ブラジルのプリペイドカードとデジタル財布ビジネスと投資機会データブック市場規模・予測、消費者態度・行動、小売支出 - 2023年第2四半期最新版

Brazil Prepaid Card and Digital Wallet Business and Investment Opportunities Databook Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q2 2023 Update

PayNXT360によると、ブラジルのプリペイドカード市場（金額ベース）は2018年から2022年にかけて年平均成長率7.5％で増加した。2023年から2027年の予測期間では、同市場のCAGRは12.9％を記録し、2022年の235.7億米... もっと見る

出版社	出版年月	電子版価格	ページ数	言語
PayNXT360 ペイネクスト360	2023年8月23日	US$2,400 シングルユーザライセンスライセンス・価格情報注文方法はこちら	120	英語

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サマリー

PayNXT360によると、ブラジルのプリペイドカード市場（金額ベース）は2018年から2022年にかけて年平均成長率7.5％で増加した。2023年から2027年の予測期間では、同市場のCAGRは12.9％を記録し、2022年の235.7億米ドルから増加し、2027年には440.1億米ドルに達すると予測されている。

ブラジルは、ラテンアメリカ地域におけるデジタル決済革命を主導している。ブラジル政府は、中央銀行が立ち上げた即時決済プラットフォームPixを通じてプリペイドカード市場の成長を促進している。オンライン・セグメントにおける取引量の増加とともに、2022年には実店舗部門でもプリペイド決済手段の普及が進んでいる。

革新的なフィンテック企業や世界的な決済プロバイダーとの戦略的提携がブラジルのプリペイドカード市場の成長を牽引しており、この傾向は短中期的な観点からさらに続くと予測される。さらに、ベンチャーキャピタルやプライベートエクイティ企業によるブラジルのフィンテックエコシステムへの投資が、今後3～4年の業界の成長を支えるだろう。

プリペイドカードのインターチェンジフィーに関する新たな規制は、ブラジルのフィンテック企業の収益成長を抑制すると予想される。

2022年9月、ブラジル中央銀行は、フィンテック企業が国内ユーザーに提供するプリペイドカードのインターチェンジ手数料に0.7%の上限を設けると発表した。2023年4月に施行される予定のこの新規制は、ブラジルで成長を続けるプリペイドカード業界にとって大きな後退となる。現在、プリペイドカードのインターチェンジ手数料には上限が設けられていない。

フィンテック企業にとって、プリペイドカードのインターチェンジ手数料は収益の大きな部分を占めている。ブラジルの大手プリペイドカード・プロバイダーのひとつであるNubankは、6月30日に終了した会計年度において、総収入の7％をインターチェンジフィーによって得ている。同社によると、中央銀行が年度内に上限を施行した場合、同社全体の収益は2.9％の影響を受けたという。PagSeguro DigitalとInter & Coは、プリペイドカード取引のインターチェンジ手数料の上限によって影響を受ける他のプレーヤーである。
注目すべきは、フィンテック企業が国内で台頭する中、従来の銀行機関がインターチェンジ手数料の上限を設定するよう中央銀行に迫ったことである。中央銀行が発表した新規制により、銀行のデビットカードインターチェンジ手数料は取引ごとに0.5％が上限となる。

この動きは、より多くの小売店や加盟店がプリペイドカード決済を受け入れることを促し、取引量と取引額を増加させるだろうが、フィンテック企業の収益に大きな影響を与えるだろう。

決済プロバイダーは、ブラジルでのプリペイドカード発売を通じて金融包摂を促進しようとしている。

ブラジルはラテンアメリカのデジタル決済革命をリードしている。デジタル決済ソリューションへの移行が進む中、決済事業者は革新的なプリペイド決済手段を発売している。例えば
- 2022年11月、オンライン決済ソリューション・プロバイダーのAstroPayは、マスターカードと戦略的提携を結んだと発表した。この提携により、両社はブラジルでプリペイドカード・ソリューションを開始し、消費者はMastercardが利用できる場所であればどこでも支払いができるようになった。
- 2022年12月、ブラジルの大手電子財布サービスPay4Funは、ポメロとの提携によりプリペイドカード・ソリューションを開始したと発表した。このプリペイドカードは、同国における金融包摂を推進することを目的としており、消費者は世界中でこの支払い方法を利用することができる。

このようなプリペイド決済手段に対する需要は消費者の間で高まっており、PayNXT360は短期的・中期的な観点から、ブラジル市場でこのようなサービスがさらに開始されることを期待している。

フィンテック企業は、ブラジルの若者の金融包摂をさらに推進するために資金を調達している。

ブラジルの若者に金融の自立を教え、金融包摂を推進するため、フィンテック企業は10代とZ世代の消費者をターゲットにしている。これらの企業はまた、成長をさらに加速させるために資本を調達している。
- 2022年8月、ブラジルを拠点とするフィンテック企業NG.CASHは、Andreesen HorowitzとMonasheesが主導したシード資金調達ラウンドで1,000万米ドルを調達したと発表した。10～24歳のブラジルの若者にモバイルウォレットとプリペイドカードを提供する同社は、この資金を活用して、同国における金融包摂を推進しながら、成長をさらに加速させる計画だ。2022年8月現在、同社はすでに900,000人の強力なユーザーを抱えている。

PayNXT360は、今後3～4年の間にさらに資金調達を行うことを期待している。しかし、NG.CASHは、ブラジルの中央銀行が導入したインターチェンジ手数料の上限により、収益が減少することも予想される。

本レポートは、プリペイド決済手段の詳細なデータ中心の分析を提供し、小売および企業の消費者セグメントにおけるプリペイドカードとデジタルウォレットを通じた支出をカバーしている。さらに、ブラジルの消費者行動と小売支出動向のスナップショットも提供しています。国レベルで100以上のKPIを掲載し、プリペイドカードとデジタルウォレットカードの市場ダイナミクスを包括的に理解しています。

- 市場ダイナミクスブラジルのプリペイドカードおよびデジタルウォレット業界の規模と構造、業界ダイナミクス、市場動向、消費者の態度と行動、競争状況について包括的な見解を提供します。

- デジタルウォレットのセグメント：デジタルウォレットにおける5つの主要な支出カテゴリについて、金額、取引量、取引あたりの平均金額を提供。これには、小売、旅行、エンターテインメントとゲーム、レストラン、リチャージと請求書決済が含まれます。

- オープンループとクローズドループのプリペイドカード：市場推計と予測でビジネスチャンスを評価 13のオープンループとクローズドループのプリペイド市場セグメント。カード発行枚数、取引件数、ロードバリュー、取引額の4つの重要なKPIを詳述。

- 消費者の態度と行動：独自の調査結果から、年齢別、性別、所得水準別の支出額など、主要なプリペイドKPIを特定・解釈。

- 小売支出：消費者行動とプリペイドカード利用動向の変化に関する詳細な洞察を提供するため、小売店での利用を11のカテゴリーに分類しています。

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1.About this Report
1.1.Methodology
1.2.Definitions
1.3.Disclaimer

2.Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1.Brazil Prepaid Payment Instrument – Transaction Value Trend Analysis, 2018-2027
2.2.Brazil Prepaid Payment Instrument – Transaction Volume Trend Analysis, 2018-2027
2.3.Brazil Prepaid Payment Instrument – Average Value per Transaction, 2018-2027
2.4.Market Share Analysis by Prepaid Card vs. Digital Wallet, 2018-2027

3.Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.Brazil Digital Wallet – Transaction Value Trend Analysis, 2018-2027
3.2.Brazil Digital Wallet – Transaction Volume Trend Analysis, 2018-2027
3.3.Brazil Digital Wallet – Average Value per Transaction, 2018-2027
3.4.Brazil Digital Wallet Market Share Analysis by Key Segments

4.Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1.Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1.Retail Payments – Transaction Value Trend Analysis, 2018-2027
4.1.2.Retail Payments – Transaction Volume Trend Analysis, 2018-2027
4.1.3.Retail Payments – Average Value per Transaction, 2018-2027
4.2.Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1.Travel Payments – Transaction Value Trend Analysis, 2018-2027
4.2.2.Travel Payments – Transaction Volume Trend Analysis, 2018-2027
4.2.3.Travel Payments – Average Value per Transaction, 2018-2027
4.3.Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1.Restaurants & Bars payments – Transaction Value Trend Analysis, 2018-2027
4.3.2.Restaurants & Bars payments – Transaction Volume Trend Analysis, 2018-2027
4.3.3.Restaurants & Bars payments – Average Value per Transaction, 2018-2027
4.4.Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1.Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis, 2018-2027
4.4.2.Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis, 2018-2027
4.4.3.Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2018-2027
4.5.Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1.Recharge and Bill Payments – Transaction Value Trend Analysis, 2018-2027
4.5.2.Recharge and Bill Payments – Transaction Volume Trend Analysis, 2018-2027
4.5.3.Recharge and Bill Payments – Average Value per Transaction, 2018-2027

5.Brazil Prepaid Card Industry Market Attractiveness
5.1.Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1.Brazil Prepaid Card – Transaction Value Trend Analysis, 2018-2027
5.1.2.Brazil Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
5.1.3.Brazil Prepaid Card – Average Value per Transaction, 2018-2027
5.1.4.Brazil Prepaid Card – Number of Cards, 2018-2027
5.2.Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2018-2027
5.3.Market Share Analysis by Prepaid Card Categories

6.Brazil Open Loop Prepaid Card Future Growth Dynamics, 2018-2027
6.1.Trend Analysis by Key Performance Indicators
6.1.1.Open Loop Prepaid Card – Transaction Value Trend Analysis, 2018-2027
6.1.2.Open Loop Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
6.1.3.Open Loop Prepaid Card – Average Value per Transaction, 2018-2027
6.1.4.Open Loop Prepaid Card – Number of Cards, 2018-2027

7.Brazil Closed Loop Prepaid Card Future Growth Dynamics, 2018-2027
7.1.Trend Analysis by Key Performance Indicators
7.1.1.Closed Loop Prepaid Card – Transaction Value Trend Analysis, 2018-2027
7.1.2.Closed Loop Prepaid Card – Transaction Volume Trend Analysis, 2018-2027
7.1.3.Closed Loop Prepaid Card – Average Value per Transaction, 2018-2027
7.1.4.Closed Loop Prepaid Card – Number of Cards, 2018-2027

8.Brazil Prepaid Card Consumer Usage Trends
8.1.Prepaid Card Spend Analysis by Age Group
8.2.Prepaid Card Transaction Value Analysis by Income Group
8.3.Prepaid Card Transaction Value Analysis by Gender

9.Brazil Prepaid Card Retail Spend Dynamics

10.Brazil General Purpose Prepaid Card Market Size and Forecast, 2018-2027
10.1.General Purpose Prepaid Card – Transaction Value Trend Analysis, 2018-2027
10.2.General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
10.2.1.General Purpose Prepaid Card Market Size and Forecast – Unbanked / Underbanked Segment, 2018-2027
10.2.2.General Purpose Prepaid Card Market Size and Forecast – Banked Segment, 2018-2027

11.Brazil Gift Card Market Size and Forecast, 2018-2027
11.1.Gift Card – Transaction Value Trend Analysis, 2018-2027
11.2.Gift Card Market Size and Forecast by Functional Attribute
11.2.1.Open Loop Gift Card – Transaction Value Trend Analysis, 2018-2027
11.2.2.Closed Loop Gift Card – Transaction Value Trend Analysis, 2018-2027
11.3.Gift Card Market Size and Forecast by Consumer Segments
11.3.1.Gift Card Market Size Trend Analysis by Retail Consumer Segment
11.3.2.Gift Card Market Size Trend Analysis by Corporate Consumer Segment
11.4.Gift Card Market Share Analysis by Retail Categories
11.5.Gift Card Market Share Analysis by Gifting Occasion
11.5.1.Retail Gift Card Market Share Analysis by Gifting Occasion
11.5.2.Corporate Gift Card Market Share Analysis by Gifting Occasion

12.Brazil Entertainment and Gaming Prepaid Card Market Size and Forecast, 2018-2027

13.Brazil Teen and Campus Prepaid Card Market Size and Forecast, 2018-2027
13.1.Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027
13.2.Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
13.2.1.Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027
13.2.2.Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis, 2018-2027

14.Brazil Business and Administrative Expense Prepaid Card Market Size and Forecast, 2018-2027
14.1.Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis, 2018-2027
14.2.Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
14.2.1.Business and Administrative Expense Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
14.2.2.Business and Administrative Expense Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
14.2.3.Business and Administrative Expense Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
14.2.4.Business and Administrative Expense Prepaid Card Market Size and Forecast – Government Segment, 2018-2027

15.Brazil Payroll Prepaid Card Market Size and Forecast, 2018-2027
15.1.Payroll Prepaid Card – Transaction Value Trend Analysis, 2018-2027
15.2.Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
15.2.1.Payroll Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
15.2.2.Payroll Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
15.2.3.Payroll Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
15.2.4.Payroll Prepaid Card Market Size and Forecast – Government Segment, 2018-2027

16.Brazil Meal Prepaid Card Market Size and Forecast, 2018-2027
16.1.Meal Prepaid Card – Transaction Value Trend Analysis, 2018-2027
16.2.Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
16.2.1.Meal Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
16.2.2.Meal Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
16.2.3.Meal Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
16.2.4.Meal Prepaid Card Market Size and Forecast – Government Segment, 2018-2027

17.Brazil Travel Forex Prepaid Card Market Size and Forecast, 2018-2027
17.1.Travel Forex Prepaid Card – Transaction Value Trend Analysis, 2018-2027
17.2.Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
17.2.1.Travel Forex Prepaid Card Market Size and Forecast – Retail, 2018-2027
17.2.2.Travel Forex Prepaid Card Market Size and Forecast – Small Scale Business Segment, 2018-2027
17.2.3.Travel Forex Prepaid Card Market Size and Forecast – Mid-Tier Business Segment, 2018-2027
17.2.4.Travel Forex Prepaid Card Market Size and Forecast – Enterprise Business Segment, 2018-2027
17.2.5.Travel Forex Prepaid Card Market Size and Forecast – Government Segment, 2018-2027

18.Brazil Transit and Tolls Prepaid Card Market Size and Forecast, 2018-2027

19.Brazil Healthcare and Wellness Prepaid Card Market Size and Forecast, 2018-2027

20.Brazil Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2018-2027

21.Brazil Fuel Prepaid Cards Market Size and Forecast, 2018-2027

22.Brazil Utilities, and Other Prepaid Cards Market Size and Forecast, 2018-2027

23.Further Reading
23.1.About PayNXT360
23.2.Related Research

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図表リスト

Table 1: Brazil Prepaid Payment Instrument – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 2: Brazil Prepaid Payment Instrument – Transaction Volume Trend Analysis (Million), 2018-2027
Table 3: Brazil Prepaid Payment Instrument – Average Value per Transaction, 2018-2027
Table 4: Brazil Prepaid Card – Market Share Analysis by Prepaid Card vs. Digital Wallet, 2018-2027
Table 5: Brazil Digital Wallet – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 6: Brazil Digital Wallet – Transaction Volume Trend Analysis (Million), 2018-2027
Table 7: Brazil Digital Wallet – Average Value per Transaction, 2018-2027
Table 8: Retail Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 9: Retail Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 10: Retail Payments – Average Value per Transaction, 2018-2027
Table 11: Travel Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 12: Travel Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 13: Travel Payments – Average Value per Transaction, 2018-2027
Table 14: Restaurants & Bars payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 15: Restaurants & Bars payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 16: Restaurants & Bars payments – Average Value per Transaction, 2018-2027
Table 17: Entertainment, Gaming, & Event Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 18: Entertainment, Gaming, & Event Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 19: Entertainment, Gaming, & Event Payments – Average Value per Transaction, 2018-2027
Table 20: Recharge and Bill Payments – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 21: Recharge and Bill Payments – Transaction Volume Trend Analysis (Million), 2018-2027
Table 22: Recharge and Bill Payments – Average Value per Transaction, 2018-2027
Table 24: Brazil Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 25: Brazil Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 26: Brazil Prepaid Card – Average Value per Transaction, 2018-2027
Table 27: Brazil Prepaid Card – Number of Cards, 2018-2027
Table 28: Brazil Prepaid Card – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2018-2027
Table 29: Brazil Open Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 30: Brazil Open Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 31: Brazil Open Loop Prepaid Card – Average Value per Transaction, 2018-2027
Table 32: Brazil Open Loop Prepaid Card – Number of Cards, 2018-2027
Table 33: Brazil Closed Loop Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 34: Brazil Closed Loop Prepaid Card – Transaction Volume Trend Analysis (Million), 2018-2027
Table 35: Brazil Closed Loop Prepaid Card – Average Value per Transaction, 2018-2027
Table 36: Brazil Closed Loop Prepaid Card – Number of Cards, 2018-2027
Table 37: Brazil General Purpose Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 38: Brazil General Purpose Prepaid Card – Market Size and Forecast by Unbanked / Underbanked Consumer Segment (US$ Million), 2018-2027
Table 39: Brazil General Purpose Prepaid Card – Market Size and Forecast by Banked Consumer Segment (US$ Million), 2018-2027
Table 40: Brazil Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 41: Brazil Open Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 42: Brazil Closed Loop Gift Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 43: Brazil Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2018-2027
Table 44: Brazil Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2018-2027
Table 45: Brazil Entertainment and Gaming Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 46: Brazil Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 47: Brazil Open Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 48: Brazil Closed Loop Teen and Campus Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 49: Brazil Business and Administrative Expense Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 50: Brazil Business and Administrative Expense Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 51: Brazil Business and Administrative Expense Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 52: Brazil Business and Administrative Expense Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 53: Brazil Business and Administrative Expense Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 54: Brazil Payroll Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 55: Brazil Payroll Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 56: Brazil Payroll Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 57: Brazil Payroll Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 58: Brazil Payroll Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 59: Brazil Meal Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 60: Brazil Meal Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 61: Brazil Meal Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 62: Brazil Meal Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 63: Brazil Meal Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 64: Brazil Travel Forex Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 65: Brazil Travel Forex Prepaid Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2018-2027
Table 66: Brazil Travel Forex Prepaid Card – Market Size and Forecast by Small Scale Business Consumer Segment (US$ Million), 2018-2027
Table 67: Brazil Travel Forex Prepaid Card – Market Size and Forecast by Mid-Tier Business Consumer Segment (US$ Million), 2018-2027
Table 68: Brazil Travel Forex Prepaid Card – Market Size and Forecast by Enterprise Business Consumer Segment (US$ Million), 2018-2027
Table 69: Brazil Travel Forex Prepaid Card – Market Size and Forecast by Government Segment (US$ Million), 2018-2027
Table 70: Brazil Transit and Tolls Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 71: Brazil Healthcare and Wellness Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 72: Brazil Social Security and Other Government Benefit Programs Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 73: Brazil Fuel Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2018-2027
Table 74: Brazil Utilities, and Other Prepaid Cards – Transaction Value Trend Analysis (US$ Million), 2018-2027

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Table of Contents
List of Tables/Graphs

Summary

According to PayNXT360, the prepaid card market (value terms) in Brazil increased at a CAGR of 7.5% during 2018-2022. Over the forecast period of 2023 to 2027, the market is expected to record a CAGR of 12.9%, increasing from US$23.57 billion in 2022 to reach US$44.01 billion by 2027.

Brazil is leading the digital payment revolution in the Latin American region. The Brazilian government is promoting the growth of the prepaid card market through Pix, the instant payment platform launched by the central bank. Along with the growing transaction volume in the online segment, prepaid payment instrument penetration has also increased in the brick-and-mortar sector in 2022.

Innovative fintech firms and strategic collaborations with global payments providers are driving the growth of the prepaid card market in Brazil, and the trend is projected to further continue from the short to medium-term perspective. Furthermore, the investment from venture capital and private equity firms into the Brazilian fintech ecosystem will support the industry growth over the next three to four years.

New regulation on prepaid card interchange fees is expected to dampen revenue growth for fintech firms in Brazil

In September 2022, the Brazilian central bank announced a 0.7% limit for interchange fees on a prepaid cards that are provided by fintech firms to their users in the country. The new regulation, which is expected to come into effect in April 2023, is a major setback for the growing prepaid card industry in Brazil. At present, there is no limit set on prepaid card interchange fees.

For fintech firms interchange fees on the prepaid card represents a major chunk of their revenue. Nubank, one of the leading prepaid card providers in the country, earned 7% of its total revenue through interchange fees during the financial year that ended June 30. According to the firm, the overall revenue for the firm would have been affected by 2.9%, if the central bank enforced the cap during the year. PagSeguro Digital and Inter & Co are among the other players that will be impacted due to the cap on interchange fees on prepaid card transactions.
Notably, conventional banking institutions pressed the central bank to set a cap on interchange fees, amid the rise of fintech firms in the country. The bank’s debit card interchange fees will be capped at 0.5% per transaction under the new regulations announced by the central bank.

While the move will encourage more retailers and merchants to accept prepaid card payments, thereby driving transaction volume and value, it is will have a significant impact on the revenue of fintech firms.

Payment providers are seeking to boost financial inclusion through prepaid card launches in Brazil

Brazil is leading the Latin American digital payment revolution. Amid the growing shift to digital payment solutions, payment providers are launching innovative prepaid payment instruments. For instance,
• In November 2022, AstroPay, the online payment solution provider, announced that the firm had entered into a strategic alliance with Mastercard. Under the partnership, the two firms have launched a prepaid card solution in Brazil, thereby allowing consumers to pay wherever Mastercard is accepted.
• In December 2022, Pay4Fun, the leading e-wallet service in Brazil, announced that the firm has also launched a prepaid card solution in partnership with Pomelo. The prepaid card aims to drive financial inclusion in the country, and consumers can use the payment method around the world.

With the demand for such prepaid payment instruments growing among consumers, PayNXT360 expects more such launches in the Brazilian market from the short to medium-term perspective.

Fintech firms are raising capital to further drive financial inclusion among young Brazilians

To teach young Brazilians about financial independence and drive financial inclusion, fintech firms target teens and Gen Z consumers. These firms are also raising capital to further accelerate their growth.
• In August 2022, NG.CASH, a fintech firm based in Brazil, announced that the firm had raised US$10 million in a seed funding round, which was led by Andreesen Horowitz and Monashees. The firm, which provides a mobile wallet and prepaid card to young Brazilians aged 10 – 24, is planning to use the capital to further accelerate its growth while driving financial inclusion in the country. As of August 2022, the firm already has a strong user base of 900,000.

PayNXT360 expects the firm to further raise a funding round over the next three to four years. However, NG.CASH is also expected to experience a decline in its revenue due to the interchange fee cap introduced by the central bank in Brazil.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Brazil. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Brazil.

• Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.

• Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.

• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.

• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

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ブラジルのプリペイドカードとデジタル財布ビジネスと投資機会データブック 市場規模・予測、消費者態度・行動、小売支出 - 2023年第2四半期最新版

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ご注文は、お電話またはWEBから承ります。お見積もりの作成もお気軽にご相談ください。

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