Summary

In terms of value, the coating additives market is estimated to grow from USD 8.72 billion in 2024 to USD 11.04 billion by 2029, at a CAGR of 4.8%. The increasing use of coating additives enhaced functionalities which creats grounds for manufacturers to develop high-performance additives to reform coating capabilities These additives provide multiple benefits to coatings, such as improved durability, scratch resistance, self-cleaning properties, and antimicrobial protection. Also, the enhancement of scratch resistance aligns with various end-use industries that value aesthetics and durability. Moreover, the rising population in the Middle East & Africa and Asia Pacific, changing customer needs, increasing industrial expansion in Asia Pacific region are driving the coating additives market. In addition, due to changing sustanibility goals, environmental norms, and changing regulations, there is an escalating desire for bio-based coating additives.

“Wetting & dispersing agents was the second-largest type of coating additives market, in terms of value, in 2023.”
Wetting and dispersing agents holds the second largest position in the coating additives market because of the importance of an effective pigment and filler dispersion for a uniform coat color to surface texture. This is due to its market applicability in versatile industries like automotive, construction, and consumer products industries. These agents increase the efficiency of coatings’ performance in terms of adhesion, stability and durability which make them an important component of high quality formulations. Also, continuous advancements in the synthesis of the enhanced capacity and ecofriendly type add more value to them. Thus, the wetting & dispersing agents was the second-largest type of coating additives.

“Industrial is projected to be the second-fastest growing application of coating additives market, in terms of value, during forecast period.”
Industrial application is expected to register the second highest growth rate for coating additives market as there is an ever growing demand for industrial segments including machinery, electronics, and consumer goods segments. This growth creates a need for highly specialized coatings to which the additives must possess high-end properties to safeguard the surface. Due to the high levels of extremity factors in industrial uses, there is great concern for improving the ability of coating to resist corrosion and other chemical changes. Furthermore, current trends in technology show that more efficient and specialty additives are being introduced to the market to meet the required demand. This growth trend is further driven by the rising demand for, and adoption of, low-VOC and environmentally friendly additives.
“The Middle East & AFrica is projected to be the second fastest-growing region, in terms of value, during the forecast period in the coating additives market.”
The Middle East & Africa followed by Asia Pacific region is identified to have the second highest CAGR in the coating additives market due to the increasing industrialization of the region and high investment on infrastructural. Large-scale investments in construction projects for mass housing applications and commerce and business establishments are pulling demand for superior coatings and additives. Also, population growth and urbanization around the region also complement the demand for superior coating solutions. There is also a rising trend towards sustainability with awareness of the same forcing formulations to embrace environment friendly coatings and additives. Similarly, the investment from the Middle East & African countries and emergence of new industrial projects also have a positive impact on the growth rate of coating additives industry in this area and therefore it is expected to register a good growth rate in the coming future.

• By Company Type: Tier 1 - 55%, Tier 2 - 25%, and Tier 20%
• By Designation: Directors - 50%, Managers - 30%, and Others - 20%
• By Region: North America - 40%, Europe - 35%, Asia Pacific - 20%, RoW - 5%,

The key players profiled in the report include BASF SE (Germany), ALTANA AG (Germany), Dow Inc. (US), Nouryon (Netherlands), Evonik Industries AG (Germany), Arkema (France), Eastman Chemical Company (US), Ashland Inc. (US), Clariant AG (Switzerland), Allnex GMBH (Germany), Elementis plc (UK), The Lubrizol Corporation (US), Momentive Performance Materials Inc. (US), and among others.

Research Coverage
This report segments the market for coating additives based on type, formulation, application, and region and provides estimations of volume (Kiloton) and value (USD Million) for the overall market size across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, services, and key strategies, associated with the market for coating additives.
Reasons to Buy this Report
This research report is focused on various levels of analysis — industry analysis (industry trends), market share analysis of top players, and company profiles, which together provide an overall view of the competitive landscape, emerging and high-growth segments of the coating additives market; high-growth regions; and market drivers, restraints, and opportunities.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on coating additives offered by top players in the global market

• Analysis of key drivers: (mounting demand for water-borne products, Rising focus on high-performance additives, increasing need for bio-based additives, and mounting demand for corrosion protection), restraints (Fluctuations in raw material prices), opportunities (mounting demand for additives from building & construction industries and growing automotive and aerospace sectors), and challenges (regulatory compliances and technical barriers) influencing the growth of coating additives market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the coating additives market

• Market Development: Comprehensive information about lucrative emerging markets — the report analyzes the markets for coating additives across regions.

• Market Diversification: Exhaustive information about new products, untapped regions, and recent developments in the global coating additives market

• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the coating additives market

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Table of Contents

1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 28
1.3.2 YEARS CONSIDERED 29
1.3.3 INCLUSIONS AND EXCLUSIONS 29
1.4 CURRENCY CONSIDERED 31
1.5 UNIT CONSIDERED 31
1.6 STAKEHOLDERS 31
1.7 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
2.1.1 SECONDARY DATA 33
2.1.1.1 List of key secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 List of primary interview participants 33
2.1.2.2 Key industry insights 34
2.1.2.3 Breakdown of interviews with experts 34
2.2 MARKET SIZE ESTIMATION 35
2.2.1 BOTTOM-UP APPROACH 35
2.2.2 TOP-DOWN APPROACH 37
2.3 DATA TRIANGULATION 37
2.4 GROWTH FORECAST 38
2.4.1 SUPPLY SIDE 39
2.4.2 DEMAND SIDE 39
2.5 ASSUMPTIONS 40
2.6 LIMITATIONS 41
2.7 RISK ASSESSMENT 41
3 EXECUTIVE SUMMARY 42
4 PREMIUM INSIGHTS 46
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN COATING ADDITIVES MARKET 46
4.2 COATING ADDITIVES MARKET, BY REGION 46
4.3 ASIA PACIFIC: COATING ADDITIVES MARKET, BY APPLICATION AND COUNTRY, 2023 47
4.4 COATING ADDITIVES MARKET, BY FORMULATION VS. REGION 47
4.5 COATING ADDITIVES MARKET, BY KEY COUNTRY 48
5 MARKET OVERVIEW 49
5.1 INTRODUCTION 49
5.2 MARKET DYNAMICS 49
5.2.1 DRIVERS 50
5.2.1.1 Rising demand for water-borne products 50
5.2.1.2 Focus on high-performance and multifunctional additives 50
5.2.1.3 Pressing need for bio-based additives 51
5.2.1.4 Increasing demand for corrosion protection 51
5.2.2 RESTRAINTS 52
5.2.2.1 Raw material price volatility 52
5.2.3 OPPORTUNITIES 52
5.2.3.1 Growing demand for additives from building & construction sector 52
5.2.3.2 Expanding automotive and aerospace sectors 52
5.2.4 CHALLENGES 53
5.2.4.1 Technical barriers affecting meticulous control of molecular interactions 53
5.2.4.2 Regulatory compliance concerning testing of new products 53
5.3 PORTER’S FIVE FORCES ANALYSIS 54
5.3.1 THREAT OF SUBSTITUTES 54
5.3.2 THREAT OF NEW ENTRANTS 55
5.3.3 BARGAINING POWER OF SUPPLIERS 55
5.3.4 BARGAINING POWER OF BUYERS 56
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 56
5.4 KEY STAKEHOLDERS AND BUYING CRITERIA 57
5.4.1 KEY STAKEHOLDERS IN BUYING PROCESS 57
5.4.2 BUYING CRITERIA 58
5.5 MACROECONOMIC INDICATORS 58
5.5.1 GDP TRENDS AND FORECAST 59
6 INDUSTRY TRENDS 60
6.1 SUPPLY CHAIN ANALYSIS 60
6.2 PRICING ANALYSIS 61
6.2.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION 61
6.2.2 AVERAGE SELLING PRICE TREND, BY REGION 62
6.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 63
6.4 ECOSYSTEM ANALYSIS 63
6.5 CASE STUDY ANALYSIS 65
6.5.1 TRANSFORMATION OF COATING AESTHETICS WITH MATTING AGENTS BY J.M.HUBER CORPORATION 65
6.5.2 ADOPTION OF ANTIMICROBIAL COATING ADDITIVES IN HOSPITAL 65
6.5.3 USE OF ANTIMICROBIAL COATING ADDITIVES IN SCHOOL 65
6.6 TECHNOLOGY ANALYSIS 66
6.6.1 KEY TECHNOLOGIES 66
6.6.1.1 Streamlining coating formulation: Clariant’s ClariCoat digital platform 66
6.6.2 COMPLEMENTARY TECHNOLOGIES 66
6.6.2.1 Silicone-modified polyester 66
6.7 TRADE ANALYSIS 67
6.7.1 IMPORT SCENARIO (HS CODE 320890) 67
6.7.2 EXPORT SCENARIO (HS CODE 320890) 68
6.8 REGULATORY LANDSCAPE 69
6.8.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 69
6.9 KEY CONFERENCES AND EVENTS, 2024–2025 72
6.10 INVESTMENT AND FUNDING SCENARIO 73
6.11 PATENT ANALYSIS 73
6.11.1 APPROACH 73
6.11.2 DOCUMENT TYPES 74
6.11.3 TOP APPLICANTS 75
6.11.4 JURISDICTION ANALYSIS 78
6.12 IMPACT OF AI/GEN AI ON COATING ADDITIVES MARKET 79
7 COATING ADDITIVES MARKET, BY TYPE 80
7.1 INTRODUCTION 81
7.2 DEFOAMERS 83
7.2.1 WIDE APPLICATION IN ARCHITECTURAL AND AUTOMOTIVE INDUSTRIES TO DRIVE MARKET 83
7.3 WETTING & DISPERSING AGENTS 84
7.3.1 STRINGENT REQUIREMENT FOR COLOR REPRODUCIBILITY AND LESS VOC CONTENT TO DRIVE MARKET 84
7.4 RHEOLOGY MODIFIERS 86
7.4.1 GOOD SEDIMENTATION AND PIGMENT STABILIZATION TENDENCY TO BOOST DEMAND 86
7.5 OTHER TYPES 88
8 COATING ADDITIVES MARKET, BY FORMULATION 90
8.1 INTRODUCTION 91
8.2 WATER-BORNE 92
8.2.1 GROWING EMPHASIS ON SUSTAINABILITY AND NEED FOR LOW-VOC COATINGS TO DRIVE MARKET 92
8.3 SOLVENT-BORNE 94
8.3.1 EXCEPTIONAL DURABILITY AND RESISTANCE TO HARSH ENVIRONMENTS TO BOOST DEMAND 94
8.4 OTHER FORMULATIONS 96
9 COATING ADDITIVES MARKET, BY APPLICATION 98
9.1 INTRODUCTION 99
9.2 ARCHITECTURAL 101
9.2.1 ECONOMIC GROWTH AND STRICT ENVIRONMENTAL POLICIES TO DRIVE MARKET 101
9.3 INDUSTRIAL 103
9.3.1 RISING DEMAND FOR HIGH-PERFORMANCE COATINGS TO DRIVE MARKET 103
9.4 AUTOMOTIVE & TRANSPORTATION 104
9.4.1 INCREASING DEMAND FOR LEVELING AGENTS AND RHEOLOGY MODIFIERS TO DRIVE MARKET 104
9.5 WOOD & FURNITURE 106
9.5.1 INCREASING PURCHASING POWER OF CUSTOMERS TO DRIVE MARKET 106
9.6 OTHER APPLICATIONS 108
10 COATING ADDITIVES MARKET, BY REGION 110
10.1 INTRODUCTION 111
10.2 ASIA PACIFIC 113
10.2.1 CHINA 120
10.2.1.1 Increasing foreign investments in various industries and sectors to drive market 120
10.2.2 INDIA 121
10.2.2.1 Booming real estate industry to propel market 121
10.2.3 JAPAN 123
10.2.3.1 Growing tourism industry and investments in real estate industry to boost demand 123
10.2.4 SOUTH KOREA 125
10.2.4.1 Presence of major automobile manufacturers to boost market growth 125
10.2.5 INDONESIA 127
10.2.5.1 Rising foreign investments in infrastructure and residential construction projects to drive market 127
10.3 NORTH AMERICA 128
10.3.1 US 134
10.3.1.1 Low interest rates and improving employment rate and economic conditions to drive market 134
10.3.2 CANADA 136
10.3.2.1 Growing foreign trade and increasing construction projects to fuel demand 136
10.3.3 MEXICO 138
10.3.3.1 Expanding tourism industry to drive market 138
10.4 EUROPE 139
10.4.1 GERMANY 145
10.4.1.1 Favorable economic conditions and rising demand for new homes to drive market 145
 
10.4.2 UK 147
10.4.2.1 Growth of construction industry to drive market 147
10.4.3 FRANCE 149
10.4.3.1 Reviving economy and rising investments in infrastructure development to boost demand 149
10.4.4 ITALY 150
10.4.4.1 New project finance rules and investment policies to boost market 150
10.4.5 SPAIN 152
10.4.5.1 Developments in automotive and construction industries to drive demand 152
10.4.6 RUSSIA 154
10.4.6.1 Growing population and residential construction activities to fuel demand 154
10.4.7 TURKEY 155
10.4.7.1 Rapid urbanization to drive market 155
10.5 SOUTH AMERICA 157
10.5.1 BRAZIL 162
10.5.1.1 Rising number of infrastructure development projects to drive market 162
10.5.2 ARGENTINA 164
10.5.2.1 Growing population and improved economic conditions to drive market 164
10.5.3 CHILE 165
10.5.3.1 Economic growth and government initiatives to boost infrastructure development and residential construction to drive market 165
10.6 MIDDLE EAST & AFRICA 167
10.6.1 GCC 172
10.6.1.1 Saudi Arabia 173
10.6.1.1.1 Significant government-led investments in infrastructure development to boost demand 173
10.6.1.2 UAE 175
10.6.1.2.1 Increasing emphasis on sustainability and green building practices to reduce carbon footprint of construction industry to propel demand 175
10.6.1.3 Qatar 176
10.6.1.3.1 Rising need for protective and decorative coatings in infrastructure development to drive market 176
10.6.2 SOUTH AFRICA 178
10.6.2.1 Growing manufacturing sector to present immense growth opportunities 178
 
11 COMPETITIVE LANDSCAPE 180
11.1 INTRODUCTION 180
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 180
11.3 MARKET SHARE ANALYSIS 182
11.4 REVENUE ANALYSIS 184
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 184
11.5.1 STARS 184
11.5.2 EMERGING LEADERS 185
11.5.3 PERVASIVE PLAYERS 185
11.5.4 PARTICIPANTS 185
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 186
11.5.5.1 Company footprint 186
11.5.5.2 Type footprint 187
11.5.5.3 Application footprint 188
11.5.5.4 Formulation footprint 189
11.5.5.5 Region footprint 190
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 191
11.6.1 PROGRESSIVE COMPANIES 191
11.6.2 RESPONSIVE COMPANIES 191
11.6.3 DYNAMIC COMPANIES 191
11.6.4 STARTING BLOCKS 191
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 193
11.6.5.1 Detailed list of key startups/SMEs 193
11.6.5.2 Competitive benchmarking of key startups/SMEs 193
11.7 BRAND/PRODUCT COMPARISON ANALYSIS 193
11.8 COMPANY VALUATION AND FINANCIAL METRICS 195
11.9 COMPETITIVE SCENARIO 195
11.9.1 PRODUCT LAUNCHES 196
11.9.2 DEALS 199
11.9.3 EXPANSIONS 199
11.9.4 OTHERS 201
12 COMPANY PROFILES 202
12.1 KEY PLAYERS 202
12.1.1 BASF SE 202
12.1.1.1 Business overview 202
12.1.1.2 Products/Solutions/Services offered 203
12.1.1.3 Recent developments 204
12.1.1.3.1 Deals 204
12.1.1.3.2 Expansions 205
 
12.1.1.4 MnM view 205
12.1.1.4.1 Key strengths/Right to win 205
12.1.1.4.2 Strategic choices 206
12.1.1.4.3 Weaknesses/Competitive threats 206
12.1.2 ALTANA AG 207
12.1.2.1 Business overview 207
12.1.2.2 Products/Solutions/Services offered 208
12.1.2.3 Recent developments 210
12.1.2.3.1 Product launches 210
12.1.2.3.2 Expansions 211
12.1.2.4 MnM view 212
12.1.2.4.1 Key strengths/Right to win 212
12.1.2.4.2 Strategic choices 212
12.1.2.4.3 Weaknesses/Competitive threats 212
12.1.3 DOW INC. 213
12.1.3.1 Business overview 213
12.1.3.2 Products/Solutions/Services offered 214
12.1.3.3 MnM view 215
12.1.3.3.1 Key strengths/Right to win 215
12.1.3.3.2 Strategic choices 215
12.1.3.3.3 Weaknesses/Competitive threats 215
12.1.4 NOURYON 216
12.1.4.1 Business overview 216
12.1.4.2 Products/Solutions/Services offered 217
12.1.4.3 Recent developments 218
12.1.4.3.1 Product launches 218
12.1.4.3.2 Expansions 219
12.1.4.4 MnM view 219
12.1.4.4.1 Key strengths/Right to win 219
12.1.4.4.2 Strategic choices 219
12.1.4.4.3 Weaknesses/Competitive threats 219
12.1.5 EVONIK INDUSTRIES AG 220
12.1.5.1 Business overview 220
12.1.5.2 Products/Solutions/Services offered 221
12.1.5.3 Recent developments 222
12.1.5.3.1 Product launches 222
12.1.5.3.2 Expansions 223
12.1.5.3.3 Others 224
12.1.5.4 MnM view 224
12.1.5.4.1 Key strengths/Right to win 224
12.1.5.4.2 Strategic choices 224
12.1.5.4.3 Weaknesses/Competitive threats 224
12.1.6 ARKEMA 225
12.1.6.1 Business overview 225
12.1.6.2 Products/Solutions/Services offered 226
12.1.6.3 Recent developments 227
12.1.6.3.1 Deals 227
12.1.6.4 MnM view 227
12.1.6.4.1 Key strengths/Right to win 227
12.1.6.4.2 Strategic choices 228
12.1.6.4.3 Weaknesses/Competitive threats 228
12.1.7 EASTMAN CHEMICAL COMPANY 229
12.1.7.1 Business overview 229
12.1.7.2 Products/Solutions/Services offered 230
12.1.7.3 Recent developments 234
12.1.7.3.1 Product launches 234
12.1.7.3.2 Expansions 234
12.1.7.4 MnM view 235
12.1.7.4.1 Key strengths/Right to win 235
12.1.7.4.2 Strategic choices 235
12.1.7.4.3 Weaknesses/Competitive threats 235
12.1.8 ASHLAND INC. 236
12.1.8.1 Business overview 236
12.1.8.2 Products/Solutions/Services offered 237
12.1.8.3 MnM view 238
12.1.8.3.1 Key strengths/Right to win 238
12.1.8.3.2 Strategic choices 238
12.1.8.3.3 Weaknesses/Competitive threats 239
12.1.9 CLARIANT AG 240
12.1.9.1 Business overview 240
12.1.9.2 Products/Solutions/Services offered 241
12.1.9.3 MnM view 242
12.1.9.3.1 Key strengths/Right to win 242
12.1.9.3.2 Strategic choices 242
12.1.9.3.3 Weaknesses/Competitive threats 242
12.1.10 ALLNEX GMBH 243
12.1.10.1 Business overview 243
12.1.10.2 Products/Solutions/Services offered 243
12.1.10.3 Recent developments 244
12.1.10.3.1 Product launches 244
12.1.10.3.2 Deals 244
12.1.10.3.3 Expansions 245
 
12.1.11 ELEMENTIS PLC 246
12.1.11.1 Business overview 246
12.1.11.2 Products/Solutions/Services offered 247
12.1.11.3 Recent developments 249
12.1.11.3.1 Product launches 249
12.1.11.3.2 Expansions 249
12.1.12 THE LUBRIZOL CORPORATION 250
12.1.12.1 Business overview 250
12.1.12.2 Products/Solutions/Services offered 250
12.1.13 MOMENTIVE PERFORMANCE MATERIALS INC. 251
12.1.13.1 Business overview 251
12.1.13.2 Products/Solutions/Services offered 251
12.1.14 MÜNZING CORPORATION 252
12.1.14.1 Business overview 252
12.1.14.2 Products/Solutions/Services offered 252
12.2 OTHER PLAYERS 253
12.2.1 HUNTSMAN CORPORATION 253
12.2.2 SOLVAY SA 254
12.2.3 DEUTERON GMBH 254
12.2.4 ICL GROUP LTD. 255
12.2.5 IRO GROUP INC. 255
12.2.6 RAJ SPECIALTY ADDITIVES PVT. LTD. 256
12.2.7 ADVANCION CORPORATION 256
12.2.8 CRODA INTERNATIONAL PLC 257
12.2.9 BUCKMAN LABORATORIES INTERNATIONAL, INC. 258
12.2.10 MICHELMAN, INC. 259
12.2.11 UNIQCHEM GMBH 260
13 ADJACENT AND RELATED MARKETS 261
13.1 INTRODUCTION 261
13.2 ARCHITECTURAL COATINGS MARKET 261
13.2.1 MARKET DEFINITION 261
13.2.2 MARKET OVERVIEW 261
13.3 ARCHITECTURAL COATINGS MARKET, BY REGION 262
13.3.1 ASIA PACIFIC 263
13.3.2 NORTH AMERICA 264
13.3.3 EUROPE 265
13.3.4 MIDDLE EAST & AFRICA 267
13.3.5 SOUTH AMERICA 268
 
14 APPENDIX 270
14.1 DISCUSSION GUIDE 270
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 272
14.3 CUSTOMIZATION OPTIONS 274
14.4 RELATED REPORTS 274
14.5 AUTHOR DETAILS 275