Tier 1 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 57: Buy Now Pay Later by Income Level – Tier 2 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 58: Buy Now Pay Later by Income Level – Tier 3 – Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029