Summary

In terms of value, the coating additives market is estimated to grow from USD 8.72 billion in 2024 to USD 11.04 billion by 2029, at a CAGR of 4.8%. The increasing use of coating additives enhaced functionalities which creats grounds for manufacturers to develop high-performance additives to reform coating capabilities These additives provide multiple benefits to coatings, such as improved durability, scratch resistance, self-cleaning properties, and antimicrobial protection. Also, the enhancement of scratch resistance aligns with various end-use industries that value aesthetics and durability. Moreover, the rising population in the Middle East & Africa and Asia Pacific, changing customer needs, increasing industrial expansion in Asia Pacific region are driving the coating additives market. In addition, due to changing sustanibility goals, environmental norms, and changing regulations, there is an escalating desire for bio-based coating additives.

“Wetting & dispersing agents was the second-largest type of coating additives market, in terms of value, in 2023.”
Wetting and dispersing agents holds the second largest position in the coating additives market because of the importance of an effective pigment and filler dispersion for a uniform coat color to surface texture. This is due to its market applicability in versatile industries like automotive, construction, and consumer products industries. These agents increase the efficiency of coatings’ performance in terms of adhesion, stability and durability which make them an important component of high quality formulations. Also, continuous advancements in the synthesis of the enhanced capacity and ecofriendly type add more value to them. Thus, the wetting & dispersing agents was the second-largest type of coating additives.

“Industrial is projected to be the second-fastest growing application of coating additives market, in terms of value, during forecast period.”
Industrial application is expected to register the second highest growth rate for coating additives market as there is an ever growing demand for industrial segments including machinery, electronics, and consumer goods segments. This growth creates a need for highly specialized coatings to which the additives must possess high-end properties to safeguard the surface. Due to the high levels of extremity factors in industrial uses, there is great concern for improving the ability of coating to resist corrosion and other chemical changes. Furthermore, current trends in technology show that more efficient and specialty additives are being introduced to the market to meet the required demand. This growth trend is further driven by the rising demand for, and adoption of, low-VOC and environmentally friendly additives.
“The Middle East & AFrica is projected to be the second fastest-growing region, in terms of value, during the forecast period in the coating additives market.”
The Middle East & Africa followed by Asia Pacific region is identified to have the second highest CAGR in the coating additives market due to the increasing industrialization of the region and high investment on infrastructural. Large-scale investments in construction projects for mass housing applications and commerce and business establishments are pulling demand for superior coatings and additives. Also, population growth and urbanization around the region also complement the demand for superior coating solutions. There is also a rising trend towards sustainability with awareness of the same forcing formulations to embrace environment friendly coatings and additives. Similarly, the investment from the Middle East & African countries and emergence of new industrial projects also have a positive impact on the growth rate of coating additives industry in this area and therefore it is expected to register a good growth rate in the coming future.

• By Company Type: Tier 1 - 55%, Tier 2 - 25%, and Tier 20%
• By Designation: Directors - 50%, Managers - 30%, and Others - 20%
• By Region: North America - 40%, Europe - 35%, Asia Pacific - 20%, RoW - 5%,

The key players profiled in the report include BASF SE (Germany), ALTANA AG (Germany), Dow Inc. (US), Nouryon (Netherlands), Evonik Industries AG (Germany), Arkema (France), Eastman Chemical Company (US), Ashland Inc. (US), Clariant AG (Switzerland), Allnex GMBH (Germany), Elementis plc (UK), The Lubrizol Corporation (US), Momentive Performance Materials Inc. (US), and among others.

Research Coverage
This report segments the market for coating additives based on type, formulation, application, and region and provides estimations of volume (Kiloton) and value (USD Million) for the overall market size across various regions. A detailed analysis of key industry players has been conducted to provide insights into their business overviews, services, and key strategies, associated with the market for coating additives.
Reasons to Buy this Report
This research report is focused on various levels of analysis — industry analysis (industry trends), market share analysis of top players, and company profiles, which together provide an overall view of the competitive landscape, emerging and high-growth segments of the coating additives market; high-growth regions; and market drivers, restraints, and opportunities.
The report provides insights on the following pointers:
• Market Penetration: Comprehensive information on coating additives offered by top players in the global market

• Analysis of key drivers: (mounting demand for water-borne products, Rising focus on high-performance additives, increasing need for bio-based additives, and mounting demand for corrosion protection), restraints (Fluctuations in raw material prices), opportunities (mounting demand for additives from building & construction industries and growing automotive and aerospace sectors), and challenges (regulatory compliances and technical barriers) influencing the growth of coating additives market.

• Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the coating additives market

• Market Development: Comprehensive information about lucrative emerging markets — the report analyzes the markets for coating additives across regions.

• Market Diversification: Exhaustive information about new products, untapped regions, and recent developments in the global coating additives market

• Competitive Assessment: In-depth assessment of market shares, strategies, products, and manufacturing capabilities of leading players in the coating additives market

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Table of Contents

1 INTRODUCTION 27
1.1 STUDY OBJECTIVES 27
1.2 MARKET DEFINITION 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED AND REGIONAL SCOPE 28
1.3.2 YEARS CONSIDERED 29
1.3.3 INCLUSIONS AND EXCLUSIONS 29
1.4 CURRENCY CONSIDERED 31
1.5 UNIT CONSIDERED 31
1.6 STAKEHOLDERS 31
1.7 SUMMARY OF CHANGES 31
2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
2.1.1 SECONDARY DATA 33
2.1.1.1 List of key secondary sources 33
2.1.2 PRIMARY DATA 33
2.1.2.1 List of primary interview participants 33
2.1.2.2 Key industry insights 34
2.1.2.3 Breakdown of interviews with experts 34
2.2 MARKET SIZE ESTIMATION 35
2.2.1 BOTTOM-UP APPROACH 35
2.2.2 TOP-DOWN APPROACH 37
2.3 DATA TRIANGULATION 37
2.4 GROWTH FORECAST 38
2.4.1 SUPPLY SIDE 39
2.4.2 DEMAND SIDE 39
2.5 ASSUMPTIONS 40
2.6 LIMITATIONS 41
2.7 RISK ASSESSMENT 41
3 EXECUTIVE SUMMARY 42
4 PREMIUM INSIGHTS 46
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN COATING ADDITIVES MARKET 46
4.2 COATING ADDITIVES MARKET, BY REGION 46
4.3 ASIA PACIFIC: COATING ADDITIVES MARKET, BY APPLICATION AND COUNTRY 47
4.4 COATING ADDITIVES MARKET, BY FORMULATION VS. REGION 47
4.5 COATING ADDITIVES MARKET, BY KEY COUNTRY 48
5 MARKET OVERVIEW 49
5.1 INTRODUCTION 49
5.2 MARKET DYNAMICS 49
5.2.1 DRIVERS 50
5.2.1.1 Rising demand for water-borne products 50
5.2.1.2 Focus on high-performance and multifunctional additives 50
5.2.1.3 Pressing need for bio-based additives 51
5.2.1.4 Increasing demand for corrosion protection 51
5.2.2 RESTRAINTS 52
5.2.2.1 Raw material price volatility 52
5.2.2.2 Complexity in formulation and compatibility issues 52
5.2.3 OPPORTUNITIES 52
5.2.3.1 Growing demand for additives from building & construction sector 52
5.2.3.2 Expanding automotive and aerospace sectors 53
5.2.3.3 Advancements in smart and self-healing coatings 53
5.2.4 CHALLENGES 53
5.2.4.1 Technical barriers affecting meticulous control of molecular interactions 53
5.2.4.2 Regulatory compliance concerning testing of new products 54
5.2.4.3 Slow adoption in price-sensitive markets 54
5.3 PORTER’S FIVE FORCES ANALYSIS 54
5.3.1 THREAT OF SUBSTITUTES 55
5.3.2 THREAT OF NEW ENTRANTS 56
5.3.3 BARGAINING POWER OF SUPPLIERS 56
5.3.4 BARGAINING POWER OF BUYERS 57
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 57
5.4 KEY STAKEHOLDERS AND BUYING CRITERIA 58
5.4.1 KEY STAKEHOLDERS IN BUYING PROCESS 58
5.4.2 BUYING CRITERIA 59
5.5 MACROECONOMIC INDICATORS 59
5.5.1 GDP TRENDS AND FORECAST 60
6 INDUSTRY TRENDS 61
6.1 SUPPLY CHAIN ANALYSIS 61
6.2 PRICING ANALYSIS 62
6.2.1 AVERAGE SELLING PRICE TREND OF KEY PLAYERS, BY APPLICATION 62
6.2.2 AVERAGE SELLING PRICE TREND, BY REGION 63
6.3 TRENDS/DISRUPTIONS IMPACTING CUSTOMER BUSINESS 64
6.4 ECOSYSTEM ANALYSIS 64
6.5 CASE STUDY ANALYSIS 66
6.5.1 TRANSFORMATION OF COATING AESTHETICS WITH MATTING AGENTS
BY J.M.HUBER CORPORATION 66
6.5.2 ADOPTION OF ANTIMICROBIAL COATING ADDITIVES IN HOSPITAL 66
6.5.3 USE OF ANTIMICROBIAL COATING ADDITIVES IN SCHOOL 66
6.6 TECHNOLOGY ANALYSIS 67
6.6.1 KEY TECHNOLOGIES 67
6.6.1.1 Streamlining coating formulation: Clariant’s ClariCoat digital platform 67
6.6.1.2 Revolutionizing powder coatings: Evonik’s TEGO Powder 67
6.6.2 COMPLEMENTARY TECHNOLOGIES 67
6.6.2.1 Silicone-modified polyester 67
6.6.2.2 Fluoropolymer technology and cross-linking agents 68
6.7 TRADE ANALYSIS 68
6.7.1 IMPORT SCENARIO (HS CODE 320890) 69
6.7.2 EXPORT SCENARIO (HS CODE 320890) 69
6.8 REGULATORY LANDSCAPE 70
6.8.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 71
6.9 KEY CONFERENCES AND EVENTS, 2024–2025 74
6.10 INVESTMENT AND FUNDING SCENARIO 74
6.11 PATENT ANALYSIS 75
6.11.1 APPROACH 75
6.11.2 DOCUMENT TYPES 75
6.11.3 TOP APPLICANTS 77
6.11.4 JURISDICTION ANALYSIS 80
6.12 IMPACT OF AI/GEN AI ON COATING ADDITIVES MARKET 81
7 COATING ADDITIVES MARKET, BY TYPE 82
7.1 INTRODUCTION 83
7.2 DEFOAMERS 85
7.2.1 WIDE APPLICATION IN ARCHITECTURAL AND AUTOMOTIVE
INDUSTRIES TO DRIVE MARKET 85
7.3 WETTING & DISPERSING AGENTS 86
7.3.1 STRINGENT REQUIREMENT FOR COLOR REPRODUCIBILITY
AND LESS VOC CONTENT TO DRIVE MARKET 86
7.4 RHEOLOGY MODIFIERS 88
7.4.1 GOOD SEDIMENTATION AND PIGMENT STABILIZATION TENDENCY TO BOOST DEMAND 88
7.5 OTHER TYPES 90
 
8 COATING ADDITIVES MARKET, BY FORMULATION 92
8.1 INTRODUCTION 93
8.2 WATER-BORNE 94
8.2.1 GROWING EMPHASIS ON SUSTAINABILITY AND NEED FOR LOW-VOC COATINGS TO DRIVE MARKET 94
8.3 SOLVENT-BORNE 96
8.3.1 EXCEPTIONAL DURABILITY AND RESISTANCE TO HARSH ENVIRONMENTS TO BOOST DEMAND 96
8.4 OTHER FORMULATIONS 98
9 COATING ADDITIVES MARKET, BY APPLICATION 100
9.1 INTRODUCTION 101
9.2 ARCHITECTURAL 103
9.2.1 ECONOMIC GROWTH AND STRICT ENVIRONMENTAL POLICIES TO DRIVE MARKET 103
9.3 INDUSTRIAL 105
9.3.1 RISING DEMAND FOR HIGH-PERFORMANCE COATINGS TO DRIVE MARKET 105
9.4 AUTOMOTIVE & TRANSPORTATION 106
9.4.1 INCREASING DEMAND FOR LEVELING AGENTS AND RHEOLOGY MODIFIERS TO DRIVE MARKET 106
9.5 WOOD & FURNITURE 108
9.5.1 INCREASING PURCHASING POWER OF CUSTOMERS TO DRIVE MARKET 108
9.6 OTHER APPLICATIONS 110
10 COATING ADDITIVES MARKET, BY REGION 112
10.1 INTRODUCTION 113
10.2 ASIA PACIFIC 115
10.2.1 CHINA 122
10.2.1.1 Increasing foreign investments in various industries and sectors to drive market 122
10.2.2 INDIA 123
10.2.2.1 Booming real estate industry to propel market 123
10.2.3 JAPAN 125
10.2.3.1 Growing tourism industry and investments in real estate industry to boost demand 125
10.2.4 SOUTH KOREA 127
10.2.4.1 Presence of major automobile manufacturers to boost market growth 127
10.2.5 INDONESIA 129
10.2.5.1 Rising foreign investments in infrastructure and residential construction projects to drive market 129
10.3 NORTH AMERICA 130
10.3.1 US 136
10.3.1.1 Low interest rates and improving employment rate and economic conditions to drive market 136
10.3.2 CANADA 138
10.3.2.1 Growing foreign trade and increasing construction projects to fuel demand 138
10.3.3 MEXICO 140
10.3.3.1 Expanding tourism industry to drive market 140
10.4 EUROPE 141
10.4.1 GERMANY 147
10.4.1.1 Favorable economic conditions and rising demand for new homes to drive market 147
10.4.2 UK 149
10.4.2.1 Growth of construction industry to drive market 149
10.4.3 FRANCE 151
10.4.3.1 Reviving economy and rising investments in infrastructure development to boost demand 151
10.4.4 ITALY 152
10.4.4.1 New project finance rules and investment policies to boost market 152
10.4.5 SPAIN 154
10.4.5.1 Developments in automotive and construction industries to drive demand 154
10.4.6 RUSSIA 156
10.4.6.1 Growing population and residential construction activities to fuel demand 156
10.4.7 TURKEY 157
10.4.7.1 Rapid urbanization to drive market 157
10.5 SOUTH AMERICA 159
10.5.1 BRAZIL 164
10.5.1.1 Rising number of infrastructure development projects to drive market 164
10.5.2 ARGENTINA 166
10.5.2.1 Growing population and improved economic conditions to drive market 166
10.5.3 CHILE 167
10.5.3.1 Economic growth and government initiatives to boost infrastructure development and residential construction to drive market 167
10.6 MIDDLE EAST & AFRICA 169
10.6.1 GCC 174
10.6.1.1 Saudi Arabia 175
10.6.1.1.1 Significant government-led investments in infrastructure development to boost demand 175
10.6.1.2 UAE 177
10.6.1.2.1 Increasing emphasis on sustainability and green building practices to reduce carbon footprint of construction industry to propel demand 177
10.6.1.3 Qatar 178
10.6.1.3.1 Rising need for protective and decorative coatings in infrastructure development to drive market 178
10.6.2 SOUTH AFRICA 180
10.6.2.1 Growing manufacturing sector to present immense growth opportunities 180
11 COMPETITIVE LANDSCAPE 182
11.1 INTRODUCTION 182
11.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 182
11.3 MARKET SHARE ANALYSIS 184
11.4 REVENUE ANALYSIS 186
11.5 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2023 186
11.5.1 STARS 186
11.5.2 EMERGING LEADERS 187
11.5.3 PERVASIVE PLAYERS 187
11.5.4 PARTICIPANTS 187
11.5.5 COMPANY FOOTPRINT: KEY PLAYERS, 2023 188
11.5.5.1 Company footprint 188
11.5.5.2 Region footprint 189
11.5.5.3 Type footprint 190
11.5.5.4 Application footprint 191
11.5.5.5 Formulation footprint 192
11.6 COMPANY EVALUATION MATRIX: STARTUPS/SMES, 2023 193
11.6.1 PROGRESSIVE COMPANIES 193
11.6.2 RESPONSIVE COMPANIES 193
11.6.3 DYNAMIC COMPANIES 193
11.6.4 STARTING BLOCKS 193
11.6.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2023 195
11.6.5.1 Detailed list of key startups/SMEs 195
11.6.5.2 Competitive benchmarking of key startups/SMEs 195
11.7 BRAND/PRODUCT COMPARISON ANALYSIS 195
11.8 COMPANY VALUATION AND FINANCIAL METRICS 197
11.9 COMPETITIVE SCENARIO 197
11.9.1 PRODUCT LAUNCHES 198
11.9.2 DEALS 201
11.9.3 EXPANSIONS 202
11.9.4 OTHERS 205
12 COMPANY PROFILES 206
12.1 KEY PLAYERS 206
12.1.1 BASF SE 206
12.1.1.1 Business overview 206
12.1.1.2 Products/Solutions/Services offered 207
12.1.1.3 Recent developments 208
12.1.1.3.1 Deals 208
12.1.1.3.2 Expansions 209
12.1.1.4 MnM view 210
12.1.1.4.1 Key strengths/Right to win 210
12.1.1.4.2 Strategic choices 210
12.1.1.4.3 Weaknesses/Competitive threats 210
12.1.2 ALTANA AG 211
12.1.2.1 Business overview 211
12.1.2.2 Products/Solutions/Services offered 212
12.1.2.3 Recent developments 214
12.1.2.3.1 Product launches 214
12.1.2.3.2 Deals 215
12.1.2.3.3 Expansions 215
12.1.2.4 MnM view 216
12.1.2.4.1 Key strengths/Right to win 216
12.1.2.4.2 Strategic choices 216
12.1.2.4.3 Weaknesses/Competitive threats 216
12.1.3 DOW INC. 217
12.1.3.1 Business overview 217
12.1.3.2 Products/Solutions/Services offered 218
12.1.3.3 MnM view 219
12.1.3.3.1 Key strengths/Right to win 219
12.1.3.3.2 Strategic choices 219
12.1.3.3.3 Weaknesses/Competitive threats 219
12.1.4 NOURYON 220
12.1.4.1 Business overview 220
12.1.4.2 Products/Solutions/Services offered 221
12.1.4.3 Recent developments 222
12.1.4.3.1 Product launches 222
12.1.4.3.2 Expansions 223
12.1.4.4 MnM view 223
12.1.4.4.1 Key strengths/Right to win 223
12.1.4.4.2 Strategic choices 223
12.1.4.4.3 Weaknesses/Competitive threats 223
12.1.5 EVONIK INDUSTRIES AG 224
12.1.5.1 Business overview 224
12.1.5.2 Products/Solutions/Services offered 225
12.1.5.3 Recent developments 226
12.1.5.3.1 Product launches 226
12.1.5.3.2 Expansions 228
12.1.5.3.3 Others 228
12.1.5.4 MnM view 228
12.1.5.4.1 Key strengths/Right to win 228
12.1.5.4.2 Strategic choices 228
12.1.5.4.3 Weaknesses/Competitive threats 229
12.1.6 ARKEMA 230
12.1.6.1 Business overview 230
12.1.6.2 Products/Solutions/Services offered 231
12.1.6.3 Recent developments 232
12.1.6.3.1 Deals 232
12.1.6.4 MnM view 232
12.1.6.4.1 Key strengths/Right to win 232
12.1.6.4.2 Strategic choices 233
12.1.6.4.3 Weaknesses/Competitive threats 233
12.1.7 EASTMAN CHEMICAL COMPANY 234
12.1.7.1 Business overview 234
12.1.7.2 Products/Solutions/Services offered 235
12.1.7.3 Recent developments 239
12.1.7.3.1 Product launches 239
12.1.7.3.2 Expansions 239
12.1.7.4 MnM view 240
12.1.7.4.1 Key strengths/Right to win 240
12.1.7.4.2 Strategic choices 240
12.1.7.4.3 Weaknesses/Competitive threats 240
12.1.8 ASHLAND INC. 241
12.1.8.1 Business overview 241
12.1.8.2 Products/Solutions/Services offered 242
12.1.8.3 Recent developments 243
12.1.8.3.1 Product launches 243
12.1.8.4 MnM view 244
12.1.8.4.1 Key strengths/Right to win 244
12.1.8.4.2 Strategic choices 244
12.1.8.4.3 Weaknesses/Competitive threats 244
12.1.9 CLARIANT AG 245
12.1.9.1 Business overview 245
12.1.9.2 Products/Solutions/Services offered 246
12.1.9.3 Recent developments 247
12.1.9.3.1 Expansions 247
12.1.9.4 MnM view 247
12.1.9.4.1 Key strengths/Right to win 247
12.1.9.4.2 Strategic choices 247
12.1.9.4.3 Weaknesses/Competitive threats 247
 
12.1.10 ALLNEX GMBH 248
12.1.10.1 Business overview 248
12.1.10.2 Products/Solutions/Services offered 248
12.1.10.3 Recent developments 249
12.1.10.3.1 Product launches 249
12.1.10.3.2 Deals 249
12.1.10.3.3 Expansions 250
12.1.11 ELEMENTIS PLC 251
12.1.11.1 Business overview 251
12.1.11.2 Products/Solutions/Services offered 252
12.1.11.3 Recent developments 254
12.1.11.3.1 Product launches 254
12.1.11.3.2 Expansions 255
12.1.12 THE LUBRIZOL CORPORATION 256
12.1.12.1 Business overview 256
12.1.12.2 Products/Solutions/Services offered 256
12.1.13 MOMENTIVE PERFORMANCE MATERIALS INC. 257
12.1.13.1 Business overview 257
12.1.13.2 Products/Solutions/Services offered 257
12.1.14 MÜNZING CORPORATION 258
12.1.14.1 Business overview 258
12.1.14.2 Products/Solutions/Services offered 258
12.2 OTHER PLAYERS 259
12.2.1 HUNTSMAN CORPORATION 259
12.2.2 SOLVAY SA 260
12.2.3 DEUTERON GMBH 260
12.2.4 ICL GROUP LTD. 261
12.2.5 IRO GROUP INC. 261
12.2.6 RAJ SPECIALTY ADDITIVES PVT. LTD. 262
12.2.7 ADVANCION CORPORATION 262
12.2.8 CRODA INTERNATIONAL PLC 263
12.2.9 BUCKMAN LABORATORIES INTERNATIONAL, INC. 264
12.2.10 MICHELMAN, INC. 265
12.2.11 UNIQCHEM GMBH 266
13 ADJACENT AND RELATED MARKETS 267
13.1 INTRODUCTION 267
13.2 ARCHITECTURAL COATINGS MARKET 267
13.2.1 MARKET DEFINITION 267
13.2.2 MARKET OVERVIEW 267
 
13.3 ARCHITECTURAL COATINGS MARKET, BY REGION 268
13.3.1 ASIA PACIFIC 269
13.3.2 NORTH AMERICA 270
13.3.3 EUROPE 271
13.3.4 MIDDLE EAST & AFRICA 273
13.3.5 SOUTH AMERICA 274
14 APPENDIX 276
14.1 DISCUSSION GUIDE 276
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 278
14.3 CUSTOMIZATION OPTIONS 280
14.4 RELATED REPORTS 280
14.5 AUTHOR DETAILS 281