Summary

The wood coatings market is projected to register a CAGR of 3.0% between 2024 and 2030, in terms of value. The wood coatings market size is projected to reach USD 15.18 billion by 2030 at a CAGR of 3.0% from USD 12.74 billion in 2024. Stains & Varnishes, by type segment is estimated to account for the largest share as well as fastest growing in terms of value of the wood coatings market in 2023.

The Stains & Varnishes sector is anticipated to have the biggest and fastest-growing market share for wood coatings in 2023. This expansion is being driven by the need to maintain and improve the aesthetics of wood surfaces, especially those found in flooring, cabinets, and furniture. Stains are typically preferred when applied decoratively because they provide rich, vivid colors while preserving the wood's inherent grain. Varnishes, on the other hand, ensure long-lasting finishes by offering the most robust defense against abrasion, moisture, UV radiation, etc. The main elements driving the segment's growth would include versatility and simplicity of application, as well as the rise in demand for high-end, premium wood goods.

Wood preservatives by type are the second highest contributors to the wood coatings market, as these products are essential in prolonging wood product life. Wood preservatives shield it from termite and insect infestations, fungal attack, and moisture action, thereby ensuring the prolonged durability of wood, especially for outdoor environments and high-moisture places. In addition, demand for treated wood in construction, furniture making, and decking drives this segment. Along with this, the fast growing awareness about the requirement of sustainable and green wood protection measures has further encouraged the adoption of such preservations that are non-toxic. Regulatory standards and environment concerns also push for safer, low-VOC wood preservatives, thus contributing to the increase in demand for these preservatives. Because of the growing interest of the industries, in much higher focus than before, in the longevity and performance of wood, the segment of wood preservatives is witnessing continuous significant growth.

“Flooring & Decks, by application is fastest growing application segment of wood coating market”
Flooring & Decks is the fastest-growing category among all of the wood finishing applications. The growing need for an aesthetically pleasing and long-lasting finish has pushed their use as wood finish in residential and commercial settings. Floor wood, as well as outdoor decks, are susceptible to wear, stains, moisture damage, and UV radiation, thus protective coatings must be placed to defend against these elements. Premium wood coatings for floors or decks are greatly favored by homeowners for their houses as natural finishes and increased durability become the current trend. The tendency of do-it-yourself home renovations and remodeling is another factor driving it. Additionally, the rapid increase of this segment in the market is fueled by innovations in coatings that afford better performance as well as sustainability, and are easy to apply.

“North America, by region is forecasted to be the fastest growing segment of wood coating market during the forecast period.”
The market for wood coatings is anticipated to develop at the fastest rate in North America during the forecast period because to the high demand in a variety of applications, including commercial, industrial, and residential. The market is driven by expanding trends in home remodeling, increased activity in the construction industry, and rising investments in high-end timber flooring and furnishings. Furthermore, the industry will continue to advance due to rising customer tastes and governmental pressure for sustainable and eco-friendly products. Additionally, the robust, well-established production base and advanced coating technologies significantly accelerate market expansion. North America's strong focus on high-performance coatings for durable protection will unavoidably support the region's expansion in the worldwide wood coatings market.

Interviews:
• By Company Type: Tier 1 – 46%, Tier 2 – 36%, and Tier 3 – 18%
• By Designation: C Level – 21%, D Level – 23%, and Others – 56%
• By Region: North America – 37%, Europe – 26%, Asia Pacific – 23%, and South America – 4%, Middle East & Africa – 10%

The key companies profiled in this report are The Sherwin Williams company (US), PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), Axalta Coating Systems, LLC (US), RPM International (US), Asian Paints Ltd. (India), and Jotun (Norway).

Research Coverage:
The wood coatings market has been segmented based on Resin type (Polyurethane, Acrylic, Epoxy, Alkyd), Technology (Solventborne, Waterborne, Powder-Based), Type (Stains & Varnishes, Shellac, Wood Preservatives, Water Repellants), Application (Furniture, Cabinets, Sidings, Flooring & Decks), and by Region (Asia Pacific, North America, Europe, South America, Middle East & Africa).

This report provides insights on the following pointers:
• Analysis of key drivers (Renovation and Remodeling will drive growth of wood coating,), restraints (Volatility in raw material prices), opportunities (Economic growth and increase in per capita consumption), and challenges (Stringent environmental regulations and intense market competition) influencing the growth of the wood coatings market.
• Product Development/Innovation: Detailed insight of upcoming technologies, research & development activities, and new product launch in the wood coatings market.
• Market Development: Comprehensive information about lucrative markets – the report analyses the wood coatings market across varied regions.
• Market Diversification: Exclusive information about the new products & service untapped geographies, recent developments, and investments in wood coatings market.
• Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like, The Sherwin Williams company (US), PPG Industries, Inc. (US), Akzo Nobel N.V. (Netherlands), Axalta Coating Systems, LLC (US), RPM International (US), Asian Paints Ltd. (India), and Jotun (Norway) among other in the wood coatings market.

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Table of Contents

1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 29
1.3 STUDY SCOPE 30
1.3.1 MARKET SEGMENTATION AND REGIONAL SCOPE 30
1.3.2 INCLUSIONS AND EXCLUSIONS 31
1.3.3 DEFINITION AND INCLUSIONS, BY TYPE 31
1.3.4 DEFINITION AND INCLUSIONS, BY TECHNOLOGY 32
1.3.5 DEFINITION AND INCLUSIONS, BY RESIN TYPE 32
1.3.6 DEFINITION AND INCLUSIONS, BY APPLICATION 33
1.4 YEARS CONSIDERED 34
1.5 CURRENCY CONSIDERED 34
1.6 UNITS CONSIDERED 34
1.7 STAKEHOLDERS 35
2 RESEARCH METHODOLOGY 36
2.1 RESEARCH DATA 36
2.1.1 SECONDARY DATA 37
2.1.1.1 List of key secondary sources 37
2.1.1.2 Key data from secondary sources 37
2.1.2 PRIMARY DATA 38
2.1.2.1 Key primary participants 38
2.1.2.2 Key data from primary sources 38
2.1.2.3 Key industry insights 39
2.1.2.4 Breakdown of interviews with experts 39
2.2 MARKET SIZE ESTIMATION 40
2.2.1 BOTTOM-UP APPROACH 40
2.2.2 TOP-DOWN APPROACH 41
2.3 MARKET FORECAST APPROACH 43
2.3.1 SUPPLY-SIDE FORECAST 43
2.3.2 DEMAND-SIDE FORECAST 43
2.4 FACTOR ANALYSIS 44
2.5 DATA TRIANGULATION 45
2.6 ASSUMPTIONS 46
2.7 LIMITATIONS 46
2.8 RISK ASSESSMENT 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 52
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN WOOD COATINGS MARKET 52
4.2 WOOD COATINGS MARKET, BY REGION 52
4.3 ASIA PACIFIC: WOOD COATINGS MARKET, BY APPLICATION AND COUNTRY, 2023 53
4.4 REGIONAL ANALYSIS: WOOD COATINGS MARKET, BY TYPE, 2023 53
4.5 WOOD COATINGS MARKET, BY MAJOR COUNTRY 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 56
5.2.1 DRIVERS 56
5.2.1.1 Renovation and remodeling 56
5.2.1.2 Growth of furniture industry 57
5.2.1.3 Adoption of acrylic and polyurethane in topcoats 57
5.2.2 RESTRAINTS 58
5.2.2.1 Volatility in raw material prices 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Economic growth and increase in per capita consumption 58
5.2.3.2 Advancements in technologies and eco-friendly coatings 59
5.2.4 CHALLENGES 59
5.2.4.1 Stringent environmental regulations and intense market competition 59
5.3 PORTER’S FIVE FORCES ANALYSIS 60
5.3.1 THREAT OF NEW ENTRANTS 61
5.3.2 THREAT OF SUBSTITUTES 61
5.3.3 BARGAINING POWER OF BUYERS 62
5.3.4 BARGAINING POWER OF SUPPLIERS 62
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 62
5.4 MACROECONOMIC ANALYSIS 62
5.4.1 GDP TRENDS AND FORECAST 62
5.4.2 TRENDS IN FURNITURE INDUSTRY 64
5.4.3 TRENDS IN CONSTRUCTION INDUSTRY 65
6 INDUSTRY TRENDS 66
6.1 SUPPLY CHAIN ANALYSIS 66
6.2 PRICING ANALYSIS 67
6.2.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY REGION 67
6.2.2 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TYPE 68
6.2.3 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY TECHNOLOGY 68
6.2.4 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY RESIN TYPE 69
6.2.5 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION 69
6.2.6 AVERAGE SELLING PRICE OF KEY PLAYERS, BY APPLICATION 70
 
6.3 KEY STAKEHOLDERS AND BUYING CRITERIA 70
6.3.1 KEY STAKEHOLDERS IN BUYING PROCESS 71
6.3.2 BUYING CRITERIA 71
6.4 TRADE ANALYSIS 72
6.4.1 EXPORT SCENARIO (HS CODE 3209) 72
6.4.2 IMPORT SCENARIO (HS CODE 3209) 74
6.5 REGULATORY LANDSCAPE 75
6.5.1 REGULATORY FRAMEWORK 75
6.5.2 REGULATIONS RELATED TO PAINTS & COATINGS 75
6.5.2.1 Key regulations on PFAS 77
6.5.2.2 Regional regulations on PFAS 77
6.5.2.2.1 PFAS regulations in Europe 77
6.5.2.2.2 PFAS regulations in North America (US) 78
6.5.2.2.3 PFAS regulations in Latin America and Asia 78
6.5.2.3 Impact of PFAS on market 79
6.5.3 REGULATIONS IMPACTING WOOD COATINGS BUSINESS 80
6.5.3.1 European standard for exterior wood coatings (EN 927) 80
6.5.3.2 Registration, evaluation, authorisation and restriction
of chemicals (REACH) 80
6.5.3.3 U.S. environmental protection agency (EPA) regulations on
VOC emissions 80
6.5.3.4 China’s regulation on low-VOC coatings 80
6.5.3.5 Brazil’s stricter limits for lead in paints 81
6.5.3.6 Sustainable development goals and corporate ESG reporting 81
6.5.4 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 81
6.6 ECOSYSTEM ANALYSIS 83
6.7 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 85
6.8 INVESTMENT AND FUNDING SCENARIO 85
6.9 PATENT ANALYSIS 86
6.9.1 APPROACH 86
6.9.2 PATENT TYPES 86
6.9.3 JURISDICTION ANALYSIS 88
6.10 TECHNOLOGY ANALYSIS 89
6.10.1 KEY TECHNOLOGIES 89
6.10.1.1 Waterborne coatings 89
6.10.1.2 Solventborne coatings 89
6.10.1.3 Powder coatings 89
6.10.2 COMPLEMENTARY TECHNOLOGIES 89
6.10.2.1 Thermal coatings 89
6.10.3 ADJACENT TECHNOLOGIES 89
6.10.3.1 Antimicrobial coatings 89
6.10.3.2 Nanocoatings 90
6.11 IMPACT OF AI/GENERATIVE AI (GENAI) ON WOOD COATINGS MARKET 90
6.12 MACROECONOMIC OUTLOOK IMPACTING MARKET GROWTH 91
6.12.1 RUSSIA–UKRAINE WAR 91
6.12.2 CHINA 91
6.12.2.1 Decreasing FDI restricting China’s growth trajectory 91
6.12.2.2 Environmental commitments 92
6.12.3 EUROPE 92
6.12.3.1 Energy crisis in Europe 92
6.12.4 CHOKEPOINTS THREATENING GLOBAL TRADE 92
6.12.5 OUTLOOK FOR CHEMICAL INDUSTRY 94
6.12.6 OPEC+ EXTENDS OIL OUTPUT CUTS INTO 2025 94
6.13 CASE STUDY ANALYSIS 95
6.13.1 WEATHERING PAINTS AND VARNISHES ON WOOD 95
6.13.2 CASTLEBERRY SHUTTERS BOOSTS PRODUCTIVITY WITH SHER-WOOD
EA HYDROPLUS WATERBORNE TOPCOAT 96
6.14 KEY CONFERENCES AND EVENTS, 2024–2025 96
7 WOOD COATINGS MARKET, BY TYPE 97
7.1 INTRODUCTION 98
7.2 STAINS & VARNISHES 100
7.2.1 INCREASED DEMAND IN RESIDENTIAL AND COMMERCIAL
APPLICATIONS TO DRIVE MARKET 100
7.3 SHELLAC 102
7.3.1 RISING DEMAND FROM HIGH-END WOOD FINISHING INDUSTRY
TO BOOST MARKET GROWTH 102
7.4 WOOD PRESERVATIVES 103
7.4.1 EXPANSION OF OUTDOOR LIVING SPACES AND INCREASING CONSTRUCTION AND INFRASTRUCTURE PROJECTS TO BOOST MARKET GROWTH 103
7.5 WATER REPELLENTS 105
7.5.1 WOOD PROTECTION AND HIGH-HUMIDITY RESISTANCE TO PROPEL MARKET 105
7.6 OTHER TYPES 107
8 WOOD COATINGS MARKET, BY TECHNOLOGY 110
8.1 INTRODUCTION 111
8.2 SOLVENTBORNE 113
8.2.1 EXCEPTIONAL DURABILITY, SMOOTH APPLICATION, AND HIGH-PERFORMANCE FINISHES TO BOOST MARKET 113
8.3 WATERBORNE 115
8.3.1 ENVIRONMENTAL BENEFITS, REGULATORY PRESSURES, AND TECHNOLOGICAL ADVANCEMENTS TO PROPEL MARKET 115
8.4 POWDER-BASED 117
8.4.1 ENVIRONMENTAL SUSTAINABILITY, COST-EFFICIENCY, DURABILITY,
AND PERFORMANCE TO BOOST MARKET 117
8.5 OTHER TECHNOLOGIES 119
9 WOOD COATINGS MARKET, BY RESIN TYPE 121
9.1 INTRODUCTION 122
9.2 POLYURETHANE 124
9.2.1 RESISTANCE TO ABRASION, CHEMICALS, MOISTURE, AND UV
DEGRADATION TO DRIVE MARKET 124
9.3 ACRYLIC 126
9.3.1 EXCEPTIONAL UV STABILITY, CLARITY, AND FLEXIBILITY TO BOOST
MARKET GROWTH 126
9.4 EPOXY 128
9.4.1 HIGH-PERFORMANCE AND LONG-LASTING FINISH TO BOOST
MARKET GROWTH 128
9.5 ALKYD 129
9.5.1 WOOD PROTECTION AND HIGH-HUMIDITY RESISTANCE TO PROPEL MARKET 129
9.6 OTHER RESIN TYPES 131
10 WOOD COATINGS MARKET, BY APPLICATION 134
10.1 INTRODUCTION 135
10.2 FURNITURE 137
10.2.1 SCRATCH AND ABRASION RESISTANCE TO UPSCALE MARKET 137
10.3 CABINETS 139
10.3.1 EXCEPTIONAL UV STABILITY, CLARITY, AND FLEXIBILITY TO BOOST
MARKET GROWTH 139
10.4 SIDINGS 140
10.4.1 HUGE DEMAND IN RESIDENTIAL AND COMMERCIAL PROPERTIES
TO DRIVE DEMAND 140
10.5 FLOORING & DECKS 142
10.5.1 HIGH PURCHASING POWER AND DISPOSABLE INCOME TO DRIVE MARKET 142
10.6 OTHER APPLICATIONS 144
11 WOOD COATINGS MARKET, BY REGION 146
11.1 INTRODUCTION 147
11.2 NORTH AMERICA 149
11.2.1 US 157
11.2.1.1 Presence of major manufacturers and growth in furniture
industry to propel market 157
11.2.2 CANADA 158
11.2.2.1 Rising demand from construction and renovation industry
to fuel demand 158
11.2.3 MEXICO 160
11.2.3.1 Investments in infrastructure, energy, and commercial projects
to drive demand 160
 
11.3 ASIA PACIFIC 162
11.3.1 CHINA 171
11.3.1.1 Rising demand for wooden furniture to propel demand 171
11.3.2 JAPAN 173
11.3.2.1 Extensive use in residential sector to support market 173
11.3.3 INDIA 175
11.3.3.1 Growth of building & construction sector to drive market 175
11.3.4 THAILAND 177
11.3.4.1 Increasing consumer preference for high-quality and durable
wood products to propel market 177
11.3.5 INDONESIA 179
11.3.5.1 Rising import and export of wooden products to drive demand 179
11.4 EUROPE 181
11.4.1 GERMANY 190
11.4.1.1 Demand for high-quality residential and commercial construction
to drive market 190
11.4.2 FRANCE 192
11.4.2.1 Evolving lifestyles elevating demand for furniture to support market 192
11.4.3 UK 194
11.4.3.1 Growth of building & construction sector to drive market 194
11.4.4 SPAIN 196
11.4.4.1 Resurgence in construction and real estate sectors to propel market 196
11.4.5 TURKEY 198
11.4.5.1 Fastest-growing building & construction industry to drive demand 198
11.4.6 ITALY 199
11.4.6.1 Global hub for high-quality furniture manufacturing and woodworking to propel market 199
11.5 MIDDLE EAST & AFRICA 201
11.5.1 GCC COUNTRIES 210
11.5.1.1 Saudi Arabia 211
11.5.1.1.1 Massive construction initiatives and growing demand for premium interiors and furniture to drive market 211
11.5.1.2 UAE 213
11.5.1.2.1 Heavy investments in high-profile real estate and infrastructure projects to drive market 213
11.5.2 SOUTH AFRICA 214
11.5.2.1 Consumer preference for high-quality, durable wood products to boost market 214
11.5.3 EGYPT 216
11.5.3.1 Dynamic developments in construction sector and thriving furniture manufacturing industry to propel market 216
 
11.6 SOUTH AMERICA 218
11.6.1 BRAZIL 226
11.6.1.1 Large furniture industry to fuel market growth 226
11.6.2 ARGENTINA 227
11.6.2.1 Construction boom in residential and commercial sectors to
fuel demand 227
11.6.3 COLOMBIA 229
11.6.3.1 Increased investments in construction to drive demand 229
11.6.4 CARIBBEAN AND CENTRAL AMERICA 230
11.6.4.1 Increasing demand from luxury homes, restaurants, and resorts
to drive market 230
12 COMPETITIVE LANDSCAPE 233
12.1 OVERVIEW 233
12.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 233
12.3 MARKET SHARE ANALYSIS, 2023 234
12.4 REVENUE ANALYSIS, 2021–2023 236
12.5 COMPANY VALUATION AND FINANCIAL METRICS 237
12.5.1 COMPANY VALUATION 237
12.5.2 FINANCIAL METRICS 237
12.6 BRAND/PRODUCT COMPARISON 238
12.7 COMPANY EVALUATION MATRIX: KEY PLAYERS 239
12.7.1 STARS 239
12.7.2 EMERGING LEADERS 239
12.7.3 PERVASIVE PLAYERS 239
12.7.4 PARTICIPANTS 239
12.7.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 241
12.7.5.1 Company footprint 241
12.7.5.2 Region footprint 242
12.7.5.3 Type footprint 243
12.7.5.4 Technology footprint 244
12.7.5.5 Application footprint 245
12.8 COMPANY EVALUATION MATRIX: STARTUPS/SMES 246
12.8.1 PROGRESSIVE COMPANIES 246
12.8.2 RESPONSIVE COMPANIES 246
12.8.3 DYNAMIC COMPANIES 246
12.8.4 STARTING BLOCKS 246
12.8.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 248
12.8.5.1 Detailed list of key startups/SMEs 248
12.8.5.2 Competitive benchmarking of key startups/SMEs 249
12.9 COMPETITIVE SCENARIO 250
12.9.1 PRODUCT LAUNCHES 250
12.9.2 DEALS 252
12.9.3 EXPANSIONS 253
13 COMPANY PROFILES 255
13.1 KEY PLAYERS 255
13.1.1 THE SHERWIN-WILLIAMS COMPANY 255
13.1.1.1 Business overview 255
13.1.1.2 Products/Solutions/Services offered 256
13.1.1.3 Recent developments 256
13.1.1.3.1 Product launches 256
13.1.1.3.2 Deals 257
13.1.1.3.3 Expansions 257
13.1.1.4 MnM view 258
13.1.1.4.1 Right to win 258
13.1.1.4.2 Strategic choices 258
13.1.1.4.3 Weaknesses and competitive threats 258
13.1.2 AKZO NOBEL N.V. 259
13.1.2.1 Business overview 259
13.1.2.2 Products/Solutions/Services offered 260
13.1.2.3 Recent developments 262
13.1.2.3.1 Product launches 262
13.1.2.3.2 Expansions 262
13.1.2.4 MnM view 263
13.1.2.4.1 Right to win 263
13.1.2.4.2 Strategic choices 263
13.1.2.4.3 Weaknesses and competitive threats 263
13.1.3 PPG INDUSTRIES, INC. 264
13.1.3.1 Business overview 264
13.1.3.2 Products/Solutions/Services offered 265
13.1.3.3 Recent developments 265
13.1.3.3.1 Product launches 265
13.1.3.3.2 Deals 266
13.1.3.4 MnM view 266
13.1.3.4.1 Right to win 266
13.1.3.4.2 Strategic choices 266
13.1.3.4.3 Weaknesses and competitive threats 266
13.1.4 AXALTA COATING SYSTEMS, LLC 267
13.1.4.1 Business overview 267
13.1.4.2 Products/Solutions/Services offered 268
13.1.4.3 Recent developments 269
13.1.4.3.1 Product launches 269
13.1.4.3.2 Deals 270
13.1.4.3.3 Expansions 271
13.1.4.4 MnM view 271
13.1.4.4.1 Right to win 271
13.1.4.4.2 Strategic choices 271
13.1.4.4.3 Weaknesses and competitive threats 271
13.1.5 JOTUN 272
13.1.5.1 Business overview 272
13.1.5.2 Products/Solutions/Services offered 273
13.1.5.3 Recent developments 274
13.1.5.3.1 Product launches 274
13.1.5.3.2 Deals 274
13.1.5.3.3 Expansions 275
13.1.5.4 MnM view 275
13.1.5.4.1 Right to win 275
13.1.5.4.2 Strategic choices 275
13.1.5.4.3 Weaknesses and competitive threats 275
13.1.6 NIPPON PAINT HOLDINGS CO., LTD. 276
13.1.6.1 Business overview 276
13.1.6.2 Products/Solutions/Services offered 277
13.1.6.3 Recent developments 278
13.1.6.3.1 Deals 278
13.1.6.4 MnM View 278
13.1.6.4.1 Right to win 278
13.1.6.4.2 Strategic choices 278
13.1.6.4.3 Weaknesses and competitive threats 278
13.1.7 ASIAN PAINTS 279
13.1.7.1 Business overview 279
13.1.7.2 Products/Solutions/Services offered 280
13.1.7.3 Recent developments 281
13.1.7.3.1 Product launches 281
13.1.7.3.2 Deals 281
13.1.7.4 MnM view 281
13.1.7.4.1 Right to win 281
13.1.7.4.2 Strategic choices 281
13.1.7.4.3 Weaknesses and competitive threats 281
13.1.8 KANSAI HELIOS (KANSAI PAINT CO., LTD.) 282
13.1.8.1 Business overview 282
13.1.8.2 Products/Solutions/Services offered 283
13.1.8.3 Recent developments 284
13.1.8.3.1 Deals 284
13.1.8.4 MnM view 284
13.1.8.4.1 Right to win 284
13.1.8.4.2 Strategic choices 284
13.1.8.4.3 Weaknesses and competitive threats 284
13.1.9 RPM INTERNATIONAL INC. 285
13.1.9.1 Business overview 285
13.1.9.2 Products/Solutions/Services offered 286
13.1.9.3 Recent developments 286
13.1.9.3.1 Product launches 286
13.1.9.4 MnM view 287
13.1.9.4.1 Right to win 287
13.1.9.4.2 Strategic choices 287
13.1.9.4.3 Weaknesses and competitive threats 287
13.1.10 TEKNOS GROUP 288
13.1.10.1 Business overview 288
13.1.10.2 Products/Solutions/Services offered 289
13.1.10.3 MnM view 289
13.1.10.3.1 Right to win 289
13.1.10.3.2 Strategic choices 289
13.1.10.3.3 Weaknesses and competitive threats 289
13.2 OTHER PLAYERS 290
13.2.1 MICHELMAN, INC. 290
13.2.1.1 Products/Solutions/Services offered 290
13.2.2 KUPSA COATINGS 291
13.2.2.1 Products/Solutions/Services offered 291
13.2.3 BERGER PAINTS INDIA 292
13.2.3.1 Products/Solutions/Services offered 292
13.2.4 SHALIMAR PAINTS 293
13.2.4.1 Products/Solutions/Services offered 293
13.2.5 MASCO CORPORATION 294
13.2.5.1 Products/Solutions/Services offered 294
13.2.6 NORTHERN COATINGS & CHEMICAL CO. 295
13.2.6.1 Products/Solutions/Services offered 295
13.2.7 RITVER 296
13.2.7.1 Products/Solutions/Services offered 296
13.2.8 PINTURAS DOAL 297
13.2.8.1 Products/Solutions/Services offered 297
13.2.9 PINTURAS BEREL SA DE CV (BEREL GROUP) 298
13.2.9.1 Products/Solutions/Services offered 298
13.2.10 ESMAXX PINTURAS 299
13.2.10.1 Products/Solutions/Services offered 299
13.2.11 SAYER LACK MEXICANA, S.A. DE C.V. (THE SHERWIN-WILLIAMS COMPANY) 300
13.2.11.1 Products/Solutions/Services offered 300
13.2.12 GRUPO SÁNCHEZ 301
13.2.12.1 Products/Solutions/Services offered 301
13.2.13 TIGER COATINGS GMBH & CO. KG 302
13.2.13.1 Products/Solutions/Services offered 302
13.2.14 ALVAMEX PINTURAS 303
13.2.14.1 Products/Solutions/Services offered 303
13.2.15 PRODUCTOS RIVIAL, S.A. DE C.V. (PINTURAS PRISA) 304
13.2.15.1 Products/Solutions/Services offered 304
13.2.16 TECBRIL 305
13.2.16.1 Products/Solutions/Services offered 305
13.2.17 RUST-OLEUM CORPORATION 306
13.2.17.1 Products/Solutions/Services offered 306
13.2.18 DIAMOND VOGEL 307
13.2.18.1 Products/Solutions/Services offered 307
13.2.19 RENNER HERRMANN S.A. 308
13.2.19.1 Products/Solutions/Services offered 308
13.2.20 WEILBURGER 309
13.2.20.1 Products/Solutions/Services offered 309
13.2.21 EUCATEX SA INDUSTRIA E COMERCIO 310
13.2.21.1 Products/Solutions/Services offered 310
14 ADJACENT AND RELATED MARKETS 311
14.1 INTRODUCTION 311
14.2 PAINTS & COATINGS MARKET 311
14.2.1 MARKET DEFINITION 311
14.2.2 PAINTS & COATINGS: MARKET OVERVIEW 312
14.2.3 PAINTS & COATINGS MARKET, BY TECHNOLOGY 312
14.2.4 PAINTS & COATINGS MARKET, BY RESIN TYPE 313
14.2.5 PAINTS & COATINGS MARKET, BY END-USE INDUSTRY 315
14.2.6 PAINTS & COATINGS MARKET, BY REGION 316
15 APPENDIX 318
15.1 DISCUSSION GUIDE 318
15.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 322
15.3 CUSTOMIZATION OPTIONS 324
15.4 RELATED REPORTS 324
15.5 AUTHOR DETAILS 325