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The North America floral gifting market has witnessed continuous growth during 2015-2020. Floral gifting refers to the act of presenting flowers as gifts on several occasions, such as birthdays, Valentine's Day, Mother's Day, Christmas, etc. It generally includes single flower, mono-bunches, mixed bouquets, customized flower arrangements, etc. Floral gifting is considered to be an effective way of portraying and communicating various emotions related to affection, appreciation, sympathy, or apologies. In North America, the growth of the floral gifting market can be primarily attributed to the rising consumer inclination towards customized gifting options based on a particular occasion.

The increasing penetration of e-commerce platforms, along with the growing number of software-based mobile applications for floral gifting, is augmenting the market growth in the region. Several traditional floral vendors in North America are shifting their business operations from conventional brick-and-mortar stores over to online platforms for targeting a larger consumer base. In line with this, the rising prominence of online floral gifting services based on convenient check-outs, eccentric preview of flower arrangements using virtual reality or 3D, customized designs, free gift cards, mobile coupons, subscriptions, etc., is also driving the market. Additionally, the floral gifting vendors in the region are increasingly adopting on-demand floral production methods for reducing the losses related to stock wastage and fluctuating customer demand. Furthermore, the growing emphasis on increasing profitability via vertical farming of flowers in confined spaces is also driving the market growth in North America. Apart from this, the emerging trend of farm-to-table, that involves direct sourcing of locally grown flowers for gifting purposes, has gained immense popularity in comparison to the extravagant and intricate bouquet flowers. In the coming years, the growing adoption of infused-water capsules in floral bouquets for longer freshness and shelf life will also drive the growth of the North America floral gifting market. Looking forward, IMARC Group expects the North America floral gifting market to continue its moderate growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the North America floral gifting market, along with forecasts at the region level from 2021-2026. Our report has categorized the market based on region, product type, gifting type, occasion and distribution channel.

Breakup by Product Type:

Single Flowers
Bouquets
Mono Flower Bouquets
Mixed Flower Bouquets

Breakup by Gifting Type:

Personal
Corporate

Breakup by Occasion:

Birthday
Anniversary
Festive
Sympathy
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Independent Retailers
Departmental Stores
Online Channels
Others

Breakup by Country:

United States
Canada

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being 1-800-Flowers.com, Inc., Avas Flowers, Bloomex, BloomNation, Inc., Blooms Today (Flowers Today, Inc.), Farmgirl Flowers, Inc., FloraQueen Flowering the World S.L., Flowerbud.com (Stargazer Barn), From You Flowers, LLC, Florists' Transworld Delivery (FTD), LLC, Gotham Florist, H.Bloom, Just Flowers, Inc., KaBloom.com, Ltd., Teleflora (The Wonderful Company), The Bouqs Company, UrbanStems, Inc., and Venus ET Fleur.

Key Questions Answered in This Report:
How has the North America floral gifting market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the North America floral gifting market?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the gifting type?
What is the breakup of the market based on the occasion?
What is the breakup of the market based on the distribution channel?
What is the breakup of the market based on the country?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the North America floral gifting market and who are the key players?
What is the degree of competition in the industry?

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目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 North America Floral Gifting Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Single Flowers
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Bouquets
6.2.1 Mono Flower Bouquets
6.2.1.1 Market Trends
6.2.1.2 Market Forecast
6.2.2 Mixed Flower Bouquets
6.2.2.1 Market Trends
6.2.2.2 Market Forecast
7 Market Breakup by Gifting Type
7.1 Personal
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Corporate
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Occasion
8.1 Birthday
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Anniversary
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Festive
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Sympathy
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Others
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Independent Retailers
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Departmental Stores
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Online Channels
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Country
10.1 United States
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Canada
10.2.1 Market Trends
10.2.2 Market Forecast
11 SWOT Analysis
11.1 Overview
11.2 Strengths
11.3 Weaknesses
11.4 Opportunities
11.5 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
13.1 Overview
13.2 Bargaining Power of Buyers
13.3 Bargaining Power of Suppliers
13.4 Degree of Competition
13.5 Threat of New Entrants
13.6 Threat of Substitutes
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 1-800-Flowers.com, Inc.
14.3.1.1 Company Overview
14.3.1.2 Product Portfolio
14.3.2 Avas Flowers
14.3.2.1 Company Overview
14.3.2.2 Product Portfolio
14.3.3 Bloomex
14.3.3.1 Company Overview
14.3.3.2 Product Portfolio
14.3.4 BloomNation, Inc.
14.3.4.1 Company Overview
14.3.4.2 Product Portfolio
14.3.5 Blooms Today (Flowers Today, Inc.)
14.3.5.1 Company Overview
14.3.5.2 Product Portfolio
14.3.6 Farmgirl Flowers, Inc.
14.3.6.1 Company Overview
14.3.6.2 Product Portfolio
14.3.7 FloraQueen Flowering the World S.L.
14.3.7.1 Company Overview
14.3.7.2 Product Portfolio
14.3.8 Flowerbud.com (Stargazer Barn)
14.3.8.1 Company Overview
14.3.8.2 Product Portfolio
14.3.9 From You Flowers LLC
14.3.9.1 Company Overview
14.3.9.2 Product Portfolio
14.3.10 Florists' Transworld Delivery (FTD), LLC
14.3.10.1 Company Overview
14.3.10.2 Product Portfolio
14.3.11 Gotham Florist
14.3.11.1 Company Overview
14.3.11.2 Product Portfolio
14.3.12 H.Bloom
14.3.12.1 Company Overview
14.3.12.2 Product Portfolio
14.3.13 Just Flowers, Inc.
14.3.13.1 Company Overview
14.3.13.2 Product Portfolio
14.3.14 KaBloom.com, Ltd.
14.3.14.1 Company Overview
14.3.14.2 Product Portfolio
14.3.15 Teleflora (The Wonderful Company)
14.3.15.1 Company Overview
14.3.15.2 Product Portfolio
14.3.16 The Bouqs Company
14.3.16.1 Company Overview
14.3.16.2 Product Portfolio
14.3.17 UrbanStems, Inc.
14.3.17.1 Company Overview
14.3.17.2 Product Portfolio
14.3.18 Venus ET Fleur
14.3.18.1 Company Overview
14.3.18.2 Product Portfolio