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ハードセルツァー市場。世界の産業動向、シェア、サイズ、成長、機会、および2021-2026年の予測Hard Seltzer Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026 The global hard seltzer market exhibited robust growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 14.4% during 2021-2026. Keeping in mind the uncertainti... もっと見る
サマリーThe global hard seltzer market exhibited robust growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 14.4% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases. The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable. Key Market Segmentation: IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour. Breakup by ABV Content: 1% to 4.9% 5% to 6.9% 7% and Above Breakup by Packaging Material: Cans Glass Others Breakup by Distribution Channel: Supermarkets and Hypermarkets Online Stores Others Breakup by Flavour: Cherry Grapefruit Mango Lime Others Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Others Middle East and Africa Competitive Landscape: The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer. Key Questions Answered in This Report: How has the global hard seltzer market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global hard seltzer market? What are the key regional markets? What is the breakup of the market based on the ABV content? What is the breakup of the market based on the packaging material? What is the breakup of the market based on the distribution channel? What is the breakup of the market based on the flavour? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global hard seltzer market and who are the key players? What is the degree of competition in the industry? 目次1 Preface2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends 5 Global Hard Seltzer Market 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Forecast 6 Market Breakup by ABV Content 6.1 1% to 4.9% 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 5% to 6.9% 6.2.1 Market Trends 6.2.2 Market Forecast 6.3 7% and Above 6.3.1 Market Trends 6.3.2 Market Forecast 7 Market Breakup by Packaging Material 7.1 Cans 7.1.1 Market Trends 7.1.2 Market Forecast 7.2 Glass 7.2.1 Market Trends 7.2.2 Market Forecast 7.3 Others 7.3.1 Market Trends 7.3.2 Market Forecast 8 Market Breakup by Distribution Channel 8.1 Supermarkets and Hypermarkets 8.1.1 Market Trends 8.1.2 Market Forecast 8.2 Online Stores 8.2.1 Market Trends 8.2.2 Market Forecast 8.3 Others 8.3.1 Market Trends 8.3.2 Market Forecast 9 Market Breakup by Flavour 9.1 Cherry 9.1.1 Market Trends 9.1.2 Market Forecast 9.2 Grapefruit 9.2.1 Market Trends 9.2.2 Market Forecast 9.3 Mango 9.3.1 Market Trends 9.3.2 Market Forecast 9.4 Lime 9.4.1 Market Trends 9.4.2 Market Forecast 9.5 Others 9.5.1 Market Trends 9.5.2 Market Forecast 10 Market Breakup by Region 10.1 North America 10.1.1 United States 10.1.1.1 Market Trends 10.1.1.2 Market Forecast 10.1.2 Canada 10.1.2.1 Market Trends 10.1.2.2 Market Forecast 10.2 Asia-Pacific 10.2.1 China 10.2.1.1 Market Trends 10.2.1.2 Market Forecast 10.2.2 Japan 10.2.2.1 Market Trends 10.2.2.2 Market Forecast 10.2.3 India 10.2.3.1 Market Trends 10.2.3.2 Market Forecast 10.2.4 South Korea 10.2.4.1 Market Trends 10.2.4.2 Market Forecast 10.2.5 Australia 10.2.5.1 Market Trends 10.2.5.2 Market Forecast 10.2.6 Indonesia 10.2.6.1 Market Trends 10.2.6.2 Market Forecast 10.2.7 Others 10.2.7.1 Market Trends 10.2.7.2 Market Forecast 10.3 Europe 10.3.1 Germany 10.3.1.1 Market Trends 10.3.1.2 Market Forecast 10.3.2 France 10.3.2.1 Market Trends 10.3.2.2 Market Forecast 10.3.3 United Kingdom 10.3.3.1 Market Trends 10.3.3.2 Market Forecast 10.3.4 Italy 10.3.4.1 Market Trends 10.3.4.2 Market Forecast 10.3.5 Spain 10.3.5.1 Market Trends 10.3.5.2 Market Forecast 10.3.6 Russia 10.3.6.1 Market Trends 10.3.6.2 Market Forecast 10.3.7 Others 10.3.7.1 Market Trends 10.3.7.2 Market Forecast 10.4 Latin America 10.4.1 Brazil 10.4.1.1 Market Trends 10.4.1.2 Market Forecast 10.4.2 Mexico 10.4.2.1 Market Trends 10.4.2.2 Market Forecast 10.4.3 Others 10.4.3.1 Market Trends 10.4.3.2 Market Forecast 10.5 Middle East and Africa 10.5.1 Market Trends 10.5.2 Market Breakup by Country 10.5.3 Market Forecast 11 SWOT Analysis 11.1 Overview 11.2 Strengths 11.3 Weaknesses 11.4 Opportunities 11.5 Threats 12 Value Chain Analysis 13 Porters Five Forces Analysis 13.1 Overview 13.2 Bargaining Power of Buyers 13.3 Bargaining Power of Suppliers 13.4 Degree of Competition 13.5 Threat of New Entrants 13.6 Threat of Substitutes 14 Price Analysis 15 Competitive Landscape 15.1 Market Structure 15.2 Key Players 15.3 Profiles of Key Players 15.3.1 Anheuser-Busch InBev 15.3.1.1 Company Overview 15.3.1.2 Product Portfolio 15.3.1.3 Financials 15.3.1.4 SWOT Analysis 15.3.2 Barefoot Cellars (E. & J. Gallo Winery) 15.3.2.1 Company Overview 15.3.2.2 Product Portfolio 15.3.3 Blue Marble Cocktails Inc. 15.3.3.1 Company Overview 15.3.3.2 Product Portfolio 15.3.4 Ficks & Co 15.3.4.1 Company Overview 15.3.4.2 Product Portfolio 15.3.5 Future Proof Brands LLC 15.3.5.1 Company Overview 15.3.5.2 Product Portfolio 15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc) 15.3.6.1 Company Overview 15.3.6.2 Product Portfolio 15.3.7 Lift Bridge Brewing Co. 15.3.7.1 Company Overview 15.3.7.2 Product Portfolio 15.3.8 Oskar Blues Brewery 15.3.8.1 Company Overview 15.3.8.2 Product Portfolio 15.3.9 White Claw Hard Seltzer 15.3.9.1 Company Overview 15.3.9.2 Product Portfolio
SummaryThe global hard seltzer market exhibited robust growth during 2015-2020. Looking forward, IMARC Group expects the market to grow at a CAGR of 14.4% during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.Hard seltzer is a carbonated or sparkling beverage similar to beer, with almost 5% alcohol by volume. It is made from brewed cane sugar or malted rice, along with soda water and flavorings. Nowadays, hard seltzer is available in various flavors such as lemon, watermelon, lime, strawberry, passionfruit, pomegranate, and tangerine. It is considered a healthy alternative to regular alcoholic drinks as it is gluten-free with a low calorie, carbohydrate and sugar content. As a result, it is gaining popularity among health-conscious consumers and people suffering from allergies, and celiac, inflammatory and auto-immune diseases. The global hard seltzer market is primarily driven by the shifting consumer preferences toward beverages with a low alcohol by volume (ABV) content. The growing popularity of flavored alcoholic beverages and healthier alternatives has resulted in high demand for ready-to-drink sparkling beverages, such as hard seltzer, across the globe. Besides this, several manufacturers are introducing innovative product variants to expand their existing portfolio. For instance, Sudwerk Brewing Co., a California-based company, launched Life Is Hard Seltzer in May 2020 in black cherry, grapefruit and passionfruit flavors. It is fermented using sugar and yeast and then flavored with natural fruit concentrates. The leading alcohol companies are also developing 100% natural hard seltzer free from artificial preservatives, flavorings, or sweeteners. Furthermore, with the rising environmental concerns, manufacturers are launching new packaging designs that are portable and recyclable. Key Market Segmentation: IMARC Group provides an analysis of the key trends in each sub-segment of the global hard seltzer market, along with forecasts at the global, regional and country level from 2021-2026. Our report has categorized the market based on ABV content, packaging material, distribution channel and flavour. Breakup by ABV Content: 1% to 4.9% 5% to 6.9% 7% and Above Breakup by Packaging Material: Cans Glass Others Breakup by Distribution Channel: Supermarkets and Hypermarkets Online Stores Others Breakup by Flavour: Cherry Grapefruit Mango Lime Others Breakup by Region: North America United States Canada Asia Pacific China Japan India South Korea Australia Indonesia Others Europe Germany France United Kingdom Italy Spain Russia Others Latin America Brazil Mexico Others Middle East and Africa Competitive Landscape: The competitive landscape of the industry has also been examined along with the profiles of the key players being Anheuser-Busch InBev, Barefoot Cellars (E. & J. Gallo Winery), Blue Marble Cocktails Inc., Ficks & Co, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc), Lift Bridge Brewing Co., Oskar Blues Brewery and White Claw Hard Seltzer. Key Questions Answered in This Report: How has the global hard seltzer market performed so far and how will it perform in the coming years? What has been the impact of COVID-19 on the global hard seltzer market? What are the key regional markets? What is the breakup of the market based on the ABV content? What is the breakup of the market based on the packaging material? What is the breakup of the market based on the distribution channel? What is the breakup of the market based on the flavour? What are the various stages in the value chain of the industry? What are the key driving factors and challenges in the industry? What is the structure of the global hard seltzer market and who are the key players? What is the degree of competition in the industry? Table of Contents1 Preface2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.3.1 Primary Sources 2.3.2 Secondary Sources 2.4 Market Estimation 2.4.1 Bottom-Up Approach 2.4.2 Top-Down Approach 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends 5 Global Hard Seltzer Market 5.1 Market Overview 5.2 Market Performance 5.3 Impact of COVID-19 5.4 Market Forecast 6 Market Breakup by ABV Content 6.1 1% to 4.9% 6.1.1 Market Trends 6.1.2 Market Forecast 6.2 5% to 6.9% 6.2.1 Market Trends 6.2.2 Market Forecast 6.3 7% and Above 6.3.1 Market Trends 6.3.2 Market Forecast 7 Market Breakup by Packaging Material 7.1 Cans 7.1.1 Market Trends 7.1.2 Market Forecast 7.2 Glass 7.2.1 Market Trends 7.2.2 Market Forecast 7.3 Others 7.3.1 Market Trends 7.3.2 Market Forecast 8 Market Breakup by Distribution Channel 8.1 Supermarkets and Hypermarkets 8.1.1 Market Trends 8.1.2 Market Forecast 8.2 Online Stores 8.2.1 Market Trends 8.2.2 Market Forecast 8.3 Others 8.3.1 Market Trends 8.3.2 Market Forecast 9 Market Breakup by Flavour 9.1 Cherry 9.1.1 Market Trends 9.1.2 Market Forecast 9.2 Grapefruit 9.2.1 Market Trends 9.2.2 Market Forecast 9.3 Mango 9.3.1 Market Trends 9.3.2 Market Forecast 9.4 Lime 9.4.1 Market Trends 9.4.2 Market Forecast 9.5 Others 9.5.1 Market Trends 9.5.2 Market Forecast 10 Market Breakup by Region 10.1 North America 10.1.1 United States 10.1.1.1 Market Trends 10.1.1.2 Market Forecast 10.1.2 Canada 10.1.2.1 Market Trends 10.1.2.2 Market Forecast 10.2 Asia-Pacific 10.2.1 China 10.2.1.1 Market Trends 10.2.1.2 Market Forecast 10.2.2 Japan 10.2.2.1 Market Trends 10.2.2.2 Market Forecast 10.2.3 India 10.2.3.1 Market Trends 10.2.3.2 Market Forecast 10.2.4 South Korea 10.2.4.1 Market Trends 10.2.4.2 Market Forecast 10.2.5 Australia 10.2.5.1 Market Trends 10.2.5.2 Market Forecast 10.2.6 Indonesia 10.2.6.1 Market Trends 10.2.6.2 Market Forecast 10.2.7 Others 10.2.7.1 Market Trends 10.2.7.2 Market Forecast 10.3 Europe 10.3.1 Germany 10.3.1.1 Market Trends 10.3.1.2 Market Forecast 10.3.2 France 10.3.2.1 Market Trends 10.3.2.2 Market Forecast 10.3.3 United Kingdom 10.3.3.1 Market Trends 10.3.3.2 Market Forecast 10.3.4 Italy 10.3.4.1 Market Trends 10.3.4.2 Market Forecast 10.3.5 Spain 10.3.5.1 Market Trends 10.3.5.2 Market Forecast 10.3.6 Russia 10.3.6.1 Market Trends 10.3.6.2 Market Forecast 10.3.7 Others 10.3.7.1 Market Trends 10.3.7.2 Market Forecast 10.4 Latin America 10.4.1 Brazil 10.4.1.1 Market Trends 10.4.1.2 Market Forecast 10.4.2 Mexico 10.4.2.1 Market Trends 10.4.2.2 Market Forecast 10.4.3 Others 10.4.3.1 Market Trends 10.4.3.2 Market Forecast 10.5 Middle East and Africa 10.5.1 Market Trends 10.5.2 Market Breakup by Country 10.5.3 Market Forecast 11 SWOT Analysis 11.1 Overview 11.2 Strengths 11.3 Weaknesses 11.4 Opportunities 11.5 Threats 12 Value Chain Analysis 13 Porters Five Forces Analysis 13.1 Overview 13.2 Bargaining Power of Buyers 13.3 Bargaining Power of Suppliers 13.4 Degree of Competition 13.5 Threat of New Entrants 13.6 Threat of Substitutes 14 Price Analysis 15 Competitive Landscape 15.1 Market Structure 15.2 Key Players 15.3 Profiles of Key Players 15.3.1 Anheuser-Busch InBev 15.3.1.1 Company Overview 15.3.1.2 Product Portfolio 15.3.1.3 Financials 15.3.1.4 SWOT Analysis 15.3.2 Barefoot Cellars (E. & J. Gallo Winery) 15.3.2.1 Company Overview 15.3.2.2 Product Portfolio 15.3.3 Blue Marble Cocktails Inc. 15.3.3.1 Company Overview 15.3.3.2 Product Portfolio 15.3.4 Ficks & Co 15.3.4.1 Company Overview 15.3.4.2 Product Portfolio 15.3.5 Future Proof Brands LLC 15.3.5.1 Company Overview 15.3.5.2 Product Portfolio 15.3.6 Hard Seltzer Beverage Company LLC (The Boston Beer Company Inc) 15.3.6.1 Company Overview 15.3.6.2 Product Portfolio 15.3.7 Lift Bridge Brewing Co. 15.3.7.1 Company Overview 15.3.7.2 Product Portfolio 15.3.8 Oskar Blues Brewery 15.3.8.1 Company Overview 15.3.8.2 Product Portfolio 15.3.9 White Claw Hard Seltzer 15.3.9.1 Company Overview 15.3.9.2 Product Portfolio
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