サマリー

市場の概要

世界の販売促進技術の市場規模は、2022年に924億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に16.7%の成長率（CAGR）を示し、2028年までに2,358億米ドルに達すると予測しています。

セールスアクセラレーションテクノロジーとは、営業機能を最適化するために設計されたソフトウェアベースのツールのことを指します。Eメールトラッキング、インバウンド・アウトバウンドのコールトラッキング、リードの優先順位付け、リスト構築ツール、マーケットインテリジェンスと予測分析ツール、セールスフォースオートメーション、ゲーミフィケーションなど、さまざまな機能を通じて営業および管理業務を自動化し、営業プロセスを合理化するものである。これらのツールは、データやその他の統計的洞察を利用して、セールスサイクルやファネルを効率的にナビゲートし、無駄のないリード生成、セールスの生産性の向上、セールスコーチングやトレーニングの改善、セールスファネルの最適化など、様々なメリットを提供します。

産業界における急速な自動化が、市場の成長を促進する重要な要因の一つとなっています。さらに、効率的な販売管理ツールに対する需要の高まりも、市場成長の強化要因となっています。企業は、マーケティングキャンペーンによる販売促進や消費者パターンのモニターに販売促進技術を利用しています。また、CPQ（Configure, Price, Quote）機能、販売促進の自動化、CRM（Customer Relationship Management）、セールスEメールツール、セールスインテリジェンスにも利用されています。これにより、見込み客と接触する際の時間の無駄を最小限に抑え、さまざまな販売プロセスを最適化することができます。さらに、直感的でインタラクティブなダッシュボードを開発し、ユーザーのデジタル体験を向上させるなど、さまざまな製品の革新が成長を促す要因となっています。また、販売促進ソフトウェアの開発者は、ユーザーのエンゲージメントを高めるために、凝ったデザイン、滑らかなアニメーション、販売監視ツールなどを統合しています。その他、情報技術（IT）インフラの改善、広範な研究開発（R&D）活動などが、市場をさらに牽引すると予想されます。

主要な市場セグメント：

IMARC Groupは、世界の販売促進技術市場レポートの各サブセグメントにおける主要動向の分析と、2023年から2028年までの世界、地域、国レベルでの予測を提供します。当レポートでは、市場を種類と最終使用産業に基づいて分類しています。

タイプ別構成比：

CPQ（コンフィギュア・プライス・クォート）ツール
営業提案の自動化ツール
カスタマーリレーションシップマネジメントツール
営業メールツール
セールスインテリジェンスツール
その他


エンドユース産業別の内訳：

BFSI
ヘルスケア
小売
オートモーティブ
テレコム
製造業
その他


地域別構成比：


北アメリカ

ユーエスエー
カナダ


アジア太平洋

中国
日本
インド
南朝鮮
オーストラリア
インドネシア
その他


ヨーロッパ

ドイツ
フランス
イギリス
イタリア
スペイン
ロシア
その他


ラテンアメリカ

ブラジル
メキシコ
その他


中近東・アフリカ


競合の状況：

また、Apttus Corporation、ConnectLeader LLC、Lucid Creative Group, LLC、Outreach Corporation、Salesforce.com Inc、SalesLoft Inc、Sofon B.V., Tenfold Corporation、Upland Software Inc、Yesware Incの主要企業のプロファイルとともに、業界の競争状況も検討されています。

本レポートで回答した主な質問

世界の販売促進技術市場はこれまでどのように推移し、今後数年間はどのように推移するのか？
COVID-19が世界の販売促進技術市場に与えた影響は？
主要な地域市場とは？
タイプに基づく市場の内訳は？
エンドユース産業に基づく市場のブレークアップは？
業界のバリューチェーンにおける様々なステージは何か？
業界における主要な推進要因と課題は何か？
世界の販売促進技術市場の構造と主要プレーヤーは？
業界における競争の度合いはどの程度か？

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目次

1   Preface
2   Scope and Methodology
    2.1   Objectives of the Study
    2.2   Stakeholders
    2.3   Data Sources
        2.3.1   Primary Sources
        2.3.2   Secondary Sources
    2.4   Market Estimation
        2.4.1   Bottom-Up Approach
        2.4.2   Top-Down Approach
    2.5   Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1   Overview
    4.2   Key Industry Trends
5   Global Sales Acceleration Technology Market
    5.1   Market Overview
    5.2   Market Performance
    5.3   Impact of COVID-19
    5.4   Market Forecast
6    Market Breakup by Type
     6.1   Configure Price Quote (CPQ) Tools
        6.1.1  Market Trends
        6.1.2  Market Forecast
     6.2   Sales Proposal Automation Tools
        6.2.1  Market Trends
        6.2.2  Market Forecast
     6.3   Customer Relationship Management Tools
        6.3.1  Market Trends
        6.3.2  Market Forecast
     6.4   Sales Email Tools
        6.4.1  Market Trends
        6.4.2  Market Forecast
     6.5   Sales Intelligence Tools
        6.5.1  Market Trends
        6.5.2  Market Forecast
     6.6   Others
        6.6.1  Market Trends
        6.6.2  Market Forecast
7    Market Breakup by End Use Industry
     7.1   BFSI
        7.1.1  Market Trends
        7.1.2  Market Forecast
     7.2   Healthcare
        7.2.1  Market Trends
        7.2.2  Market Forecast
     7.3   Retail
        7.3.1  Market Trends
        7.3.2  Market Forecast
     7.4   Automotive
        7.4.1  Market Trends
        7.4.2  Market Forecast
     7.5   Telecom
        7.5.1  Market Trends
        7.5.2  Market Forecast
     7.6   Manufacturing
        7.6.1  Market Trends
        7.6.2  Market Forecast
     7.7   Others
        7.7.1  Market Trends
        7.7.2  Market Forecast
8    Market Breakup by Region
     8.1   North America
          8.1.1   United States
               8.1.1.1  Market Trends
               8.1.1.2  Market Forecast
          8.1.2   Canada
               8.1.2.1  Market Trends
               8.1.2.2  Market Forecast
     8.2   Asia-Pacific
          8.2.1   China
               8.2.1.1  Market Trends
               8.2.1.2  Market Forecast
          8.2.2   Japan
               8.2.2.1  Market Trends
               8.2.2.2  Market Forecast
          8.2.3   India
               8.2.3.1  Market Trends
               8.2.3.2  Market Forecast
          8.2.4   South Korea
               8.2.4.1  Market Trends
               8.2.4.2  Market Forecast
          8.2.5   Australia
               8.2.5.1  Market Trends
               8.2.5.2  Market Forecast
          8.2.6   Indonesia
               8.2.6.1  Market Trends
               8.2.6.2  Market Forecast
          8.2.7   Others
               8.2.7.1  Market Trends
               8.2.7.2  Market Forecast
     8.3   Europe
          8.3.1   Germany
               8.3.1.1  Market Trends
               8.3.1.2  Market Forecast
          8.3.2   France
               8.3.2.1  Market Trends
               8.3.2.2  Market Forecast
          8.3.3   United Kingdom
               8.3.3.1  Market Trends
               8.3.3.2  Market Forecast
          8.3.4   Italy
               8.3.4.1  Market Trends
               8.3.4.2  Market Forecast
          8.3.5   Spain
               8.3.5.1  Market Trends
               8.3.5.2  Market Forecast
          8.3.6   Russia
               8.3.6.1  Market Trends
               8.3.6.2  Market Forecast
          8.3.7   Others
               8.3.7.1  Market Trends
               8.3.7.2  Market Forecast
     8.4   Latin America
          8.4.1   Brazil
               8.4.1.1  Market Trends
               8.4.1.2  Market Forecast
          8.4.2   Mexico
               8.4.2.1  Market Trends
               8.4.2.2  Market Forecast
          8.4.3   Others
               8.4.3.1  Market Trends
               8.4.3.2  Market Forecast
     8.5   Middle East and Africa
          8.5.1  Market Trends
          8.5.2  Market Breakup by Country
          8.5.3  Market Forecast
9   SWOT Analysis
    9.1   Overview
    9.2   Strengths
    9.3   Weaknesses
    9.4   Opportunities
    9.5   Threats
10  Value Chain Analysis
11  Porters Five Forces Analysis
    11.1   Overview
    11.2   Bargaining Power of Buyers
    11.3   Bargaining Power of Suppliers
    11.4   Degree of Competition
    11.5   Threat of New Entrants
    11.6   Threat of Substitutes
12  Price Analysis
13  Competitive Landscape
    13.1   Market Structure
    13.2   Key Players
    13.3   Profiles of Key Players
         13.3.1   Apttus Corporation
              13.3.1.1   Company Overview
              13.3.1.2   Product Portfolio
         13.3.2   ConnectLeader LLC
              13.3.2.1   Company Overview
              13.3.2.2   Product Portfolio
         13.3.3   Lucid Creative Group, LLC
              13.3.3.1   Company Overview
              13.3.3.2   Product Portfolio
         13.3.4   Outreach Corporation
              13.3.4.1   Company Overview
              13.3.4.2   Product Portfolio
         13.3.5   Salesforce.com Inc.
              13.3.5.1   Company Overview
              13.3.5.2   Product Portfolio
              13.3.5.3   Financials
              13.3.5.4   SWOT Analysis
         13.3.6   SalesLoft Inc.
              13.3.6.1   Company Overview
              13.3.6.2   Product Portfolio
         13.3.7    Sofon B.V.
              13.3.7.1   Company Overview
              13.3.7.2   Product Portfolio
              13.3.7.3   Financials
         13.3.8   Tenfold Corporation
              13.3.8.1   Company Overview
              13.3.8.2   Product Portfolio
         13.3.9   Upland Software Inc.
              13.3.9.1   Company Overview
              13.3.9.2   Product Portfolio
              13.3.9.3   Financials
         13.3.10   Yesware Inc.
              13.3.10.1   Company Overview
              13.3.10.2   Product Portfolio
              13.3.10.3   Financials

List of Figures

Figure 1: Global: Sales Acceleration Technology Market: Major Drivers and Challenges
Figure 2: Global: Sales Acceleration Technology Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Sales Acceleration Technology Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Sales Acceleration Technology Market: Breakup by Type (in %), 2022
Figure 5: Global: Sales Acceleration Technology Market: Breakup by End Use Industry (in %), 2022
Figure 6: Global: Sales Acceleration Technology Market: Breakup by Region (in %), 2022
Figure 7: Global: Sales Acceleration Technology (Configure Price Quote-CPQ Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 8: Global: Sales Acceleration Technology (Configure Price Quote-CPQ Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 9: Global: Sales Acceleration Technology (Sales Proposal Automation Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 10: Global: Sales Acceleration Technology (Sales Proposal Automation Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 11: Global: Sales Acceleration Technology (Customer Relationship Management Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 12: Global: Sales Acceleration Technology (Customer Relationship Management Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 13: Global: Sales Acceleration Technology (Sales Email Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 14: Global: Sales Acceleration Technology (Sales Email Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 15: Global: Sales Acceleration Technology (Sales Intelligence Tools) Market: Sales Value (in Million US$), 2017 & 2022
Figure 16: Global: Sales Acceleration Technology (Sales Intelligence Tools) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 17: Global: Sales Acceleration Technology (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 18: Global: Sales Acceleration Technology (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 19: Global: Sales Acceleration Technology (BFSI) Market: Sales Value (in Million US$), 2017 & 2022
Figure 20: Global: Sales Acceleration Technology (BFSI) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 21: Global: Sales Acceleration Technology (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 22: Global: Sales Acceleration Technology (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 23: Global: Sales Acceleration Technology (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 24: Global: Sales Acceleration Technology (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 25: Global: Sales Acceleration Technology (Automotive) Market: Sales Value (in Million US$), 2017 & 2022
Figure 26: Global: Sales Acceleration Technology (Automotive) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 27: Global: Sales Acceleration Technology (Telecom) Market: Sales Value (in Million US$), 2017 & 2022
Figure 28: Global: Sales Acceleration Technology (Telecom) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 29: Global: Sales Acceleration Technology (Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 30: Global: Sales Acceleration Technology (Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 31: Global: Sales Acceleration Technology (Others) Market: Sales Value (in Million US$), 2017 & 2022
Figure 32: Global: Sales Acceleration Technology (Others) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 33: North America: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 34: North America: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 35: United States: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 36: United States: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 37: Canada: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 38: Canada: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 39: Asia-Pacific: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 40: Asia-Pacific: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 41: China: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 42: China: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 43: Japan: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 44: Japan: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 45: India: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 46: India: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 47: South Korea: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 48: South Korea: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 49: Australia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 50: Australia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 51: Indonesia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 52: Indonesia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 53: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 54: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 55: Europe: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 56: Europe: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 57: Germany: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 58: Germany: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 59: France: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 60: France: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 61: United Kingdom: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 62: United Kingdom: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 63: Italy: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 64: Italy: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 65: Spain: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 66: Spain: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 67: Russia: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 68: Russia: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 69: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 70: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 71: Latin America: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 72: Latin America: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 73: Brazil: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 74: Brazil: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 75: Mexico: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 76: Mexico: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 77: Others: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 78: Others: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 79: Middle East and Africa: Sales Acceleration Technology Market: Sales Value (in Million US$), 2017 & 2022
Figure 80: Middle East and Africa: Sales Acceleration Technology Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 81: Middle East and Africa: Sales Acceleration Technology Market: Breakup by Country (in %), 2022
Figure 82: Global: Sales Acceleration Technology Industry: SWOT Analysis
Figure 83: Global: Sales Acceleration Technology Industry: Value Chain Analysis
Figure 84: Global: Sales Acceleration Technology Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Sales Acceleration Technology Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Sales Acceleration Technology Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 3: Global: Sales Acceleration Technology Market Forecast: Breakup by End Use Industry (in Million US$), 2023-2028
Table 4: Global: Sales Acceleration Technology Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 5: Global: Sales Acceleration Technology Market: Competitive Structure
Table 6: Global: Sales Acceleration Technology Market: Key Players