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中国オンライン食品宅配市場レポート:プラットフォームタイプ別(モバイルアプリケーション、ウェブサイト)、ビジネスモデル別(注文重視の食品宅配システム、物流ベースの食品宅配システム、フルサービスの食品宅配システム)、支払方法別(オンライン、代金引換)、地域別 2024-2032


China Online Food Delivery Market Report by Platform Type (Mobile Applications, Websites), Business Model (Order Focussed Food Delivery System, Logistics Based Food Delivery System, Full Service Food Delivery System), Payment Method (Online, Cash on Delivery), and Region 2024-2032

中国のオンライン食品宅配市場規模は2023年に742億米ドルに達した。今後、IMARC Groupは、同市場が2032年までに1,841億米ドルに達し、2024年から2032年の間に10.3%の成長率(CAGR)を示すと予測している。 中... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
IMARC Services Private Limited.
アイマークサービス
2024年1月30日 US$3,699
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら
117 英語

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サマリー

中国のオンライン食品宅配市場規模は2023年に742億米ドルに達した。今後、IMARC Groupは、同市場が2032年までに1,841億米ドルに達し、2024年から2032年の間に10.3%の成長率(CAGR)を示すと予測している。

中国は現在、世界最大のオンライン食品宅配市場である。中国の力強い経済成長、ライフスタイルの変化、インターネットとスマートフォンの普及拡大が、この市場を牽引する主な要因のひとつである。さらに、消費者層の大半を占める中国の若年人口の多さが、この成長をさらに促進している。多忙なライフスタイルを送る都市生活者は、他の人々よりも頻繁にオンラインで食品を注文する傾向がある。

中国の主要なオンライン食品宅配会社には、Ele.me、Meituan Dianping、ENJOY、Daojia、Home-cookなどがある。しかし、同市場はインターネット大手のテンセントが支援するMeituan Dianpingとアリババが支援するEle.meの2社が主に支配している。同国の主要プレーヤーは現在、北京や上海のような大都市に比べ市場が発展していないため、成長の可能性が高い小規模都市への事業拡大に注力している。また、各社は商品ラインナップを拡大し、アフタヌーンティーや深夜スナックなど、食事のピーク以外の時間帯をターゲットにしている。

IMARC Groupの最新レポートでは、中国のオンライン・フードデリバリー市場について、その本質的な側面をすべて網羅した深い洞察を提供している。その範囲は、市場のマクロ的な概要から、業界実績のミクロ的な詳細、最近の動向、主要な市場促進要因と課題、SWOT分析、ポーターの5つの力分析、バリューチェーン分析など多岐にわたります。本レポートは、起業家、投資家、研究者、コンサルタント、ビジネス戦略家、および何らかの形で中国オンライン食品宅配市場に参入する、または参入を計画しているすべての人々にとって必読の書です。

主要市場セグメンテーション
IMARC Groupは、2024年から2032年までの国別・地域別予測とともに、中国オンライン食品宅配市場レポートの各サブセグメントにおける主要動向の分析を提供しています。当レポートでは、プラットフォームタイプ、ビジネスモデル、支払い方法に基づいて市場を分類しています。

プラットフォームタイプ別内訳

モバイルアプリケーション
ウェブサイト

ビジネスモデル別

注文重視型フードデリバリーシステム
物流型フードデリバリーシステム
フルサービス型フードデリバリーシステム

支払い方法別の内訳

オンライン
代金引換

地域別の内訳

広東省
江蘇省
山東省
浙江省
河南省
その他

バリューチェーン分析

主な推進要因と課題

ポーターズファイブフォース分析

PESTEL分析

政府規制

競争環境:
Ele.me(エレミー
美団天平
エンジョイ
道家
家庭料理

本レポートで回答した主な質問

1.2023年の中国オンラインフードデリバリー市場規模は?
2.2024-2032年の中国オンライン食品宅配市場の予想成長率は?
3.中国オンライン食品宅配市場を牽引する主要因は何か?
4.COVID-19が中国オンライン食品宅配市場に与えた影響は?
5.プラットフォームタイプに基づく中国オンライン食品宅配市場の内訳は?
6.ビジネスモデルに基づく中国オンラインフードデリバリー市場の内訳は?
7.決済方法に基づく中国オンラインフードデリバリー市場の内訳は?
8.中国オンライン食品宅配市場の主要地域は?
9.中国オンライン食品宅配市場の主要プレイヤー/企業は?

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目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 China Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Platform Type
5.5 Market Breakup by Business Model
5.6 Market Breakup by Payment Method
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 PESTEL Analysis
5.12.1 Political
5.12.2 Economic
5.12.3 Social
5.12.4 Legal
5.12.5 Environmental
5.12.6 Technological
5.13 Price Analysis
5.13.1 Price Indicators
5.13.2 Price Structure
5.13.3 Margin Analysis
6 Market Breakup by Platform Type
6.1 Mobile Applications
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Websites
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Business Model
7.1 Order Focussed Food Delivery System
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Logistics Based Food Delivery System
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Full Service Food Delivery System
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Payment Method
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cash on Delivery
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 Guangdong
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Jiangsu
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Shandong
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Zhejiang
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Henan
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Government Regulations
11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Ele.me
12.3.2 Meituan Dianping
12.3.3 ENJOY
12.3.4 Daojia
12.3.5 Home-cook
List of Figures
Figure 1: China: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: China: Online Food Delivery Market: Sales Value (in Billion US$), 2018-2023
Figure 3: China: Online Food Delivery Market: Breakup by Platform Type (in %), 2023
Figure 4: China: Online Food Delivery Market: Breakup by Business Model (in %), 2023
Figure 5: China: Online Food Delivery Market: Breakup by Payment Method (in %), 2023
Figure 6: China: Online Food Delivery Market: Breakup by Region (in %), 2023
Figure 7: China: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: China: Online Food Delivery Industry: SWOT Analysis
Figure 9: China: Online Food Delivery Industry: Value Chain Analysis
Figure 10: China: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: China: Online Food Delivery Industry: PESTEL Analysis
Figure 12: China: Online Food Delivery (Mobile Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: China: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: China: Online Food Delivery (Websites) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: China: Online Food Delivery (Websites) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: China: Online Food Delivery (Order Focussed Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: China: Online Food Delivery (Order Focussed Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: China: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: China: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: China: Online Food Delivery (Full Service Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: China: Online Food Delivery (Full Service Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: China: Online Food Delivery (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: China: Online Food Delivery (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: China: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: China: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Guangdong: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Guangdong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Jiangsu: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Jiangsu: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Shandong: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Shandong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Zhejiang: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Zhejiang: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Henan: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Henan: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Other Regions: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Other Regions: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
List of Tables
Table 1: China: Online Food Delivery Market: Key Industry Highlights, 2023 and 2032
Table 2: China: Online Food Delivery Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
Table 3: China: Online Food Delivery Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
Table 4: China: Online Food Delivery Market Forecast: Breakup by Payment Method (in Million US$), 2024-2032
Table 5: China: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: China: Online Food Delivery Market Structure
Table 7: China: Online Food Delivery Market: Key Players

 

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Summary

The China online food delivery market size reached US$ 74.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 184.1 Billion by 2032, exhibiting a growth rate (CAGR) of 10.3% during 2024-2032.

The country currently represents the world’s biggest online food delivery market. China’s strong economic growth, changing lifestyles and increasing penetration of internet and smartphones are some of the key drivers of this market. Moreover, China’s large young population, who constitutes the majority of the consumer base has further facilitated this growth. Urban dwellers, who lead a hectic lifestyle, tend to order food online more frequently than others.

Some of the major online food-delivery companies in China include Ele.me, Meituan Dianping, ENJOY, Daojia, Home-cook, etc. The market however is mainly dominated by two players Meituan Dianping, supported by the internet giant Tencent, and Ele.me, backed by Alibaba. Key players in the country are now focusing on expanding their operations into smaller cities, which have a strong growth potential as they are less developed markets than big cities such as Beijing and Shanghai. Players are also expanding their product offerings and targeting non-peak eating times such as afternoon tea or late-night snacks.

IMARC Group’s latest report provides a deep insight into the China online food delivery market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter’s five forces analysis, value chain analysis, etc. This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the China online food delivery market in any manner.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the China online food delivery market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on platform type, business model and payment method.

Breakup by Platform Type:

Mobile Applications
Websites

Breakup by Business Model:

Order Focussed Food Delivery System
Logistics Based Food Delivery System
Full Service Food Delivery System

Breakup by Payment Method:

Online
Cash on Delivery

Breakup by Region:

Guangdong
Jiangsu
Shandong
Zhejiang
Henan
Others

Value Chain Analysis

Key Drivers and Challenges

Porters Five Forces Analysis

PESTEL Analysis

Government Regulations

Competitive Landscape:
Ele.me
Meituan Dianping
ENJOY
Daojia
Home-cook

Key Questions Answered in This Report

1. What was the size of the China online food delivery market in 2023?
2. What is the expected growth rate of the China online food delivery market during 2024-2032?
3. What are the key factors driving the China online food delivery market?
4. What has been the impact of COVID-19 on the China online food delivery market?
5. What is the breakup of the China online food delivery market based on the platform type?
6. What is the breakup of the China online food delivery market based on the business model?
7. What is the breakup of the China online food delivery market based on the payment method?
8. What are the key regions in the China online food delivery market?
9. Who are the key players/companies in the China online food delivery market?



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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 China Online Food Delivery Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Platform Type
5.5 Market Breakup by Business Model
5.6 Market Breakup by Payment Method
5.7 Market Breakup by Region
5.8 Market Forecast
5.9 SWOT Analysis
5.9.1 Overview
5.9.2 Strengths
5.9.3 Weaknesses
5.9.4 Opportunities
5.9.5 Threats
5.10 Value Chain Analysis
5.11 Porters Five Forces Analysis
5.11.1 Overview
5.11.2 Bargaining Power of Buyers
5.11.3 Bargaining Power of Suppliers
5.11.4 Degree of Competition
5.11.5 Threat of New Entrants
5.11.6 Threat of Substitutes
5.12 PESTEL Analysis
5.12.1 Political
5.12.2 Economic
5.12.3 Social
5.12.4 Legal
5.12.5 Environmental
5.12.6 Technological
5.13 Price Analysis
5.13.1 Price Indicators
5.13.2 Price Structure
5.13.3 Margin Analysis
6 Market Breakup by Platform Type
6.1 Mobile Applications
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Websites
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Business Model
7.1 Order Focussed Food Delivery System
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Logistics Based Food Delivery System
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Full Service Food Delivery System
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Payment Method
8.1 Online
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Cash on Delivery
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Region
9.1 Guangdong
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Jiangsu
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Shandong
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Zhejiang
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Henan
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Others
9.6.1 Market Trends
9.6.2 Market Forecast
10 Government Regulations
11 Strategic Recommendations
12 Competitive Landscape
12.1 Market Structure
12.2 Key Players
12.3 Profiles of Key Players
12.3.1 Ele.me
12.3.2 Meituan Dianping
12.3.3 ENJOY
12.3.4 Daojia
12.3.5 Home-cook
List of Figures
Figure 1: China: Online Food Delivery Market: Major Drivers and Challenges
Figure 2: China: Online Food Delivery Market: Sales Value (in Billion US$), 2018-2023
Figure 3: China: Online Food Delivery Market: Breakup by Platform Type (in %), 2023
Figure 4: China: Online Food Delivery Market: Breakup by Business Model (in %), 2023
Figure 5: China: Online Food Delivery Market: Breakup by Payment Method (in %), 2023
Figure 6: China: Online Food Delivery Market: Breakup by Region (in %), 2023
Figure 7: China: Online Food Delivery Market Forecast: Sales Value (in Billion US$), 2024-2032
Figure 8: China: Online Food Delivery Industry: SWOT Analysis
Figure 9: China: Online Food Delivery Industry: Value Chain Analysis
Figure 10: China: Online Food Delivery Industry: Porter’s Five Forces Analysis
Figure 11: China: Online Food Delivery Industry: PESTEL Analysis
Figure 12: China: Online Food Delivery (Mobile Applications) Market: Sales Value (in Million US$), 2018 & 2023
Figure 13: China: Online Food Delivery (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 14: China: Online Food Delivery (Websites) Market: Sales Value (in Million US$), 2018 & 2023
Figure 15: China: Online Food Delivery (Websites) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 16: China: Online Food Delivery (Order Focussed Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 17: China: Online Food Delivery (Order Focussed Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 18: China: Online Food Delivery (Logistics Based Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 19: China: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 20: China: Online Food Delivery (Full Service Food Delivery System) Market: Sales Value (in Million US$), 2018 & 2023
Figure 21: China: Online Food Delivery (Full Service Food Delivery System) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 22: China: Online Food Delivery (Online) Market: Sales Value (in Million US$), 2018 & 2023
Figure 23: China: Online Food Delivery (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 24: China: Online Food Delivery (Cash on Delivery) Market: Sales Value (in Million US$), 2018 & 2023
Figure 25: China: Online Food Delivery (Cash on Delivery) Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 26: Guangdong: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 27: Guangdong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 28: Jiangsu: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 29: Jiangsu: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 30: Shandong: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 31: Shandong: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 32: Zhejiang: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 33: Zhejiang: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 34: Henan: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 35: Henan: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
Figure 36: Other Regions: Online Food Delivery Market: Sales Value (in Million US$), 2018 & 2023
Figure 37: Other Regions: Online Food Delivery Market Forecast: Sales Value (in Million US$), 2024-2032
List of Tables
Table 1: China: Online Food Delivery Market: Key Industry Highlights, 2023 and 2032
Table 2: China: Online Food Delivery Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
Table 3: China: Online Food Delivery Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
Table 4: China: Online Food Delivery Market Forecast: Breakup by Payment Method (in Million US$), 2024-2032
Table 5: China: Online Food Delivery Market Forecast: Breakup by Region (in Million US$), 2024-2032
Table 6: China: Online Food Delivery Market Structure
Table 7: China: Online Food Delivery Market: Key Players

 

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