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The Indian Quinoa market grew at a CAGR of around 24% during 2015-2020. Looking forward, IMARC Group expects the market to continue its robust growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end-use industries. These insights are included in the report as a major market contributor.

Quinoa refers to a whole grain crop, belonging to the Amaranth family, which produces edible seeds and leaves. It is a gluten-free food product containing a high amount of zinc, iron, fibers, antioxidants, vitamin B and E, etc. Quinoa aids in reducing the risk of cardiovascular diseases, improving metabolism, controlling high blood pressure levels, enhancing skin health, maintaining blood sugar, etc. In India, it is widely adopted across diverse sectors, including food and beverages, cosmetics, pharmaceuticals, animal feed, etc.

The rising consumer health concerns towards the high prevalence of numerous lifestyle diseases, including diabetes, obesity, cardiovascular ailments, gastrointestinal disorders, etc., are primarily driving the demand for quinoa in the country. Furthermore, the growing consumer awareness towards numerous health benefits of quinoa in maintaining blood cholesterol, improving immunity, promoting healthy gut microbes, and managing hypertension, is also propelling the market growth. Additionally, the increasing adoption of healthy dietary patterns is further augmenting the consumption of low-calorie and gluten-free products, such as quinoa. Apart from this, the rising popularity of western food trends in India has led to the wide availability of quinoa-based bread, pasta, noodles, cookies, etc. Moreover, the hectic consumer work schedules and sedentary lifestyles are catalyzing the demand for convenient and ready-to-eat food options, including quinoa-based muesli and flakes. Besides this, the expanding cosmetic and personal grooming sector in India is further bolstering the utilization of quinoa for dark spot reduction, skin rejuvenation, acne treatment, etc. Additionally, the Indian government has introduced numerous initiatives for promoting the cultivation of drought-tolerant and sustainable crops, such as quinoa, which will further continue to drive the market growth in the coming years. Looking forward, IMARC Group expects the India quinoa market to continue its robust growth during the next five years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the India Quinoa market, along with forecasts at the region level from 2021-2026. Our report has categorized the market based on source, product type, end use, application, distribution channel and state.

Breakup by Source:

Organic
Conventional

Breakup by Product Type:

Red Quinoa
Black Quinoa
White Quinoa
Others

Breakup by End Use:

Ingredient
Packaged Food

Breakup by Application:

Food and Beverages
Cosmetics
Pharmaceuticals
Animal Feed
Others

Breakup by Distribution Channel:

Supermarkets and Hypermarkets
Traditional Retail stores
Convenience Stores
Online
Others

Breakup by State:

Rajasthan
Andhra Pradesh
Uttar Pradesh
Maharashtra
Himachal Pradesh
Tamil Nadu
Madhya Pradesh
Uttarakhand
Haryana
Others

Competitive Landscape:
The competitive landscape of the industry has also been examined with some of the key players being Agrophilia, Kilaru Naturals Private Limited, KRBL Limited, Organic India Private Limited, Queens Quinoa, Quessentials Private Limited, Rapid Organic Pvt. Ltd, Shubhlaxmi Industries and True Elements.

Key Questions Answered in This Report:
How has the India quinoa market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the India quinoa market?
What are the key regional markets?
What is the breakup of the market based on the source?
What is the breakup of the market based on the product type?
What is the breakup of the market based on the end use?
What is the breakup of the market based on the application?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the India quinoa market and who are the key players?
What is the degree of competition in the industry?

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目次

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Quinoa Market
5.1 Market Overview
5.2 Market Performance
5.2.1 Volume Trends
5.2.2 Value Trends
5.3 Impact of COVID-19
5.4 Market Forecast
5.4.1 Volume Trends
5.4.2 Value Trends
5.5 Area Under Cultivation
5.6 Export Trends
6 Market Breakup by Source
6.1 Organic
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Conventional
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Product Type
7.1 Red Quinoa
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Black Quinoa
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 White Quinoa
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Others
7.4.1 Market Trends
7.4.2 Market Forecast
8 Market Breakup by End Use
8.1 Ingredient
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Packaged Food
8.2.1 Market Trends
8.2.2 Market Forecast
9 Market Breakup by Application
9.1 Food and Beverages
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Cosmetics
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Pharmaceuticals
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Animal Feed
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Others
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Distribution Channel
10.1 Supermarkets and Hypermarkets
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Traditional Retail stores
10.2.1 Market Trends
10.2.2 Market Forecast
10.3 Convenience Stores
10.3.1 Market Trends
10.3.2 Market Forecast
10.4 Online
10.4.1 Market Trends
10.4.2 Market Forecast
10.5 Others
10.5.1 Market Trends
10.5.2 Market Forecast
11 Market Breakup by State
11.1 Rajasthan
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Andhra Pradesh
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Uttar Pradesh
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Maharashtra
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Himachal Pradesh
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Tamil Nadu
11.6.1 Market Trends
11.6.2 Market Forecast
11.7 Madhya Pradesh
11.7.1 Market Trends
11.7.2 Market Forecast
11.8 Uttarakhand
11.8.1 Market Trends
11.8.2 Market Forecast
11.9 Haryana
11.9.1 Market Trends
11.9.2 Market Forecast
11.10 Others
11.10.1 Market Trends
11.10.2 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
13.1 Overview
13.2 Input Supplier
13.3 Farmers
13.4 Village Traders/ Commission Agent/ Private Aggregators
13.5 Government
13.6 Distributors
13.7 Exporters
13.8 Retailers
13.9 End Users
14 Porters Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Competition
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
16.3.1 Agrophilia
16.3.1.1 Company Overview
16.3.1.2 Product Portfolio
16.3.2 Kilaru Naturals Private Limited
16.3.2.1 Company Overview
16.3.2.2 Product Portfolio
16.3.2.3 Financials
16.3.3 KRBL Limited
16.3.3.1 Company Overview
16.3.3.2 Product Portfolio
16.3.2.3 Financials
16.3.4 Organic India Private Limited
16.3.4.1 Company Overview
16.3.4.2 Product Portfolio
16.3.4.3 Financials
16.3.5 Queens Quinoa
16.3.5.1 Company Overview
16.3.5.2 Product Portfolio
16.3.5.3 Financials
16.3.6 Quessentials Private Limited
16.3.6.1 Company Overview
16.3.6.2 Product Portfolio
16.3.6.3 Financials
16.3.7 Rapid Organic Pvt. Ltd
16.3.7.1 Company Overview
16.3.7.2 Product Portfolio
16.3.7.3 Financials
16.3.8 Shubhlaxmi Industries
16.3.8.1 Company Overview
16.3.8.2 Product Portfolio
16.3.9 True Elements
16.3.9.1 Company Overview
16.3.9.2 Product Portfolio