Summary

Market Overview:

The global marketing resource management market size reached US$ 3.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 6.9 Billion by 2028, exhibiting a growth rate (CAGR) of 10.8% during 2023-2028.

Marketing resource management (MRM) refers to a cloud-based software application that is used by organizations for effectively managing and centralizing their marketing operations. It enables the organization to unify brand compliance, marketing workflows and tracking their return on investment (ROI). It primarily performs budgeting, planning and management of the marketing assets, content and project, and analyzing the effectiveness of marketing communications and initiatives. Owing to these benefits, it finds extensive applications across various industries, including banking, financial services and insurance (BFSI), information technology (IT), healthcare, retail and automotive.

The emerging trend of digitization, along with the increasing utilization of cloud-based MRM solutions across the globe, represent as the key factors driving the growth of the market. Organizations are rapidly shifting toward cloud and software-as-a-service (SaaS)-based solutions to create a marketing ecosystem that is highly cost-effective and customizable. Furthermore, the integration of MRM with artificial intelligence (AI) and big data tools for data-driven marketing, is also providing a boost to the market growth. These technologically advanced solutions assist organizations in gauging the effectiveness of their digital marketing assets and take corrective measures for maximum profits. The growing organizational demand for personalized brand imaging is acting as another growth-inducing factor. MRM is programmed to deliver customer-centric content for enhanced brand experience with unique customer profiles and improved market presence of the organization, which is facilitating its adoption by various organizations. Other factors, including rapid urbanization, increasing expenditure capacities of the consumers and extensive research and development (R&D) in the field of information technology (IT), are projected to drive the market further.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global marketing resource management market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on solution type, deployment type, end-user and vertical.

Breakup by Solution Type:

Marketing Reporting and Analytics
Capacity Planning Management
Financial Management
Creative Production Management
Brand and Advertising Management
Marketing Asset Management
Others

Breakup by Deployment Type:

Cloud-based
On-premises

Breakup by End-User:

Large Enterprises
Small and Medium Enterprises

Breakup by Vertical:

Media and Entertainment
Retail
BFSI
Healthcare
Consumer Goods
Automotive
Manufacturing
Apparel
Others

Breakup by Region:

North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Adobe, Brandmaker, IBM Corporation, Infor, Microsoft Corporation, North Plain Systems, SAP SE, SAS, Teradata Corporation, Workfront Inc., etc.

Key Questions Answered in This Report:
How has the global marketing resource management market performed so far and how will it perform in the coming years?
What are the key regional markets?
What has been the impact of COVID-19 on the global marketing resource management market?
What is the breakup of the market based on the solution type?
What is the breakup of the market based on the deployment type?
What is the breakup of the market based on the end-user?
What is the breakup of the market based on the vertical?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the global marketing resource management market and who are the key players?
What is the degree of competition in the industry?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Marketing Resource Management Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Solution Type
6.1 Marketing Reporting and Analytics
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Capacity Planning Management
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Financial Management
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Creative Production Management
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Brand and Advertising Management
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Marketing Asset Management
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Deployment Type
7.1 Cloud-based
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 On-premises
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Large Enterprises
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Small and Medium Enterprises
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Vertical
9.1 Media and Entertainment
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Retail
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 BFSI
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Healthcare
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Consumer Goods
9.5.1 Market Trends
9.5.2 Market Forecast
9.6 Automotive
9.6.1 Market Trends
9.6.2 Market Forecast
9.7 Manufacturing
9.7.1 Market Trends
9.7.2 Market Forecast
9.8 Apparel
9.8.1 Market Trends
9.8.2 Market Forecast
9.9 Others
9.9.1 Market Trends
9.9.2 Market Forecast
10 Market Breakup by Region
10.1 North America
10.1.1 United States
10.1.1.1 Market Trends
10.1.1.2 Market Forecast
10.1.2 Canada
10.1.2.1 Market Trends
10.1.2.2 Market Forecast
10.2 Asia Pacific
10.2.1 China
10.2.1.1 Market Trends
10.2.1.2 Market Forecast
10.2.2 Japan
10.2.2.1 Market Trends
10.2.2.2 Market Forecast
10.2.3 India
10.2.3.1 Market Trends
10.2.3.2 Market Forecast
10.2.4 South Korea
10.2.4.1 Market Trends
10.2.4.2 Market Forecast
10.2.5 Australia
10.2.5.1 Market Trends
10.2.5.2 Market Forecast
10.2.6 Indonesia
10.2.6.1 Market Trends
10.2.6.2 Market Forecast
10.2.7 Others
10.2.7.1 Market Trends
10.2.7.2 Market Forecast
10.3 Europe
10.3.1 Germany
10.3.1.1 Market Trends
10.3.1.2 Market Forecast
10.3.2 France
10.3.2.1 Market Trends
10.3.2.2 Market Forecast
10.3.3 United Kingdom
10.3.3.1 Market Trends
10.3.3.2 Market Forecast
10.3.4 Italy
10.3.4.1 Market Trends
10.3.4.2 Market Forecast
10.3.5 Spain
10.3.5.1 Market Trends
10.3.5.2 Market Forecast
10.3.6 Russia
10.3.6.1 Market Trends
10.3.6.2 Market Forecast
10.3.7 Others
10.3.7.1 Market Trends
10.3.7.2 Market Forecast
10.4 Latin America
10.4.1 Brazil
10.4.1.1 Market Trends
10.4.1.2 Market Forecast
10.4.2 Mexico
10.4.2.1 Market Trends
10.4.2.2 Market Forecast
10.4.3 Others
10.4.3.1 Market Trends
10.4.3.2 Market Forecast
10.5 Middle East and Africa
10.5.1 Market Trends
10.5.2 Market Breakup by Country
10.5.3 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 Adobe
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.1.3 Financials
14.3.1.4 SWOT Analysis
14.3.2 Brandmaker
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.2.3 Financials
14.3.3 IBM Corporation
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.3.3 Financials
14.3.3.4 SWOT Analysis
14.3.4 Infor
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Microsoft Corporation
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.5.3 Financials
14.3.5.4 SWOT Analysis
14.3.6 North Plain Systems
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 SAP SE
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.7.3 Financials
14.3.7.4 SWOT Analysis
14.3.8 SAS
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.8.3 SWOT Analysis
14.3.9 Teradata Corporation
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.9.3 Financials
14.3.9.4 SWOT Analysis
14.3.10 Workfront Inc.
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio

List of Figures

Figure 1: Global: Marketing Resource Management Market: Major Drivers and Challenges
Figure 2: Global: Marketing Resource Management Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Marketing Resource Management Market: Breakup by Solution Type (in %), 2022
Figure 4: Global: Marketing Resource Management Market: Breakup by Deployment Type (in %), 2022
Figure 5: Global: Marketing Resource Management Market: Breakup by End-User (in %), 2022
Figure 6: Global: Marketing Resource Management Market: Breakup by Vertical (in %), 2022
Figure 7: Global: Marketing Resource Management Market: Breakup by Region (in %), 2022
Figure 8: Global: Marketing Resource Management Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 9: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Marketing Resource Management (Marketing Reporting and Analytics) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Marketing Resource Management (Capacity Planning Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Marketing Resource Management (Capacity Planning Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Marketing Resource Management (Financial Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Marketing Resource Management (Financial Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Marketing Resource Management (Creative Production Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Marketing Resource Management (Creative Production Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Marketing Resource Management (Brand and Advertising Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Marketing Resource Management (Brand and Advertising Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Marketing Resource Management (Marketing Asset Management) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Marketing Resource Management (Marketing Asset Management) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Marketing Resource Management (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Marketing Resource Management (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Marketing Resource Management (Cloud-based) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Marketing Resource Management (Cloud-based) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Marketing Resource Management (On-premises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Marketing Resource Management (On-premises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Marketing Resource Management (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Marketing Resource Management (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Marketing Resource Management (Small and Medium Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Marketing Resource Management (Small and Medium Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Marketing Resource Management (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Marketing Resource Management (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: Global: Marketing Resource Management (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: Global: Marketing Resource Management (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: Global: Marketing Resource Management (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: Global: Marketing Resource Management (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Global: Marketing Resource Management (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Global: Marketing Resource Management (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Global: Marketing Resource Management (Consumer Goods) Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Global: Marketing Resource Management (Consumer Goods) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: Global: Marketing Resource Management (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: Global: Marketing Resource Management (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Global: Marketing Resource Management (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Global: Marketing Resource Management (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: Global: Marketing Resource Management (Apparel) Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: Global: Marketing Resource Management (Apparel) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: Global: Marketing Resource Management (Other Verticals) Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: Global: Marketing Resource Management (Other Verticals) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: North America: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: North America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: United States: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: United States: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Canada: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Canada: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Asia Pacific: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Asia Pacific: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: China: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: China: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: Japan: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: Japan: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: India: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: India: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: South Korea: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: South Korea: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Australia: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Australia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Indonesia: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Indonesia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Europe: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Europe: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Germany: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Germany: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: France: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: France: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: United Kingdom: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: United Kingdom: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Italy: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Italy: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Spain: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 82: Spain: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 83: Russia: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 84: Russia: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 85: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 86: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 87: Latin America: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 88: Latin America: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 89: Brazil: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 90: Brazil: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Mexico: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 92: Mexico: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 93: Others: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 94: Others: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 95: Middle East and Africa: Marketing Resource Management Market: Sales Value (in Million US$), 2017 & 2022
Figure 96: Middle East and Africa: Marketing Resource Management Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 97: Global: Marketing Resource Management Industry: SWOT Analysis
Figure 98: Global: Marketing Resource Management Industry: Value Chain Analysis
Figure 99: Global: Marketing Resource Management Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: Global: Marketing Resource Management Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Marketing Resource Management Market Forecast: Breakup by Solution Type (in Million US$), 2023-2028
Table 3: Global: Marketing Resource Management Market Forecast: Breakup by Deployment Type (in Million US$), 2023-2028
Table 4: Global: Marketing Resource Management Market Forecast: Breakup by End-User (in Million US$), 2023-2028
Table 5: Global: Marketing Resource Management Market Forecast: Breakup by Vertical (in Million US$), 2023-2028
Table 6: Global: Marketing Resource Management Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 7: Global: Marketing Resource Management Market: Competitive Structure
Table 8: Global: Marketing Resource Management Market: Key Players