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市場の概要

世界の拡張現実（XR）市場規模は、2022年に645億米ドルに達しました。今後、IMARC Groupは、2023年から2028年の間に43.5%の成長率（CAGR）を示し、2028年までに6043億米ドルに達すると予測しています。

拡張現実（XR）とは、拡張現実（AR）、仮想現実（VR）、複合現実（MR）などの没入型グラフィックス技術の融合を指します。リアルな音や画像を生成してインタラクティブな仮想体験を実現するアプリケーションやヘッドセットを使用します。現在、オンボーディング、社員研修、ダイバーシティ＆インクルージョン（D&I）など、さまざまな企業の採用プロセスで広く活用されています。また、世界中の企業が、支出を抑えながら製品やサービスを宣伝し、ユーザーに体験してもらうために活用されています。

エクステンド・リアリティ（XR）の市場動向：

コロナウイルス感染症（COVID-19）の世界的な流行や職場の安全に対する懸念から、多くの企業がクラウドによるリモートワーク環境へと移行しています。これは、従業員がオフィスのライブ環境を視覚化し、仮想会議に出席し、効率的に自宅で仕事をすることを可能にするXRの需要を促進する主な要因の1つである。また、インターネット接続の大幅な向上や高度なゲーム周辺機器の入手が容易なことから、オンラインゲームを職業とする個人の数が増加していることも、市場の成長に寄与しています。さらに、エンターテインメント産業の隆盛は、コンサートやスポーツ競技などのライブイベントをスマートフォンで遠隔体験するためのXRの利用を促進しています。さらに、XRは磁気共鳴イメージング（MRI）やコンピュータ断層撮影（CT）スキャンなどの最新のイメージング技術にも採用されています。このことは、慢性疾患の増加や診断効率の向上に対するニーズの高まりと相まって、ヘルスケア産業におけるXRの応用にプラスの影響を及ぼしています。さらに、XRの利点に対する認識が高まっていることから、小売業、防衛、運輸、旅行・観光業界などでの利用が拡大すると予想されています。

主要な市場セグメント：

IMARC Groupは、世界の拡張現実（XR）市場レポートの各サブセグメントにおける主要動向の分析と、2023年から2028年までの世界、地域、国レベルでの予測を提供します。当レポートでは、コンポーネント、タイプ、組織規模、アプリケーション、エンドユーザー産業に基づいて市場を分類しています。

コンポーネント別構成比：

ハードウェア
ソフトウェア
サービス内容


タイプ別構成比：

コンシューマー・エンゲージメント
ビジネス・エンゲージメント


組織規模別構成比：

中小企業
大企業


アプリケーション別のブレークアップ：

バーチャルリアリティ（VR）
オーグメンテッドリアリティ（AR）
複合現実（MR）


エンドユーザー産業別の内訳：

教育
小売
工業・製造業
ヘルスケア
メディア・エンターテインメント
その他


地域別構成比：

北アメリカ

ユーエスエー
カナダ


アジア太平洋

中国
日本
インド
南朝鮮
オーストラリア
インドネシア
その他


ヨーロッパ

ドイツ
フランス
イギリス
イタリア
スペイン
ロシア
その他


ラテンアメリカ

ブラジル
メキシコ
その他


中近東・アフリカ


競合の状況：

また、業界の競争環境についても、アクセンチュア株式会社、オーグレイ株式会社、ダッソー・システムズ・ソリッドワークス株式会社（Dassault Systèmes SE）、Medtronic PLC、Microsoft Corporation、Qualcomm Incorporated、 Samsung Display Co.Ltd.、Samsung Electronics Co.(サムスン電子株式会社）、Semcon、SoftServe Inc.、Softweb Solutions Inc. Avnet Inc.、SphereGen、Varjo、VertexPlus Softwares Pvt.Ltd.

本レポートで回答した主な質問

2022年の世界の拡張現実（XR）市場の規模は？
2023年〜2028年の世界の拡張現実（XR）市場の予想成長率は？
COVID-19が世界の拡張現実（XR）市場に与えた影響とは？
世界のエクステンデッドリアリティ（XR）市場を牽引する主要因は？
世界のエクステンデッドリアリティ（XR）市場のタイプに基づく内訳は？
アプリケーションに基づく世界の拡張現実（XR）市場のブレークアップは？
エンドユーザー産業に基づいて、世界の拡張現実（XR）市場のブレークアップは何ですか？
世界の拡張現実（XR）市場の主要地域はどこか？
世界の拡張現実（XR）市場の主要プレイヤー/企業は？

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目次

1   Preface
2   Scope and Methodology
    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction
    4.1    Overview
    4.2    Key Industry Trends
5   Global Extended Reality (XR) Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Component
    6.1    Hardware
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Software
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Services
        6.3.1 Market Trends
        6.3.2 Market Forecast
7   Market Breakup by Type
    7.1    Consumer Engagement
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Business Engagement
        7.2.1 Market Trends
        7.2.2 Market Forecast
8   Market Breakup by Organization Size
    8.1    Small and Medium-sized Enterprises
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Large Enterprises
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Application
    9.1    Virtual Reality (VR)
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Augmented Reality (AR)
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    Mixed Reality (MR)
        9.3.1 Market Trends
        9.3.2 Market Forecast
10  Market Breakup by End User Industry
    10.1    Education
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Retail
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    Industrial and Manufacturing
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    Healthcare
        10.4.1 Market Trends
        10.4.2 Market Forecast
    10.5    Media and Entertainment
        10.5.1 Market Trends
        10.5.2 Market Forecast
    10.6    Others
        10.6.1 Market Trends
        10.6.2 Market Forecast
11  Market Breakup by Region
    11.1    North America
        11.1.1 United States
           11.1.1.1 Market Trends
           11.1.1.2 Market Forecast
        11.1.2 Canada
           11.1.2.1 Market Trends
           11.1.2.2 Market Forecast
    11.2    Asia-Pacific
        11.2.1 China
           11.2.1.1 Market Trends
           11.2.1.2 Market Forecast
        11.2.2 Japan
           11.2.2.1 Market Trends
           11.2.2.2 Market Forecast
        11.2.3 India
           11.2.3.1 Market Trends
           11.2.3.2 Market Forecast
        11.2.4 South Korea
           11.2.4.1 Market Trends
           11.2.4.2 Market Forecast
        11.2.5 Australia
           11.2.5.1 Market Trends
           11.2.5.2 Market Forecast
        11.2.6 Indonesia
           11.2.6.1 Market Trends
           11.2.6.2 Market Forecast
        11.2.7 Others
           11.2.7.1 Market Trends
           11.2.7.2 Market Forecast
    11.3    Europe
        11.3.1 Germany
           11.3.1.1 Market Trends
           11.3.1.2 Market Forecast
        11.3.2 France
           11.3.2.1 Market Trends
           11.3.2.2 Market Forecast
        11.3.3 United Kingdom
           11.3.3.1 Market Trends
           11.3.3.2 Market Forecast
        11.3.4 Italy
           11.3.4.1 Market Trends
           11.3.4.2 Market Forecast
        11.3.5 Spain
           11.3.5.1 Market Trends
           11.3.5.2 Market Forecast
        11.3.6 Russia
           11.3.6.1 Market Trends
           11.3.6.2 Market Forecast
        11.3.7 Others
           11.3.7.1 Market Trends
           11.3.7.2 Market Forecast
    11.4    Latin America
        11.4.1 Brazil
           11.4.1.1 Market Trends
           11.4.1.2 Market Forecast
        11.4.2 Mexico
           11.4.2.1 Market Trends
           11.4.2.2 Market Forecast
        11.4.3 Others
           11.4.3.1 Market Trends
           11.4.3.2 Market Forecast
    11.5    Middle East and Africa
        11.5.1 Market Trends
        11.5.2 Market Breakup by Country
        11.5.3 Market Forecast
12  SWOT Analysis
    12.1    Overview
    12.2    Strengths
    12.3    Weaknesses
    12.4    Opportunities
    12.5    Threats
13  Value Chain Analysis
14  Porters Five Forces Analysis
    14.1    Overview
    14.2    Bargaining Power of Buyers
    14.3    Bargaining Power of Suppliers
    14.4    Degree of Competition
    14.5    Threat of New Entrants
    14.6    Threat of Substitutes
15  Price Analysis
16  Competitive Landscape
    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players
        16.3.1    Accenture PLC
           16.3.1.1 Company Overview
           16.3.1.2 Product Portfolio
           16.3.1.3 Financials
           16.3.1.4 SWOT Analysis
        16.3.2    Augray
           16.3.2.1 Company Overview
           16.3.2.2 Product Portfolio
        16.3.3    Dassault Systèmes SolidWorks Corporation (Dassault Systèmes SE)
           16.3.3.1 Company Overview
           16.3.3.2 Product Portfolio
        16.3.4    Medtronic PLC
           16.3.4.1 Company Overview
           16.3.4.2 Product Portfolio
           16.3.4.3 Financials
           16.3.4.4 SWOT Analysis
        16.3.5    Microsoft Corporation
           16.3.5.1 Company Overview
           16.3.5.2 Product Portfolio
           16.3.5.3 Financials
           16.3.5.4 SWOT Analysis
        16.3.6    Qualcomm Incorporated
           16.3.6.1 Company Overview
           16.3.6.2 Product Portfolio
           16.3.6.3 Financials
           16.3.6.4 SWOT Analysis
        16.3.7    Samsung Display Co. Ltd. (Samsung Electronics Co. Ltd.)
           16.3.7.1 Company Overview
           16.3.7.2 Product Portfolio
        16.3.8    Semcon
           16.3.8.1 Company Overview
           16.3.8.2 Product Portfolio
           16.3.8.3 Financials
        16.3.9    SoftServe Inc.
           16.3.9.1 Company Overview
           16.3.9.2 Product Portfolio
        16.3.10    Softweb Solutions Inc. (Avnet Inc.)
           16.3.10.1 Company Overview
           16.3.10.2 Product Portfolio
        16.3.11    SphereGen
           16.3.11.1 Company Overview
           16.3.11.2 Product Portfolio
        16.3.12    Varjo
           16.3.12.1 Company Overview
           16.3.12.2 Product Portfolio
           16.3.12.3 Financials
        16.3.13    VertexPlus Softwares Pvt. Ltd.
           16.3.13.1 Company Overview
           16.3.13.2 Product Portfolio

List of Figures

Figure 1: Global: Extended Reality Market: Major Drivers and Challenges
Figure 2: Global: Extended Reality Market: Sales Value (in Billion US$), 2017-2022
Figure 3: Global: Extended Reality Market Forecast: Sales Value (in Billion US$), 2023-2028
Figure 4: Global: Extended Reality Market: Breakup by Component (in %), 2022
Figure 5: Global: Extended Reality Market: Breakup by Type (in %), 2022
Figure 6: Global: Extended Reality Market: Breakup by Organization Size (in %), 2022
Figure 7: Global: Extended Reality Market: Breakup by Application (in %), 2022
Figure 8: Global: Extended Reality Market: Breakup by End User Industry (in %), 2022
Figure 9: Global: Extended Reality Market: Breakup by Region (in %), 2022
Figure 10: Global: Extended Reality (Hardware) Market: Sales Value (in Million US$), 2017 & 2022
Figure 11: Global: Extended Reality (Hardware) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 12: Global: Extended Reality (Software) Market: Sales Value (in Million US$), 2017 & 2022
Figure 13: Global: Extended Reality (Software) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 14: Global: Extended Reality (Services) Market: Sales Value (in Million US$), 2017 & 2022
Figure 15: Global: Extended Reality (Services) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 16: Global: Extended Reality (Consumer Engagement) Market: Sales Value (in Million US$), 2017 & 2022
Figure 17: Global: Extended Reality (Consumer Engagement) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 18: Global: Extended Reality (Business Engagement) Market: Sales Value (in Million US$), 2017 & 2022
Figure 19: Global: Extended Reality (Business Engagement) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 20: Global: Extended Reality (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 21: Global: Extended Reality (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 22: Global: Extended Reality (Large Enterprises) Market: Sales Value (in Million US$), 2017 & 2022
Figure 23: Global: Extended Reality (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 24: Global: Extended Reality (Virtual Reality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 25: Global: Extended Reality (Virtual Reality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 26: Global: Extended Reality (Augmented Reality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 27: Global: Extended Reality (Augmented Reality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 28: Global: Extended Reality (Mixed Reality) Market: Sales Value (in Million US$), 2017 & 2022
Figure 29: Global: Extended Reality (Mixed Reality) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 30: Global: Extended Reality (Education) Market: Sales Value (in Million US$), 2017 & 2022
Figure 31: Global: Extended Reality (Education) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 32: Global: Extended Reality (Retail) Market: Sales Value (in Million US$), 2017 & 2022
Figure 33: Global: Extended Reality (Retail) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 34: Global: Extended Reality (Industrial and Manufacturing) Market: Sales Value (in Million US$), 2017 & 2022
Figure 35: Global: Extended Reality (Industrial and Manufacturing) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 36: Global: Extended Reality (Healthcare) Market: Sales Value (in Million US$), 2017 & 2022
Figure 37: Global: Extended Reality (Healthcare) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 38: Global: Extended Reality (Media and Entertainment) Market: Sales Value (in Million US$), 2017 & 2022
Figure 39: Global: Extended Reality (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 40: Global: Extended Reality (Other End User Industries) Market: Sales Value (in Million US$), 2017 & 2022
Figure 41: Global: Extended Reality (Other End User Industries) Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 42: North America: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 43: North America: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 44: United States: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 45: United States: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 46: Canada: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 47: Canada: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 48: Asia-Pacific: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 49: Asia-Pacific: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 50: China: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 51: China: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 52: Japan: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 53: Japan: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 54: India: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 55: India: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 56: South Korea: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 57: South Korea: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 58: Australia: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 59: Australia: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 60: Indonesia: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 61: Indonesia: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 62: Others: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 63: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 64: Europe: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 65: Europe: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 66: Germany: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 67: Germany: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 68: France: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 69: France: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 70: United Kingdom: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 71: United Kingdom: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 72: Italy: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 73: Italy: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 74: Spain: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 75: Spain: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 76: Russia: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 77: Russia: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 78: Others: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 79: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 80: Latin America: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 81: Latin America: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 82: Brazil: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 83: Brazil: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 84: Mexico: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 85: Mexico: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 86: Others: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 87: Others: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 88: Middle East and Africa: Extended Reality Market: Sales Value (in Million US$), 2017 & 2022
Figure 89: Middle East and Africa: Extended Reality Market: Breakup by Country (in %), 2022
Figure 90: Middle East and Africa: Extended Reality Market Forecast: Sales Value (in Million US$), 2023-2028
Figure 91: Global: Extended Reality Industry: SWOT Analysis
Figure 92: Global: Extended Reality Industry: Value Chain Analysis
Figure 93: Global: Extended Reality Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Extended Reality Market: Key Industry Highlights, 2022 and 2028
Table 2: Global: Extended Reality Market Forecast: Breakup by Component (in Million US$), 2023-2028
Table 3: Global: Extended Reality Market Forecast: Breakup by Type (in Million US$), 2023-2028
Table 4: Global: Extended Reality Market Forecast: Breakup by Organization Size (in Million US$), 2023-2028
Table 5: Global: Extended Reality Market Forecast: Breakup by Application (in Million US$), 2023-2028
Table 6: Global: Extended Reality Market Forecast: Breakup by End User Industry (in Million US$), 2023-2028
Table 7: Global: Extended Reality Market Forecast: Breakup by Region (in Million US$), 2023-2028
Table 8: Global: Extended Reality Market: Competitive Structure
Table 9: Global: Extended Reality Market: Key Players