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マイクロモビリティ市場：タイプ（自転車、E-bike、E-kick Scooter）、推進力（ペダルアシスト＆電動）、所有権（B2B、B2C）、共有（ドッキング、ドックレス）、データ（ナビゲーション、決済）、走行距離、速度、地域別 - 2027年までの世界市場予測


Micro-Mobility Market by Type (Bicycle, E-bike, E-kick Scooter), Propulsion (Pedal Assist & Electric), Ownership (B2B, B2C), Sharing (Docked, Dock-less), Data (Navigation, Payment), Travel Range, Speed and Region - Global Forecast to 2027

マイクロモビリティ市場は、2022年の34億米ドルから2027年には61億米ドルまで、予測期間中に12.5%のCAGRで成長すると予測されます。マイクロモビリティの発展にとって最も重要な要因は、世界的な急速な都市化です... もっと見る

　

　

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MarketsandMarkets
マーケッツアンドマーケッツ 		2022年10月20日 US$4,950
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注文方法はこちら 		226 214 英語

　

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マイクロモビリティ市場は、2022年の34億米ドルから2027年には61億米ドルまで、予測期間中に12.5%のCAGRで成長すると予測されます。マイクロモビリティの発展にとって最も重要な要因は、世界的な急速な都市化です。世界保健機関（WHO）によると、世界人口の約50％が都市部に住んでおり、この割合は2025年までに約60％に増加するとみられています。この人口の多くが自動車を利用するようになり、都市部では道路交通渋滞や駐車場問題が深刻化しています。そのため、公共交通機関の整備が急ピッチで進められています。しかし、公共交通機関にはラストマイルモビリティという課題があり、これが主に超小型モビリティの需要を促進することになる。
超小型モビリティ市場では、E-Bikeが最も高い成長を記録すると予想される。E-Bikeは、従来の自転車に比べ、走行時の負担が少なく、簡単でスムーズな走行を可能にします。また、時速35kmの高速走行が可能なため、長距離の通勤や高所への移動に役立ちます。しかし、現状では、充電やバッテリー・モーターの盗難など、さまざまな課題があります。予測期間中は、車両数の増加や都市交通機関の利用による都市内の短距離通勤の増加により、B to Cの所有モデルが市場を支配すると予想されます。都市人口の増加やスマートシティ開発の進展により、オンデマンドの公共交通機関に対する需要がさらに高まっています。マイクロモビリティの導入は、規制やスマートシティへの取り組みに注目が集まっていることが、さらなる推進力となっています。
スマートシティには、ポップアップ式の自転車専用レーン、より多くのオープンスペースの創出、電気自動車や低速車だけの通り、超小型モビリティ機器用の専用レーンなどがあり、予測期間中の超小型モビリティ市場の成長に向けて寄与しています。他の公共交通機関と比較すると、超小型モビリティサービスネットワークは非常に効率的です。ネットワークが導入されれば、都市は他のタイプの公共交通機関の負担を軽減することができます。例えば、グラスゴー市では、2022年10月に太陽光発電による警告標識を設置し、自転車のシンボルを点灯させてドライバーに自転車の存在を知らせています。さらに、パリでは、電気自動車充電システムメーカーが、電子自転車や電子スクーターのためのドッキングステーション充電システムを提供し、指定された場所に駐車して充電できるようにしています。2022年9月、首長国連邦の交通局は、安全で持続可能なスマートシティを構築するため、ティア社とパートナーシップ契約を締結し、e-kickスクーターとe-bikeを導入することになりました。パリ市は、雑踏に対処し、適切なスクーター駐車を促進する最も顕著な例の一つです。同市は、ライダーが市内の狭い歩道に駐車しないようにし、ライダーが専用の優先駐車場でライドを終えるように明確な目標を定めました。パリは市内全域に2,500台の専用駐車場を設け、公共スペースを自動車や2輪車からマイクロモビリティに再配分した。
過去10年間の自家用車の販売台数の増加は、交通渋滞や公害の増加を招いています。マイクロモビリティのコンセプトは、現在主流となっている自動車の所有モデルから離れ、日々の通勤に必要な短距離の移動にe-kickスクーター、e-bike、自転車、e-mopedを必要に応じて使用することを想定しています。都市部における道路や駐車場などの自動車・自転車専用インフラを減らし、より多くのインフラを持続可能な交通手段や住民のための余暇スペースに充てることができる。例えば、ロンドン交通局では、一時的な自転車専用レーンを設けるなどして、交通に悪影響を与えずに自転車利用を25％以上向上させています。さらに、ミネアポリス市は、交通機関、自転車、共有スクーター、電気自動車のシェアリングなど、低炭素または無炭素の交通手段を人々が便利に利用できるモビリティハブのパイロットプログラムを開始しました。しかし、さまざまな国で速度規制やインフラ規制があり、これが超小型モビリティ市場の成長に影響を与えています。超小型モビリティ事業者は、公共スペースを利用してモビリティサービスを提供する。一部の都市では、公共空間の利用に対して、賃貸料と同様にライセンス料を徴収する商業モデルを採用している。ボゴタやメキシコシティなどの都市は、新しいモビリティのオプションに対応するための追加インフラへの投資の必要性に基づいて、規制料を設定している。メキシコ市では、市の中西部の限られた地域で、ドックレスバイク、e-bike、e-kickスクーターの使用を許可している。一部の都市では、超小型モビリティ企業は規制料を支払う必要がある。高い規制料は、超小型モビリティの供給を制限し、社会経済的な厚生を低下させる可能性が高い。最終的には、超小型モビリティ事業が成り立たなくなる可能性もある。
都市化が進み、公共交通機関の利用が増えれば、超小型モビリティは顧客に対してより良いレベルのサービスを提供できるようになり、利用者は徐々に自家用車や自転車から離れ、交通量はさらに減少していくだろう。これらは、都市部における二酸化炭素排出量をさらに削減することにつながります。純粋にゼロエミッションのモビリティサービスであれば、このCO2排出量へのインパクトはかなり大きくなります。マイクロモビリティは、e-kickスクーター、e-bike、e-mopedを共有・レンタルすることができ、交通渋滞を緩和し、CO2削減に大きく貢献する環境に優しいモビリティソリューションです。
スマートシティの台頭、都市化の進展、公害削減ニーズの高まりにより、マイクロモビリティサービスプロバイダーは、様々な投資家から投資を受けるようになっています。例えば、TIER（ドイツ）は創業以来4億6700万ドル以上を調達しており、2020年11月にはソフトバンクから2億5000万ドルを調達している。Vogo（インド）はシリーズCで1150万米ドルを調達し、2022年末には黒字化する見込みだ。2022年2月、Beam Mobility Holdings Pte.Ltd.(シンガポール)は、プライベートエクイティ企業Affirma Capitalが主導するシリーズB資金調達で9300万米ドルを調達した。2022年9月、Yulu（インド）、バッテリースワップ事業強化のため、マグナ（カナダ）からシリーズB資金として8500万米ドルを調達。2021年9月、オランダのe-bike企業VanMoofが、USD 128MのシリーズC資金を調達した。
各社は、大学やキャンパス、主要産業部門との提携・協業契約にも力を入れている。例えば、Veo（米国）は、アーカンソー大学、メリーランド大学、ラトガース大学、アラバマ大学と提携し、キャンパス内で持続可能なモビリティを提供し、キャンパス内を自動車の排気ガスから制限しています。2022年8月、Spin（米国）はNC Stateと提携し、キャンパス内のマイクロモビリティ・イノベーションを推進する。
"e-kickスクーターは、より良い美観と高い快適性により、市場をリードするだろう。"
排出ガスのない車両に対する需要の増加、交換可能なバッテリー技術の上昇傾向、e-kickスクーター共有サービスプロバイダーの数の増加は、予測期間中にe-kickスクーターの需要を増加させるでしょう。世界中の政府は、路上でのキックスクーターの使用に関するイニシアチブを取っており、これは人々が移動手段としてe-kickスクーターを選択することを奨励しています。例えば、ベルギーでは、時速25km以下であれば、e-bikeもスクーターも公道で合法的に使用することができます。eスクーターのライダーは18歳以上でなければならず、歩道での走行は認められていません。2021年2月、アイルランドのイーモン・ライアン運輸大臣は、税金、保険、運転免許を必要とせず、アイルランドの公道で電動キックスクーターを使用することを合法化しました。このような規制は、e-kickスクーター市場を支え、世界中で需要を高めています。さらに、米国、カナダ、メキシコにおける電動キックスクーターの普及率が高く、LimeやBirdといった企業が存在することが、現在アメリカ地域の需要を牽引しています。
欧州は超小型モビリティの第2位の市場になると予測
欧州では、イギリス、ドイツ、フランス、オランダなどの先進国が、スマート交通インフラへの投資を進めています。欧州諸国間の社会・貿易協定により、大規模な国境を越えた貿易や旅客輸送が促進されています。この地域では、電気自動車の開発と導入が急速に進んでいます。フランスやイギリスでは都市交通や交通インフラを改善するための投資が計画されており、欧州のマイクロモビリティ市場を牽引することが期待されます。また、この地域にはスペインやイタリアなど、急成長中の経済国が存在します。これらの国々では、人々は複数の交通手段を好みます。この地域では、洗練された低排出ガス車への需要が高まり、超小型モビリティ市場が活性化しています。また、2050年までにヨーロッパのCO2排出量を80%削減するという目標は、この地域の電気自動車に対する需要を高め、e-bike、e-kick scooter、e-mopedの成長を促進しています。
欧州の都市では、小型の交通手段の利用を促進するために、分離された自転車用インフラと十分な駐車スペースが必要不可欠です。欧州技術研究所によると、欧州の全交通量の10％が駐車場探しに関連している。欧州の目的は、トランジットの動きを最適化し、自動車の排出ガスとともに交通渋滞を減らすことです。また、欧州地域は、TIER、Bolt Technology OÜ、Voi、Felyx Sharing B.V.、Wind Tel-Aviv (By-Byke) Ltd、Splytといったこれらの市場における主要プレイヤーが存在することから、マイクロモビリティ市場をリードしています。
ヨーロッパを拠点とする新興企業は、ビジネスを成長させ、ヨーロッパ全域での存在感を高めるために、さまざまな投資や資金調達を行っている。TIERは、2020年11月にソフトバンクから2億5000万米ドルのラウンドを含め、2022年10月までに4億6700万米ドル以上を調達している。
欧州の超小型モビリティ市場では、ドイツが優位に立つと予測されます。ドイツは、マイクロモビリティサービスプロバイダーの数が多く、強力な公共交通システム、高品質のサイクリングコースがあるため、マイクロモビリティのインフラが充実している。国民の関心が高まり、この分野への政府投資が増加しているため、超小型モビリティの利用が増加すると予想されます。ドイツの軽電気自動車規制では、最高時速20kmまでしか公道でのe-kickスクーターの使用を認めておらず、使用者の最低年齢は14歳、連続定格出力は500Wに制限されています。ドイツの超小型モビリティ市場では、TIER、Voi、Bird、Limeなどが大手として、まずベルリン、ハンブルク、ミュンヘンなどの大都市でサービスを提供している。また、オランダを拠点とする様々な企業がドイツでのプレゼンスを拡大している。例えば、2021年8月、Felyx Sharing B.V.は、ベルリン、デュッセルドルフ、ハンブルクなどドイツの都市でサービスネットワークを拡大しています。同社は最近、保有台数を倍増し、合計6,000台の原付電動バイクを保有するようになりました。一次インサイトによると、ドイツではe-kickスクーターが伸びているとのことです。
この市場で活動するさまざまな主要組織のCEO、マーケティングディレクター、その他のイノベーションおよび戦略ディレクター、経営幹部に対して詳細なインタビューを実施しました。
- 企業タイプ別マイクロモビリティサービスプロバイダー - 100
- 役職別Cレベル - 30%、ディレクター - 20%、その他 - 50
- 地域別欧州：40％、アジア太平洋：30％、北米：20％、RoW：10
マイクロモビリティ市場は、バードグローバル社（米国）、リフト社（米国）、ライム社（米国）、ヘルビズ社（米国）、ドット社（オランダ）など、少数の世界的に確立された企業によって支配されています。TIER（ドイツ）、Bolt（エストニア）、Voi（スウェーデン）、Veo（米国）などがある。
調査対象範囲
本調査では、超小型モビリティ市場を、タイプ（自転車、e-bike、e-kickスクーター、その他）、速度（時速25kmまでと25-45km）、推進力（人力と電動）、共有タイプ（ドッキングとドックレス）、所有（BtoBとBtoC）、データサービス（ナビゲーション、決済、その他データサービス）、走行距離（3マイルまでと3-6マイル）、地域（アジア太平洋、ヨーロッパ、アメリカ）に基づきセグメントし市場規模の予測をしています。
また、市場における主要なマイクロモビリティサービスプロバイダーの詳細な競合分析も行っており、会社概要、サービスや事業内容に関する主な見解、最近の開発状況、主要な市場戦略などを紹介しています。
レポート購入の主なメリット
本レポートは、マイクロモビリティ市場全体とサブセグメントに関する収益数の最も近い近似値に関する情報を提供し、この市場の市場リーダー/新規参入者を支援します。本レポートは、利害関係者が競争環境を理解し、より良いビジネスの位置づけと適切な市場参入戦略を計画するためのより多くの洞察を得るのに役立ちます。また、利害関係者が市場の脈動を理解するのに役立ち、主要な市場促進要因、阻害要因、課題、機会に関する情報を提供します。

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目次

1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 30
TABLE 1 MICRO-MOBILITY DEVICES AND THEIR KEY CHARACTERISTICS 30
1.3 STUDY SCOPE 32
FIGURE 1 MICRO-MOBILITY MARKET SEGMENTATION 32
1.3.1 INCLUSIONS AND EXCLUSIONS 33
1.3.2 YEARS CONSIDERED 33
1.4 CURRENCY 34
1.5 LIMITATIONS 34
1.6 STAKEHOLDERS 34
2 RESEARCH METHODOLOGY 35
2.1 RESEARCH APPROACH 35
FIGURE 2 MICRO-MOBILITY MARKET: RESEARCH DESIGN 35
FIGURE 3 RESEARCH METHODOLOGY MODEL 36
2.1.1 SECONDARY DATA 36
2.1.1.1 List of key secondary sources 37
2.1.1.2 Secondary sources 38
2.1.2 PRIMARY DATA 39
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 39
2.1.2.1 Sampling techniques and data collection methods 39
2.1.2.2 Primary participants 40
2.2 MARKET SIZE ESTIMATION 40
FIGURE 5 MARKET SIZE ESTIMATION: HYPOTHESIS BUILDING 40
2.2.1 TOP-DOWN APPROACH 41
FIGURE 6 TOP-DOWN APPROACH: MICRO-MOBILITY MARKET, BY TYPE 41
2.3 FACTOR ANALYSIS 42
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 43
FIGURE 7 DATA TRIANGULATION 43
2.5 RESEARCH ASSUMPTIONS 44
2.6 RESEARCH LIMITATIONS 46
3 EXECUTIVE SUMMARY 47
FIGURE 8 MICRO-MOBILITY MARKET OUTLOOK 47
FIGURE 9 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 48
 
4 PREMIUM INSIGHTS 50
4.1 MICRO-MOBILITY MARKET OVERVIEW 50
FIGURE 10 INCREASING DEMAND FOR FIRST- AND LAST-MILE TRANSPORTATION DRIVES MARKET 50
4.2 MICRO-MOBILITY MARKET, BY TYPE 50
FIGURE 11 SUPPORTING INFRASTRUCTURE AND GOVERNMENT POLICIES TO BOOST DEMAND FOR E-KICK SCOOTERS 50
4.3 MICRO-MOBILITY MARKET, BY SHARING TYPE 51
FIGURE 12 STATION BASED SEGMENT HOLDS MAXIMUM MARKET SHARE DUE TO INCREASING VEHICLE SAFETY CONCERNS 51
4.4 MICRO-MOBILITY MARKET, BY PROPULSION 51
FIGURE 13 HUMAN-POWERED PROPULSION HAS LARGEST MARKET SHARE DUE TO CHALLENGES OF BATTERY CHARGING AND ITS CAPACITY 51
4.5 MICRO-MOBILITY MARKET, BY OWNERSHIP 52
FIGURE 14 BUSINESS-TO-CONSUMER TO BE LARGEST SEGMENT IN MICRO-MOBILITY MARKET 52
4.6 MICRO-MOBILITY MARKET, BY DATA SERVICE 52
FIGURE 15 NAVIGATION SEGMENT LEADS OWING TO ROUTE PLANNING AND VEHICLE TRACKING FEATURES OFFERED FOR BETTER USER EXPERIENCE 52
4.7 MICRO-MOBILITY MARKET, BY SPEED 53
FIGURE 16 UP TO 25 KMPH SEGMENT LEADS MICRO-MOBILITY MARKET 53
4.8 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 53
FIGURE 17 UP TO 3 MILES SEGMENT IS EXPECTED TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 53
4.9 MICRO-MOBILITY MARKET, BY REGION 54
FIGURE 18 AMERICAS TO LEAD OWING TO RISING VENTURE CAPITAL AND STRATEGIC INVESTMENT BY KEY SERVICE PROVIDERS 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 56
FIGURE 19 MICRO-MOBILITY MARKET DYNAMICS 56
5.2.1 DRIVERS 56
5.2.1.1 Increasing concerns regarding first- and last-mile transportation to drive micro-mobility demand 56
5.2.1.1.1 Rapid urbanization 57
5.2.1.1.2 Rising trend of on-demand public transportation systems in smart cities 57
FIGURE 20 THE FREQUENCY OF MICRO-MOBILITY VEHICLE USE, BY COUNTRY, 2021 58
TABLE 2 MODE OF TRANSPORTATION VARIES BY DISTANCE 59
FIGURE 21 COST-EFFECTIVENESS OF MICRO-MOBILITY SERVICES 59
5.2.1.1.3 Increase in cost of vehicle ownership 60
FIGURE 22 AVERAGE COST PER CAR, 2020 VS 2022 (CENTS PER MILE) 60
5.2.1.1.4 Demand for environment-friendly services 60
 
5.2.1.2 Rise in venture capital and strategic investments 61
5.2.1.3 Increase in usage of smartphones 62
FIGURE 23 GLOBAL INTERNET USAGE, 2005–2021 (BILLION PEOPLE) 62
FIGURE 24 SMARTPHONE PENETRATION IN MAJOR COUNTRIES, 2021 62
5.2.2 RESTRAINTS 63
5.2.2.1 Low rate of internet penetration in developing regions or remote areas 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Development in connected and telematics technologies 64
5.2.3.2 Opportunities for service providers in untapped markets 64
5.2.3.3 Electric two-wheeler and component manufacturers entering micro-mobility business 65
FIGURE 25 MICRO-MOBILITY BUSINESS OPPORTUNITY HEAT MAP 65
5.2.4 CHALLENGES 66
5.2.4.1 Rise in bike vandalism and theft 66
5.2.4.2 Regulations in developed countries 67
TABLE 3 REGULATIONS AND POLICIES IN VARIOUS COUNTRIES 67
5.2.4.3 Identification and allocation of received investments 68
5.3 PORTER’S FIVE FORCES ANALYSIS 69
TABLE 4 IMPACT OF PORTER’S FIVE FORCES ANALYSIS ON MICRO-MOBILITY MARKET 69
FIGURE 26 MICRO-MOBILITY MARKET: PORTER’S FIVE FORCES ANALYSIS 69
5.3.1 THREAT OF NEW ENTRANTS 70
5.3.2 THREAT OF SUBSTITUTES 70
5.3.3 BARGAINING POWER OF SUPPLIERS 70
5.3.4 BARGAINING POWER OF BUYERS 70
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 70
5.4 TRADE ANALYSIS 71
5.4.1 EXPORT TRADE DATA 71
FIGURE 27 EXPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 71
5.4.2 IMPORT TRADE DATA 72
FIGURE 28 IMPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 72
5.5 MICRO-MOBILITY MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 73
FIGURE 29 REVENUE SHIFT FOR MICRO-MOBILITY MARKET 73
5.6 CASE STUDIES 73
5.6.1 VOI AND OSLO DISTRICT COLLABORATE ON PARKING INFRASTRUCTURE TO ALLOCATE SPACE FOR ZERO-EMISSION TRANSPORT 73
5.6.2 INNOVATIVE MOBILE APP TO CONTROL ELECTRIC SCOOTER NAVIGATION AND BATTERY STATUS 74
5.6.3 IMPROVING IN-RIDE EXPERIENCE OF POPULAR E-SCOOTER-SHARING APP 75
5.6.4 EBIKELABS SMART E-BIKES FOR HEALTH ENTITIES 75
5.7 PATENT ANALYSIS 76
FIGURE 30 MICRO-MOBILITY PATENTS FILINGS WORLDWIDE, 2012–2020 76
TABLE 5 PATENT ANALYSIS 77
5.8 VALUE CHAIN ANALYSIS 80
FIGURE 31 MICRO-MOBILITY MARKET: VALUE CHAIN ANALYSIS 80
5.9 MICRO-MOBILITY MARKET ECOSYSTEM 81
FIGURE 32 MICRO-MOBILITY MARKET ECOSYSTEM 81
TABLE 6 ROLE OF COMPANIES IN THE MICRO-MOBILITY MARKET ECOSYSTEM 81
5.10 REGULATORY ANALYSIS 83
5.10.1 CLASSIFICATION OF MICRO-MOBILITY VEHICLES AT REGIONAL LEVEL 83
5.10.1.1 Europe 83
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 83
5.10.1.2 US 84
TABLE 8 US: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 84
5.10.1.3 Asia 84
5.10.1.4 Latin America 84
5.11 PRICING ANALYSIS 85
5.11.1 AVERAGE COST PER TRIP, 2021 (USD) 85
TABLE 9 AVERAGE COST PER TRIP FOR E-KICK SCOOTERS, 2021 (USD) 85
5.12 TECHNOLOGY ANALYSIS 85
5.12.1 SMART PARKING TECHNOLOGY 85
5.12.2 IN-APP SOFTWARE EDUCATES AND INCREASES SAFE VEHICLE USE 86
5.12.3 CONNECTIVE TECHNOLOGY ALLOWS MULTIMODALITY 86
5.12.4 BATTERY SWAPPING 86
5.13 KEY CONFERENCES AND EVENTS IN 2022–2023 87
5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 88
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
TABLE 10 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MICRO-MOBILITY SERVICES (%) 88
5.14.2 BUYING CRITERIA 88
FIGURE 33 KEY BUYING CRITERIA FOR THE MICRO-MOBILITY MARKET 88
TABLE 11 KEY BUYING CRITERIA FOR MICRO-MOBILITY TYPES 89
6 MICRO-MOBILITY MARKET, BY BATTERY TYPE 90
6.1 INTRODUCTION 90
6.2 LITHIUM-ION 90
6.2.1 E-BIKES HAVE MAXIMUM PENETRATION OF LITHIUM-ION BATTERIES OWING TO HIGH POWER RANGE AND COMPACT SIZE 90
6.3 LITHIUM-ION POLYMER 91
6.3.1 LOW WEIGHT AND BETTER RANGE OF LITHIUM-ION POLYMER BATTERIES DRIVE DEMAND 91
6.4 LEAD ACID 91
6.4.1 LOW COST AND LIGHTWEIGHT FEATURES OF LEAD-ACID BATTERY DRIVE DEMAND 91
 
6.5 OTHERS 92
6.5.1 LITHIUM-TITANATE BATTERY DEMAND EXPECTED TO INCREASE IN FUTURE 92
7 MICRO-MOBILITY MARKET, BY VOLTAGE 93
7.1 INTRODUCTION 93
7.2 BELOW 24V 93
7.2.1 E-SKATEBOARDS, SCOOTERS, AND E-BIKES USUALLY USE LESS THAN 24V BATTERIES 93
7.3 36V 93
7.3.1 36V BATTERIES INCREASE DISTANCE RANGE AND IMPROVE VEHICLE PERFORMANCE 93
7.4 48V 94
7.4.1 MANUFACTURERS OF E-KICK SCOOTERS AND E-MOPEDS PREFER 48V BATTERIES FOR A FEW MODELS 94
7.5 > 48V 94
7.5.1 DEMAND FOR 60V BATTERIES EXPECTED TO GROW IN A FEW MICRO-MOBILITY APPLICATIONS 94
8 MICRO-MOBILITY MARKET, BY TYPE 95
8.1 INTRODUCTION 96
8.1.1 RESEARCH METHODOLOGY 96
8.1.2 ASSUMPTIONS 96
8.1.3 INDUSTRY INSIGHTS 97
FIGURE 34 MICRO-MOBILITY MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 97
TABLE 12 MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 97
TABLE 13 MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 98
8.2 BICYCLES 98
8.2.1 DEMAND FOR ENVIRONMENT-FRIENDLY FIRST- AND LAST-MILE TRANSPORT SOLUTIONS DRIVING DEMAND 98
TABLE 14 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 98
TABLE 15 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 99
8.3 E-BIKES 99
8.3.1 SUPPORTING GOVERNMENT POLICIES AND FUNDING FROM KEY SERVICE PROVIDERS DRIVING MARKET 99
TABLE 16 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 99
TABLE 17 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 100
8.4 E-KICK SCOOTERS 100
8.4.1 CUSTOMER PREFERENCE FOR BETTER AESTHETICS AND HIGHER COMFORT TO DRIVE DEMAND 100
TABLE 18 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 100
TABLE 19 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101
8.5 OTHERS 101
8.5.1 DEMAND FOR SKATEBOARDS AND SEGWAYS TO INCREASE OWING TO SUPPORTING INFRASTRUCTURE 101
TABLE 20 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 101
TABLE 21 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101
9 MICRO-MOBILITY MARKET, BY PROPULSION 103
9.1 INTRODUCTION 104
9.1.1 RESEARCH METHODOLOGY 104
9.1.2 ASSUMPTIONS 104
9.1.3 INDUSTRY INSIGHTS 105
FIGURE 35 MICRO-MOBILITY MARKET, BY PROPULSION, 2022 VS. 2027 (USD MILLION) 105
TABLE 22 MICRO-MOBILITY MARKET, BY PROPULSION, 2018–2021 (USD MILLION) 105
TABLE 23 MICRO-MOBILITY MARKET, BY PROPULSION, 2022–2027 (USD MILLION) 105
9.2 HUMAN POWERED (PEDAL-ASSIST) 106
9.2.1 EASY ACCESSIBILITY AND COST-EFFECTIVENESS INCREASING DEMAND FOR HUMAN-POWERED BICYCLES 106
TABLE 24 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 25 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 106
9.3 ELECTRICALLY POWERED 107
9.3.1 GROWING CHARGING INFRASTRUCTURE AND IMPROVED BATTERY PERFORMANCE TO DRIVE MARKET 107
TABLE 26 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 107
TABLE 27 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 107
10 MICRO-MOBILITY MARKET, BY SHARING TYPE 108
10.1 INTRODUCTION 109
10.1.1 RESEARCH METHODOLOGY 109
10.1.2 ASSUMPTIONS 109
10.1.3 INDUSTRY INSIGHTS 109
FIGURE 36 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022 VS. 2027 (USD MILLION) 110
TABLE 28 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2018–2021 (USD MILLION) 110
TABLE 29 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022–2027 (USD MILLION) 110
10.2 STATION BASED (DOCKED) 111
10.2.1 DOCKED SHARING TYPE PROVIDES MORE SECURE SOLUTION FOR FLEETS 111
TABLE 30 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 111
TABLE 31 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111
 
10.3 DOCK-LESS 112
10.3.1 DOCK-LESS STATIONS OFFER MAXIMUM FREEDOM TO CUSTOMERS 112
TABLE 32 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 33 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112
11 MICRO-MOBILITY MARKET, BY OWNERSHIP 114
11.1 INTRODUCTION 115
11.1.1 RESEARCH METHODOLOGY 115
11.1.2 ASSUMPTIONS 115
11.1.3 INDUSTRY INSIGHTS 115
FIGURE 37 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022 VS. 2027 (USD MILLION) 116
TABLE 34 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2018–2021 (USD MILLION) 116
TABLE 35 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022–2027 (USD MILLION) 116
11.2 BUSINESS-TO-BUSINESS 117
11.2.1 RISING DEMAND FOR EMISSION-FREE VEHICLES IN UNIVERSITIES AND CAMPUSES DRIVES MARKET 117
TABLE 36 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 117
TABLE 37 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 117
11.3 BUSINESS-TO-CONSUMER 118
11.3.1 RISE IN SMART CITY PROJECTS AND INCREASE IN DEMAND FOR SHORT-DISTANCE TRAVEL BOOST MARKET GROWTH 118
TABLE 38 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 118
TABLE 39 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 118
12 MICRO-MOBILITY MARKET, BY DATA SERVICE 119
12.1 INTRODUCTION 120
12.1.1 RESEARCH METHODOLOGY 120
12.1.2 ASSUMPTIONS 120
12.1.3 INDUSTRY INSIGHTS 121
FIGURE 38 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022 VS. 2027 (USD MILLION) 121
TABLE 40 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2018–2021 (USD MILLION) 121
TABLE 41 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022–2027 (USD MILLION) 121
12.2 NAVIGATION 122
12.2.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST NAVIGATION SEGMENT 122
TABLE 42 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 122
TABLE 43 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 122
 
12.3 PAYMENT 123
12.3.1 INCREASE IN POPULARITY OF DIGITAL PAYMENTS AND THEIR CONVENIENCE IS DRIVING DEMAND 123
TABLE 44 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 45 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 123
12.4 OTHERS 124
12.4.1 DOCK-LESS STATIONS OFFERING MAXIMUM FREEDOM TO CUSTOMERS DRIVING GROWTH 124
TABLE 46 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 47 OTHER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 124
13 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 125
13.1 INTRODUCTION 126
13.1.1 RESEARCH METHODOLOGY 126
13.1.2 ASSUMPTIONS 126
13.1.3 INDUSTRY INSIGHTS 126
FIGURE 39 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022 VS. 2027 (USD MILLION) 127
TABLE 48 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2018–2021 (USD MILLION) 127
TABLE 49 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022–2027 (USD MILLION) 127
13.2 UP TO 3 MILES 128
13.2.1 E-KICK SCOOTERS AND BICYCLES USED TO COMMUTE UP TO 3 MILES 128
TABLE 50 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 128
TABLE 51 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 128
13.3 3–6 MILES 129
13.3.1 MAJORITY OF E-MOPEDS USED TO COMMUTE 3–6 MILES DISTANCE 129
TABLE 52 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 129
TABLE 53 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 129
14 MICRO-MOBILITY MARKET, BY SPEED 130
14.1 INTRODUCTION 131
14.1.1 RESEARCH METHODOLOGY 131
14.1.2 ASSUMPTIONS 131
14.1.3 INDUSTRY INSIGHTS 132
FIGURE 40 MICRO-MOBILITY MARKET, BY SPEED, 2022 VS. 2027 (USD MILLION) 132
TABLE 54 MICRO-MOBILITY MARKET, BY SPEED, 2018–2021 (USD MILLION) 132
TABLE 55 MICRO-MOBILITY MARKET, BY SPEED, 2022–2027 (USD MILLION) 132
 
14.2 UP TO 25 KMPH 133
14.2.1 INCREASE IN DEMAND FOR E-BIKES AND E-KICK SCOOTERS WOULD DRIVE MARKET 133
TABLE 56 CITY SPEED LIMITS, 2022 133
TABLE 57 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 58 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 134
14.3 25–45 KMPH 134
14.3.1 LONG-DISTANCE COVERAGE AND EMERGENCE OF TOURISM TO BOOST MARKET GROWTH 134
TABLE 59 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 60 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 135
15 MICRO-MOBILITY MARKET, BY REGION 136
15.1 INTRODUCTION 137
15.1.1 RESEARCH METHODOLOGY 138
15.1.2 ASSUMPTIONS 138
15.1.3 INDUSTRY INSIGHTS 139
FIGURE 41 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 139
TABLE 61 MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 139
TABLE 62 MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 140
15.2 AMERICAS 140
TABLE 63 NUMBER OF TRIPS IN NORTH AMERICA 141
FIGURE 42 AMERICAS: MICRO-MOBILITY MARKET SNAPSHOT 142
TABLE 64 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 142
TABLE 65 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 143
15.2.1 US 143
15.2.1.1 US holds largest market share owing to presence of Lime and Lyft 143
TABLE 66 US: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 143
TABLE 67 US: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 144
15.2.2 CANADA 144
15.2.2.1 E-kick scooter estimated to show fastest growth in Canada micro-mobility market 144
TABLE 68 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 144
TABLE 69 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 145
15.2.3 MEXICO 145
15.2.3.1 Rising demand for e-kick scooters driving market 145
TABLE 70 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 146
TABLE 71 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 146
 
15.2.4 BRAZIL 146
15.2.4.1 Brazil projected to be fastest-growing market in Americas 146
TABLE 72 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 147
TABLE 73 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 147
15.3 EUROPE 147
FIGURE 43 EUROPE: MICRO-MOBILITY MARKET SNAPSHOT 148
TABLE 74 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 149
TABLE 75 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 149
15.3.1 GERMANY 150
15.3.1.1 Structural lanes and developed infrastructure supporting micro-mobility will drive market in Germany 150
TABLE 76 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 150
TABLE 77 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 150
15.3.2 FRANCE 151
15.3.2.1 High demand for bicycles and e-kick scooters will drive market in France 151
TABLE 78 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 151
TABLE 79 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 152
15.3.3 ITALY 152
15.3.3.1 Increasing use of micro-mobility in Rome and Milan will boost Italian market 152
TABLE 80 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 153
TABLE 81 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 153
15.3.4 RUSSIA 153
15.3.4.1 Increasing government initiatives to fuel market in Russia 153
TABLE 82 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 154
TABLE 83 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 154
15.3.5 SPAIN 154
15.3.5.1 E-kick scooters estimated to show fastest growth in Spain 154
TABLE 84 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 155
TABLE 85 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 155
15.3.6 UK 155
15.3.6.1 Increasing focus on low-speed sharing vehicles to drive demand 155
TABLE 86 UK: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 156
TABLE 87 UK: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 156
15.3.7 NETHERLANDS 156
15.3.7.1 Rising focus on bicycles as a sharing service to boost market growth 156
TABLE 88 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 157
TABLE 89 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 157
 
15.4 ASIA PACIFIC 158
TABLE 90 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 158
TABLE 91 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 158
FIGURE 44 ASIA PACIFIC: MICRO-MOBILITY MARKET, 2022 VS 2027 (USD MILLION) 159
15.4.1 CHINA 159
15.4.1.1 Increasing adoption of e-bikes and e-kick scooters and government incentives to lead to reduced emissions 159
TABLE 92 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 160
TABLE 93 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 160
15.4.2 INDIA 160
15.4.2.1 India estimated to be fastest-growing market in Asia Pacific 160
TABLE 94 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 161
TABLE 95 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 161
15.4.3 JAPAN 161
15.4.3.1 E-kick scooter shows fastest growth in Japan’s micro-mobility market 161
TABLE 96 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 162
TABLE 97 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 162
15.4.4 SINGAPORE 162
15.4.4.1 Presence of leading players makes Singapore third-largest market in Asia Pacific 162
TABLE 98 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 163
TABLE 99 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 163
15.4.5 INDONESIA 163
15.4.5.1 Indonesia second-largest market for micro-mobility in Asia Pacific 163
TABLE 100 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 164
TABLE 101 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 164
15.4.6 SOUTH KOREA 164
15.4.6.1 E-kick scooters estimated to show fastest growth 164
TABLE 102 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 165
TABLE 103 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 165
16 COMPETITIVE LANDSCAPE 166
16.1 OVERVIEW 166
16.2 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166
TABLE 104 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166
FIGURE 45 MICRO-MOBILITY MARKET SHARE, 2021 167
16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS 168
FIGURE 46 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2019–2021 168
 
16.4 COMPANY EVALUATION QUADRANT: MICRO-MOBILITY SERVICE PROVIDER 168
16.4.1 STARS 168
16.4.2 EMERGING LEADERS 169
16.4.3 PERVASIVE PLAYERS 169
16.4.4 PARTICIPANTS 169
TABLE 105 MICRO-MOBILITY MARKET: COMPANY SERVICES FOOTPRINT, 2021 169
TABLE 106 MICRO-MOBILITY MARKET: COMPANY MICRO-MOBILITY SERVICES FOOTPRINT, 2021 170
TABLE 107 MICRO-MOBILITY MARKET: COMPANY REGION FOOTPRINT, 2021 171
FIGURE 47 COMPETITIVE EVALUATION MATRIX: MICRO-MOBILITY SERVICE PROVIDERS, 2021 172
FIGURE 48 DETAILS ON KEY DEVELOPMENTS BY LEADING PLAYERS 173
16.5 COMPETITIVE SCENARIO 174
16.5.1 NEW PRODUCT DEVELOPMENTS 174
TABLE 108 NEW PRODUCT DEVELOPMENTS, 2022 174
16.5.2 DEALS 175
TABLE 109 DEALS, 2022 175
16.5.3 EXPANSIONS, 2019–2022 177
TABLE 110 EXPANSIONS, 2022 177
16.6 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2022 177
TABLE 111 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS AS KEY GROWTH STRATEGIES FROM 2019 TO 2022 177
16.7 COMPETITIVE BENCHMARKING 179
TABLE 112 MICRO-MOBILITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 179
TABLE 113 MICRO-MOBILITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 181
17 COMPANY PROFILES 182
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
17.1 INTRODUCTION 182
17.2 KEY PLAYERS 182
17.2.1 BIRD GLOBAL, INC. 182
TABLE 114 BIRD GLOBAL, INC.: BUSINESS OVERVIEW 182
FIGURE 49 BIRD GLOBAL, INC.: COMPANY SNAPSHOT 183
TABLE 115 BIRD GLOBAL, INC.: PRODUCTS OFFERED 183
TABLE 116 BIRD GLOBAL, INC.: DEALS 184
TABLE 117 BIRD GLOBAL, INC.: NEW PRODUCT DEVELOPMENTS 184
TABLE 118 BIRD GLOBAL, INC.: EXPANSION 185
17.2.2 LYFT, INC. 187
TABLE 119 LYFT, INC.: BUSINESS OVERVIEW 187
FIGURE 50 LYFT, INC.: COMPANY SNAPSHOT 187
TABLE 120 LYFT, INC.: PRODUCTS OFFERED 188
TABLE 121 LYFT, INC.: NEW PRODUCT DEVELOPMENTS 188
TABLE 122 LYFT, INC.: DEALS 189
17.2.3 LIME 191
TABLE 123 LIME: BUSINESS OVERVIEW 191
TABLE 124 LIME: PRODUCTS OFFERED 191
TABLE 125 LIME: NEW PRODUCT DEVELOPMENTS 192
TABLE 126 LIME: DEALS 193
17.2.4 DOTT 195
TABLE 127 DOTT: BUSINESS OVERVIEW 195
TABLE 128 DOTT: PRODUCTS OFFERED 195
TABLE 129 DOTT: NEW PRODUCT DEVELOPMENTS 196
TABLE 130 DOTT: DEALS 196
17.2.5 HELBIZ INC. 198
TABLE 131 HELBIZ INC.: BUSINESS OVERVIEW 198
FIGURE 51 HELBIZ INC.: COMPANY SNAPSHOT 199
TABLE 132 HELBIZ INC.: PRODUCTS OFFERED 199
TABLE 133 HELBIZ INC.: NEW PRODUCT DEVELOPMENTS 200
TABLE 134 HELBIZ INC.: DEALS 200
17.2.6 TIER 202
TABLE 135 TIER: BUSINESS OVERVIEW 202
TABLE 136 TIER: PRODUCTS OFFERED 203
TABLE 137 TIER: NEW PRODUCT DEVELOPMENTS 203
TABLE 138 TIER: DEALS 204
17.2.7 BOLT TECHNOLOGY OÜ 205
TABLE 139 BOLT TECHNOLOGY OÜ: BUSINESS OVERVIEW 205
TABLE 140 BOLT TECHNOLOGY OÜ: PRODUCTS OFFERED 205
TABLE 141 BOLT TECHNOLOGY OÜ: NEW PRODUCT DEVELOPMENTS 206
TABLE 142 BOLT TECHNOLOGY OÜ: DEALS 206
17.2.8 VOI 207
TABLE 143 VOI: BUSINESS OVERVIEW 207
TABLE 144 VOI: PRODUCTS OFFERED 207
TABLE 145 VOI: NEW PRODUCT DEVELOPMENTS 208
TABLE 146 VOI: DEALS 208
17.2.9 SUPERPEDESTRIAN INC. 209
TABLE 147 SUPERPEDESTRIAN INC.: BUSINESS OVERVIEW 209
TABLE 148 SUPERPEDESTRIAN INC.: PRODUCTS OFFERED 209
TABLE 149 SUPERPEDESTRIAN INC.: DEALS 210
17.2.10 SPIN 211
TABLE 150 SPIN: BUSINESS OVERVIEW 211
TABLE 151 SPIN: PRODUCTS OFFERED 211
TABLE 152 SPIN: NEW PRODUCT DEVELOPMENTS 212
TABLE 153 SPIN: DEALS 212
 
17.3 OTHER PLAYERS 213
17.3.1 NIU INTERNATIONAL 213
TABLE 154 NIU INTERNATIONAL: COMPANY OVERVIEW 213
17.3.2 VEO 214
TABLE 155 VEO: COMPANY OVERVIEW 214
17.3.3 FELYX SHARING B.V. 215
TABLE 156 FELYX SHARING B.V.: COMPANY OVERVIEW 215
17.3.4 YULU 216
TABLE 157 YULU: COMPANY OVERVIEW 216
17.3.5 MOOVIT INC. 217
TABLE 158 MOOVIT INC.: COMPANY OVERVIEW 217
17.3.6 WIND TEL-AVIV (BY-BYKE) LTD. 217
TABLE 159 WIND TEL-AVIV (BY-BYKE) LTD.: COMPANY OVERVIEW 217
17.3.7 BEAM MOBILITY HOLDINGS PTE. LTD. 218
TABLE 160 BEAM MOBILITY HOLDINGS PTE. LTD.: COMPANY OVERVIEW 218
17.3.8 E-STRALIAN PTY LTD 219
TABLE 161 E-STRALIAN PTY LTD: COMPANY OVERVIEW 219
17.3.9 HELLO-BIKE 219
TABLE 162 HELLO-BIKE: COMPANY OVERVIEW 219
17.3.10 SPLYT TECHNOLOGIES LTD. 220
TABLE 163 SPLYT TECHNOLOGIES LTD.: COMPANY OVERVIEW 220
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
18 RECOMMENDATIONS BY MARKETSANDMARKETS 221
18.1 NORTH AMERICA LEADING MICRO-MOBILITY MARKET GLOBALLY 221
18.2 E-KICK SCOOTERS DEMAND INCREASING IN EUROPE OWING TO SUPPORTING GOVERNMENT REGULATIONS 222
18.3 CONCLUSION 222
19 APPENDIX 223
19.1 KEY INSIGHTS OF INDUSTRY EXPERTS 223
19.2 DISCUSSION GUIDE 223
19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 227
19.4 AVAILABLE CUSTOMIZATIONS 229
19.4.1 MICRO-MOBILITY MARKET, BY AGE GROUP 229
19.4.1.1 15–34 229
19.4.1.2 34–54 229
19.4.1.3 55 & Above 229
19.4.2 MICRO-MOBILITY MARKET, BY LOCATION 229
19.4.2.1 Roads 229
19.4.2.2 Tracks 229
19.4.2.3 Footpaths 229
19.4.3 SKATEBOARDS MICRO-MOBILITY MARKET, BY REGION 229
19.4.3.1 Americas 229
19.4.3.2 Europe 229
19.4.3.3 Asia Pacific 229
19.4.4 SEGWAYS MICRO-MOBILITY MARKET, BY REGION 229
19.4.4.1 Americas 229
19.4.4.2 Europe 229
19.4.4.3 Asia Pacific 229
19.5 RELATED REPORTS 230
19.6 AUTHOR DETAILS 231

　

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Summary

The micro-mobility market is estimated to grow from USD 3.4 billion in 2022 to USD 6.1 billion by 2027 at a CAGR of 12.5% over the forecast period. The most vital driver for the development of micro-mobility is the rapid urbanization around the world. According to the World Health Organization (WHO), approximately 50% of the world’s population lives in urban areas, a proportion that is likely to increase to around 60% by 2025. The increasing number of cars used by a large section of this population has added to road traffic congestion and parking problems in urban areas. This has led to the rapid development of regularized public transport systems. However, with public transportation comes a challenge – last-mile mobility - which would primarily drive the demand for micro-mobility.
The e-bike is expected to register highest growth in micro-mobility market. E-Bikes provide an edge over the traditional bicycles with less effort to be put during the riding and give an easy and smooth riding experience. The e-bike also offers speed up to 35 kmph which helps to commute the long distances for the user and go to high terrain. However, currently e-bike sharing has various challenges about charging and theft of battery and motor. The business-to-consumer ownership model is expected to dominate the market during the forecast period due to increase in deployment of number of vehicles and growing trend of short commute distance within cities by using metropolitan transport organizations. The rising urban population and increase in development of smart cities further increase the demand for on-demand public transport. Micro-mobility implementation is further driven by regulations and an emerging focus on smart city initiatives.
The smart cities include pop-up bike lanes, creating more open space, streets with only electric or low speed vehicles, dedicated lanes for micro-mobility devices are contributing towards the growth of micro-mobility market during the forecast period. As compared to other public transportation solutions, a micro-mobility services network is highly efficient. Once a network being implemented, a city can reduce the burden on other types of public transportation systems. For instance, in October 2022, Glasgow city installs solar powered warning signs which illuminate a cycle symbol to alert drivers to the presence of cyclists. Furthermore, in Paris, Action an electric vehicle charging system manufacturers offers docked stations charging system for e-bikes and e-scooters to park and charge in designated areas. In September 2022, emirate’s transport authority signed partnership agreement with Tier to deploy the e-kick scooters and e-bikes to build a safe and sustainable smart city. The city of Paris is one of the most prominent examples of addressing cluttering and promoting proper scooter parking. The city defined clear goals to ensure that riders do not park on the city’s narrow sidewalks and ensure that riders end their rides in dedicated preferred parking. Paris established 2,500 dedicated parking bays across the city, reallocating public space from cars and two-wheelers to micro-mobility.
Increase in the sale of personal vehicles in the last 10 years has given rise to more traffic congestion and more pollution. The micro-mobility concept supposes that people use the e-kick scooters, e-bike, bicycles, and e-mopeds for the short-term distance for the daily commute as and when required, thus leaving the currently predominant ownership model of vehicles. Car and bike dedicated infrastructure in urban areas such as roads and parking spaces can be reduced, and more infrastructure can be dedicated to sustainable transport and leisure space for inhabitants. For instance, London Transport Authority has been creating a temporary cycle lanes and other measures which improves the cycling by more than 25% without negatively impacting traffic. Furthermore, City of Minneapolis launched a mobility hub pilot program, where people can conveniently access low or no carbon transportation options including transit, bicycles, shared scooters and electric car-sharing. However, various countries have speed and infrastructure regulations which impacts the growth of micro-mobility market. Micro-mobility operators use public space to supply their mobility services. Some cities use a commercial model for the use of this space by charging a license fee for usage of the right-of-way and public infrastructure, similar to rent. Cities such as Bogota and Mexico City base regulatory fees on the need to invest in additional infrastructure to accommodate new mobility options. Mexico City licensed dock less bikes and e-bikes and e-kick scooters for use in a limited area of the central-western part of the city. In some cities micro-mobility companies need to pay regulatory fees. High regulatory fees are likely to limit the supply of micro-mobility and reduce socio-economic welfare. Ultimately, it may make micro-mobility businesses unviable.
As urbanization and utilization of public transport grows, micro-mobility solutions will be able to provide a better level of service for their customers, gradually moving users away from privately owned cars and bikes and further reducing traffic volume. These factors further reduce the carbon emissions in urban areas. With purely zero-emission mobility services, this impact on CO2 emissions would be significantly greater. The micro-mobility allows users to share and rent the e-kick scooters, e-bike, and e-mopeds are climate friendly mobility solutions which relives the traffic congestion and significantly contribute to CO2 reduction.
With rising smart cities, increase in urbanization, and rise in need to reduce the pollution micro-mobility service providers are getting investments from various investors. For instance, TIER (Germany) raised more than USD 467 million since its founding and in November 2020, company generates USD 250 million from SoftBank. Vogo (India) has raised USD 11.5 million in Series C funding, and it expects to turn a profit by the end of 2022. In February 2022, Beam Mobility Holdings Pte. Ltd. (Singapore) raised USD 93 million in Series B funding led by private equity firm Affirma Capital. In September 2022, Yulu (India), raised USD 85 million in series B funding from Magna (Canada) to enhance the battery swapping business. In September 2021, VanMoof, a Netherlands-based e-bike company, raised a USD 128M Series C funding.
The companies are also focusing on partnership and collaboration agreement with the universities, campuses, and major industrial units. For instance, Veo (US) has been partnered with University of Arkansas, University of Maryland, Rutgers University, and The University of Alabama to offer sustainable mobility within the campus and restrict the campus from vehicle emissions. In August 2022, Spin (US) partnered with the NC State to advance micro-mobility innovation across campus.
"The e-kick scooter would lead the market due to the better aesthetics and higher comfort."
Increase in demand for emission free vehicles, rising trend of swappable battery technology, rise in number of e-kick scooter sharing service providers, would rise the demand for e-kick scooters during the forecast period. Governments across the globe are taking initiatives for the usage of kick scooters on streets, which are encouraging people to opt for e-kick scooters as a mode of travel. For example, In Belgium, both e-bikes and scooters are legally allowed on public roads, as long as riders stay under 25 km/h. Riders of e-scooters have to be aged 18 and older, and they’re not allowed on sidewalks. In February 2021, Irish Minister for Transport Eamon Ryan, legitimate the use of electric kick scooters on public roads of Ireland without requiring tax, insurance, or driving license. Such regulations are supporting the e-kick scooters market and increasing the demand across the globe. Moreover, higher penetration of e-kick scooters in the US, Canada, and Mexico with the presence of companies such as Lime and Bird are currently driving the demand from the Americas region.
Europe is projected to be the second largest market for micro-mobility
In Europe, developed economies such as the UK, Germany, France, and the Netherlands have been investing in smart transportation infrastructure. The social and trade agreements among European countries have promoted large-scale, cross-border trade and passenger traffic. The region has seen rapid development and adoption of electric vehicles. The planned investments to improve urban transport and traffic infrastructure in France and the UK are expected to drive the European micro-mobility market. Also, the region has the presence of fast-growing economies such as Spain, and Italy. In these countries, people prefer multiple modes of transportation. The consumed demand for refined and low emission vehicles in the region has exposed the micro-mobility market. Also, the goal of reducing 80% CO2 emissions in Europe by 2050 has boosted the overall demand for electric vehicles in the region which will propel the growth of e-bikes, e-kick scooter, and e-mopeds.
Segregated cycling infrastructure and sufficient parking spaces across European cities are essential to encourage people to use small modes of transport. According to European Institute of Technology, 10% of all European traffic is related to parking searches. The aim of Europe is to optimize movements of transits and reduce traffic congestion along with vehicular emissions. Also, the European region leads the micro-mobility markets because of the presence of leading players in these markets such as TIER, Bolt Technology OÜ, Voi, Felyx Sharing B.V., Wind Tel-Aviv (By-Byke) Ltd, and Splyt.
The Europe based startups are raising various investments and funding to grow the business and enhance its presence across the Europe. TIER raised more than USD 467 million up to October 2022, including USD 250 million round in November 2020 from SoftBank.
The Germany is projected to dominate the Europe micro-mobility market. Germany has a high number of micro-mobility service provider, a strong public transport system, high-quality cycling tracks, and hence, a strong micro-mobility infrastructure. The use of micro-mobility is expected to increase because of increasing public concerns and increased government investment in the segment. The German Light Electric Vehicle regulation permits the use of e-kick scooters on public roads, only up to maximum speed limit of 20kmph, with restrictions of minimum age of users being set at 14 and continuous rated power limit of 500 watts. The TIER, Voi, Bird, and Lime are some of the major players in German micro-mobility market and firstly offering services in large cities such as Berlin, Hamburg, and Munich. The various Netherlands based companies are also expanding its presence in Germany. For instance, in August 2021, Felyx Sharing B.V. expanding its service network in German cities, such as Berlin, Düsseldorf and Hamburg. The company recently doubled its fleet to a total of 6,000 moped electric mopeds. According to primary insights there is growth for e-kick scooter in Germany.
In-depth interviews were conducted with CEOs, marketing directors, other innovation and strategy directors, and executives from various key organizations operating in this market.
• By Company Type: Micro-mobility Service Providers – 100%
• By Designation: C Level - 30%, Directors- 20%, and Others – 50%
• By Region: Europe - 40%, Asia Pacific - 30%, North America –20%, RoW – 10%
The micro-mobility market is dominated by a few globally established companies such as Bird Global, Inc. (US), Lyft, Inc. (US), Lime (US), Helbiz Inc. (US), Dott (Netherlands). TIER (Germany), Bolt (Estonia), Voi (Sweden), and Veo (US).
Research Coverage:
The study segments the micro-mobility market and forecasts the market size based on type (bicycles, e-bikes, e-kick scooters, and others), speed (up to 25 kmph and 25-45 kmph), propulsion (human powered and electrically powered), sharing type (docked and dock-less), ownership (Business-to-Business and Business-to-Consumer), data service (navigation, payment, and other data services), travel range (Up to 3 miles and 3-6 miles), and region (Asia-Pacific, Europe, and Americas).
The study also includes an in-depth competitive analysis of the major micro-mobility service providers in the market, along with their company profiles, key observations related to services and business offerings, recent developments, and key market strategies.
Key Benefits of Buying the Report:
The report will help the market leaders/new entrants in this market with the information on the closest approximations of the revenue numbers for the overall micro-mobility market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the market's pulse and provides them information on key market drivers, restraints, challenges, and opportunities.



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Table of Contents

1 INTRODUCTION 29
1.1 STUDY OBJECTIVES 29
1.2 MARKET DEFINITION 30
TABLE 1 MICRO-MOBILITY DEVICES AND THEIR KEY CHARACTERISTICS 30
1.3 STUDY SCOPE 32
FIGURE 1 MICRO-MOBILITY MARKET SEGMENTATION 32
1.3.1 INCLUSIONS AND EXCLUSIONS 33
1.3.2 YEARS CONSIDERED 33
1.4 CURRENCY 34
1.5 LIMITATIONS 34
1.6 STAKEHOLDERS 34
2 RESEARCH METHODOLOGY 35
2.1 RESEARCH APPROACH 35
FIGURE 2 MICRO-MOBILITY MARKET: RESEARCH DESIGN 35
FIGURE 3 RESEARCH METHODOLOGY MODEL 36
2.1.1 SECONDARY DATA 36
2.1.1.1 List of key secondary sources 37
2.1.1.2 Secondary sources 38
2.1.2 PRIMARY DATA 39
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS 39
2.1.2.1 Sampling techniques and data collection methods 39
2.1.2.2 Primary participants 40
2.2 MARKET SIZE ESTIMATION 40
FIGURE 5 MARKET SIZE ESTIMATION: HYPOTHESIS BUILDING 40
2.2.1 TOP-DOWN APPROACH 41
FIGURE 6 TOP-DOWN APPROACH: MICRO-MOBILITY MARKET, BY TYPE 41
2.3 FACTOR ANALYSIS 42
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 43
FIGURE 7 DATA TRIANGULATION 43
2.5 RESEARCH ASSUMPTIONS 44
2.6 RESEARCH LIMITATIONS 46
3 EXECUTIVE SUMMARY 47
FIGURE 8 MICRO-MOBILITY MARKET OUTLOOK 47
FIGURE 9 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 48
 
4 PREMIUM INSIGHTS 50
4.1 MICRO-MOBILITY MARKET OVERVIEW 50
FIGURE 10 INCREASING DEMAND FOR FIRST- AND LAST-MILE TRANSPORTATION DRIVES MARKET 50
4.2 MICRO-MOBILITY MARKET, BY TYPE 50
FIGURE 11 SUPPORTING INFRASTRUCTURE AND GOVERNMENT POLICIES TO BOOST DEMAND FOR E-KICK SCOOTERS 50
4.3 MICRO-MOBILITY MARKET, BY SHARING TYPE 51
FIGURE 12 STATION BASED SEGMENT HOLDS MAXIMUM MARKET SHARE DUE TO INCREASING VEHICLE SAFETY CONCERNS 51
4.4 MICRO-MOBILITY MARKET, BY PROPULSION 51
FIGURE 13 HUMAN-POWERED PROPULSION HAS LARGEST MARKET SHARE DUE TO CHALLENGES OF BATTERY CHARGING AND ITS CAPACITY 51
4.5 MICRO-MOBILITY MARKET, BY OWNERSHIP 52
FIGURE 14 BUSINESS-TO-CONSUMER TO BE LARGEST SEGMENT IN MICRO-MOBILITY MARKET 52
4.6 MICRO-MOBILITY MARKET, BY DATA SERVICE 52
FIGURE 15 NAVIGATION SEGMENT LEADS OWING TO ROUTE PLANNING AND VEHICLE TRACKING FEATURES OFFERED FOR BETTER USER EXPERIENCE 52
4.7 MICRO-MOBILITY MARKET, BY SPEED 53
FIGURE 16 UP TO 25 KMPH SEGMENT LEADS MICRO-MOBILITY MARKET 53
4.8 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 53
FIGURE 17 UP TO 3 MILES SEGMENT IS EXPECTED TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 53
4.9 MICRO-MOBILITY MARKET, BY REGION 54
FIGURE 18 AMERICAS TO LEAD OWING TO RISING VENTURE CAPITAL AND STRATEGIC INVESTMENT BY KEY SERVICE PROVIDERS 54
5 MARKET OVERVIEW 55
5.1 INTRODUCTION 55
5.2 MARKET DYNAMICS 56
FIGURE 19 MICRO-MOBILITY MARKET DYNAMICS 56
5.2.1 DRIVERS 56
5.2.1.1 Increasing concerns regarding first- and last-mile transportation to drive micro-mobility demand 56
5.2.1.1.1 Rapid urbanization 57
5.2.1.1.2 Rising trend of on-demand public transportation systems in smart cities 57
FIGURE 20 THE FREQUENCY OF MICRO-MOBILITY VEHICLE USE, BY COUNTRY, 2021 58
TABLE 2 MODE OF TRANSPORTATION VARIES BY DISTANCE 59
FIGURE 21 COST-EFFECTIVENESS OF MICRO-MOBILITY SERVICES 59
5.2.1.1.3 Increase in cost of vehicle ownership 60
FIGURE 22 AVERAGE COST PER CAR, 2020 VS 2022 (CENTS PER MILE) 60
5.2.1.1.4 Demand for environment-friendly services 60
 
5.2.1.2 Rise in venture capital and strategic investments 61
5.2.1.3 Increase in usage of smartphones 62
FIGURE 23 GLOBAL INTERNET USAGE, 2005–2021 (BILLION PEOPLE) 62
FIGURE 24 SMARTPHONE PENETRATION IN MAJOR COUNTRIES, 2021 62
5.2.2 RESTRAINTS 63
5.2.2.1 Low rate of internet penetration in developing regions or remote areas 63
5.2.3 OPPORTUNITIES 64
5.2.3.1 Development in connected and telematics technologies 64
5.2.3.2 Opportunities for service providers in untapped markets 64
5.2.3.3 Electric two-wheeler and component manufacturers entering micro-mobility business 65
FIGURE 25 MICRO-MOBILITY BUSINESS OPPORTUNITY HEAT MAP 65
5.2.4 CHALLENGES 66
5.2.4.1 Rise in bike vandalism and theft 66
5.2.4.2 Regulations in developed countries 67
TABLE 3 REGULATIONS AND POLICIES IN VARIOUS COUNTRIES 67
5.2.4.3 Identification and allocation of received investments 68
5.3 PORTER’S FIVE FORCES ANALYSIS 69
TABLE 4 IMPACT OF PORTER’S FIVE FORCES ANALYSIS ON MICRO-MOBILITY MARKET 69
FIGURE 26 MICRO-MOBILITY MARKET: PORTER’S FIVE FORCES ANALYSIS 69
5.3.1 THREAT OF NEW ENTRANTS 70
5.3.2 THREAT OF SUBSTITUTES 70
5.3.3 BARGAINING POWER OF SUPPLIERS 70
5.3.4 BARGAINING POWER OF BUYERS 70
5.3.5 INTENSITY OF COMPETITIVE RIVALRY 70
5.4 TRADE ANALYSIS 71
5.4.1 EXPORT TRADE DATA 71
FIGURE 27 EXPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 71
5.4.2 IMPORT TRADE DATA 72
FIGURE 28 IMPORT TRADE DATA, BY KEY COUNTRIES, 2017–2021 (USD) 72
5.5 MICRO-MOBILITY MARKET: TRENDS AND DISRUPTIONS IMPACTING CUSTOMERS 73
FIGURE 29 REVENUE SHIFT FOR MICRO-MOBILITY MARKET 73
5.6 CASE STUDIES 73
5.6.1 VOI AND OSLO DISTRICT COLLABORATE ON PARKING INFRASTRUCTURE TO ALLOCATE SPACE FOR ZERO-EMISSION TRANSPORT 73
5.6.2 INNOVATIVE MOBILE APP TO CONTROL ELECTRIC SCOOTER NAVIGATION AND BATTERY STATUS 74
5.6.3 IMPROVING IN-RIDE EXPERIENCE OF POPULAR E-SCOOTER-SHARING APP 75
5.6.4 EBIKELABS SMART E-BIKES FOR HEALTH ENTITIES 75
5.7 PATENT ANALYSIS 76
FIGURE 30 MICRO-MOBILITY PATENTS FILINGS WORLDWIDE, 2012–2020 76
TABLE 5 PATENT ANALYSIS 77
5.8 VALUE CHAIN ANALYSIS 80
FIGURE 31 MICRO-MOBILITY MARKET: VALUE CHAIN ANALYSIS 80
5.9 MICRO-MOBILITY MARKET ECOSYSTEM 81
FIGURE 32 MICRO-MOBILITY MARKET ECOSYSTEM 81
TABLE 6 ROLE OF COMPANIES IN THE MICRO-MOBILITY MARKET ECOSYSTEM 81
5.10 REGULATORY ANALYSIS 83
5.10.1 CLASSIFICATION OF MICRO-MOBILITY VEHICLES AT REGIONAL LEVEL 83
5.10.1.1 Europe 83
TABLE 7 EUROPE: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 83
5.10.1.2 US 84
TABLE 8 US: LIST OF REGULATORY BODIES, VEHICLE TYPES, AND THEIR FEATURES 84
5.10.1.3 Asia 84
5.10.1.4 Latin America 84
5.11 PRICING ANALYSIS 85
5.11.1 AVERAGE COST PER TRIP, 2021 (USD) 85
TABLE 9 AVERAGE COST PER TRIP FOR E-KICK SCOOTERS, 2021 (USD) 85
5.12 TECHNOLOGY ANALYSIS 85
5.12.1 SMART PARKING TECHNOLOGY 85
5.12.2 IN-APP SOFTWARE EDUCATES AND INCREASES SAFE VEHICLE USE 86
5.12.3 CONNECTIVE TECHNOLOGY ALLOWS MULTIMODALITY 86
5.12.4 BATTERY SWAPPING 86
5.13 KEY CONFERENCES AND EVENTS IN 2022–2023 87
5.14 KEY STAKEHOLDERS AND BUYING CRITERIA 88
5.14.1 KEY STAKEHOLDERS IN BUYING PROCESS 88
TABLE 10 INFLUENCE OF STAKEHOLDERS IN BUYING PROCESS FOR MICRO-MOBILITY SERVICES (%) 88
5.14.2 BUYING CRITERIA 88
FIGURE 33 KEY BUYING CRITERIA FOR THE MICRO-MOBILITY MARKET 88
TABLE 11 KEY BUYING CRITERIA FOR MICRO-MOBILITY TYPES 89
6 MICRO-MOBILITY MARKET, BY BATTERY TYPE 90
6.1 INTRODUCTION 90
6.2 LITHIUM-ION 90
6.2.1 E-BIKES HAVE MAXIMUM PENETRATION OF LITHIUM-ION BATTERIES OWING TO HIGH POWER RANGE AND COMPACT SIZE 90
6.3 LITHIUM-ION POLYMER 91
6.3.1 LOW WEIGHT AND BETTER RANGE OF LITHIUM-ION POLYMER BATTERIES DRIVE DEMAND 91
6.4 LEAD ACID 91
6.4.1 LOW COST AND LIGHTWEIGHT FEATURES OF LEAD-ACID BATTERY DRIVE DEMAND 91
 
6.5 OTHERS 92
6.5.1 LITHIUM-TITANATE BATTERY DEMAND EXPECTED TO INCREASE IN FUTURE 92
7 MICRO-MOBILITY MARKET, BY VOLTAGE 93
7.1 INTRODUCTION 93
7.2 BELOW 24V 93
7.2.1 E-SKATEBOARDS, SCOOTERS, AND E-BIKES USUALLY USE LESS THAN 24V BATTERIES 93
7.3 36V 93
7.3.1 36V BATTERIES INCREASE DISTANCE RANGE AND IMPROVE VEHICLE PERFORMANCE 93
7.4 48V 94
7.4.1 MANUFACTURERS OF E-KICK SCOOTERS AND E-MOPEDS PREFER 48V BATTERIES FOR A FEW MODELS 94
7.5 > 48V 94
7.5.1 DEMAND FOR 60V BATTERIES EXPECTED TO GROW IN A FEW MICRO-MOBILITY APPLICATIONS 94
8 MICRO-MOBILITY MARKET, BY TYPE 95
8.1 INTRODUCTION 96
8.1.1 RESEARCH METHODOLOGY 96
8.1.2 ASSUMPTIONS 96
8.1.3 INDUSTRY INSIGHTS 97
FIGURE 34 MICRO-MOBILITY MARKET, BY TYPE, 2022 VS. 2027 (USD MILLION) 97
TABLE 12 MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 97
TABLE 13 MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 98
8.2 BICYCLES 98
8.2.1 DEMAND FOR ENVIRONMENT-FRIENDLY FIRST- AND LAST-MILE TRANSPORT SOLUTIONS DRIVING DEMAND 98
TABLE 14 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 98
TABLE 15 BICYCLES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 99
8.3 E-BIKES 99
8.3.1 SUPPORTING GOVERNMENT POLICIES AND FUNDING FROM KEY SERVICE PROVIDERS DRIVING MARKET 99
TABLE 16 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 99
TABLE 17 E-BIKES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 100
8.4 E-KICK SCOOTERS 100
8.4.1 CUSTOMER PREFERENCE FOR BETTER AESTHETICS AND HIGHER COMFORT TO DRIVE DEMAND 100
TABLE 18 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 100
TABLE 19 E-KICK SCOOTERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101
8.5 OTHERS 101
8.5.1 DEMAND FOR SKATEBOARDS AND SEGWAYS TO INCREASE OWING TO SUPPORTING INFRASTRUCTURE 101
TABLE 20 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 101
TABLE 21 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 101
9 MICRO-MOBILITY MARKET, BY PROPULSION 103
9.1 INTRODUCTION 104
9.1.1 RESEARCH METHODOLOGY 104
9.1.2 ASSUMPTIONS 104
9.1.3 INDUSTRY INSIGHTS 105
FIGURE 35 MICRO-MOBILITY MARKET, BY PROPULSION, 2022 VS. 2027 (USD MILLION) 105
TABLE 22 MICRO-MOBILITY MARKET, BY PROPULSION, 2018–2021 (USD MILLION) 105
TABLE 23 MICRO-MOBILITY MARKET, BY PROPULSION, 2022–2027 (USD MILLION) 105
9.2 HUMAN POWERED (PEDAL-ASSIST) 106
9.2.1 EASY ACCESSIBILITY AND COST-EFFECTIVENESS INCREASING DEMAND FOR HUMAN-POWERED BICYCLES 106
TABLE 24 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 106
TABLE 25 HUMAN POWERED (PEDAL ASSIST): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 106
9.3 ELECTRICALLY POWERED 107
9.3.1 GROWING CHARGING INFRASTRUCTURE AND IMPROVED BATTERY PERFORMANCE TO DRIVE MARKET 107
TABLE 26 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 107
TABLE 27 ELECTRICALLY POWERED: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 107
10 MICRO-MOBILITY MARKET, BY SHARING TYPE 108
10.1 INTRODUCTION 109
10.1.1 RESEARCH METHODOLOGY 109
10.1.2 ASSUMPTIONS 109
10.1.3 INDUSTRY INSIGHTS 109
FIGURE 36 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022 VS. 2027 (USD MILLION) 110
TABLE 28 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2018–2021 (USD MILLION) 110
TABLE 29 MICRO-MOBILITY MARKET, BY SHARING TYPE, 2022–2027 (USD MILLION) 110
10.2 STATION BASED (DOCKED) 111
10.2.1 DOCKED SHARING TYPE PROVIDES MORE SECURE SOLUTION FOR FLEETS 111
TABLE 30 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 111
TABLE 31 STATION BASED (DOCKED): MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 111
 
10.3 DOCK-LESS 112
10.3.1 DOCK-LESS STATIONS OFFER MAXIMUM FREEDOM TO CUSTOMERS 112
TABLE 32 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 112
TABLE 33 DOCKLESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 112
11 MICRO-MOBILITY MARKET, BY OWNERSHIP 114
11.1 INTRODUCTION 115
11.1.1 RESEARCH METHODOLOGY 115
11.1.2 ASSUMPTIONS 115
11.1.3 INDUSTRY INSIGHTS 115
FIGURE 37 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022 VS. 2027 (USD MILLION) 116
TABLE 34 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2018–2021 (USD MILLION) 116
TABLE 35 MICRO-MOBILITY MARKET, BY OWNERSHIP, 2022–2027 (USD MILLION) 116
11.2 BUSINESS-TO-BUSINESS 117
11.2.1 RISING DEMAND FOR EMISSION-FREE VEHICLES IN UNIVERSITIES AND CAMPUSES DRIVES MARKET 117
TABLE 36 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 117
TABLE 37 BUSINESS-TO-BUSINESS: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 117
11.3 BUSINESS-TO-CONSUMER 118
11.3.1 RISE IN SMART CITY PROJECTS AND INCREASE IN DEMAND FOR SHORT-DISTANCE TRAVEL BOOST MARKET GROWTH 118
TABLE 38 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 118
TABLE 39 BUSINESS-TO-CONSUMER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 118
12 MICRO-MOBILITY MARKET, BY DATA SERVICE 119
12.1 INTRODUCTION 120
12.1.1 RESEARCH METHODOLOGY 120
12.1.2 ASSUMPTIONS 120
12.1.3 INDUSTRY INSIGHTS 121
FIGURE 38 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022 VS. 2027 (USD MILLION) 121
TABLE 40 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2018–2021 (USD MILLION) 121
TABLE 41 MICRO-MOBILITY MARKET, BY DATA SERVICE, 2022–2027 (USD MILLION) 121
12.2 NAVIGATION 122
12.2.1 REAL-TIME DATA AND ROUTE PLANNING FEATURES BOOST NAVIGATION SEGMENT 122
TABLE 42 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 122
TABLE 43 NAVIGATION: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 122
 
12.3 PAYMENT 123
12.3.1 INCREASE IN POPULARITY OF DIGITAL PAYMENTS AND THEIR CONVENIENCE IS DRIVING DEMAND 123
TABLE 44 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 123
TABLE 45 PAYMENT: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 123
12.4 OTHERS 124
12.4.1 DOCK-LESS STATIONS OFFERING MAXIMUM FREEDOM TO CUSTOMERS DRIVING GROWTH 124
TABLE 46 OTHERS: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 124
TABLE 47 OTHER: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 124
13 MICRO-MOBILITY MARKET, BY TRAVEL RANGE 125
13.1 INTRODUCTION 126
13.1.1 RESEARCH METHODOLOGY 126
13.1.2 ASSUMPTIONS 126
13.1.3 INDUSTRY INSIGHTS 126
FIGURE 39 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022 VS. 2027 (USD MILLION) 127
TABLE 48 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2018–2021 (USD MILLION) 127
TABLE 49 MICRO-MOBILITY MARKET, BY TRAVEL RANGE, 2022–2027 (USD MILLION) 127
13.2 UP TO 3 MILES 128
13.2.1 E-KICK SCOOTERS AND BICYCLES USED TO COMMUTE UP TO 3 MILES 128
TABLE 50 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 128
TABLE 51 UP TO 3 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 128
13.3 3–6 MILES 129
13.3.1 MAJORITY OF E-MOPEDS USED TO COMMUTE 3–6 MILES DISTANCE 129
TABLE 52 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 129
TABLE 53 3–6 MILES: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 129
14 MICRO-MOBILITY MARKET, BY SPEED 130
14.1 INTRODUCTION 131
14.1.1 RESEARCH METHODOLOGY 131
14.1.2 ASSUMPTIONS 131
14.1.3 INDUSTRY INSIGHTS 132
FIGURE 40 MICRO-MOBILITY MARKET, BY SPEED, 2022 VS. 2027 (USD MILLION) 132
TABLE 54 MICRO-MOBILITY MARKET, BY SPEED, 2018–2021 (USD MILLION) 132
TABLE 55 MICRO-MOBILITY MARKET, BY SPEED, 2022–2027 (USD MILLION) 132
 
14.2 UP TO 25 KMPH 133
14.2.1 INCREASE IN DEMAND FOR E-BIKES AND E-KICK SCOOTERS WOULD DRIVE MARKET 133
TABLE 56 CITY SPEED LIMITS, 2022 133
TABLE 57 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 58 UP TO 25 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 134
14.3 25–45 KMPH 134
14.3.1 LONG-DISTANCE COVERAGE AND EMERGENCE OF TOURISM TO BOOST MARKET GROWTH 134
TABLE 59 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 60 25–45 KMPH: MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 135
15 MICRO-MOBILITY MARKET, BY REGION 136
15.1 INTRODUCTION 137
15.1.1 RESEARCH METHODOLOGY 138
15.1.2 ASSUMPTIONS 138
15.1.3 INDUSTRY INSIGHTS 139
FIGURE 41 MICRO-MOBILITY MARKET, BY REGION, 2022 VS. 2027 (USD MILLION) 139
TABLE 61 MICRO-MOBILITY MARKET, BY REGION, 2018–2021 (USD MILLION) 139
TABLE 62 MICRO-MOBILITY MARKET, BY REGION, 2022–2027 (USD MILLION) 140
15.2 AMERICAS 140
TABLE 63 NUMBER OF TRIPS IN NORTH AMERICA 141
FIGURE 42 AMERICAS: MICRO-MOBILITY MARKET SNAPSHOT 142
TABLE 64 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 142
TABLE 65 AMERICAS: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 143
15.2.1 US 143
15.2.1.1 US holds largest market share owing to presence of Lime and Lyft 143
TABLE 66 US: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 143
TABLE 67 US: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 144
15.2.2 CANADA 144
15.2.2.1 E-kick scooter estimated to show fastest growth in Canada micro-mobility market 144
TABLE 68 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 144
TABLE 69 CANADA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 145
15.2.3 MEXICO 145
15.2.3.1 Rising demand for e-kick scooters driving market 145
TABLE 70 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 146
TABLE 71 MEXICO: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 146
 
15.2.4 BRAZIL 146
15.2.4.1 Brazil projected to be fastest-growing market in Americas 146
TABLE 72 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 147
TABLE 73 BRAZIL: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 147
15.3 EUROPE 147
FIGURE 43 EUROPE: MICRO-MOBILITY MARKET SNAPSHOT 148
TABLE 74 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 149
TABLE 75 EUROPE: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 149
15.3.1 GERMANY 150
15.3.1.1 Structural lanes and developed infrastructure supporting micro-mobility will drive market in Germany 150
TABLE 76 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 150
TABLE 77 GERMANY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 150
15.3.2 FRANCE 151
15.3.2.1 High demand for bicycles and e-kick scooters will drive market in France 151
TABLE 78 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 151
TABLE 79 FRANCE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 152
15.3.3 ITALY 152
15.3.3.1 Increasing use of micro-mobility in Rome and Milan will boost Italian market 152
TABLE 80 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 153
TABLE 81 ITALY: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 153
15.3.4 RUSSIA 153
15.3.4.1 Increasing government initiatives to fuel market in Russia 153
TABLE 82 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 154
TABLE 83 RUSSIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 154
15.3.5 SPAIN 154
15.3.5.1 E-kick scooters estimated to show fastest growth in Spain 154
TABLE 84 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 155
TABLE 85 SPAIN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 155
15.3.6 UK 155
15.3.6.1 Increasing focus on low-speed sharing vehicles to drive demand 155
TABLE 86 UK: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 156
TABLE 87 UK: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 156
15.3.7 NETHERLANDS 156
15.3.7.1 Rising focus on bicycles as a sharing service to boost market growth 156
TABLE 88 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 157
TABLE 89 NETHERLANDS: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 157
 
15.4 ASIA PACIFIC 158
TABLE 90 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2018–2021 (USD MILLION) 158
TABLE 91 ASIA PACIFIC: MICRO-MOBILITY MARKET, BY COUNTRY, 2022–2027 (USD MILLION) 158
FIGURE 44 ASIA PACIFIC: MICRO-MOBILITY MARKET, 2022 VS 2027 (USD MILLION) 159
15.4.1 CHINA 159
15.4.1.1 Increasing adoption of e-bikes and e-kick scooters and government incentives to lead to reduced emissions 159
TABLE 92 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 160
TABLE 93 CHINA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 160
15.4.2 INDIA 160
15.4.2.1 India estimated to be fastest-growing market in Asia Pacific 160
TABLE 94 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 161
TABLE 95 INDIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 161
15.4.3 JAPAN 161
15.4.3.1 E-kick scooter shows fastest growth in Japan’s micro-mobility market 161
TABLE 96 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 162
TABLE 97 JAPAN: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 162
15.4.4 SINGAPORE 162
15.4.4.1 Presence of leading players makes Singapore third-largest market in Asia Pacific 162
TABLE 98 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 163
TABLE 99 SINGAPORE: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 163
15.4.5 INDONESIA 163
15.4.5.1 Indonesia second-largest market for micro-mobility in Asia Pacific 163
TABLE 100 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 164
TABLE 101 INDONESIA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 164
15.4.6 SOUTH KOREA 164
15.4.6.1 E-kick scooters estimated to show fastest growth 164
TABLE 102 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2018–2021 (USD MILLION) 165
TABLE 103 SOUTH KOREA: MICRO-MOBILITY MARKET, BY TYPE, 2022–2027 (USD MILLION) 165
16 COMPETITIVE LANDSCAPE 166
16.1 OVERVIEW 166
16.2 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166
TABLE 104 MICRO-MOBILITY MARKET SHARE ANALYSIS, 2021 166
FIGURE 45 MICRO-MOBILITY MARKET SHARE, 2021 167
16.3 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS 168
FIGURE 46 REVENUE ANALYSIS OF TOP LISTED/PUBLIC PLAYERS, 2019–2021 168
 
16.4 COMPANY EVALUATION QUADRANT: MICRO-MOBILITY SERVICE PROVIDER 168
16.4.1 STARS 168
16.4.2 EMERGING LEADERS 169
16.4.3 PERVASIVE PLAYERS 169
16.4.4 PARTICIPANTS 169
TABLE 105 MICRO-MOBILITY MARKET: COMPANY SERVICES FOOTPRINT, 2021 169
TABLE 106 MICRO-MOBILITY MARKET: COMPANY MICRO-MOBILITY SERVICES FOOTPRINT, 2021 170
TABLE 107 MICRO-MOBILITY MARKET: COMPANY REGION FOOTPRINT, 2021 171
FIGURE 47 COMPETITIVE EVALUATION MATRIX: MICRO-MOBILITY SERVICE PROVIDERS, 2021 172
FIGURE 48 DETAILS ON KEY DEVELOPMENTS BY LEADING PLAYERS 173
16.5 COMPETITIVE SCENARIO 174
16.5.1 NEW PRODUCT DEVELOPMENTS 174
TABLE 108 NEW PRODUCT DEVELOPMENTS, 2022 174
16.5.2 DEALS 175
TABLE 109 DEALS, 2022 175
16.5.3 EXPANSIONS, 2019–2022 177
TABLE 110 EXPANSIONS, 2022 177
16.6 KEY PLAYER STRATEGIES/RIGHT TO WIN, 2019–2022 177
TABLE 111 COMPANIES ADOPTED NEW PRODUCT DEVELOPMENTS AND PARTNERSHIPS AS KEY GROWTH STRATEGIES FROM 2019 TO 2022 177
16.7 COMPETITIVE BENCHMARKING 179
TABLE 112 MICRO-MOBILITY MARKET: DETAILED LIST OF KEY STARTUPS/SMES 179
TABLE 113 MICRO-MOBILITY MARKET: COMPETITIVE BENCHMARKING OF KEY PLAYERS [STARTUPS/SMES] 181
17 COMPANY PROFILES 182
(Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats))*
17.1 INTRODUCTION 182
17.2 KEY PLAYERS 182
17.2.1 BIRD GLOBAL, INC. 182
TABLE 114 BIRD GLOBAL, INC.: BUSINESS OVERVIEW 182
FIGURE 49 BIRD GLOBAL, INC.: COMPANY SNAPSHOT 183
TABLE 115 BIRD GLOBAL, INC.: PRODUCTS OFFERED 183
TABLE 116 BIRD GLOBAL, INC.: DEALS 184
TABLE 117 BIRD GLOBAL, INC.: NEW PRODUCT DEVELOPMENTS 184
TABLE 118 BIRD GLOBAL, INC.: EXPANSION 185
17.2.2 LYFT, INC. 187
TABLE 119 LYFT, INC.: BUSINESS OVERVIEW 187
FIGURE 50 LYFT, INC.: COMPANY SNAPSHOT 187
TABLE 120 LYFT, INC.: PRODUCTS OFFERED 188
TABLE 121 LYFT, INC.: NEW PRODUCT DEVELOPMENTS 188
TABLE 122 LYFT, INC.: DEALS 189
17.2.3 LIME 191
TABLE 123 LIME: BUSINESS OVERVIEW 191
TABLE 124 LIME: PRODUCTS OFFERED 191
TABLE 125 LIME: NEW PRODUCT DEVELOPMENTS 192
TABLE 126 LIME: DEALS 193
17.2.4 DOTT 195
TABLE 127 DOTT: BUSINESS OVERVIEW 195
TABLE 128 DOTT: PRODUCTS OFFERED 195
TABLE 129 DOTT: NEW PRODUCT DEVELOPMENTS 196
TABLE 130 DOTT: DEALS 196
17.2.5 HELBIZ INC. 198
TABLE 131 HELBIZ INC.: BUSINESS OVERVIEW 198
FIGURE 51 HELBIZ INC.: COMPANY SNAPSHOT 199
TABLE 132 HELBIZ INC.: PRODUCTS OFFERED 199
TABLE 133 HELBIZ INC.: NEW PRODUCT DEVELOPMENTS 200
TABLE 134 HELBIZ INC.: DEALS 200
17.2.6 TIER 202
TABLE 135 TIER: BUSINESS OVERVIEW 202
TABLE 136 TIER: PRODUCTS OFFERED 203
TABLE 137 TIER: NEW PRODUCT DEVELOPMENTS 203
TABLE 138 TIER: DEALS 204
17.2.7 BOLT TECHNOLOGY OÜ 205
TABLE 139 BOLT TECHNOLOGY OÜ: BUSINESS OVERVIEW 205
TABLE 140 BOLT TECHNOLOGY OÜ: PRODUCTS OFFERED 205
TABLE 141 BOLT TECHNOLOGY OÜ: NEW PRODUCT DEVELOPMENTS 206
TABLE 142 BOLT TECHNOLOGY OÜ: DEALS 206
17.2.8 VOI 207
TABLE 143 VOI: BUSINESS OVERVIEW 207
TABLE 144 VOI: PRODUCTS OFFERED 207
TABLE 145 VOI: NEW PRODUCT DEVELOPMENTS 208
TABLE 146 VOI: DEALS 208
17.2.9 SUPERPEDESTRIAN INC. 209
TABLE 147 SUPERPEDESTRIAN INC.: BUSINESS OVERVIEW 209
TABLE 148 SUPERPEDESTRIAN INC.: PRODUCTS OFFERED 209
TABLE 149 SUPERPEDESTRIAN INC.: DEALS 210
17.2.10 SPIN 211
TABLE 150 SPIN: BUSINESS OVERVIEW 211
TABLE 151 SPIN: PRODUCTS OFFERED 211
TABLE 152 SPIN: NEW PRODUCT DEVELOPMENTS 212
TABLE 153 SPIN: DEALS 212
 
17.3 OTHER PLAYERS 213
17.3.1 NIU INTERNATIONAL 213
TABLE 154 NIU INTERNATIONAL: COMPANY OVERVIEW 213
17.3.2 VEO 214
TABLE 155 VEO: COMPANY OVERVIEW 214
17.3.3 FELYX SHARING B.V. 215
TABLE 156 FELYX SHARING B.V.: COMPANY OVERVIEW 215
17.3.4 YULU 216
TABLE 157 YULU: COMPANY OVERVIEW 216
17.3.5 MOOVIT INC. 217
TABLE 158 MOOVIT INC.: COMPANY OVERVIEW 217
17.3.6 WIND TEL-AVIV (BY-BYKE) LTD. 217
TABLE 159 WIND TEL-AVIV (BY-BYKE) LTD.: COMPANY OVERVIEW 217
17.3.7 BEAM MOBILITY HOLDINGS PTE. LTD. 218
TABLE 160 BEAM MOBILITY HOLDINGS PTE. LTD.: COMPANY OVERVIEW 218
17.3.8 E-STRALIAN PTY LTD 219
TABLE 161 E-STRALIAN PTY LTD: COMPANY OVERVIEW 219
17.3.9 HELLO-BIKE 219
TABLE 162 HELLO-BIKE: COMPANY OVERVIEW 219
17.3.10 SPLYT TECHNOLOGIES LTD. 220
TABLE 163 SPLYT TECHNOLOGIES LTD.: COMPANY OVERVIEW 220
*Details on Business Overview, Products Offered, Recent Developments, and MnM View (Key strengths/Right to Win, Strategic Choices Made, and Weaknesses and Competitive Threats) might not be captured in case of unlisted companies.
18 RECOMMENDATIONS BY MARKETSANDMARKETS 221
18.1 NORTH AMERICA LEADING MICRO-MOBILITY MARKET GLOBALLY 221
18.2 E-KICK SCOOTERS DEMAND INCREASING IN EUROPE OWING TO SUPPORTING GOVERNMENT REGULATIONS 222
18.3 CONCLUSION 222
19 APPENDIX 223
19.1 KEY INSIGHTS OF INDUSTRY EXPERTS 223
19.2 DISCUSSION GUIDE 223
19.3 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 227
19.4 AVAILABLE CUSTOMIZATIONS 229
19.4.1 MICRO-MOBILITY MARKET, BY AGE GROUP 229
19.4.1.1 15–34 229
19.4.1.2 34–54 229
19.4.1.3 55 & Above 229
19.4.2 MICRO-MOBILITY MARKET, BY LOCATION 229
19.4.2.1 Roads 229
19.4.2.2 Tracks 229
19.4.2.3 Footpaths 229
19.4.3 SKATEBOARDS MICRO-MOBILITY MARKET, BY REGION 229
19.4.3.1 Americas 229
19.4.3.2 Europe 229
19.4.3.3 Asia Pacific 229
19.4.4 SEGWAYS MICRO-MOBILITY MARKET, BY REGION 229
19.4.4.1 Americas 229
19.4.4.2 Europe 229
19.4.4.3 Asia Pacific 229
19.5 RELATED REPORTS 230
19.6 AUTHOR DETAILS 231

　

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