マイクロモビリティ市場:タイプ(自転車、E-bike、E-kick Scooter)、推進力(ペダルアシスト&電動)、所有権(B2B、B2C)、共有(ドッキング、ドックレス)、データ(ナビゲーション、決済)、走行距離、速度、地域別 - 2027年までの世界市場予測Micro-Mobility Market by Type (Bicycle, E-bike, E-kick Scooter), Propulsion (Pedal Assist & Electric), Ownership (B2B, B2C), Sharing (Docked, Dock-less), Data (Navigation, Payment), Travel Range, Speed and Region - Global Forecast to 2027 マイクロモビリティ市場は、2022年の34億米ドルから2027年には61億米ドルまで、予測期間中に12.5%のCAGRで成長すると予測されます。マイクロモビリティの発展にとって最も重要な要因は、世界的な急速な都市化です... もっと見る
サマリーマイクロモビリティ市場は、2022年の34億米ドルから2027年には61億米ドルまで、予測期間中に12.5%のCAGRで成長すると予測されます。マイクロモビリティの発展にとって最も重要な要因は、世界的な急速な都市化です。世界保健機関(WHO)によると、世界人口の約50%が都市部に住んでおり、この割合は2025年までに約60%に増加するとみられています。この人口の多くが自動車を利用するようになり、都市部では道路交通渋滞や駐車場問題が深刻化しています。そのため、公共交通機関の整備が急ピッチで進められています。しかし、公共交通機関にはラストマイルモビリティという課題があり、これが主に超小型モビリティの需要を促進することになる。超小型モビリティ市場では、E-Bikeが最も高い成長を記録すると予想される。E-Bikeは、従来の自転車に比べ、走行時の負担が少なく、簡単でスムーズな走行を可能にします。また、時速35kmの高速走行が可能なため、長距離の通勤や高所への移動に役立ちます。しかし、現状では、充電やバッテリー・モーターの盗難など、さまざまな課題があります。予測期間中は、車両数の増加や都市交通機関の利用による都市内の短距離通勤の増加により、B to Cの所有モデルが市場を支配すると予想されます。都市人口の増加やスマートシティ開発の進展により、オンデマンドの公共交通機関に対する需要がさらに高まっています。マイクロモビリティの導入は、規制やスマートシティへの取り組みに注目が集まっていることが、さらなる推進力となっています。 スマートシティには、ポップアップ式の自転車専用レーン、より多くのオープンスペースの創出、電気自動車や低速車だけの通り、超小型モビリティ機器用の専用レーンなどがあり、予測期間中の超小型モビリティ市場の成長に向けて寄与しています。他の公共交通機関と比較すると、超小型モビリティサービスネットワークは非常に効率的です。ネットワークが導入されれば、都市は他のタイプの公共交通機関の負担を軽減することができます。例えば、グラスゴー市では、2022年10月に太陽光発電による警告標識を設置し、自転車のシンボルを点灯させてドライバーに自転車の存在を知らせています。さらに、パリでは、電気自動車充電システムメーカーが、電子自転車や電子スクーターのためのドッキングステーション充電システムを提供し、指定された場所に駐車して充電できるようにしています。2022年9月、首長国連邦の交通局は、安全で持続可能なスマートシティを構築するため、ティア社とパートナーシップ契約を締結し、e-kickスクーターとe-bikeを導入することになりました。パリ市は、雑踏に対処し、適切なスクーター駐車を促進する最も顕著な例の一つです。同市は、ライダーが市内の狭い歩道に駐車しないようにし、ライダーが専用の優先駐車場でライドを終えるように明確な目標を定めました。パリは市内全域に2,500台の専用駐車場を設け、公共スペースを自動車や2輪車からマイクロモビリティに再配分した。 過去10年間の自家用車の販売台数の増加は、交通渋滞や公害の増加を招いています。マイクロモビリティのコンセプトは、現在主流となっている自動車の所有モデルから離れ、日々の通勤に必要な短距離の移動にe-kickスクーター、e-bike、自転車、e-mopedを必要に応じて使用することを想定しています。都市部における道路や駐車場などの自動車・自転車専用インフラを減らし、より多くのインフラを持続可能な交通手段や住民のための余暇スペースに充てることができる。例えば、ロンドン交通局では、一時的な自転車専用レーンを設けるなどして、交通に悪影響を与えずに自転車利用を25%以上向上させています。さらに、ミネアポリス市は、交通機関、自転車、共有スクーター、電気自動車のシェアリングなど、低炭素または無炭素の交通手段を人々が便利に利用できるモビリティハブのパイロットプログラムを開始しました。しかし、さまざまな国で速度規制やインフラ規制があり、これが超小型モビリティ市場の成長に影響を与えています。超小型モビリティ事業者は、公共スペースを利用してモビリティサービスを提供する。一部の都市では、公共空間の利用に対して、賃貸料と同様にライセンス料を徴収する商業モデルを採用している。ボゴタやメキシコシティなどの都市は、新しいモビリティのオプションに対応するための追加インフラへの投資の必要性に基づいて、規制料を設定している。メキシコ市では、市の中西部の限られた地域で、ドックレスバイク、e-bike、e-kickスクーターの使用を許可している。一部の都市では、超小型モビリティ企業は規制料を支払う必要がある。高い規制料は、超小型モビリティの供給を制限し、社会経済的な厚生を低下させる可能性が高い。最終的には、超小型モビリティ事業が成り立たなくなる可能性もある。 都市化が進み、公共交通機関の利用が増えれば、超小型モビリティは顧客に対してより良いレベルのサービスを提供できるようになり、利用者は徐々に自家用車や自転車から離れ、交通量はさらに減少していくだろう。これらは、都市部における二酸化炭素排出量をさらに削減することにつながります。純粋にゼロエミッションのモビリティサービスであれば、このCO2排出量へのインパクトはかなり大きくなります。マイクロモビリティは、e-kickスクーター、e-bike、e-mopedを共有・レンタルすることができ、交通渋滞を緩和し、CO2削減に大きく貢献する環境に優しいモビリティソリューションです。 スマートシティの台頭、都市化の進展、公害削減ニーズの高まりにより、マイクロモビリティサービスプロバイダーは、様々な投資家から投資を受けるようになっています。例えば、TIER(ドイツ)は創業以来4億6700万ドル以上を調達しており、2020年11月にはソフトバンクから2億5000万ドルを調達している。Vogo(インド)はシリーズCで1150万米ドルを調達し、2022年末には黒字化する見込みだ。2022年2月、Beam Mobility Holdings Pte.Ltd.(シンガポール)は、プライベートエクイティ企業Affirma Capitalが主導するシリーズB資金調達で9300万米ドルを調達した。2022年9月、Yulu(インド)、バッテリースワップ事業強化のため、マグナ(カナダ)からシリーズB資金として8500万米ドルを調達。2021年9月、オランダのe-bike企業VanMoofが、USD 128MのシリーズC資金を調達した。 各社は、大学やキャンパス、主要産業部門との提携・協業契約にも力を入れている。例えば、Veo(米国)は、アーカンソー大学、メリーランド大学、ラトガース大学、アラバマ大学と提携し、キャンパス内で持続可能なモビリティを提供し、キャンパス内を自動車の排気ガスから制限しています。2022年8月、Spin(米国)はNC Stateと提携し、キャンパス内のマイクロモビリティ・イノベーションを推進する。 "e-kickスクーターは、より良い美観と高い快適性により、市場をリードするだろう。" 排出ガスのない車両に対する需要の増加、交換可能なバッテリー技術の上昇傾向、e-kickスクーター共有サービスプロバイダーの数の増加は、予測期間中にe-kickスクーターの需要を増加させるでしょう。世界中の政府は、路上でのキックスクーターの使用に関するイニシアチブを取っており、これは人々が移動手段としてe-kickスクーターを選択することを奨励しています。例えば、ベルギーでは、時速25km以下であれば、e-bikeもスクーターも公道で合法的に使用することができます。eスクーターのライダーは18歳以上でなければならず、歩道での走行は認められていません。2021年2月、アイルランドのイーモン・ライアン運輸大臣は、税金、保険、運転免許を必要とせず、アイルランドの公道で電動キックスクーターを使用することを合法化しました。このような規制は、e-kickスクーター市場を支え、世界中で需要を高めています。さらに、米国、カナダ、メキシコにおける電動キックスクーターの普及率が高く、LimeやBirdといった企業が存在することが、現在アメリカ地域の需要を牽引しています。 欧州は超小型モビリティの第2位の市場になると予測 欧州では、イギリス、ドイツ、フランス、オランダなどの先進国が、スマート交通インフラへの投資を進めています。欧州諸国間の社会・貿易協定により、大規模な国境を越えた貿易や旅客輸送が促進されています。この地域では、電気自動車の開発と導入が急速に進んでいます。フランスやイギリスでは都市交通や交通インフラを改善するための投資が計画されており、欧州のマイクロモビリティ市場を牽引することが期待されます。また、この地域にはスペインやイタリアなど、急成長中の経済国が存在します。これらの国々では、人々は複数の交通手段を好みます。この地域では、洗練された低排出ガス車への需要が高まり、超小型モビリティ市場が活性化しています。また、2050年までにヨーロッパのCO2排出量を80%削減するという目標は、この地域の電気自動車に対する需要を高め、e-bike、e-kick scooter、e-mopedの成長を促進しています。 欧州の都市では、小型の交通手段の利用を促進するために、分離された自転車用インフラと十分な駐車スペースが必要不可欠です。欧州技術研究所によると、欧州の全交通量の10%が駐車場探しに関連している。欧州の目的は、トランジットの動きを最適化し、自動車の排出ガスとともに交通渋滞を減らすことです。また、欧州地域は、TIER、Bolt Technology OÜ、Voi、Felyx Sharing B.V.、Wind Tel-Aviv (By-Byke) Ltd、Splytといったこれらの市場における主要プレイヤーが存在することから、マイクロモビリティ市場をリードしています。 ヨーロッパを拠点とする新興企業は、ビジネスを成長させ、ヨーロッパ全域での存在感を高めるために、さまざまな投資や資金調達を行っている。TIERは、2020年11月にソフトバンクから2億5000万米ドルのラウンドを含め、2022年10月までに4億6700万米ドル以上を調達している。 欧州の超小型モビリティ市場では、ドイツが優位に立つと予測されます。ドイツは、マイクロモビリティサービスプロバイダーの数が多く、強力な公共交通システム、高品質のサイクリングコースがあるため、マイクロモビリティのインフラが充実している。国民の関心が高まり、この分野への政府投資が増加しているため、超小型モビリティの利用が増加すると予想されます。ドイツの軽電気自動車規制では、最高時速20kmまでしか公道でのe-kickスクーターの使用を認めておらず、使用者の最低年齢は14歳、連続定格出力は500Wに制限されています。ドイツの超小型モビリティ市場では、TIER、Voi、Bird、Limeなどが大手として、まずベルリン、ハンブルク、ミュンヘンなどの大都市でサービスを提供している。また、オランダを拠点とする様々な企業がドイツでのプレゼンスを拡大している。例えば、2021年8月、Felyx Sharing B.V.は、ベルリン、デュッセルドルフ、ハンブルクなどドイツの都市でサービスネットワークを拡大しています。同社は最近、保有台数を倍増し、合計6,000台の原付電動バイクを保有するようになりました。一次インサイトによると、ドイツではe-kickスクーターが伸びているとのことです。 この市場で活動するさまざまな主要組織のCEO、マーケティングディレクター、その他のイノベーションおよび戦略ディレクター、経営幹部に対して詳細なインタビューを実施しました。 - 企業タイプ別マイクロモビリティサービスプロバイダー - 100 - 役職別Cレベル - 30%、ディレクター - 20%、その他 - 50 - 地域別欧州:40%、アジア太平洋:30%、北米:20%、RoW:10 マイクロモビリティ市場は、バードグローバル社(米国)、リフト社(米国)、ライム社(米国)、ヘルビズ社(米国)、ドット社(オランダ)など、少数の世界的に確立された企業によって支配されています。TIER(ドイツ)、Bolt(エストニア)、Voi(スウェーデン)、Veo(米国)などがある。 調査対象範囲 本調査では、超小型モビリティ市場を、タイプ(自転車、e-bike、e-kickスクーター、その他)、速度(時速25kmまでと25-45km)、推進力(人力と電動)、共有タイプ(ドッキングとドックレス)、所有(BtoBとBtoC)、データサービス(ナビゲーション、決済、その他データサービス)、走行距離(3マイルまでと3-6マイル)、地域(アジア太平洋、ヨーロッパ、アメリカ)に基づきセグメントし市場規模の予測をしています。 また、市場における主要なマイクロモビリティサービスプロバイダーの詳細な競合分析も行っており、会社概要、サービスや事業内容に関する主な見解、最近の開発状況、主要な市場戦略などを紹介しています。 レポート購入の主なメリット 本レポートは、マイクロモビリティ市場全体とサブセグメントに関する収益数の最も近い近似値に関する情報を提供し、この市場の市場リーダー/新規参入者を支援します。本レポートは、利害関係者が競争環境を理解し、より良いビジネスの位置づけと適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、利害関係者が市場の脈動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。 目次1 INTRODUCTION 291.1 STUDY OBJECTIVES 29 1.2 MARKET DEFINITION 30 TABLE 1 MICRO-MOBILITY DEVICES AND THEIR KEY CHARACTERISTICS 30 1.3 STUDY SCOPE 32 FIGURE 1 MICRO-MOBILITY MARKET SEGMENTATION 32 1.3.1 INCLUSIONS AND EXCLUSIONS 33 1.3.2 YEARS CONSIDERED 33 1.4 CURRENCY 34 1.5 LIMITATIONS 34 1.6 STAKEHOLDERS 34 2 RESEARCH METHODOLOGY 35 2.1 RESEARCH APPROACH 35 FIGURE 2 MICRO-MOBILITY MARKET: RESEARCH DESIGN 35 FIGURE 3 RESEARCH METHODOLOGY MODEL 36 2.1.1 SECONDARY DATA 36 2.1.1.1 List of key secondary sources 37 2.1.1.2 Secondary sources 38 2.1.2 PRIMARY DATA 39 FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 39 2.1.2.1 Sampling techniques and data collection methods 39 2.1.2.2 Primary participants 40 2.2 MARKET SIZE ESTIMATION 40 FIGURE 5 MARKET SIZE ESTIMATION: HYPOTHESIS BUILDING 40 2.2.1 TOP-DOWN APPROACH 41 FIGURE 6 TOP-DOWN APPROACH: MICRO-MOBILITY MARKET, BY TYPE 41 2.3 FACTOR ANALYSIS 42 2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 43 FIGURE 7 DATA TRIANGULATION 43 2.5 RESEARCH ASSUMPTIONS 44 2.6 RESEARCH LIMITATIONS 46 3 EXECUTIVE SUMMARY 47 FIGURE 8 MICRO-MOBILITY MARKET OUTLOOK 47 FIGURE 9 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 48 4 PREMIUM INSIGHTS 50 4.1 MICRO-MOBILITY MARKET OVERVIEW 50 FIGURE 10 INCREASING DEMAND FOR FIRST- AND LAST-MILE TRANSPORTATION DRIVES MARKET 50 4.2 MICRO-MOBILITY MARKET, BY TYPE 50 FIGURE 11 SUPPORTING INFRASTRUCTURE AND GOVERNMENT POLICIES TO BOOST DEMAND FOR E-KICK SCOOTERS 50 4.3 MICRO-MOBILITY MARKET, BY SHARING TYPE 51 FIGURE 12 STATION BASED SEGMENT HOLDS MAXIMUM MARKET SHARE DUE TO INCREASING VEHICLE SAFETY CONCERNS 51 4.4 MICRO-MOBILITY MARKET, BY PROPULSION 51 FIGURE 13 HUMAN-POWERED PROPULSION HAS LARGEST MARKET SHARE DUE TO CHALLENGES OF BATTERY CHARGING AND ITS CAPACITY 51 4.5 MICRO-MOBILITY MARKET, BY OWNERSHIP 52 FIGURE 14 BUSINESS-TO-CONSUMER TO BE LARGEST SEGMENT IN MICRO-MOBILITY MARKET 52 4.6 MICRO-MOBILITY MARKET, BY DATA SERVICE 52 FIGURE 15 NAVIGATION SEGMENT LEADS OWING TO ROUTE PLANNING AND VEHICLE TRACKING FEATURES OFFERED FOR BETTER USER EXPERIENCE 52 4.7 MICRO-MOBILITY MARKET, BY SPEED 53 FIGURE 16 UP TO 25 KMPH SEGMENT LEADS MICRO-MOBILITY MARKET 53 4.8 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 53 FIGURE 17 UP TO 3 MILES SEGMENT IS EXPECTED TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 53 4.9 MICRO-MOBILITY MARKET, BY REGION 54 FIGURE 18 AMERICAS TO LEAD OWING TO RISING VENTURE CAPITAL AND STRATEGIC INVESTMENT BY KEY SERVICE PROVIDERS 54 5 MARKET OVERVIEW 55 5.1 INTRODUCTION 55 5.2 MARKET DYNAMICS 56 FIGURE 19 MICRO-MOBILITY MARKET DYNAMICS 56 5.2.1 DRIVERS 56 5.2.1.1 Increasing concerns regarding first- and last-mile transportation to drive micro-mobility demand 56 5.2.1.1.1 Rapid urbanization 57 5.2.1.1.2 Rising trend of on-demand public transportation systems in smart cities 57 FIGURE 20 THE FREQUENCY OF MICRO-MOBILITY VEHICLE USE, BY COUNTRY, 2021 58 TABLE 2 MODE OF TRANSPORTATION VARIES BY DISTANCE 59 FIGURE 21 COST-EFFECTIVENESS OF MICRO-MOBILITY SERVICES 59 5.2.1.1.3 Increase in cost of vehicle ownership 60 FIGURE 22 AVERAGE COST PER CAR, 2020 VS 2022 (CENTS PER MILE) 60 5.2.1.1.4 Demand for environment-friendly services 60 5.2.1.2 Rise in venture capital and strategic investments 61 5.2.1.3 Increase in usage of smartphones 62 FIGURE 23 GLOBAL INTERNET USAGE, 2005–2021 (BILLION PEOPLE) 62 FIGURE 24 SMARTPHONE PENETRATION IN MAJOR COUNTRIES, 2021 62 5.2.2 RESTRAINTS 63 5.2.2.1 Low rate of internet penetration in developing regions or remote areas 63 5.2.3 OPPORTUNITIES 64 5.2.3.1 Development in connected and telematics technologies 64 5.2.3.2 Opportunities for service providers in untapped markets 64 5.2.3.3 Electric two-wheeler and component manufacturers entering micro-mobility business 65 FIGURE 25 MICRO-MOBILITY BUSINESS OPPORTUNITY HEAT MAP 65 5.2.4 CHALLENGES 66 5.2.4.1 Rise in bike vandalism and theft 66 5.2.4.2 Regulations in developed countries 67 TABLE 3 REGULATIONS AND POLICIES IN VARIOUS COUNTRIES 67 5.2.4.3 Identification and allocation of received investments 68 5.3 PORTER’S FIVE FORCES ANALYSIS 69 TABLE 4 IMPACT OF PORTER’S FIVE FORCES ANALYSIS ON MICRO-MOBILITY MARKET 69 FIGURE 26 MICRO-MOBILITY MARKET: PORTER’S FIVE FORCES ANALYSIS 69 5.3.1 THREAT OF NEW ENTRANTS 70 5.3.2 THREAT OF SUBSTITUTES 70 5.3.3 BARGAINING POWER OF SUPPLIERS 70 5.3.4 BARGAINING POWER OF BUYERS 70 5.3.5 INTENSITY OF COMPETITIVE RIVALRY 70 5.4 TRADE ANALYSIS 71 5.4.1 EXPORT TRADE DATA 71 FIGURE 27 EXPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 71 5.4.2 IMPORT TRADE DATA 72 FIGURE 28 IMPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 72 5.5 MICRO-MOBILITY MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 73 FIGURE 29 REVENUE SHIFT FOR MICRO-MOBILITY MARKET 73 5.6 CASE STUDIES 73 5.6.1 VOI AND OSLO DISTRICT COLLABORATE ON PARKING INFRASTRUCTURE TO ALLOCATE SPACE FOR ZERO-EMISSION TRANSPORT 73 5.6.2 INNOVATIVE MOBILE APP TO CONTROL ELECTRIC SCOOTER NAVIGATION AND BATTERY STATUS 74 5.6.3 IMPROVING IN-RIDE EXPERIENCE OF POPULAR E-SCOOTER-SHARING APP 75 5.6.4 EBIKELABS SMART E-BIKES FOR HEALTH ENTITIES 75 5.7 PATENT ANALYSIS 76 FIGURE 30 MICRO-MOBILITY PATENTS FILINGS WORLDWIDE, 2012–2020 76 TABLE 5 PATENT ANALYSIS 77 5.8 VALUE CHAIN ANALYSIS 80 FIGURE 31 MICRO-MOBILITY MARKET: VALUE CHAIN ANALYSIS 80 5.9 MICRO-MOBILITY MARKET ECOSYSTEM 81 FIGURE 32 MICRO-MOBILITY MARKET ECOSYSTEM 81 TABLE 6 ROLE OF COMPANIES IN THE MICRO-MOBILITY MARKET ECOSYSTEM 81 5.10 REGULATORY ANALYSIS 83 5.10.1 CLASSIFICATION OF MICRO-MOBILITY VEHICLES AT REGIONAL LEVEL 83 5.10.1.1 Europe 83 TABLE 7 EUROPE: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 83 5.10.1.2 US 84 TABLE 8 US: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 84 5.10.1.3 Asia 84 5.10.1.4 Latin America 84 5.11 PRICING ANALYSIS 85 5.11.1 AVERAGE COST PER TRIP, 2021 (USD) 85 TABLE 9 AVERAGE COST PER TRIP FOR E-KICK SCOOTERS, 2021 (USD) 85 5.12 TECHNOLOGY ANALYSIS 85 5.12.1 SMART PARKING TECHNOLOGY 85 5.12.2 IN-APP SOFTWARE EDUCATES AND INCREASES SAFE VEHICLE USE 86 5.12.3 CONNECTIVE TECHNOLOGY ALLOWS MULTIMODALITY 86 5.12.4 BATTERY SWAPPING 86 5.13 KEY CONFERENCES AND EVENTS IN 2022–2023 87 5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 88 5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 88 TABLE 10 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MICRO-MOBILITY SERVICES (%) 88 5.14.2 BUYING CRITERIA 88 FIGURE 33 KEY BUYING CRITERIA FOR THE MICRO-MOBILITY MARKET 88 TABLE 11 KEY BUYING CRITERIA FOR MICRO-MOBILITY TYPES 89 6 MICRO-MOBILITY MARKET, BY BATTERY TYPE 90 6.1 INTRODUCTION 90 6.2 LITHIUM-ION 90 6.2.1 E-BIKES HAVE MAXIMUM PENETRATION OF LITHIUM-ION BATTERIES OWING TO HIGH POWER RANGE AND COMPACT SIZE 90 6.3 LITHIUM-ION POLYMER 91 6.3.1 LOW WEIGHT AND BETTER RANGE OF LITHIUM-ION POLYMER BATTERIES DRIVE DEMAND 91 6.4 LEAD ACID 91 6.4.1 LOW COST AND LIGHTWEIGHT FEATURES OF LEAD-ACID BATTERY DRIVE DEMAND 91 6.5 OTHERS 92 6.5.1 LITHIUM-TITANATE BATTERY DEMAND EXPECTED TO INCREASE IN FUTURE 92 7 MICRO-MOBILITY MARKET, BY VOLTAGE 93 7.1 INTRODUCTION 93 7.2 BELOW 24V 93 7.2.1 E-SKATEBOARDS, SCOOTERS, AND E-BIKES USUALLY USE LESS THAN 24V BATTERIES 93 7.3 36V 93 7.3.1 36V BATTERIES INCREASE DISTANCE RANGE AND IMPROVE VEHICLE PERFORMANCE 93 7.4 48V 94 7.4.1 MANUFACTURERS OF E-KICK SCOOTERS AND E-MOPEDS PREFER 48V BATTERIES FOR A FEW MODELS 94 7.5 > 48V 94 7.5.1 DEMAND FOR 60V BATTERIES EXPECTED TO GROW IN A FEW MICRO-MOBILITY APPLICATIONS 94 8 MICRO-MOBILITY MARKET, BY TYPE 95 8.1 INTRODUCTION 96 8.1.1 RESEARCH METHODOLOGY 96 8.1.2 ASSUMPTIONS 96 8.1.3 INDUSTRY INSIGHTS 97 FIGURE 34 MICRO-MOBILITY MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 97 TABLE 12 MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 97 TABLE 13 MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 98 8.2 BICYCLES 98 8.2.1 DEMAND FOR ENVIRONMENT-FRIENDLY FIRST- AND LAST-MILE TRANSPORT SOLUTIONS DRIVING DEMAND 98 TABLE 14 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 98 TABLE 15 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 99 8.3 E-BIKES 99 8.3.1 SUPPORTING GOVERNMENT POLICIES AND FUNDING FROM KEY SERVICE PROVIDERS DRIVING MARKET 99 TABLE 16 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 99 TABLE 17 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 100 8.4 E-KICK SCOOTERS 100 8.4.1 CUSTOMER PREFERENCE FOR BETTER AESTHETICS AND HIGHER COMFORT TO DRIVE DEMAND 100 TABLE 18 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 100 TABLE 19 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101 8.5 OTHERS 101 8.5.1 DEMAND FOR SKATEBOARDS AND SEGWAYS TO INCREASE OWING TO SUPPORTING INFRASTRUCTURE 101 TABLE 20 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 101 TABLE 21 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101 9 MICRO-MOBILITY MARKET, BY PROPULSION 103 9.1 INTRODUCTION 104 9.1.1 RESEARCH METHODOLOGY 104 9.1.2 ASSUMPTIONS 104 9.1.3 INDUSTRY INSIGHTS 105 FIGURE 35 MICRO-MOBILITY MARKET, BY PROPULSION, 2022 VS. 2027 (USD MILLION) 105 TABLE 22 MICRO-MOBILITY MARKET, BY PROPULSION, 2018–2021 (USD MILLION) 105 TABLE 23 MICRO-MOBILITY MARKET, BY PROPULSION, 2022–2027 (USD MILLION) 105 9.2 HUMAN POWERED (PEDAL-ASSIST) 106 9.2.1 EASY ACCESSIBILITY AND COST-EFFECTIVENESS INCREASING DEMAND FOR HUMAN-POWERED BICYCLES 106 TABLE 24 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 106 TABLE 25 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 106 9.3 ELECTRICALLY POWERED 107 9.3.1 GROWING CHARGING INFRASTRUCTURE AND IMPROVED BATTERY PERFORMANCE TO DRIVE MARKET 107 TABLE 26 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 107 TABLE 27 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 107 10 MICRO-MOBILITY MARKET, BY SHARING TYPE 108 10.1 INTRODUCTION 109 10.1.1 RESEARCH METHODOLOGY 109 10.1.2 ASSUMPTIONS 109 10.1.3 INDUSTRY INSIGHTS 109 FIGURE 36 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022 VS. 2027 (USD MILLION) 110 TABLE 28 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2018–2021 (USD MILLION) 110 TABLE 29 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022–2027 (USD MILLION) 110 10.2 STATION BASED (DOCKED) 111 10.2.1 DOCKED SHARING TYPE PROVIDES MORE SECURE SOLUTION FOR FLEETS 111 TABLE 30 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 111 TABLE 31 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111 10.3 DOCK-LESS 112 10.3.1 DOCK-LESS STATIONS OFFER MAXIMUM FREEDOM TO CUSTOMERS 112 TABLE 32 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 112 TABLE 33 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112 11 MICRO-MOBILITY MARKET, BY OWNERSHIP 114 11.1 INTRODUCTION 115 11.1.1 RESEARCH METHODOLOGY 115 11.1.2 ASSUMPTIONS 115 11.1.3 INDUSTRY INSIGHTS 115 FIGURE 37 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022 VS. 2027 (USD MILLION) 116 TABLE 34 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2018–2021 (USD MILLION) 116 TABLE 35 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022–2027 (USD MILLION) 116 11.2 BUSINESS-TO-BUSINESS 117 11.2.1 RISING DEMAND FOR EMISSION-FREE VEHICLES IN UNIVERSITIES AND CAMPUSES DRIVES MARKET 117 TABLE 36 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 117 TABLE 37 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 117 11.3 BUSINESS-TO-CONSUMER 118 11.3.1 RISE IN SMART CITY PROJECTS AND INCREASE IN DEMAND FOR SHORT-DISTANCE TRAVEL BOOST MARKET GROWTH 118 TABLE 38 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 118 TABLE 39 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 118 12 MICRO-MOBILITY MARKET, BY DATA SERVICE 119 12.1 INTRODUCTION 120 12.1.1 RESEARCH METHODOLOGY 120 12.1.2 ASSUMPTIONS 120 12.1.3 INDUSTRY INSIGHTS 121 FIGURE 38 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022 VS. 2027 (USD MILLION) 121 TABLE 40 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2018–2021 (USD MILLION) 121 TABLE 41 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022–2027 (USD MILLION) 121 12.2 NAVIGATION 122 12.2.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST NAVIGATION SEGMENT 122 TABLE 42 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 122 TABLE 43 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 122 12.3 PAYMENT 123 12.3.1 INCREASE IN POPULARITY OF DIGITAL PAYMENTS AND THEIR CONVENIENCE IS DRIVING DEMAND 123 TABLE 44 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 123 TABLE 45 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 123 12.4 OTHERS 124 12.4.1 DOCK-LESS STATIONS OFFERING MAXIMUM FREEDOM TO CUSTOMERS DRIVING GROWTH 124 TABLE 46 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 124 TABLE 47 OTHER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 124 13 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 125 13.1 INTRODUCTION 126 13.1.1 RESEARCH METHODOLOGY 126 13.1.2 ASSUMPTIONS 126 13.1.3 INDUSTRY INSIGHTS 126 FIGURE 39 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022 VS. 2027 (USD MILLION) 127 TABLE 48 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2018–2021 (USD MILLION) 127 TABLE 49 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022–2027 (USD MILLION) 127 13.2 UP TO 3 MILES 128 13.2.1 E-KICK SCOOTERS AND BICYCLES USED TO COMMUTE UP TO 3 MILES 128 TABLE 50 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 128 TABLE 51 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 128 13.3 3–6 MILES 129 13.3.1 MAJORITY OF E-MOPEDS USED TO COMMUTE 3–6 MILES DISTANCE 129 TABLE 52 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 129 TABLE 53 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 129 14 MICRO-MOBILITY MARKET, BY SPEED 130 14.1 INTRODUCTION 131 14.1.1 RESEARCH METHODOLOGY 131 14.1.2 ASSUMPTIONS 131 14.1.3 INDUSTRY INSIGHTS 132 FIGURE 40 MICRO-MOBILITY MARKET, BY SPEED, 2022 VS. 2027 (USD MILLION) 132 TABLE 54 MICRO-MOBILITY MARKET, BY SPEED, 2018–2021 (USD MILLION) 132 TABLE 55 MICRO-MOBILITY MARKET, BY SPEED, 2022–2027 (USD MILLION) 132 14.2 UP TO 25 KMPH 133 14.2.1 INCREASE IN DEMAND FOR E-BIKES AND E-KICK SCOOTERS WOULD DRIVE MARKET 133 TABLE 56 CITY SPEED LIMITS, 2022 133 TABLE 57 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134 TABLE 58 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 134 14.3 25–45 KMPH 134 14.3.1 LONG-DISTANCE COVERAGE AND EMERGENCE OF TOURISM TO BOOST MARKET GROWTH 134 TABLE 59 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134 TABLE 60 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 135 15 MICRO-MOBILITY MARKET, BY REGION 136 15.1 INTRODUCTION 137 15.1.1 RESEARCH METHODOLOGY 138 15.1.2 ASSUMPTIONS 138 15.1.3 INDUSTRY INSIGHTS 139 FIGURE 41 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 139 TABLE 61 MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 139 TABLE 62 MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 140 15.2 AMERICAS 140 TABLE 63 NUMBER OF TRIPS IN NORTH AMERICA 141 FIGURE 42 AMERICAS: MICRO-MOBILITY MARKET SNAPSHOT 142 TABLE 64 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 142 TABLE 65 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 143 15.2.1 US 143 15.2.1.1 US holds largest market share owing to presence of Lime and Lyft 143 TABLE 66 US: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 143 TABLE 67 US: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 144 15.2.2 CANADA 144 15.2.2.1 E-kick scooter estimated to show fastest growth in Canada micro-mobility market 144 TABLE 68 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 144 TABLE 69 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 145 15.2.3 MEXICO 145 15.2.3.1 Rising demand for e-kick scooters driving market 145 TABLE 70 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 146 TABLE 71 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 146 15.2.4 BRAZIL 146 15.2.4.1 Brazil projected to be fastest-growing market in Americas 146 TABLE 72 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 147 TABLE 73 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 147 15.3 EUROPE 147 FIGURE 43 EUROPE: MICRO-MOBILITY MARKET SNAPSHOT 148 TABLE 74 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 149 TABLE 75 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 149 15.3.1 GERMANY 150 15.3.1.1 Structural lanes and developed infrastructure supporting micro-mobility will drive market in Germany 150 TABLE 76 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 150 TABLE 77 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 150 15.3.2 FRANCE 151 15.3.2.1 High demand for bicycles and e-kick scooters will drive market in France 151 TABLE 78 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 151 TABLE 79 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 152 15.3.3 ITALY 152 15.3.3.1 Increasing use of micro-mobility in Rome and Milan will boost Italian market 152 TABLE 80 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 153 TABLE 81 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 153 15.3.4 RUSSIA 153 15.3.4.1 Increasing government initiatives to fuel market in Russia 153 TABLE 82 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 154 TABLE 83 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 154 15.3.5 SPAIN 154 15.3.5.1 E-kick scooters estimated to show fastest growth in Spain 154 TABLE 84 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 155 TABLE 85 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 155 15.3.6 UK 155 15.3.6.1 Increasing focus on low-speed sharing vehicles to drive demand 155 TABLE 86 UK: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 156 TABLE 87 UK: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 156 15.3.7 NETHERLANDS 156 15.3.7.1 Rising focus on bicycles as a sharing service to boost market growth 156 TABLE 88 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 157 TABLE 89 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 157 15.4 ASIA PACIFIC 158 TABLE 90 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 158 TABLE 91 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 158 FIGURE 44 ASIA PACIFIC: MICRO-MOBILITY MARKET, 2022 VS 2027 (USD MILLION) 159 15.4.1 CHINA 159 15.4.1.1 Increasing adoption of e-bikes and e-kick scooters and government incentives to lead to reduced emissions 159 TABLE 92 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 160 TABLE 93 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 160 15.4.2 INDIA 160 15.4.2.1 India estimated to be fastest-growing market in Asia Pacific 160 TABLE 94 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 161 TABLE 95 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 161 15.4.3 JAPAN 161 15.4.3.1 E-kick scooter shows fastest growth in Japan’s micro-mobility market 161 TABLE 96 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 162 TABLE 97 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 162 15.4.4 SINGAPORE 162 15.4.4.1 Presence of leading players makes Singapore third-largest market in Asia Pacific 162 TABLE 98 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 163 TABLE 99 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 163 15.4.5 INDONESIA 163 15.4.5.1 Indonesia second-largest market for micro-mobility in Asia Pacific 163 TABLE 100 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 164 TABLE 101 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 164 15.4.6 SOUTH KOREA 164 15.4.6.1 E-kick scooters estimated to show fastest growth 164 TABLE 102 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 165 TABLE 103 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 165 16 COMPETITIVE LANDSCAPE 166 16.1 OVERVIEW 166 16.2 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166 TABLE 104 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166 FIGURE 45 MICRO-MOBILITY MARKET SHARE, 2021 167 16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS 168 FIGURE 46 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2019–2021 168 16.4 COMPANY EVALUATION QUADRANT: MICRO-MOBILITY SERVICE PROVIDER 168 16.4.1 STARS 168 16.4.2 EMERGING LEADERS 169 16.4.3 PERVASIVE PLAYERS 169 16.4.4 PARTICIPANTS 169 TABLE 105 MICRO-MOBILITY MARKET: COMPANY SERVICES FOOTPRINT, 2021 169 TABLE 106 MICRO-MOBILITY MARKET: COMPANY MICRO-MOBILITY SERVICES FOOTPRINT, 2021 170 TABLE 107 MICRO-MOBILITY MARKET: COMPANY REGION FOOTPRINT, 2021 171 FIGURE 47 COMPETITIVE EVALUATION MATRIX: MICRO-MOBILITY SERVICE PROVIDERS, 2021 172 FIGURE 48 DETAILS ON KEY DEVELOPMENTS BY LEADING PLAYERS 173 16.5 COMPETITIVE SCENARIO 174 16.5.1 NEW PRODUCT DEVELOPMENTS 174 TABLE 108 NEW PRODUCT DEVELOPMENTS, 2022 174 16.5.2 DEALS 175 TABLE 109 DEALS, 2022 175 16.5.3 EXPANSIONS, 2019–2022 177 TABLE 110 EXPANSIONS, 2022 177 16.6 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2022 177 TABLE 111 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS AS KEY GROWTH STRATEGIES FROM 2019 TO 2022 177 16.7 COMPETITIVE BENCHMARKING 179 TABLE 112 MICRO-MOBILITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 179 TABLE 113 MICRO-MOBILITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 181 17 COMPANY PROFILES 182 (Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 17.1 INTRODUCTION 182 17.2 KEY PLAYERS 182 17.2.1 BIRD GLOBAL, INC. 182 TABLE 114 BIRD GLOBAL, INC.: BUSINESS OVERVIEW 182 FIGURE 49 BIRD GLOBAL, INC.: COMPANY SNAPSHOT 183 TABLE 115 BIRD GLOBAL, INC.: PRODUCTS OFFERED 183 TABLE 116 BIRD GLOBAL, INC.: DEALS 184 TABLE 117 BIRD GLOBAL, INC.: NEW PRODUCT DEVELOPMENTS 184 TABLE 118 BIRD GLOBAL, INC.: EXPANSION 185 17.2.2 LYFT, INC. 187 TABLE 119 LYFT, INC.: BUSINESS OVERVIEW 187 FIGURE 50 LYFT, INC.: COMPANY SNAPSHOT 187 TABLE 120 LYFT, INC.: PRODUCTS OFFERED 188 TABLE 121 LYFT, INC.: NEW PRODUCT DEVELOPMENTS 188 TABLE 122 LYFT, INC.: DEALS 189 17.2.3 LIME 191 TABLE 123 LIME: BUSINESS OVERVIEW 191 TABLE 124 LIME: PRODUCTS OFFERED 191 TABLE 125 LIME: NEW PRODUCT DEVELOPMENTS 192 TABLE 126 LIME: DEALS 193 17.2.4 DOTT 195 TABLE 127 DOTT: BUSINESS OVERVIEW 195 TABLE 128 DOTT: PRODUCTS OFFERED 195 TABLE 129 DOTT: NEW PRODUCT DEVELOPMENTS 196 TABLE 130 DOTT: DEALS 196 17.2.5 HELBIZ INC. 198 TABLE 131 HELBIZ INC.: BUSINESS OVERVIEW 198 FIGURE 51 HELBIZ INC.: COMPANY SNAPSHOT 199 TABLE 132 HELBIZ INC.: PRODUCTS OFFERED 199 TABLE 133 HELBIZ INC.: NEW PRODUCT DEVELOPMENTS 200 TABLE 134 HELBIZ INC.: DEALS 200 17.2.6 TIER 202 TABLE 135 TIER: BUSINESS OVERVIEW 202 TABLE 136 TIER: PRODUCTS OFFERED 203 TABLE 137 TIER: NEW PRODUCT DEVELOPMENTS 203 TABLE 138 TIER: DEALS 204 17.2.7 BOLT TECHNOLOGY OÜ 205 TABLE 139 BOLT TECHNOLOGY OÜ: BUSINESS OVERVIEW 205 TABLE 140 BOLT TECHNOLOGY OÜ: PRODUCTS OFFERED 205 TABLE 141 BOLT TECHNOLOGY OÜ: NEW PRODUCT DEVELOPMENTS 206 TABLE 142 BOLT TECHNOLOGY OÜ: DEALS 206 17.2.8 VOI 207 TABLE 143 VOI: BUSINESS OVERVIEW 207 TABLE 144 VOI: PRODUCTS OFFERED 207 TABLE 145 VOI: NEW PRODUCT DEVELOPMENTS 208 TABLE 146 VOI: DEALS 208 17.2.9 SUPERPEDESTRIAN INC. 209 TABLE 147 SUPERPEDESTRIAN INC.: BUSINESS OVERVIEW 209 TABLE 148 SUPERPEDESTRIAN INC.: PRODUCTS OFFERED 209 TABLE 149 SUPERPEDESTRIAN INC.: DEALS 210 17.2.10 SPIN 211 TABLE 150 SPIN: BUSINESS OVERVIEW 211 TABLE 151 SPIN: PRODUCTS OFFERED 211 TABLE 152 SPIN: NEW PRODUCT DEVELOPMENTS 212 TABLE 153 SPIN: DEALS 212 17.3 OTHER PLAYERS 213 17.3.1 NIU INTERNATIONAL 213 TABLE 154 NIU INTERNATIONAL: COMPANY OVERVIEW 213 17.3.2 VEO 214 TABLE 155 VEO: COMPANY OVERVIEW 214 17.3.3 FELYX SHARING B.V. 215 TABLE 156 FELYX SHARING B.V.: COMPANY OVERVIEW 215 17.3.4 YULU 216 TABLE 157 YULU: COMPANY OVERVIEW 216 17.3.5 MOOVIT INC. 217 TABLE 158 MOOVIT INC.: COMPANY OVERVIEW 217 17.3.6 WIND TEL-AVIV (BY-BYKE) LTD. 217 TABLE 159 WIND TEL-AVIV (BY-BYKE) LTD.: COMPANY OVERVIEW 217 17.3.7 BEAM MOBILITY HOLDINGS PTE. LTD. 218 TABLE 160 BEAM MOBILITY HOLDINGS PTE. LTD.: COMPANY OVERVIEW 218 17.3.8 E-STRALIAN PTY LTD 219 TABLE 161 E-STRALIAN PTY LTD: COMPANY OVERVIEW 219 17.3.9 HELLO-BIKE 219 TABLE 162 HELLO-BIKE: COMPANY OVERVIEW 219 17.3.10 SPLYT TECHNOLOGIES LTD. 220 TABLE 163 SPLYT TECHNOLOGIES LTD.: COMPANY OVERVIEW 220 *Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies. 18 RECOMMENDATIONS BY MARKETSANDMARKETS 221 18.1 NORTH AMERICA LEADING MICRO-MOBILITY MARKET GLOBALLY 221 18.2 E-KICK SCOOTERS DEMAND INCREASING IN EUROPE OWING TO SUPPORTING GOVERNMENT REGULATIONS 222 18.3 CONCLUSION 222 19 APPENDIX 223 19.1 KEY INSIGHTS OF INDUSTRY EXPERTS 223 19.2 DISCUSSION GUIDE 223 19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 227 19.4 AVAILABLE CUSTOMIZATIONS 229 19.4.1 MICRO-MOBILITY MARKET, BY AGE GROUP 229 19.4.1.1 15–34 229 19.4.1.2 34–54 229 19.4.1.3 55 & Above 229 19.4.2 MICRO-MOBILITY MARKET, BY LOCATION 229 19.4.2.1 Roads 229 19.4.2.2 Tracks 229 19.4.2.3 Footpaths 229 19.4.3 SKATEBOARDS MICRO-MOBILITY MARKET, BY REGION 229 19.4.3.1 Americas 229 19.4.3.2 Europe 229 19.4.3.3 Asia Pacific 229 19.4.4 SEGWAYS MICRO-MOBILITY MARKET, BY REGION 229 19.4.4.1 Americas 229 19.4.4.2 Europe 229 19.4.4.3 Asia Pacific 229 19.5 RELATED REPORTS 230 19.6 AUTHOR DETAILS 231
SummaryThe micro-mobility market is estimated to grow from USD 3.4 billion in 2022 to USD 6.1 billion by 2027 at a CAGR of 12.5% over the forecast period. The most vital driver for the development of micro-mobility is the rapid urbanization around the world. According to the World Health Organization (WHO), approximately 50% of the world’s population lives in urban areas, a proportion that is likely to increase to around 60% by 2025. The increasing number of cars used by a large section of this population has added to road traffic congestion and parking problems in urban areas. This has led to the rapid development of regularized public transport systems. However, with public transportation comes a challenge – last-mile mobility - which would primarily drive the demand for micro-mobility. Table of Contents1 INTRODUCTION 291.1 STUDY OBJECTIVES 29 1.2 MARKET DEFINITION 30 TABLE 1 MICRO-MOBILITY DEVICES AND THEIR KEY CHARACTERISTICS 30 1.3 STUDY SCOPE 32 FIGURE 1 MICRO-MOBILITY MARKET SEGMENTATION 32 1.3.1 INCLUSIONS AND EXCLUSIONS 33 1.3.2 YEARS CONSIDERED 33 1.4 CURRENCY 34 1.5 LIMITATIONS 34 1.6 STAKEHOLDERS 34 2 RESEARCH METHODOLOGY 35 2.1 RESEARCH APPROACH 35 FIGURE 2 MICRO-MOBILITY MARKET: RESEARCH DESIGN 35 FIGURE 3 RESEARCH METHODOLOGY MODEL 36 2.1.1 SECONDARY DATA 36 2.1.1.1 List of key secondary sources 37 2.1.1.2 Secondary sources 38 2.1.2 PRIMARY DATA 39 FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 39 2.1.2.1 Sampling techniques and data collection methods 39 2.1.2.2 Primary participants 40 2.2 MARKET SIZE ESTIMATION 40 FIGURE 5 MARKET SIZE ESTIMATION: HYPOTHESIS BUILDING 40 2.2.1 TOP-DOWN APPROACH 41 FIGURE 6 TOP-DOWN APPROACH: MICRO-MOBILITY MARKET, BY TYPE 41 2.3 FACTOR ANALYSIS 42 2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 43 FIGURE 7 DATA TRIANGULATION 43 2.5 RESEARCH ASSUMPTIONS 44 2.6 RESEARCH LIMITATIONS 46 3 EXECUTIVE SUMMARY 47 FIGURE 8 MICRO-MOBILITY MARKET OUTLOOK 47 FIGURE 9 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 48 4 PREMIUM INSIGHTS 50 4.1 MICRO-MOBILITY MARKET OVERVIEW 50 FIGURE 10 INCREASING DEMAND FOR FIRST- AND LAST-MILE TRANSPORTATION DRIVES MARKET 50 4.2 MICRO-MOBILITY MARKET, BY TYPE 50 FIGURE 11 SUPPORTING INFRASTRUCTURE AND GOVERNMENT POLICIES TO BOOST DEMAND FOR E-KICK SCOOTERS 50 4.3 MICRO-MOBILITY MARKET, BY SHARING TYPE 51 FIGURE 12 STATION BASED SEGMENT HOLDS MAXIMUM MARKET SHARE DUE TO INCREASING VEHICLE SAFETY CONCERNS 51 4.4 MICRO-MOBILITY MARKET, BY PROPULSION 51 FIGURE 13 HUMAN-POWERED PROPULSION HAS LARGEST MARKET SHARE DUE TO CHALLENGES OF BATTERY CHARGING AND ITS CAPACITY 51 4.5 MICRO-MOBILITY MARKET, BY OWNERSHIP 52 FIGURE 14 BUSINESS-TO-CONSUMER TO BE LARGEST SEGMENT IN MICRO-MOBILITY MARKET 52 4.6 MICRO-MOBILITY MARKET, BY DATA SERVICE 52 FIGURE 15 NAVIGATION SEGMENT LEADS OWING TO ROUTE PLANNING AND VEHICLE TRACKING FEATURES OFFERED FOR BETTER USER EXPERIENCE 52 4.7 MICRO-MOBILITY MARKET, BY SPEED 53 FIGURE 16 UP TO 25 KMPH SEGMENT LEADS MICRO-MOBILITY MARKET 53 4.8 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 53 FIGURE 17 UP TO 3 MILES SEGMENT IS EXPECTED TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 53 4.9 MICRO-MOBILITY MARKET, BY REGION 54 FIGURE 18 AMERICAS TO LEAD OWING TO RISING VENTURE CAPITAL AND STRATEGIC INVESTMENT BY KEY SERVICE PROVIDERS 54 5 MARKET OVERVIEW 55 5.1 INTRODUCTION 55 5.2 MARKET DYNAMICS 56 FIGURE 19 MICRO-MOBILITY MARKET DYNAMICS 56 5.2.1 DRIVERS 56 5.2.1.1 Increasing concerns regarding first- and last-mile transportation to drive micro-mobility demand 56 5.2.1.1.1 Rapid urbanization 57 5.2.1.1.2 Rising trend of on-demand public transportation systems in smart cities 57 FIGURE 20 THE FREQUENCY OF MICRO-MOBILITY VEHICLE USE, BY COUNTRY, 2021 58 TABLE 2 MODE OF TRANSPORTATION VARIES BY DISTANCE 59 FIGURE 21 COST-EFFECTIVENESS OF MICRO-MOBILITY SERVICES 59 5.2.1.1.3 Increase in cost of vehicle ownership 60 FIGURE 22 AVERAGE COST PER CAR, 2020 VS 2022 (CENTS PER MILE) 60 5.2.1.1.4 Demand for environment-friendly services 60 5.2.1.2 Rise in venture capital and strategic investments 61 5.2.1.3 Increase in usage of smartphones 62 FIGURE 23 GLOBAL INTERNET USAGE, 2005–2021 (BILLION PEOPLE) 62 FIGURE 24 SMARTPHONE PENETRATION IN MAJOR COUNTRIES, 2021 62 5.2.2 RESTRAINTS 63 5.2.2.1 Low rate of internet penetration in developing regions or remote areas 63 5.2.3 OPPORTUNITIES 64 5.2.3.1 Development in connected and telematics technologies 64 5.2.3.2 Opportunities for service providers in untapped markets 64 5.2.3.3 Electric two-wheeler and component manufacturers entering micro-mobility business 65 FIGURE 25 MICRO-MOBILITY BUSINESS OPPORTUNITY HEAT MAP 65 5.2.4 CHALLENGES 66 5.2.4.1 Rise in bike vandalism and theft 66 5.2.4.2 Regulations in developed countries 67 TABLE 3 REGULATIONS AND POLICIES IN VARIOUS COUNTRIES 67 5.2.4.3 Identification and allocation of received investments 68 5.3 PORTER’S FIVE FORCES ANALYSIS 69 TABLE 4 IMPACT OF PORTER’S FIVE FORCES ANALYSIS ON MICRO-MOBILITY MARKET 69 FIGURE 26 MICRO-MOBILITY MARKET: PORTER’S FIVE FORCES ANALYSIS 69 5.3.1 THREAT OF NEW ENTRANTS 70 5.3.2 THREAT OF SUBSTITUTES 70 5.3.3 BARGAINING POWER OF SUPPLIERS 70 5.3.4 BARGAINING POWER OF BUYERS 70 5.3.5 INTENSITY OF COMPETITIVE RIVALRY 70 5.4 TRADE ANALYSIS 71 5.4.1 EXPORT TRADE DATA 71 FIGURE 27 EXPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 71 5.4.2 IMPORT TRADE DATA 72 FIGURE 28 IMPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 72 5.5 MICRO-MOBILITY MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 73 FIGURE 29 REVENUE SHIFT FOR MICRO-MOBILITY MARKET 73 5.6 CASE STUDIES 73 5.6.1 VOI AND OSLO DISTRICT COLLABORATE ON PARKING INFRASTRUCTURE TO ALLOCATE SPACE FOR ZERO-EMISSION TRANSPORT 73 5.6.2 INNOVATIVE MOBILE APP TO CONTROL ELECTRIC SCOOTER NAVIGATION AND BATTERY STATUS 74 5.6.3 IMPROVING IN-RIDE EXPERIENCE OF POPULAR E-SCOOTER-SHARING APP 75 5.6.4 EBIKELABS SMART E-BIKES FOR HEALTH ENTITIES 75 5.7 PATENT ANALYSIS 76 FIGURE 30 MICRO-MOBILITY PATENTS FILINGS WORLDWIDE, 2012–2020 76 TABLE 5 PATENT ANALYSIS 77 5.8 VALUE CHAIN ANALYSIS 80 FIGURE 31 MICRO-MOBILITY MARKET: VALUE CHAIN ANALYSIS 80 5.9 MICRO-MOBILITY MARKET ECOSYSTEM 81 FIGURE 32 MICRO-MOBILITY MARKET ECOSYSTEM 81 TABLE 6 ROLE OF COMPANIES IN THE MICRO-MOBILITY MARKET ECOSYSTEM 81 5.10 REGULATORY ANALYSIS 83 5.10.1 CLASSIFICATION OF MICRO-MOBILITY VEHICLES AT REGIONAL LEVEL 83 5.10.1.1 Europe 83 TABLE 7 EUROPE: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 83 5.10.1.2 US 84 TABLE 8 US: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 84 5.10.1.3 Asia 84 5.10.1.4 Latin America 84 5.11 PRICING ANALYSIS 85 5.11.1 AVERAGE COST PER TRIP, 2021 (USD) 85 TABLE 9 AVERAGE COST PER TRIP FOR E-KICK SCOOTERS, 2021 (USD) 85 5.12 TECHNOLOGY ANALYSIS 85 5.12.1 SMART PARKING TECHNOLOGY 85 5.12.2 IN-APP SOFTWARE EDUCATES AND INCREASES SAFE VEHICLE USE 86 5.12.3 CONNECTIVE TECHNOLOGY ALLOWS MULTIMODALITY 86 5.12.4 BATTERY SWAPPING 86 5.13 KEY CONFERENCES AND EVENTS IN 2022–2023 87 5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 88 5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 88 TABLE 10 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MICRO-MOBILITY SERVICES (%) 88 5.14.2 BUYING CRITERIA 88 FIGURE 33 KEY BUYING CRITERIA FOR THE MICRO-MOBILITY MARKET 88 TABLE 11 KEY BUYING CRITERIA FOR MICRO-MOBILITY TYPES 89 6 MICRO-MOBILITY MARKET, BY BATTERY TYPE 90 6.1 INTRODUCTION 90 6.2 LITHIUM-ION 90 6.2.1 E-BIKES HAVE MAXIMUM PENETRATION OF LITHIUM-ION BATTERIES OWING TO HIGH POWER RANGE AND COMPACT SIZE 90 6.3 LITHIUM-ION POLYMER 91 6.3.1 LOW WEIGHT AND BETTER RANGE OF LITHIUM-ION POLYMER BATTERIES DRIVE DEMAND 91 6.4 LEAD ACID 91 6.4.1 LOW COST AND LIGHTWEIGHT FEATURES OF LEAD-ACID BATTERY DRIVE DEMAND 91 6.5 OTHERS 92 6.5.1 LITHIUM-TITANATE BATTERY DEMAND EXPECTED TO INCREASE IN FUTURE 92 7 MICRO-MOBILITY MARKET, BY VOLTAGE 93 7.1 INTRODUCTION 93 7.2 BELOW 24V 93 7.2.1 E-SKATEBOARDS, SCOOTERS, AND E-BIKES USUALLY USE LESS THAN 24V BATTERIES 93 7.3 36V 93 7.3.1 36V BATTERIES INCREASE DISTANCE RANGE AND IMPROVE VEHICLE PERFORMANCE 93 7.4 48V 94 7.4.1 MANUFACTURERS OF E-KICK SCOOTERS AND E-MOPEDS PREFER 48V BATTERIES FOR A FEW MODELS 94 7.5 > 48V 94 7.5.1 DEMAND FOR 60V BATTERIES EXPECTED TO GROW IN A FEW MICRO-MOBILITY APPLICATIONS 94 8 MICRO-MOBILITY MARKET, BY TYPE 95 8.1 INTRODUCTION 96 8.1.1 RESEARCH METHODOLOGY 96 8.1.2 ASSUMPTIONS 96 8.1.3 INDUSTRY INSIGHTS 97 FIGURE 34 MICRO-MOBILITY MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 97 TABLE 12 MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 97 TABLE 13 MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 98 8.2 BICYCLES 98 8.2.1 DEMAND FOR ENVIRONMENT-FRIENDLY FIRST- AND LAST-MILE TRANSPORT SOLUTIONS DRIVING DEMAND 98 TABLE 14 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 98 TABLE 15 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 99 8.3 E-BIKES 99 8.3.1 SUPPORTING GOVERNMENT POLICIES AND FUNDING FROM KEY SERVICE PROVIDERS DRIVING MARKET 99 TABLE 16 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 99 TABLE 17 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 100 8.4 E-KICK SCOOTERS 100 8.4.1 CUSTOMER PREFERENCE FOR BETTER AESTHETICS AND HIGHER COMFORT TO DRIVE DEMAND 100 TABLE 18 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 100 TABLE 19 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101 8.5 OTHERS 101 8.5.1 DEMAND FOR SKATEBOARDS AND SEGWAYS TO INCREASE OWING TO SUPPORTING INFRASTRUCTURE 101 TABLE 20 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 101 TABLE 21 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101 9 MICRO-MOBILITY MARKET, BY PROPULSION 103 9.1 INTRODUCTION 104 9.1.1 RESEARCH METHODOLOGY 104 9.1.2 ASSUMPTIONS 104 9.1.3 INDUSTRY INSIGHTS 105 FIGURE 35 MICRO-MOBILITY MARKET, BY PROPULSION, 2022 VS. 2027 (USD MILLION) 105 TABLE 22 MICRO-MOBILITY MARKET, BY PROPULSION, 2018–2021 (USD MILLION) 105 TABLE 23 MICRO-MOBILITY MARKET, BY PROPULSION, 2022–2027 (USD MILLION) 105 9.2 HUMAN POWERED (PEDAL-ASSIST) 106 9.2.1 EASY ACCESSIBILITY AND COST-EFFECTIVENESS INCREASING DEMAND FOR HUMAN-POWERED BICYCLES 106 TABLE 24 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 106 TABLE 25 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 106 9.3 ELECTRICALLY POWERED 107 9.3.1 GROWING CHARGING INFRASTRUCTURE AND IMPROVED BATTERY PERFORMANCE TO DRIVE MARKET 107 TABLE 26 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 107 TABLE 27 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 107 10 MICRO-MOBILITY MARKET, BY SHARING TYPE 108 10.1 INTRODUCTION 109 10.1.1 RESEARCH METHODOLOGY 109 10.1.2 ASSUMPTIONS 109 10.1.3 INDUSTRY INSIGHTS 109 FIGURE 36 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022 VS. 2027 (USD MILLION) 110 TABLE 28 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2018–2021 (USD MILLION) 110 TABLE 29 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022–2027 (USD MILLION) 110 10.2 STATION BASED (DOCKED) 111 10.2.1 DOCKED SHARING TYPE PROVIDES MORE SECURE SOLUTION FOR FLEETS 111 TABLE 30 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 111 TABLE 31 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111 10.3 DOCK-LESS 112 10.3.1 DOCK-LESS STATIONS OFFER MAXIMUM FREEDOM TO CUSTOMERS 112 TABLE 32 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 112 TABLE 33 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112 11 MICRO-MOBILITY MARKET, BY OWNERSHIP 114 11.1 INTRODUCTION 115 11.1.1 RESEARCH METHODOLOGY 115 11.1.2 ASSUMPTIONS 115 11.1.3 INDUSTRY INSIGHTS 115 FIGURE 37 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022 VS. 2027 (USD MILLION) 116 TABLE 34 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2018–2021 (USD MILLION) 116 TABLE 35 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022–2027 (USD MILLION) 116 11.2 BUSINESS-TO-BUSINESS 117 11.2.1 RISING DEMAND FOR EMISSION-FREE VEHICLES IN UNIVERSITIES AND CAMPUSES DRIVES MARKET 117 TABLE 36 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 117 TABLE 37 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 117 11.3 BUSINESS-TO-CONSUMER 118 11.3.1 RISE IN SMART CITY PROJECTS AND INCREASE IN DEMAND FOR SHORT-DISTANCE TRAVEL BOOST MARKET GROWTH 118 TABLE 38 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 118 TABLE 39 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 118 12 MICRO-MOBILITY MARKET, BY DATA SERVICE 119 12.1 INTRODUCTION 120 12.1.1 RESEARCH METHODOLOGY 120 12.1.2 ASSUMPTIONS 120 12.1.3 INDUSTRY INSIGHTS 121 FIGURE 38 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022 VS. 2027 (USD MILLION) 121 TABLE 40 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2018–2021 (USD MILLION) 121 TABLE 41 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022–2027 (USD MILLION) 121 12.2 NAVIGATION 122 12.2.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST NAVIGATION SEGMENT 122 TABLE 42 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 122 TABLE 43 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 122 12.3 PAYMENT 123 12.3.1 INCREASE IN POPULARITY OF DIGITAL PAYMENTS AND THEIR CONVENIENCE IS DRIVING DEMAND 123 TABLE 44 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 123 TABLE 45 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 123 12.4 OTHERS 124 12.4.1 DOCK-LESS STATIONS OFFERING MAXIMUM FREEDOM TO CUSTOMERS DRIVING GROWTH 124 TABLE 46 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 124 TABLE 47 OTHER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 124 13 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 125 13.1 INTRODUCTION 126 13.1.1 RESEARCH METHODOLOGY 126 13.1.2 ASSUMPTIONS 126 13.1.3 INDUSTRY INSIGHTS 126 FIGURE 39 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022 VS. 2027 (USD MILLION) 127 TABLE 48 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2018–2021 (USD MILLION) 127 TABLE 49 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022–2027 (USD MILLION) 127 13.2 UP TO 3 MILES 128 13.2.1 E-KICK SCOOTERS AND BICYCLES USED TO COMMUTE UP TO 3 MILES 128 TABLE 50 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 128 TABLE 51 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 128 13.3 3–6 MILES 129 13.3.1 MAJORITY OF E-MOPEDS USED TO COMMUTE 3–6 MILES DISTANCE 129 TABLE 52 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 129 TABLE 53 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 129 14 MICRO-MOBILITY MARKET, BY SPEED 130 14.1 INTRODUCTION 131 14.1.1 RESEARCH METHODOLOGY 131 14.1.2 ASSUMPTIONS 131 14.1.3 INDUSTRY INSIGHTS 132 FIGURE 40 MICRO-MOBILITY MARKET, BY SPEED, 2022 VS. 2027 (USD MILLION) 132 TABLE 54 MICRO-MOBILITY MARKET, BY SPEED, 2018–2021 (USD MILLION) 132 TABLE 55 MICRO-MOBILITY MARKET, BY SPEED, 2022–2027 (USD MILLION) 132 14.2 UP TO 25 KMPH 133 14.2.1 INCREASE IN DEMAND FOR E-BIKES AND E-KICK SCOOTERS WOULD DRIVE MARKET 133 TABLE 56 CITY SPEED LIMITS, 2022 133 TABLE 57 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134 TABLE 58 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 134 14.3 25–45 KMPH 134 14.3.1 LONG-DISTANCE COVERAGE AND EMERGENCE OF TOURISM TO BOOST MARKET GROWTH 134 TABLE 59 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134 TABLE 60 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 135 15 MICRO-MOBILITY MARKET, BY REGION 136 15.1 INTRODUCTION 137 15.1.1 RESEARCH METHODOLOGY 138 15.1.2 ASSUMPTIONS 138 15.1.3 INDUSTRY INSIGHTS 139 FIGURE 41 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 139 TABLE 61 MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 139 TABLE 62 MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 140 15.2 AMERICAS 140 TABLE 63 NUMBER OF TRIPS IN NORTH AMERICA 141 FIGURE 42 AMERICAS: MICRO-MOBILITY MARKET SNAPSHOT 142 TABLE 64 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 142 TABLE 65 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 143 15.2.1 US 143 15.2.1.1 US holds largest market share owing to presence of Lime and Lyft 143 TABLE 66 US: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 143 TABLE 67 US: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 144 15.2.2 CANADA 144 15.2.2.1 E-kick scooter estimated to show fastest growth in Canada micro-mobility market 144 TABLE 68 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 144 TABLE 69 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 145 15.2.3 MEXICO 145 15.2.3.1 Rising demand for e-kick scooters driving market 145 TABLE 70 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 146 TABLE 71 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 146 15.2.4 BRAZIL 146 15.2.4.1 Brazil projected to be fastest-growing market in Americas 146 TABLE 72 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 147 TABLE 73 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 147 15.3 EUROPE 147 FIGURE 43 EUROPE: MICRO-MOBILITY MARKET SNAPSHOT 148 TABLE 74 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 149 TABLE 75 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 149 15.3.1 GERMANY 150 15.3.1.1 Structural lanes and developed infrastructure supporting micro-mobility will drive market in Germany 150 TABLE 76 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 150 TABLE 77 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 150 15.3.2 FRANCE 151 15.3.2.1 High demand for bicycles and e-kick scooters will drive market in France 151 TABLE 78 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 151 TABLE 79 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 152 15.3.3 ITALY 152 15.3.3.1 Increasing use of micro-mobility in Rome and Milan will boost Italian market 152 TABLE 80 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 153 TABLE 81 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 153 15.3.4 RUSSIA 153 15.3.4.1 Increasing government initiatives to fuel market in Russia 153 TABLE 82 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 154 TABLE 83 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 154 15.3.5 SPAIN 154 15.3.5.1 E-kick scooters estimated to show fastest growth in Spain 154 TABLE 84 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 155 TABLE 85 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 155 15.3.6 UK 155 15.3.6.1 Increasing focus on low-speed sharing vehicles to drive demand 155 TABLE 86 UK: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 156 TABLE 87 UK: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 156 15.3.7 NETHERLANDS 156 15.3.7.1 Rising focus on bicycles as a sharing service to boost market growth 156 TABLE 88 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 157 TABLE 89 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 157 15.4 ASIA PACIFIC 158 TABLE 90 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 158 TABLE 91 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 158 FIGURE 44 ASIA PACIFIC: MICRO-MOBILITY MARKET, 2022 VS 2027 (USD MILLION) 159 15.4.1 CHINA 159 15.4.1.1 Increasing adoption of e-bikes and e-kick scooters and government incentives to lead to reduced emissions 159 TABLE 92 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 160 TABLE 93 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 160 15.4.2 INDIA 160 15.4.2.1 India estimated to be fastest-growing market in Asia Pacific 160 TABLE 94 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 161 TABLE 95 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 161 15.4.3 JAPAN 161 15.4.3.1 E-kick scooter shows fastest growth in Japan’s micro-mobility market 161 TABLE 96 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 162 TABLE 97 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 162 15.4.4 SINGAPORE 162 15.4.4.1 Presence of leading players makes Singapore third-largest market in Asia Pacific 162 TABLE 98 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 163 TABLE 99 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 163 15.4.5 INDONESIA 163 15.4.5.1 Indonesia second-largest market for micro-mobility in Asia Pacific 163 TABLE 100 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 164 TABLE 101 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 164 15.4.6 SOUTH KOREA 164 15.4.6.1 E-kick scooters estimated to show fastest growth 164 TABLE 102 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 165 TABLE 103 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 165 16 COMPETITIVE LANDSCAPE 166 16.1 OVERVIEW 166 16.2 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166 TABLE 104 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166 FIGURE 45 MICRO-MOBILITY MARKET SHARE, 2021 167 16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS 168 FIGURE 46 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2019–2021 168 16.4 COMPANY EVALUATION QUADRANT: MICRO-MOBILITY SERVICE PROVIDER 168 16.4.1 STARS 168 16.4.2 EMERGING LEADERS 169 16.4.3 PERVASIVE PLAYERS 169 16.4.4 PARTICIPANTS 169 TABLE 105 MICRO-MOBILITY MARKET: COMPANY SERVICES FOOTPRINT, 2021 169 TABLE 106 MICRO-MOBILITY MARKET: COMPANY MICRO-MOBILITY SERVICES FOOTPRINT, 2021 170 TABLE 107 MICRO-MOBILITY MARKET: COMPANY REGION FOOTPRINT, 2021 171 FIGURE 47 COMPETITIVE EVALUATION MATRIX: MICRO-MOBILITY SERVICE PROVIDERS, 2021 172 FIGURE 48 DETAILS ON KEY DEVELOPMENTS BY LEADING PLAYERS 173 16.5 COMPETITIVE SCENARIO 174 16.5.1 NEW PRODUCT DEVELOPMENTS 174 TABLE 108 NEW PRODUCT DEVELOPMENTS, 2022 174 16.5.2 DEALS 175 TABLE 109 DEALS, 2022 175 16.5.3 EXPANSIONS, 2019–2022 177 TABLE 110 EXPANSIONS, 2022 177 16.6 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2022 177 TABLE 111 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS AS KEY GROWTH STRATEGIES FROM 2019 TO 2022 177 16.7 COMPETITIVE BENCHMARKING 179 TABLE 112 MICRO-MOBILITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 179 TABLE 113 MICRO-MOBILITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 181 17 COMPANY PROFILES 182 (Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))* 17.1 INTRODUCTION 182 17.2 KEY PLAYERS 182 17.2.1 BIRD GLOBAL, INC. 182 TABLE 114 BIRD GLOBAL, INC.: BUSINESS OVERVIEW 182 FIGURE 49 BIRD GLOBAL, INC.: COMPANY SNAPSHOT 183 TABLE 115 BIRD GLOBAL, INC.: PRODUCTS OFFERED 183 TABLE 116 BIRD GLOBAL, INC.: DEALS 184 TABLE 117 BIRD GLOBAL, INC.: NEW PRODUCT DEVELOPMENTS 184 TABLE 118 BIRD GLOBAL, INC.: EXPANSION 185 17.2.2 LYFT, INC. 187 TABLE 119 LYFT, INC.: BUSINESS OVERVIEW 187 FIGURE 50 LYFT, INC.: COMPANY SNAPSHOT 187 TABLE 120 LYFT, INC.: PRODUCTS OFFERED 188 TABLE 121 LYFT, INC.: NEW PRODUCT DEVELOPMENTS 188 TABLE 122 LYFT, INC.: DEALS 189 17.2.3 LIME 191 TABLE 123 LIME: BUSINESS OVERVIEW 191 TABLE 124 LIME: PRODUCTS OFFERED 191 TABLE 125 LIME: NEW PRODUCT DEVELOPMENTS 192 TABLE 126 LIME: DEALS 193 17.2.4 DOTT 195 TABLE 127 DOTT: BUSINESS OVERVIEW 195 TABLE 128 DOTT: PRODUCTS OFFERED 195 TABLE 129 DOTT: NEW PRODUCT DEVELOPMENTS 196 TABLE 130 DOTT: DEALS 196 17.2.5 HELBIZ INC. 198 TABLE 131 HELBIZ INC.: BUSINESS OVERVIEW 198 FIGURE 51 HELBIZ INC.: COMPANY SNAPSHOT 199 TABLE 132 HELBIZ INC.: PRODUCTS OFFERED 199 TABLE 133 HELBIZ INC.: NEW PRODUCT DEVELOPMENTS 200 TABLE 134 HELBIZ INC.: DEALS 200 17.2.6 TIER 202 TABLE 135 TIER: BUSINESS OVERVIEW 202 TABLE 136 TIER: PRODUCTS OFFERED 203 TABLE 137 TIER: NEW PRODUCT DEVELOPMENTS 203 TABLE 138 TIER: DEALS 204 17.2.7 BOLT TECHNOLOGY OÜ 205 TABLE 139 BOLT TECHNOLOGY OÜ: BUSINESS OVERVIEW 205 TABLE 140 BOLT TECHNOLOGY OÜ: PRODUCTS OFFERED 205 TABLE 141 BOLT TECHNOLOGY OÜ: NEW PRODUCT DEVELOPMENTS 206 TABLE 142 BOLT TECHNOLOGY OÜ: DEALS 206 17.2.8 VOI 207 TABLE 143 VOI: BUSINESS OVERVIEW 207 TABLE 144 VOI: PRODUCTS OFFERED 207 TABLE 145 VOI: NEW PRODUCT DEVELOPMENTS 208 TABLE 146 VOI: DEALS 208 17.2.9 SUPERPEDESTRIAN INC. 209 TABLE 147 SUPERPEDESTRIAN INC.: BUSINESS OVERVIEW 209 TABLE 148 SUPERPEDESTRIAN INC.: PRODUCTS OFFERED 209 TABLE 149 SUPERPEDESTRIAN INC.: DEALS 210 17.2.10 SPIN 211 TABLE 150 SPIN: BUSINESS OVERVIEW 211 TABLE 151 SPIN: PRODUCTS OFFERED 211 TABLE 152 SPIN: NEW PRODUCT DEVELOPMENTS 212 TABLE 153 SPIN: DEALS 212 17.3 OTHER PLAYERS 213 17.3.1 NIU INTERNATIONAL 213 TABLE 154 NIU INTERNATIONAL: COMPANY OVERVIEW 213 17.3.2 VEO 214 TABLE 155 VEO: COMPANY OVERVIEW 214 17.3.3 FELYX SHARING B.V. 215 TABLE 156 FELYX SHARING B.V.: COMPANY OVERVIEW 215 17.3.4 YULU 216 TABLE 157 YULU: COMPANY OVERVIEW 216 17.3.5 MOOVIT INC. 217 TABLE 158 MOOVIT INC.: COMPANY OVERVIEW 217 17.3.6 WIND TEL-AVIV (BY-BYKE) LTD. 217 TABLE 159 WIND TEL-AVIV (BY-BYKE) LTD.: COMPANY OVERVIEW 217 17.3.7 BEAM MOBILITY HOLDINGS PTE. LTD. 218 TABLE 160 BEAM MOBILITY HOLDINGS PTE. LTD.: COMPANY OVERVIEW 218 17.3.8 E-STRALIAN PTY LTD 219 TABLE 161 E-STRALIAN PTY LTD: COMPANY OVERVIEW 219 17.3.9 HELLO-BIKE 219 TABLE 162 HELLO-BIKE: COMPANY OVERVIEW 219 17.3.10 SPLYT TECHNOLOGIES LTD. 220 TABLE 163 SPLYT TECHNOLOGIES LTD.: COMPANY OVERVIEW 220 *Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies. 18 RECOMMENDATIONS BY MARKETSANDMARKETS 221 18.1 NORTH AMERICA LEADING MICRO-MOBILITY MARKET GLOBALLY 221 18.2 E-KICK SCOOTERS DEMAND INCREASING IN EUROPE OWING TO SUPPORTING GOVERNMENT REGULATIONS 222 18.3 CONCLUSION 222 19 APPENDIX 223 19.1 KEY INSIGHTS OF INDUSTRY EXPERTS 223 19.2 DISCUSSION GUIDE 223 19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 227 19.4 AVAILABLE CUSTOMIZATIONS 229 19.4.1 MICRO-MOBILITY MARKET, BY AGE GROUP 229 19.4.1.1 15–34 229 19.4.1.2 34–54 229 19.4.1.3 55 & Above 229 19.4.2 MICRO-MOBILITY MARKET, BY LOCATION 229 19.4.2.1 Roads 229 19.4.2.2 Tracks 229 19.4.2.3 Footpaths 229 19.4.3 SKATEBOARDS MICRO-MOBILITY MARKET, BY REGION 229 19.4.3.1 Americas 229 19.4.3.2 Europe 229 19.4.3.3 Asia Pacific 229 19.4.4 SEGWAYS MICRO-MOBILITY MARKET, BY REGION 229 19.4.4.1 Americas 229 19.4.4.2 Europe 229 19.4.4.3 Asia Pacific 229 19.5 RELATED REPORTS 230 19.6 AUTHOR DETAILS 231
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